The Bourbon Road
- Company typePrivate
- Founded-
- HeadquartersMorrisville, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
The Bourbon Road firmographics
Firmographics- Name
- The Bourbon Road
- Legal name
- The Bourbon Road LLC
- Website
- https://thebourbonroad.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Where The Bourbon Road is headquartered
LocationHeadquarters
- HQ city
- Morrisville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Bourbon Road business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Membership Subscriptions: Multi-tiered membership program offering free and paid tiers ($20/month) with benefits including the Roadie Bar community, discounts, and exclusive content
- Affiliate Links: Affiliate links to retailers for bourbon bottles, with disclosure that affiliate participation does not influence reviews or scores
- Sponsored Episodes: Sponsored ad reads in podcast episodes, clearly identified in episodes. Editorial independence maintained - sponsorship never determines coverage or scores
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free membership tier |
| Subscription | Monthly | Supporter membership at $20/month |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels8 records
The Bourbon Road product offering
Product offeringCore offering
The Bourbon Road is a bourbon and whiskey media company that produces a weekly podcast hosted by Jim Shannon and Todd Ritter, featuring tasting reviews scored on a 5.0 scale, celebrity and industry interviews, distillery profiles, and bourbon news. The company monetizes through paid Supporter memberships, sponsored ad reads, affiliate links to bourbon retailers, and branded merchandise, and operates The Roadie Bar, a members-only online community platform. Content is distributed via Apple Podcasts, Spotify, and YouTube and supported by a 3,000+ member Facebook community called Bourbon Roadies.
Product overview
The Bourbon Road is a podcast media company producing a weekly bourbon and whiskey podcast from Simpsonville, Kentucky. The core product is The Bourbon Road Podcast, now at over 500 episodes, featuring tasting reviews, interviews with celebrities and industry experts, distillery profiles, and bourbon news. Supporting products include The Roadie Bar community membership platform, Scored Tasting Reviews published to a dedicated page, and editorial content including educational guides like the 'How to Speak Bourbon' glossary. The company also organizes and covers the annual Bourbon on the Banks Festival in Frankfort, KY, and operates a merchandise store. Content is distributed via Apple Podcasts, Spotify, and YouTube, with a community presence on Facebook and Instagram.
Differentiator
Problem solved
Functional benefit
Products and services
- The Bourbon Road Podcast A weekly bourbon and whiskey podcast hosted by Jim Shannon and Todd Ritter, featuring tasting reviews, celebrity and industry-expert interviews, distillery profiles, and bourbon news, distributed via Apple Podcasts, Spotify, and YouTube and supported by a 3,000+ member Bourbon Roadies Facebook community.
- The Roadie Bar
- Supporter Membership A paid subscription offering at $20/month that provides members with access to The Roadie Bar community, discounts, and exclusive benefits, layered on top of a free membership tier.
- Bourbon Road Merchandise Store An online storefront selling Bourbon Road branded merchandise, including hats, Glencairn whiskey glasses, flasks, and other bourbon-related accessories.
Companies that use The Bourbon Road
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
The Bourbon Road technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
The Bourbon Road partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Bourbon on the Banks FestivalcoreThe Bourbon Road actively participates in the Bourbon on the Banks Festival in Frankfort, Kentucky, including hosting barrel picks, meet-ups, and a dedicated episode recap. Hosts Jim and Todd serve as ambassadors and contributors to the festival.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
The Bourbon Road competitors and assessment
Company assessmentDirect peers
- Bourbon Pursuit: Bourbon Pursuit is a long-running bourbon-focused podcast and media brand that covers tasting reviews, distillery interviews, and industry news, directly competing with The Bourbon Road for the same bourbon enthusiast audience and sponsorship dollars.
- The Whiskey Wash: The Whiskey Wash is a whiskey-focused content site producing reviews, news, and educational articles that competes directly with The Bourbon Road's blog content and tasting review format.
- Breaking Bourbon: Breaking Bourbon is a bourbon review site and content brand producing detailed reviews, rankings, and editorial coverage of whiskeys, overlapping with The Bourbon Road's scored tasting review and distillery profile format.
- The Bourbon Review: The Bourbon Review is a bourbon-focused publication covering reviews, distillery profiles, and industry news, competing with The Bourbon Road for bourbon enthusiast readership and as a destination for trusted tasting coverage.
Emerging players
- Fred Minnick: Fred Minnick is a prominent bourbon author, reviewer, and content creator producing reviews, books, and media content, operating as a personal bourbon media brand that overlaps with The Bourbon Road's editorial positioning.
- Distiller: Distiller is a whiskey review and recommendation platform with community features, ratings, and curated lists, representing a more product-led, app-driven adjacent model for organizing bourbon enthusiast content and reviews.
Broad incumbents
- The Tasting Panel: The Tasting Panel is a broader beverage and spirits publication that covers bourbon alongside other categories, representing a wider-scope incumbent media brand with overlapping editorial coverage of the bourbon space.
- Whiskey Advocate: Whiskey Advocate is an established whiskey media publication with reviews, news, and editorial coverage across the broader whiskey category, representing a larger incumbent that competes for the same listener and reader attention as The Bourbon Road.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
The Bourbon Road social profiles
Digital presenceThe Bourbon Road financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Bourbon Road leadership team
Management profileNumber of profiles
Profiles2 records
The Bourbon Road funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Bourbon Road M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Bourbon Road
What does The Bourbon Road do?
The Bourbon Road is a bourbon and whiskey media company that produces a weekly podcast hosted by Jim Shannon and Todd Ritter, featuring tasting reviews scored on a 5.0 scale, celebrity and industry interviews, distillery profiles, and bourbon news. The company monetizes through paid Supporter memberships, sponsored ad reads, affiliate links to bourbon retailers, and branded merchandise, and operates The Roadie Bar, a members-only online community platform. Content is distributed via Apple Podcasts, Spotify, and YouTube and supported by a 3,000+ member Facebook community called Bourbon Roadies.
Is The Bourbon Road a public or private company?
The Bourbon Road is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Bourbon Road founded?
The Bourbon Road was founded in -1. It employs 11 to 50 people.
Where is The Bourbon Road based?
The Bourbon Road is headquartered in Morrisville, United States, in the North America region.
How does The Bourbon Road make money?
Three revenue lines are on record. Membership Subscriptions are the primary driver. The others are affiliate Links and sponsored Episodes.
Who are The Bourbon Road's main competitors?
Direct peers on record are Bourbon Pursuit, The Whiskey Wash, Breaking Bourbon and The Bourbon Review. Emerging players are Fred Minnick and Distiller. Broad incumbents are The Tasting Panel and Whiskey Advocate.
Does The Bourbon Road have an API?
No public API is recorded for The Bourbon Road.