Smooth Viking
Smooth Viking is a US-based men's grooming brand that formulates and sells beard care products (oils, balms, conditioners, brushes) and hair styling products directly to consumers via a Shopify storefront and Amazon marketplace, shipping within the United States only.
- Company typePrivate
- Founded2014
- HeadquartersOrlando, United States
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
What Smooth Viking does
Smooth Viking is a US-based direct-to-consumer men's grooming brand founded in 2014 that formulates, markets, and distributes beard care and hair care products. Its core catalog spans beard oils, balms, conditioners, after-shave balms, beard brushes and combs, hair styling products (clay, pomade, paste, fiber cream, forming cream), a facial moisturizer, and a hair-and-beard growth supplement. The company also assembles bundle SKUs such as the Ultimate Beard Grooming Set sold at $26.49.
The product technology centers on natural-ingredient formulations. Beard care products use blends of Jojoba, Argan, Castor, Sweet Almond, Olive, and Avocado oils with herbal hydrating agents, while hair styling products are built on Beeswax, Castor Oil, and Soy Bean Oil bases; the supplement uses 5,000 mcg Biotin with DHT-blocking compounds. The company emphasizes USA manufacturing and quality control as differentiators, though no patents, trademarks, or proprietary technical IP are disclosed. The technology stack is a standard Shopify-hosted e-commerce storefront; no AI, APIs, SDKs, or enterprise integrations are evident.
The business model is direct-to-consumer e-commerce with a secondary Amazon Marketplace presence, both shipping only within the United States. Products are sold as one-time unit purchases priced $12.49–$26.49 with free standard shipping on orders over $30. There is no subscription tier, no disclosed revenue model beyond unit sales, no funding raised, no enterprise or B2B channel, and no disclosed leadership or headcount.
Smooth Viking firmographics
Firmographics- Name
- Smooth Viking
- Legal name
- Smooth Viking
- Website
- https://smoothviking.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Short description
- Smooth Viking is a US-based men's grooming brand that formulates and sells beard care products (oils, balms, conditioners, brushes) and hair styling products directly to consumers via a Shopify storefront and Amazon marketplace, shipping within the United States only.
- Ownership category
- akta.pro rank
Smooth Viking industry classification
Industry- Product category
- Men's Grooming Products
- NAICS
- Cosmetics, Beauty Supplies, and Perfume Retailers (456120)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Beard & Mustache Care (Oils, Balms, Waxes, Wash) (CRABAGAC)
- akta.pro secondary industries
- Men’s Haircare (Beard, 2-in-1, Styling) (CRABABAI), Shaving Prep & Post-Shave (Creams, Foams, Gels, Aftershaves) (CRABAGAB)
Keywords
Where Smooth Viking is headquartered
LocationHeadquarters
- HQ city
- Orlando
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Smooth Viking business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel
Revenue model
- Direct Product Sales: Revenue generated through direct-to-consumer sales of beard care and hair care products via the company's e-commerce website. Products are sold as one-time purchases with prices ranging from $12.49 to $26.49.
- Marketplace Sales: Revenue generated through third-party marketplace sales on Amazon, though the company notes quality control concerns with third-party sellers on that platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual beard and hair care products |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Smooth Viking product offering
Product offeringCore offering
Smooth Viking is a direct-to-consumer men's grooming brand that sells premium beard and hair care products including beard oils, balms, conditioners, brushes, combs, hair styling products (clay, paste, pomade, creams), aftershave balm, facial moisturizer, and hair growth supplements. The company formulates products with natural oils and ingredients, sells them primarily through its Shopify-powered e-commerce site at price points between $12.49 and $26.49, and also distributes through Amazon.
Product overview
Smooth Viking is a men's beard and hair care brand offering a portfolio of grooming products including beard care essentials (beard oil, balm, conditioner, brush, comb, after shave balm) and hair styling products (hair paste, pomade, styling clay, forming cream, fiber cream). The company was founded in 2014 and positions itself as a premium alternative to mainstream beard care products, with products ranging from individual items like the Beard Oil ($13.49) and Beard Brush ($12.49) to bundled gift sets like the Ultimate Beard Grooming Set ($26.49). The product line spans beard grooming tools, topical beard treatments, hair styling products, facial moisturizers, and nutritional supplements for hair and beard growth.
