AEKE

What AEKE does

AEKE is a privately held, Shenzhen-headquartered smart home fitness company founded in December 2022 that designs, manufactures, and sells AI-powered home gym equipment under the legal entity AEKE SPORT CO., LIMITED (Hong Kong). Its core product is the K1 Smart Home Gym, a 43-inch 4K mirror touchscreen system with motor-driven digital resistance up to 220 lbs at 1 lb precision, a 6-dimensional AI body assessment covering body composition, cardio endurance, flexibility, posture, muscle strength, and movement patterns, real-time computer-vision motion tracking across 42 skeletal points, adaptive resistance adjustment across five power modes, and a content library of 300+ movements and 160+ courses. The portfolio also includes the B1 foldable fitness bench, the higher-end S1 Pro Full-Body AI Home Gym, and a broad smart-accessory ecosystem (smart grips, 8-electrode scale, heart-rate armband, smart barbell, camera cover, and recovery accessories).

AEKE generates revenue primarily through one-time hardware sales priced at $3,498 for the K1 (regular $4,798) and $599 for the B1, with no subscription fees and lifetime free software updates as a structural differentiator versus connected-fitness competitors. Ancillary streams include accessories ($19-$199), extended protection plans via Xcotton ($389-$459), and optional Room-of-Choice in-home delivery ($150+). Go-to-market is direct-to-consumer via aeke.com, supported by Amazon marketplace, Kickstarter as a launch and demand-validation channel, localized European storefronts (eu.aeke.com), trade-show presence at FIBO and CES 2026, and the 'Strength In Numbers' Manhattan influencer event. The company ships to the US, Canada, Germany, France, the Netherlands, Belgium, Australia, and Hong Kong, and runs corporate bulk, Heroes Discount (military/healthcare/teachers via VerifyPass), Truemed HSA/FSA integration, and Affirm/Klarna financing programs to broaden demand. Operational scale is 101-250 employees with offices in Shenzhen (HQ), Hong Kong, and Albany, NY.

Name

AEKE

Legal name

AEKE SPORT CO., LIMITED

Website

https://aeke.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

101–250 employees

Short description

AEKE is a Shenzhen-based private company founded in 2022 that designs and sells AI-powered smart home gym equipment (K1, S1 Pro, B1) with 6D body assessment and real-time motion tracking, sold direct-to-consumer globally via aeke.com to home fitness enthusiasts and corporate wellness buyers.

Ownership category

akta.pro rank

Product category

Smart Home Fitness Equipment

NAICS

Small Electrical Appliance Manufacturing (335210), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451)

SIC

Household Audio & Video Equipment (3651), Electric Housewares & Fans (3634)

akta.pro industry

PRIMARYCRAMADAG

Home Gym Systems & Smart Fitness Equipment Retail (Connected Mirrors, Smart Bikes, All-in-One Gyms)

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Fitness Equipment & Accessories Retail

SECONDARYCRACAQAH

Smart Fitness & Training Devices (Connected Fitness Sensors, Smart Jump Ropes, etc.)

Consumer Products & Retail/Consumer Electronics & Appliances Retail/Personal Health & Wellness Devices (Smart Scales, BP/ECG Monitors, Sleep Devices)

Keywords

• Smart home gym
• AI fitness equipment
• Digital resistance training
• Connected strength training
• Home fitness hardware

Headquarters

HQ city

Shenzhen

HQ country

China

HQ region

Asia

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Marketing or Sales, Operations, Personnel, Infrastructure

Revenue model

1. Hardware Sales - K1 Smart Home Gym: Primary revenue from sale of AEKE K1 Smart Home Gym at $3,498 (currently discounted from $4,798). One-time hardware purchase with lifetime free access to all software features, courses, and future updates. No subscription required.
2. Hardware Sales - B1 Fitness Bench: Sale of AEKE Fitness Bench B1 at $599 (discounted from $699) as an add-on accessory to the K1 system. Also sold as a combo package with K1.
3. Accessories and Add-ons: Sales of smart accessories including Smart Grips, Heart Rate Armband, Smart 8-Electrode Scale, Barbell Squat Pad, Yoga Mat, Foam Roller, Ankle Straps, Crossbar Unloader, and Camera Cover. Price range from $19 to $199.
4. Extended Protection Plans: Xcotton 4-year ($389) and 5-year ($459) extended protection plans covering accidental damage and power surge protection, providing additional revenue post-hardware sale.
5. Optional ROC Delivery Service: Room of Choice (ROC) delivery service for $150+ providing inside delivery, scheduled appointments, and upstairs delivery for customers needing in-home setup assistance.
6. Corporate/Bulk Purchasing: Tiered discount programs for corporate purchasing and group buying, targeting businesses and organizations for volume orders.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels10 records

Core offering

AEKE designs, manufactures, and sells AI-powered smart home gym equipment, with the flagship K1 system featuring a 43-inch 4K mirror touchscreen, motorized digital resistance up to 220lbs with 1lb precision, 6D AI body assessment, and real-time motion analysis for form correction. The product line includes the S1 Pro AI home gym, the B1 foldable fitness bench, and a range of Bluetooth-enabled smart accessories, sold direct-to-consumer without any subscription fees.

