Katz Gluten Free
Katz Gluten Free is a family-owned gluten-free bakery founded in 2006 that produces certified gluten-free, dairy-free, and nut-free donuts, breads, pastries, and pies. The company sells direct-to-consumer online with subscription service and distributes through major US grocery chains including Walmart, Whole Foods, and Target.
- Company typePrivate
- Founded2006
- HeadquartersMountainville, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Katz Gluten Free does
Katz Gluten Free is a family-owned specialty bakery founded in 2006 by Mrs. Katz in Mountainville, New York, producing certified gluten-free baked goods initially developed for her celiac children. The company operates a dedicated gluten-free and nut-free certified manufacturing facility at 19 Industry Drive, Mountainville, NY, where it produces an 86+ SKU portfolio spanning donuts and donut holes, toaster pastries, crème cakes and filled cupcakes, personal pies and mini pies, rugelach, fritters, loaf cakes, sweet buns, muffins, soft pretzel nuggets, oatmeal crème pies, sliced breads, English muffins, dinner rolls, burger buns, and kitchen staples including bread crumbs, croutons, stuffing mix, and pot pies. All products carry multi-allergen certifications — gluten-free, dairy-free, sesame-free, and nut-free (including tree nuts and peanuts) — and are shipped frozen to preserve freshness.
The business operates a dual-channel model: direct-to-consumer e-commerce via katzglutenfree.com with nationwide overnight shipping and a subscription/Mystery Box program offering 10% recurring savings, alongside wholesale retail distribution through six major US grocery chains — Walmart, Whole Foods Market, Target, Sprouts Farmers Market, Publix, and HEB. Unit pricing on individual products ranges from approximately $4.49 to $8.29, with variety packs and subscription bundles at higher price points and gift cards offered in $10–$100 denominations. The company serves primary customer segments of celiac patients, gluten-intolerant consumers, and multi-allergen-sensitive families, with a secondary health-conscious consumer cohort, and claims a 20,000+ customer base supported by customer reviews and testimonials.
Katz Gluten Free markets through a multi-channel content and social strategy including a Baker's Journal blog, Instagram, Facebook, TikTok, YouTube, Pinterest, and email newsletters, with Judge.me powering product reviews and Stockist powering retail store locator functionality. The company is privately held, bootstrapped, and founder-owned with no disclosed external funding, parent company, or public filings. Operating geographies span the United States (retail and DTC) and Canada plus international online orders, with no AI/ML or proprietary software capabilities disclosed in the available data.
Katz Gluten Free firmographics
Firmographics- Name
- Katz Gluten Free
- Legal name
- Katz Gluten Free
- Website
- https://katzglutenfree.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Katz Gluten Free is a family-owned gluten-free bakery founded in 2006 that produces certified gluten-free, dairy-free, and nut-free donuts, breads, pastries, and pies. The company sells direct-to-consumer online with subscription service and distributes through major US grocery chains including Walmart, Whole Foods, and Target.
- Ownership category
- akta.pro rank
Katz Gluten Free industry classification
Industry- Product category
- Gluten-Free Bakery Products
- NAICS
- Frozen Cakes, Pies, and Other Pastries Manufacturing (311813), Baked Goods Retailers (445291)
- SIC
- Bakery Products (2050)
- akta.pro primary industry
- Specialty Bakery Manufacturing (Gluten-Free, Artisan, Health-Focused) (AFAKAAAG)
- akta.pro secondary industries
- Gluten-Free & Allergen-Friendly Bakery Wholesale (AFAIAFAF), Frozen Foods Wholesale (Packaged & Private Label) (AFAIAHAA)
Keywords
Where Katz Gluten Free is headquartered
LocationHeadquarters
- HQ city
- Mountainville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Katz Gluten Free business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Direct E-commerce Sales: The company sells products directly to consumers through its website katzglutenfree.com, offering individual items, variety packs, and subscription options with free overnight shipping on orders over $75.
