What Live Bearded does

Live Bearded, LLC is a US-based direct-to-consumer men's grooming brand founded in 2016 and headquartered at 1610 S. Priest Dr. Suite 110, Tempe, Arizona. The company sells a comprehensive portfolio of premium beard care products — including beard oil, beard butter, beard wash, beard conditioner, leave-in conditioner, and mustache styling products — alongside beard growth solutions (Beard Boost vitamins, derma roller kits, activator serum), body care items (deodorant, bar soap, utility spray), grooming hardware (MT-1 ceramic-blade trimmer, cordless straightener, scissors, combs), and apparel. Formulations are built on all-natural ingredients (argan oil, jojoba, shea butter, avocado oil, meadowfoam seed oil, evening primrose oil, and CBD in the leave-in product), manufactured in the USA without parabens or artificial additives, and supported by a 365-day money-back guarantee.

The company's flagship hardware, the MT-1 Beard Trimmer, features a skin-safe ceramic blade with 28 cutting length combinations, a 240-minute lithium-ion battery, adjustable RPMs, and a USB charging stand; a companion zero-gap blade, replacement blade, and travel case round out the MT-1 accessory ecosystem. The accompanying cordless Beard Straightener offers three heat settings (320°, 360°, 400°) with ultra-thin heated bristles. The full catalog spans entry-level items at $8 (Bar Soap) up to $184 kits (sale $140), with multi-SKU bundles (Complete Beard Kit, Beard Growth Kit, Total Beardsman Kit, Grooming Kit, Essentials Kit, Beard Wash Kit, Basics Beard Kit, Body Care Kit) used to drive average order value.

Live Bearded operates a Shopify-hosted e-commerce storefront as its primary revenue channel, with a Subscribe and Save subscription (15% recurring discount), a Bundle & Save promotion (10% off three or more eligible products), and free shipping over $49. The company has shipped over 1 million orders and accumulated 100,000+ five-star reviews, supported by a "Brotherhood" community framework that includes a tiered rewards program (Rookie, Pro, All-Star), an Ambassador program, and the LB Foundation. Live Bearded is privately held with no disclosed external funding and serves primarily US consumers.

Name

Live Bearded

Legal name

Live Bearded, LLC

Website

https://livebearded.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Live Bearded is a privately held, Tempe, Arizona-based direct-to-consumer men's grooming brand selling premium all-natural beard care products, beard growth supplements, grooming hardware, and apparel through its Shopify e-commerce storefront, serving primarily US consumers since 2016.

Ownership category

akta.pro rank

Product category

Men's Beard Care and Grooming

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Beard & Mustache Care (Oils, Balms, Waxes, Wash) (CRABAGAC)

akta.pro secondary industries

Men’s Haircare (Beard, 2-in-1, Styling) (CRABABAI), Men’s Grooming Gift Sets & Bundles (CRABAGAL), Men’s Grooming (Shaving, Beard Care, Aftershave) (CRADANAF)

Keywords

• Beard care products
• Men's grooming supplies
• Beard oil and butter
• Natural grooming brand
• Direct-to-consumer grooming

Headquarters

HQ city

Scottsdale

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Infrastructure

Revenue model

1. Direct E-commerce Sales: Primary revenue stream through their Shopify-hosted website selling beard care products directly to consumers. Products include beard oils, butters, washes, conditioners, growth vitamins, grooming tools, trimmers, and apparel. Both one-time purchases and subscription (Subscribe and Save) options available with 15% recurring discount.
2. Subscription/Recurring Revenue: Subscribe and Save program offering 15% off on every shipment with automatic delivery on customer schedule. Customers can swap fragrances, pause or cancel anytime. Also includes Bundle & Save promotion (10% off when ordering 3+ eligible products).
3. One-Time Product Sales: Individual product purchases across beard care, beard growth, body care, accessories, and apparel categories. Prices range from $8 (Bar Soap) to $145 (Total Beardsman Kit) with regular promotional discounts.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels10 records

Core offering

Live Bearded is a premium men's grooming brand that formulates, sells, and ships beard care products (oils, butters, washes, conditioners, mustache wax), beard growth supplements and tools, body care products, grooming tools (trimmers, straighteners, combs, brushes), apparel, and bundled kits. The company manufactures or sources all-natural Made-in-USA formulations and sells them directly to consumers through its Shopify e-commerce store with a Subscribe and Save subscription option. Products are backed by a 365-day money-back guarantee and a lifetime warranty.