Product overview

AEKE offers an AI-powered smart home fitness ecosystem centered around its flagship K1 Smart Home Gym. The K1 is a 43-inch 4K mirror touchscreen system with digital resistance up to 220lbs, 6D AI body assessment technology, and real-time coaching. It is sold alongside the B1 Fitness Bench as a complementary accessory, while the S1 Pro represents a newer full-body AI gym variant. The product line includes a comprehensive suite of smart accessories (Smart Grips, Heart Rate Armband, Smart 8-Electrode Scale, Barbell, Ankle Straps, Camera Cover) and fitness accessories (Yoga Mat, Workout Towel, Foam Roller, Barbell Squat Pad, Extender Belt). The company also offers an optional Room of Choice delivery service. All AEKE products are subscription-free with lifetime software updates, positioning the K1 and B1 combo as a cost-effective alternative to gym memberships and personal training.

Differentiator

Problem solved

Functional benefit

Brands

• AEKE K1: AI-powered smart home gym featuring 43-inch 4K mirror touchscreen, digital resistance up to 220lbs, and real-time posture correction
• AEKE S1 Pro
• AEKE B1

Products and services

• AEKE Smart Home Gym K1 AI-powered all-in-one smart home gym featuring a 43-inch 4K mirror touchscreen, digital resistance up to 220lbs, 6D body assessment technology, real-time AI coaching and form correction, and over 300 movements across strength, cardio, yoga, and pilates. Sold direct-to-consumer with lifetime content updates and no subscription required.
• AEKE S1 Pro Full-Body AI Home Gym Advanced full-body AI home gym featuring digital resistance, real-time biometric scanning, and adaptive programming. Uses AI cameras, smart scale, and resistance motors for comprehensive body assessments and personalized fitness plans.
• AEKE Fitness Bench B1 Adjustable foldable fitness bench with precision slide rail adjustment, 5 training modes, aluminum and stainless steel construction with PVC leather padding. Supports up to 300lbs user weight and 180lbs training load. Folds to less than 0.1m² footprint for space-saving storage.
• AEKE Smart Grips Bluetooth-enabled smart grips with quick-connect attachments for cable exercises. Features instant-release safety button, auto power-off after 5 minutes of inactivity, and USB Type-C charging with approximately 20-hour battery life.
• AEKE Smart 8-Electrode Scale Dual foot and hand electrode smart scale measuring body fat percentage, weight, muscle mass, and other key metrics. Pairs with K1 system for comprehensive body composition analysis and long-term progress tracking. Maximum weight capacity of 180kg.
• AEKE Heart Rate Armband Wireless heart rate monitoring armband with precision tracking. Features auto-shutdown after 90 seconds without heart rate detection, safety vibration alerts when heart rate exceeds overload threshold, and real-time training protection during guided sessions.
• AEKE Smart Adjustable Barbell Bluetooth-enabled smart barbell with cross-bar and unloader for multi-exercise training including bench press, squats, and deadlifts. Features one-tap resistance release safety mechanism and real-time status tracking via K1 screen.
• AEKE Crossbar Unloader Safety unloader for crossbar with one-tap resistance release for emergency unloading. Bluetooth smart feedback delivers real-time status updates. Features anti-mispress protection with 500ms-2s valid press window.
• AEKE Ankle Straps Adjustable cable-compatible ankle straps designed for lower-body exercises including leg kicks and cable-based leg drills. Features secure fit with metal buckles and AEKE logo.
• AEKE Camera Cover Magnetic privacy cover for the K1's built-in AI camera. Attaches instantly to screen for complete privacy protection and stores magnetically on the metal back plate when not in use.
• AEKE Yoga Mat Non-slip yoga mat with durable cushioned comfort for floor exercises and yoga sessions. Blue marbled design with storage case included.
• AEKE Workout Towel Quick-dry workout towel with anti-odor properties and carry case. Dark green color with storage case.
• AEKE Foam Roller Foam roller for recovery and muscle massage therapy.
• AEKE Barbell Squat Pad Padded barbell squat pad designed for squats, lunges, and hip thrusts. Reduces shoulder and neck pressure during barbell exercises.
• AEKE Extender Belt Extension straps with carabiner clips for extended cable exercises and versatility in home gym workouts.
• AEKE Room of Choice (ROC) Delivery Service Optional paid in-home delivery service including inside delivery, lift-gate service, scheduled appointment, and delivery to any room including up to two flights of stairs. Starting at $150 USD.
• AEKE Extended Protection Plans Xcotton-branded 4-year ($389) and 5-year ($459) extended protection plans covering accidental damage and power surge protection for AEKE hardware purchases.

