Good in the Hood

What Good in the Hood does

Good in the Hood is a 501(c)(3) nonprofit charitable organization founded in 2003 by Reverend Shawn Morrison in Minneapolis, Minnesota, that delivers food, footwear, foot care, youth development, and holiday assistance programs to economically vulnerable individuals and families in the Twin Cities metropolitan area and St. Cloud. The organization operates a portfolio of branded programs including Food In the 'Hood (client-choice food shelves and hot meals at multiple sites), SoleCare for Souls (free foot care for unhoused individuals through volunteer registered nurses), Shoe Away Hunger (affordable footwear distribution sponsored by Schuler Shoes), Food Shelf In-A-Box (mobile monthly groceries delivered to 20+ partner sites), Food For Thought (campus pantries at Hennepin Technical College and Hamline University), Side By Side (youth programs including The FEED and Buffalo Youth Together), Holiday Help Adopt-A-Family, and Restore Dignity. The Will You See Me? hardbound coffee table book authored by the Executive Director with photography by Shawn Nielsen functions as a third-party awareness and fundraising product. Technology infrastructure is minimal: no proprietary systems are identified, with web presence on Squarespace and donor/event management on Neon CRM. Reported program scale includes distribution of 1,500,000+ pounds of groceries, 30,000+ pairs of shoes and winter boots, 2,500+ foot-care recipients, and 150,000+ individuals served annually, plus 500+ holiday sponsorships.

Revenue is generated exclusively through charitable streams: individual donations (one-time and recurring, including $10/month via the 10.4.1 campaign and $160/month Restore Dignity tier), corporate sponsorships (notably the $275 Shoe Away Hunger event sponsorship and Schuler Shoes program underwriting), employer matching gifts, payroll giving, planned giving instruments (bequests, IRA rollovers, charitable trusts), and grants from foundations including ECMC Foundation, March Family Foundation, and Thrivent Choice Dollars. Strategic partners span faith communities (Waycross Evangelical, Cedar Valley, Beacon of Hope, Union Gospel Mission, multiple Lutheran congregations), regional food banks (2Harvest, The Food Group Minnesota, Hunger Solutions), higher education (Hennepin Technical College, Hamline, University of St. Thomas, University of Northwestern-St. Paul), and corporate sponsors (Schuler Shoes, Thrivent, Premium Waters, Summit Investment Advisors). Leadership includes the founder as Executive Director, a Director of Human Resources, a Twin Cities Director, Side By Side Director, Operations Manager, SoleCare Program Manager, Senior Catalyst and Integration Lead, and a board chairing oversight structure featuring representatives from Thrivent Financial and Capital Group/American Funds. The Candid Seal of Transparency is held as a credential. The organization is private (non-IPO), 11-50 headcount, with a mailing address in Brooklyn Park and a warehouse/distribution site in Minneapolis used by appointment for shoe sorting and storage.

Name

Good in the Hood

Legal name

Good In The 'Hood

Website

https://goodinthehood.org

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

Good in the Hood is a 501(c)(3) nonprofit founded in 2003 that delivers food assistance, footwear, free foot care, youth programs, and holiday help to economically vulnerable individuals and families across the Twin Cities and St. Cloud, Minnesota.

Ownership category

akta.pro rank

Product category

Community Social Services

NAICS

Community Food Services (62421), Individual and Family Services (6241), Child and Youth Services (624110)

SIC

Services-Social Services (8300)

akta.pro primary industry

Food Assistance & Safety Nets (In-Kind, Vouchers, Cash Transfers) (BPADAJAA)

akta.pro secondary industry

Youth Mentoring & Positive Youth Development Nonprofits (BPAGADAD)

Keywords

• Community food assistance
• Free foot care services
• Nonprofit social services
• Affordable footwear distribution
• Youth mentorship programs

Headquarters

HQ city

Minneapolis

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Others

Revenue model

1. Individual Donations: Individual donors contribute through one-time and recurring donations. The 10.4.1 campaign encourages $10 monthly recurring donations to feed a family of 4 for one week.
2. Corporate Sponsorships: Companies and organizations sponsor specific programs and events, such as the $275 Shoe Away Hunger event sponsorship.
3. Planned Giving: Bequests, IRA rollovers, beneficiary designations, charitable trusts, and life estates provide long-term fundraising support.
4. Employer Matching Gifts: Donors can maximize impact through employer matching gift programs where companies match employee donations.
5. Payroll Giving: Employees can set up automatic payroll deductions to support the organization.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Good in the Hood is a 501(c)(3) nonprofit that delivers essential community services to individuals and families facing economic hardship in the Twin Cities metro area. Its core offerings include client-choice food shelves and hot meals (Food In the Hood), free foot care for unhoused individuals (SoleCare for Souls), affordable footwear distribution (Shoe Away Hunger), mobile food pantry delivery (Food Shelf In-A-Box), college campus food pantries (Food For Thought), youth mentorship programs (Side By Side), and Holiday Help Adopt-A-Family sponsorships.