Product overview

Live Bearded is a premium beard care and grooming company offering a comprehensive portfolio of products organized into five main categories: Beard Care (oils, butters, washes, conditioners, mustache products), Beard Growth (vitamins, derma rollers, growth serums), Body Care (deodorant, bar soap, utility spray), Grooming Tools (trimmers, straighteners, scissors, combs, brushes), and Apparel. The core product line centers on beard oils and butters formulated with all-natural ingredients like argan oil, jojoba oil, shea butter, and various botanical extracts. The company also offers bundled kit products combining multiple items for complete routines (Complete Beard Kit, Beard Growth Kit, Total Beardsman Kit, Grooming Kit). Key differentiators include American-made manufacturing, all-natural ingredients with no parabens or fillers, and a 365-day money-back guarantee backed by over 100,000 five-star reviews and 1 million+ orders shipped.

Differentiator

Problem solved

Functional benefit

Brands

• Live Bearded Provisions: Premium beard care products for men including beard oil, butter, wash, conditioner, and accessories. Products are made in the USA with all-natural ingredients and backed by a 365-day money-back guarantee.

Products and services

• Beard Oil All-natural beard oil (1oz/30ml) for men, designed to hydrate and nourish the skin beneath the beard while eliminating itch, dryness, and flakes. Made with Meadowfoam Seed Oil, Avocado Oil, Evening Primrose Oil, Argan Oil, and Jojoba Seed Oil.
• Beard Butter Deep-conditioning beard butter (3oz/85g) with light-to-medium hold for styling and shaping, made with Shea Butter, Coconut Oil, Jojoba Oil, Avocado Oil, Almond Oil, Grape-Seed Oil, and Vitamin E.
• Beard Wash All-natural water-based beard cleanser (8oz/236ml) that removes sweat, oil, and buildup without stripping natural oils, formulated with Decyl Glucoside, Lauryl Betaine, Myristyl Betaine, Aloe Leaf Juice, and Glycerin.
• Beard Conditioner Premium beard conditioner that strengthens, softens, and supports fuller beard growth, infused with biotin, keratin, and caffeine to reduce breakage and improve texture.
• Leave-In Conditioner (Nightcap) Overnight leave-in treatment (6oz/177ml) that locks in hydration, soothes skin, and helps repair the beard while sleeping, made with therapeutic-grade essential oils and CBD.
• Mustache Wax Mustache styling product for shaping and controlling mustache with a strong hold.
• Stache Master Hard Hold Mustache Clay Hard-hold mustache clay (1oz) for precision styling with all-day hold, non-tacky, easy to work with, and washes out easily. Contains Beeswax, Mango Seed Butter, Carnauba Wax, Castor Oil, Kaolin Clay, and Bentonite Clay.
• Sample Pack Sampler set available in 6 scents, allowing customers to try multiple products before purchasing full sizes.
• Beard Growth Vitamins (Beard Boost) Beard growth supplement (60 capsules, 2 capsules daily) containing clinical-grade Biotin (10,000 mcg), Collagen, Zinc, Ashwagandha Root Extract, and Vitamin C to support thicker, healthier beard growth.
• Beard Derma Roller Kit Derma roller kit designed to stimulate hair follicles and promote beard growth through microneedling.
• Beard Activator Serum (Growth Serum) Serum designed to activate and promote beard growth when applied topically.
• Derma Roller Cleanser Cleanser for sanitizing derma rollers between uses to maintain hygiene and prevent infection.
• Deodorant All-natural deodorant providing all-day protection without harsh chemicals.
• Bar Soap All-natural premium bar soap that cleanses, exfoliates, and refreshes the skin.
• Utility Spray Versatile functional cologne spray for body and beyond, providing fresh scent throughout the day.
• MT-1 Beard Trimmer Precision beard trimmer with skin-safe ceramic blade, 4-hour lithium-ion battery, 28 cutting lengths, adjustable RPMs, and SureGrip sides. Includes adjustable blade, six single-sided guards (3, 6, 9, 12, 15, 18mm), USB charger, and charging stand. Backed by 365-day limited warranty.
• Beard Straightener Cordless, portable beard straightener with three heat settings (320°, 360°, 400°), wide ultra-thin heated bristles, and built-in locking feature. Compact design for home, gym, or travel use.
• Beard Scissors Precision 5.25-inch trimming scissors with Japanese steel blades, 55-56 hardness rating, matte finish. Easy to disassemble for sharpening and built to last a lifetime.
• Travel Pack Travel-ready pack with 10 single-use sleeves of beard oil, butter, wash, and conditioner in a chosen fragrance. Compact for tossing in bag or keeping in truck.
• Complete Beard Kit Best-selling all-in-one beard care kit including beard oil (1oz), beard butter (3oz), beard wash (8oz), and beard conditioner. Contains everything needed for the 3-step beard care routine to cleanse, condition, and style.
• Beard Growth Kit Comprehensive beard growth kit including beard oil, butter, wash, conditioner, and Beard Boost growth vitamins (60 capsules) for supporting fuller, healthier growth from inside and outside.
• Total Beardsman Beard Kit Complete kit including beard oil, butter, wash, conditioner, growth vitamins, beard comb, and boars hair brush for comprehensive beard care and growth support.
• Grooming Beard Kit All-in-one grooming system including MT-1 Beard Trimmer, Complete Beard Kit (oil, butter, wash, conditioner), and premium Dopp Kit for organizing everything.
• Essentials Beard Kit Essential bundle including beard oil and beard butter for hydrating skin and styling beard. Ideal for new or shorter beards.
• Beard Wash Kit Clean-and-condition combo including beard wash and conditioner to remove buildup, restore moisture, and leave beard softer, healthier, and easier to manage.
• Basics Beard Kit Simple kit including beard wash and beard oil for short beards or low-maintenance routines to keep beard clean, soft, and itch-free.
• Body Care Kit Body care bundle including Utility Spray (functional cologne), premium natural deodorant, and premium natural bar soap for daily grooming.
• Grooming Kit Grooming accessories kit including premium Dopp Kit, stainless steel beard scissors, carbon fiber beard comb, and nail clipper & tweezer set.
• Gift eCard Digital gift cards available in $10, $25, $50, and $100 increments, delivered via email with redemption instructions at checkout.