Quantifiable outcome

• 220lbs maximum digital resistance with 1lb precision control
• +6 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature7 records

Partnerships

Seven partnerships are on record, tiered supporting, minor and core.

• XcottonsupportingOthersExtended warranty and product protection provider offering 4-year and 5-year protection plans covering accidental damage and power surge protection. Plans priced at $389 and $459 respectively, providing additional revenue and customer peace of mind.
• TruemedsupportingGTM or Marketing PartnerHSA/FSA payment integration partner allowing customers to use pre-tax health savings account funds or flexible spending account funds for AEKE product purchases, reducing purchase friction for health-motivated buyers.
• VerifyPassminorGTM or Marketing PartnerIdentity verification platform powering AEKE's Heroes Discount program for military, veterans, first responders, healthcare workers, and teachers to receive discount codes on purchases.
• AffirmsupportingGTM or Marketing PartnerInstallment financing partner offering 0% APR payment plans starting at $146/month for qualified buyers, enabling higher price point purchases and reducing buyer friction.
• KlarnasupportingGTM or Marketing PartnerAlternative installment payment provider available at checkout for customers preferring pay-over-time options, complementing Affirm offerings.
• KickstartercoreChannel Partner/ Reseller/ DistributorPrimary crowdfunding launch platform for K1 ($1.4M+ raised) and S1 Pro ($3M+ in 3 days) products. Kickstarter campaign attracted backers from 60+ countries, validating global market demand and building early adopter community.
• Influencer NetworksupportingGTM or Marketing PartnerInfluencer marketing program featuring fitness influencers at 'Strength In Numbers' Manhattan event and ongoing social media collaborations across Facebook, Instagram, TikTok, and YouTube platforms.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Tonal: Smart home gym with digital resistance, AI coaching, and wall-mounted form factor. Direct competitor to AEKE K1 in the connected strength training category with similar premium positioning, though Tonal relies on a $60/month subscription after hardware purchase.
• Peloton: Connected fitness platform with hardware (Bike, Tread, Row) and content subscription. Competes with AEKE in connected home fitness, though Peloton's strength training offering (Peloton Guide) is less developed and its subscription-heavy model contrasts with AEKE's lifetime-free approach.
• FORM (formerly Mirror): Interactive fitness mirror with on-demand classes (formerly Lululemon Mirror). Competes directly with AEKE's 43-inch 4K mirror touchscreen form factor and AI-guided workout positioning, though FORM pivoted toward swim and lacks AEKE's integrated digital resistance.
• Tempo: AI-powered home gym with 3D sensors, personal training, and strength equipment. Direct competitor offering AI form correction and strength training, with similar premium hardware pricing and AI positioning to AEKE.
• Echelon Fitness: Connected fitness equipment maker offering bikes, rowers, and strength products at multiple price points. Competes with AEKE in home fitness with subscription-based content model, typically at lower price points.

Emerging players

• Vitruvian: Smart connected strength training system with adaptive resistance and app integration. Comparable digital resistance technology and AI personalization to AEKE, though smaller-scale and more focused on the cable machine form factor.
• FightCamp: Connected boxing/fitness platform with hardware and subscription content. Comparable subscription+hardware business model and connected fitness positioning, though focused on boxing niche rather than strength training.

Broad incumbents

• NordicTrack (ICON Fitness): Established home fitness brand with iFit-connected treadmills, bikes, and strength equipment. Larger incumbent with broader product portfolio competing for the same home fitness dollar, though with more traditional equipment designs.
• Bowflex: Traditional home fitness equipment maker with selectorized strength products and the JRNY app. Broader incumbent competing in home strength training, though without AEKE's AI form correction or digital resistance technology.

Regional players

• Hydrow: Connected rowing machine with live and on-demand classes and premium positioning. Comparable business model (premium hardware + content) and similar target market to AEKE, though focused on rowing rather than strength training.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/AEKEGlobal
• YouTubeyoutube.com/@AEKE-Fitness
• Facebookfacebook.com/profile.php?id=61566205264107
• Instagraminstagram.com/aeke.official
• TikToktiktok.com/@aeke.official

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AEKE