Differentiator
Problem solved
Functional benefit
Products and services
- Beard Oil
Quantifiable outcome
- Products help reduce beard itchiness and improve beard manageability within 2 weeks of use
Companies that use Smooth Viking
Customer profileNamed customers9 records
Segments1 record
Ideal customer profiles1 record
Smooth Viking technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Smooth Viking partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights5 records
Smooth Viking competitors and assessment
Company assessmentBroad incumbents
- Old Spice (P&G): Mass-market men's grooming giant owned by Procter & Gamble, offering beard care, shaving, deodorant, and hair styling products. Competes with Smooth Viking for the same end consumer but at a much lower price point and vastly larger distribution.
- Jack Black Skin Care: Premium men's grooming brand offering shaving, skincare, and hair care products through specialty retail and DTC. Comparable to Smooth Viking in positioning (premium, masculine, men's-only) and product categories (beard, shave, hair, skincare).
Direct peers
- Zeus Beard: Beard care brand offering beard oil, balm, shampoo, and styling products with mythological/masculine branding that thematically parallels Smooth Viking's Viking identity.
- Brickell Men's Products: Men's grooming brand spanning beard care, skincare, and hair styling products sold D2C. Comparable to Smooth Viking on natural-ingredient positioning and on its expansion from beard care into broader men's grooming.
- Badass Beard Care: D2C men's beard care brand with oils, balms, washes, and butter products sold through its own site and Amazon. Direct competitor in the same mid-priced natural-ingredient segment.
- Live Bearded: Men's grooming D2C brand offering beard oils, balms, washes, and grooming tools with strong community and content-led marketing. Highly comparable to Smooth Viking on customer segment, price band, and omni-channel setup.
- Beardbrand: Direct-to-consumer men's beard and hair care brand selling oils, balms, washes, and styling products through its own e-commerce site and Amazon. Closely comparable to Smooth Viking in target customer (bearded men), product mix, and channel strategy.
- Grave Before Shave: Beard and hair care brand selling beard oil, balm, butter, and styling products directly to consumers with a similar masculine brand voice. Overlaps with Smooth Viking on SKU mix and target buyer.
- Honest Amish: Original artisanal men's beard care brand offering beard oil, balm, wash, and styling products with a natural-ingredient positioning. One of the longest-tenured direct competitors to Smooth Viking in the premium beard oil category.
- Mountaineer Brand: Direct-to-consumer beard and hair care brand selling oils, balms, washes, and styling products with a heritage/outdoor brand identity similar in spirit to Smooth Viking's Viking positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Smooth Viking social profiles
Digital presenceSmooth Viking financial estimates
Financial estimateRevenue estimate
Valuation estimate
Smooth Viking leadership team
Management profileNumber of profiles
Smooth Viking funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Smooth Viking M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Smooth Viking
What does Smooth Viking do?
Smooth Viking is a direct-to-consumer men's grooming brand that sells premium beard and hair care products including beard oils, balms, conditioners, brushes, combs, hair styling products (clay, paste, pomade, creams), aftershave balm, facial moisturizer, and hair growth supplements. The company formulates products with natural oils and ingredients, sells them primarily through its Shopify-powered e-commerce site at price points between $12.49 and $26.49, and also distributes through Amazon.
Is Smooth Viking a public or private company?
Smooth Viking is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Smooth Viking founded?
Smooth Viking was founded in 2014.
Where is Smooth Viking based?
Smooth Viking is headquartered in Orlando, United States, in the North America region.
How does Smooth Viking make money?
Two revenue lines are on record. Direct Product Sales are the primary driver. The others are marketplace Sales.
Who are Smooth Viking's main competitors?
Broad incumbents on record are Old Spice (P&G) and Jack Black Skin Care. Direct peers are Zeus Beard, Brickell Men's Products, Badass Beard Care, Live Bearded, Beardbrand, Grave Before Shave, Honest Amish and Mountaineer Brand.
Does Smooth Viking have an API?
No public API is recorded for Smooth Viking.
What industry is Smooth Viking in?
Smooth Viking's product category is Men's Grooming Products. Its primary akta.pro industry code is CRABAGAC, Beard & Mustache Care (Oils, Balms, Waxes, Wash), with a secondary code of CRABABAI, Men’s Haircare (Beard, 2-in-1, Styling). Its NAICS code is 456120 and its SIC code is 2844.