- Subscription Service: Katz offers a subscription/mystery box service allowing customers to receive recurring deliveries of products on a monthly schedule with discount pricing.
- Retail Distribution: Products are sold through major retail grocery chains including Walmart, Sprouts, Publix, Target, HEB, and Whole Foods, generating wholesale revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product boxes ranging from $4.74 to $8.29 |
| Unit Pricing | Pay-as-you-go | Pot Pies at $4.49 per unit |
| Subscription | Monthly | Multi Bread Pack subscription option |
| Unit Pricing | Pay-as-you-go | Toaster Pastries with case discount |
| One time/ perpetual license | Pay-as-you-go | Gift Cards available in preset denominations |
Go-to-market motion1 record
Distribution channels8 records
Marketing channels8 records
Katz Gluten Free product offering
Product offeringCore offering
Katz Gluten Free is a specialty bakery that manufactures and sells gluten-free baked goods including breads, donuts, cookies, cakes, pies, muffins, and pastries. Products are also dairy-free, sesame-free, nut-free, and peanut-free, and are produced in a dedicated gluten-free and nut-free certified facility in Mountainville, NY. The company sells directly to consumers through its e-commerce website with nationwide frozen shipping, and distributes through major grocery chains including Walmart, Sprouts, Publix, Target, HEB, and Whole Foods.
Product overview
Katz Gluten Free is a specialty food bakery offering a comprehensive portfolio of gluten-free baked goods and kitchen staples. The product line centers on donuts, pastries, breads, and snack items, with most products also being dairy-free, sesame-free, nut-free, and peanut-free. The core offerings include various donuts and donut holes, toaster pastries, crème cakes and cupcakes, pies and mini pies, rugelach, fritters, loaf cakes, sweet buns, muffins and muffin snacks, soft pretzels, oatmeal crème pies, sliced breads, English muffins, rolls, and burger buns. Kitchen essentials include bread crumbs, croutons, stuffing mix, and pot pies. The company also offers extensive variety packs and multipacks for gifting and sampling, subscription services for recurring deliveries, and a Mystery Box subscription. Products are baked in a dedicated gluten-free and nut-free certified facility in Mountainville, NY, and shipped frozen to maintain freshness.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Products consistently rated highly by customers with reviews averaging 4-5 stars across product categories
- +1 more outcomes
Companies that use Katz Gluten Free
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles3 records
Katz Gluten Free technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Katz Gluten Free partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- WalmartcoreWalmart carries Katz Gluten Free products in stores nationwide, providing retail distribution reach to mass-market consumers seeking gluten-free bakery items.
- Sprouts Farmers MarketcoreSprouts, a specialty health-focused grocery chain, stocks Katz Gluten Free products, aligning with the retailer\'s demographic of health-conscious and dietary-specific consumers.
- PublixcorePublix grocery stores in the southeastern United States carry Katz Gluten Free products, expanding regional market presence.
- TargetcoreTarget stocks Katz Gluten Free products in stores nationwide, providing accessible retail distribution to mainstream consumers.
- HEBcoreHEB grocery chain in Texas carries Katz Gluten Free products, providing regional retail presence in a major US market.
- Whole Foods MarketcoreWhole Foods Market, known for premium and specialty dietary products, stocks Katz Gluten Free items in their stores, aligning with their health-focused customer base.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Katz Gluten Free competitors and assessment
Company assessmentDirect peers
- Three Bakers Gluten Free: Gluten-free bread and baked-goods brand focused on whole-grain formulations. Direct competitor to Katz in sliced bread, buns, and rolls in retail and DTC channels.
- Simple Mills: Better-for-you snack and baking brand with a strong gluten-free positioning across crackers, cookies, and baking mixes. Comparable in target shopper (allergen-conscious, health-focused) and retail placement.