Quantifiable outcome

• 96% of men feel more confident using Live Bearded products (survey result)
• +4 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Beardbrand: Beardbrand is the most direct comparable — a DTC men's beard care and grooming brand selling oils, balms, washes, and tools through its own e-commerce site. It pioneered the 'urban beardsman' community-led branding model that Live Bearded closely mirrors, and competes head-to-head in the same premium-natural segment.
• Honest Amish: Honest Amish is a premium men's beard care brand offering all-natural oils, balms, washes, and styling products primarily through DTC e-commerce. It overlaps almost identically with Live Bearded's beard oil, butter, wash, and mustache wax categories and competes for the same premium-natural customer.
• Mountaineer Brand: Mountaineer Brand sells premium all-natural beard oils, balms, washes, and waxes through its own DTC site with strong Made-in-USA positioning. Its product mix, ingredient-led messaging, and direct e-commerce distribution closely parallel Live Bearded's go-to-market.
• Grave Before Shave: Grave Before Shave is a DTC beard care brand offering beard oils, balms, washes, and styling products with a strong brand identity and community-driven marketing. It targets a similar beardsman demographic via direct e-commerce.
• Zeus Beard: Zeus Beard sells premium beard care products (oils, butters, washes, styling balms) plus beard growth supplements and grooming tools through DTC channels. Its product portfolio and growth-supplement positioning overlap with Live Bearded's Beard Boost line and grooming tool category.
• Wild Willies Beard Co. Wild Willies is a men's beard and grooming brand selling oils, balms, washes, and styling products through its own DTC e-commerce site. It targets the same bearded-male persona and competes on similar price points and natural-ingredient messaging.
• Beard Octane: Beard Octane offers a curated DTC lineup of premium beard oils, balms, washes, and combs targeting the lifestyle-driven beardsman. Its product mix and direct e-commerce model are closely aligned with Live Bearded.
• Smooth Viking: Smooth Viking is a men's beard and hair care brand selling oils, washes, and styling products via its own DTC site and Amazon. It is a relevant peer given its overlapping product categories and direct-to-consumer approach.
• Rocky Mountain Barber Company: Rocky Mountain Barber Company sells men's grooming and beard care products (oils, balms, washes, clays) through DTC and barbershop channels. Its community/barbershop brand positioning is directly comparable to Live Bearded's 'Brotherhood' framing and Beard Barbers initiative.

Broad incumbents

• The Art of Shaving: The Art of Shaving is a long-established premium men's grooming brand (owned by Procter & Gamble) operating retail stores and a full e-commerce lineup including shaving, beard, and skincare products. It overlaps with Live Bearded on premium beard care and shaving tools but operates at significantly larger scale and broader category breadth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/livebearded
• YouTubeyoutube.com/channel/UCHN0f935AA75kadhtWWvuQg
• Facebookfacebook.com/livebearded
• Instagraminstagram.com/livebearded
• Pinterestpinterest.com/livebearded

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Live Bearded