What Xataka does

Xataka is a Spanish-language digital technology media publication founded in 2005 and headquartered in Madrid, Spain, operating as a flagship property within the Webedia Group digital media conglomerate (acquired by Webedia in 2015). The platform delivers daily editorial coverage of consumer technology, gadgets, mobile devices, computing, electronics, science, mobility, gaming, AI, and lifestyle technology, organized into dedicated verticals including Análisis, Selección (buying guides and deals), Ciencia, Movilidad, Magnet, Videojuegos, and Espacio. Its core product surface spans the main xataka.com website, the Xataka TV YouTube channel for video reviews and event coverage, the Xatakaletter Substack newsletter for weekly curated content, and the XTRA premium subscription offering exclusive content and subscriber benefits.

Xataka serves Spanish-speaking technology consumers across Spain, Latin America (via Xataka México), and Portuguese-speaking Brazil (via Xataka Brasil), with content distributed through owned channels and major social platforms including Twitter/X, Instagram, TikTok, Telegram, WhatsApp, and Facebook. The business model combines advertising (display, branded content partnerships such as the "Innovación Volvo" co-branded hub), affiliate-driven commerce content via Xataka Selección, and a paid reader subscription via XTRA, though pricing is not publicly disclosed. Operating with a lean team of 1–10 employees, Xataka benefits from shared editorial and commercial infrastructure across the broader Webedia portfolio, which includes adjacent specialist brands such as Xataka Móvil, Applesfera, Genbeta, and Xataka Smart Home. No proprietary technology, AI/ML products, APIs, or mobile applications are disclosed; Xataka's core capability is editorial production and audience monetization rather than software or platform development.

Name

Xataka

Legal name

Xataka

Website

https://xataka.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

Xataka is a Madrid-based Spanish-language digital technology media publication serving Spanish-speaking tech consumers in Spain, Mexico, and Brazil. Founded in 2005 and owned by Webedia Group, it operates xataka.com, YouTube, Substack, and the XTRA subscription.

Ownership category

akta.pro rank

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Distribution channels1 record

Marketing channels4 records

Core offering

Xataka is a Spanish-language digital media publication that publishes technology news, analysis, product reviews, buying guides, and multimedia video content covering gadgets, mobile phones, computing, electronics, AI, science, and mobility. It monetizes through advertising and a paid premium subscription tier (XTRA), and distributes content via its website, a YouTube channel (Xataka TV), a weekly newsletter (Xatakaletter), and multiple social media platforms. The publication targets Spanish-speaking technology enthusiasts and general consumers across Spain, Latin America, and global Spanish/Portuguese-speaking markets through regional editions in Mexico and Brazil.

Product overview

Xataka is a Spanish technology news media platform operated by Webedia, offering comprehensive coverage of technology, gadgets, mobile devices, computing, and electronics. The platform operates as a unified content portal with complementary subscription (XTRA), newsletter (Xatakaletter), and video (Xataka TV) services. Xataka Selección provides curated product deals and recommendations as part of the main offering.

Differentiator

Problem solved

Functional benefit

Products and services

• Xataka (xataka.com) Spanish-language technology news website covering technology, gadgets, mobile phones, computing, electronics, AI, science, and mobility. Features articles, analysis, reviews, and buying guides for Spanish-speaking technology consumers. Published by Webedia Group.
• XTRA Premium subscription service offering exclusive benefits to Xataka supporters, including newsletter access and exclusive content beyond the free publication.
• Xatakaletter Weekly exclusive newsletter delivering curated technology news and analysis to subscribers via Substack.
• Xataka TV Official YouTube channel featuring technology videos, product reviews, comparisons, and coverage of tech events such as WWDC and product launches.
• Xataka Selección Product selection and deals section featuring curated technology product recommendations, discounts, and buying guides for consumers.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves5 records

Expansion highlights5 records

Direct peers

• Xataka México: Sister regional edition of Xataka covering technology news for Spanish-speaking audiences in Mexico. Operates the same content model and brand under the Webedia network, making it the closest direct comparable peer in product, audience and operations.
• Xataka Brasil: Sister regional edition of Xataka covering technology news for Portuguese-speaking audiences in Brazil. Operates the same editorial model and brand identity, serving as a direct peer for cross-market benchmarking within the Webedia portfolio.
• Genbeta: Webedia-owned Spanish-language publication focused on software, apps, and digital tools. Operates under the same parent and ad-sales infrastructure as Xataka, covering an adjacent but overlapping tech vertical with similar audience.
• Applesfera: Webedia-owned Spanish-language publication focused on Apple ecosystem and consumer technology. Direct sister property sharing distribution, monetization, and editorial infrastructure with Xataka.
• 3DJuegos: Webedia-owned leading Spanish-language video games publication. Sister site within the same corporate network, sharing distribution, audience overlap and monetization model, with Xataka also covering gaming as a vertical.
• Sensacine: Webedia-owned Spanish-language entertainment publication covering movies, series and celebrities. Sister site under the same parent, sharing advertising sales and operational infrastructure with Xataka.
• Motorpasión: Webedia-owned Spanish-language automotive and mobility publication. Direct sister property covering the mobility vertical that Xataka also addresses, with shared audience and advertiser base.

Broad incumbents

• The Verge: Major US-based English-language technology publication covering gadgets, tech industry and science. Comparable in editorial scope (consumer tech, science, product reviews) and multimedia model (YouTube, podcasts, newsletters), serving as the global category benchmark Xataka competes with for attention in Spanish-speaking markets.
• Engadget: Long-established English-language technology publication covering consumer electronics, gaming and tech industry. Directly comparable in product reviews, buying guides and tech news format, and competes for the same category of advertisers and sponsors.

Emerging players

• Hipertextual: Independent Spanish-language technology and science digital publication covering gadgets, science and innovation. Comparable in audience and editorial scope, but operates independently rather than as part of a larger media conglomerate.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/xataka
• YouTubeyoutube.com/user/xatakatv
• Facebookfacebook.com/Xataka
• LinkedInlinkedin.com/company/11275845
• Instagraminstagram.com/xataka
• TikToktiktok.com/@xataka

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Xataka