- Canyon Bakehouse: Specialty gluten-free bread and bakery brand sold through grocery and foodservice. Direct competitor to Katz on the gluten-free bread, rolls, and buns set with overlapping retail accounts.
- King Arthur Baking Company: Heritage baking brand with a growing gluten-free product line (breads, mixes, flours). Comparable in broad retail distribution and brand trust, though much larger and not exclusively gluten-free.
- Enjoy Life Foods: Allergen-free (top-14 allergen free) snack and baking brand. Comparable in multi-allergen positioning (free from gluten, dairy, nuts, soy, etc.) and dedicated allergen-free manufacturing, with broader snack-bar adjacency.
- Little Northern Bakehouse: Gluten-free and allergy-friendly bread and buns brand (part of Silver Hills). Direct competitor in the GF sliced bread, buns, and rolls category in North American retail.
- Bob's Red Mill: Nationwide specialty flour and baking brand with a large gluten-free sub-line. Comparable in targeting health-conscious and allergen-aware home bakers via grocery and DTC, though predominantly ingredients rather than finished baked goods.
- Udi's Gluten Free: Long-established gluten-free bread, bagels, muffins, and snack brand (owned by The J.M. Smucker Co.). Direct competitor in the gluten-free bread and baked-goods category across major US grocers.
- Schar (Dr. Schar): European-headquartered gluten-free food manufacturer with a broad US presence across breads, cookies, and frozen items. Comparable in product breadth and dedicated gluten-free manufacturing, with deeper international reach.
- Glutino (Boulder Brands / Conagra): Gluten-free snack, baking, and pantry brand now part of Conagra's portfolio. Overlaps with Katz on gluten-free cookies, pretzels, and baking staples in mainstream grocery.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Katz Gluten Free social profiles
Digital presenceKatz Gluten Free compliance and trust
Trust signalCompliance4 records
Katz Gluten Free financial estimates
Financial estimateRevenue estimate
Valuation estimate
Katz Gluten Free leadership team
Management profileNumber of profiles
Profiles1 record
Katz Gluten Free funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Katz Gluten Free M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Katz Gluten Free
What does Katz Gluten Free do?
Katz Gluten Free is a specialty bakery that manufactures and sells gluten-free baked goods including breads, donuts, cookies, cakes, pies, muffins, and pastries. Products are also dairy-free, sesame-free, nut-free, and peanut-free, and are produced in a dedicated gluten-free and nut-free certified facility in Mountainville, NY. The company sells directly to consumers through its e-commerce website with nationwide frozen shipping, and distributes through major grocery chains including Walmart, Sprouts, Publix, Target, HEB, and Whole Foods.
Is Katz Gluten Free a public or private company?
Katz Gluten Free is a private company. It is classified as family owned and is currently operating.
When was Katz Gluten Free founded?
Katz Gluten Free was founded in 2006. It employs 11 to 50 people.
Where is Katz Gluten Free based?
Katz Gluten Free is headquartered in Mountainville, United States, in the North America region.
How does Katz Gluten Free make money?
Three revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are subscription Service and retail Distribution.
Who are Katz Gluten Free's main competitors?
Direct peers on record are Three Bakers Gluten Free, Simple Mills, Canyon Bakehouse, King Arthur Baking Company, Enjoy Life Foods, Little Northern Bakehouse, Bob's Red Mill, Udi's Gluten Free, Schar (Dr. Schar) and Glutino (Boulder Brands / Conagra).
Does Katz Gluten Free have an API?
No public API is recorded for Katz Gluten Free.
What industry is Katz Gluten Free in?
Katz Gluten Free's product category is Gluten-Free Bakery Products. Its primary akta.pro industry code is AFAKAAAG, Specialty Bakery Manufacturing (Gluten-Free, Artisan, Health-Focused), with a secondary code of AFAIAFAF, Gluten-Free & Allergen-Friendly Bakery Wholesale. Its NAICS code is 311813 and its SIC code is 2050.