Product overview

Good in the Hood is a nonprofit charitable organization offering a portfolio of community service programs focused on addressing hunger, homelessness, and youth support in the Twin Cities area. The organization operates Food In the Hood (client-choice food shelves and hot meals serving 2,500 monthly), SoleCare for Souls (free foot care for unhoused individuals), Shoe Away Hunger (affordable footwear distribution), Food Shelf In-A-Box (mobile food pantry delivery), Food For Thought (college campus food pantries), Side By Side Youth Programs (including The FEED gatherings for high school students), Holiday Help Adopt-A-Family, and Restore Dignity monthly giving. Additional offerings include the Will You See Me? coffee table book merchandise and 10.4.1 monthly giving campaign. The organization was founded in 2003 and partners with Schuler Shoes as a key sponsor.

Differentiator

Problem solved

Functional benefit

Brands

• Shoe Away Hunger: Affordable quality footwear program for those in need, sponsored by Schuler Shoes, raising funds for food programs
• SoleCare for Souls
• Food In the Hood
• Food Shelf In A Box
• Food For Thought
• Side By Side
• Holiday Help
• Will You See Me?

Products and services

• Food In the 'Hood Client-choice food shelves and hot meal programs operated in Bloomington and North Minneapolis, serving 2,500 individuals each month with essential groceries, hot meals, and nutritional support.
• SoleCare for Souls Free basic foot care services for unhoused and hurting people, providing foot baths, nail trimming, callus/corn reduction, foot health assessments, and moisturizing through volunteer registered nurses at multiple Minneapolis/St. Paul locations and St. Cloud.
• Shoe Away Hunger Affordable quality footwear distribution for those in need, with proceeds supporting food programs that serve over 150,000 local neighbors annually. Generously sponsored by Schuler Shoes.
• Food Shelf In-A-Box Monthly pop-up food pantry delivery to partner sites serving families unable to attend regular food shelves due to transportation or daycare constraints, using a client-choice shopping model.
• Food For Thought On-campus food pantry program at Hennepin Technical College (Eden Prairie and Brooklyn Park campuses) and Hamline University, serving hungry college students with groceries, produce, proteins, and grab-and-go snacks.
• Side By Side Youth Program Community-based youth programs including The FEED monthly gatherings for high school students (averaging 55 students per session with capacity for 100+) and Buffalo Youth Together quarterly events for middle and high school youth featuring service-learning and leadership activities.
• Holiday Help Adopt-A-Family Campaign Holiday assistance program providing Adopt-A-Family sponsorships for Twin Cities families, plus winter coats, hats, gloves, and wool socks for those experiencing homelessness.
• Will You See Me? Book Limited-edition hardbound coffee table book featuring 25 stories of individuals struggling to survive on the streets, authored by Reverend Shawn Morrison with photography by Shawn Nielsen. Suggested donation of $50 per copy plus $5 shipping, with $15 from each sale donated to 3000 Acts of Kindness.

Quantifiable outcome

• 150,000+ individuals served annually with food assistance
• +4 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

20 partnerships are on record, tiered core and supportive.

• Schuler ShoescoreStrategic or Co-development PartnerSchuler Shoes generously sponsors the Shoe Away Hunger program, helping bring dignity and comfort to the feet of neighbors in need. Their support enables community shoe drives and affordable footwear distribution.
• Summit Investment AdvisorssupportiveOthersKey partner organization supporting Good in the Hood's mission and programs through charitable giving.
• Beautiful Savior Lutheran ChurchsupportiveOthersChurch partner providing support and hosting capacity for community programs.
• St. Michael's Lutheran Church - BloomingtonsupportiveOthersChurch partner in Bloomington providing hosting and support for community outreach.
• Cedar Valley ChurchcoreStrategic or Co-development PartnerMajor host partner for Food In the Hood program and SoleCare for Souls foot care services. Located at 8600 Bloomington Ave S, Bloomington, MN 55425.
• Union Gospel MissioncoreStrategic or Co-development PartnerHost site for SoleCare for Souls foot care program, serving men at the Union Gospel Mission Men's Shelter in St. Paul.
• Premium WaterssupportiveOthersKey partner providing water donations for community programs and events.
• Hennepin Technical CollegecoreStrategic or Co-development PartnerPartner for Food for Thought campus food pantry program at both Eden Prairie and Brooklyn Park campuses, serving hungry college students.
• Hamline UniversitycoreStrategic or Co-development PartnerPartner for Food for Thought program, hosting a Food Resource Center at West Hall 110, serving enrolled community members facing food insecurity.
• Beacon of Hope ChurchcoreStrategic or Co-development PartnerHost site for Food In the Hood at 2827 N Newton Ave, Minneapolis and SoleCare for Souls foot care services.
• University of St. ThomassupportiveStrategic or Co-development PartnerPartner hosting Food Shelf-In-A-Box at Tommie Shelf location for students and community members.
• University of Northwestern - St. PaulsupportiveStrategic or Co-development PartnerPartner hosting Food Shelf-In-A-Box at Billy Graham Community Life Commons for on-campus students.
• 2HarvestsupportiveOthersRegional food bank partner providing food supply support for Good in the Hood's food distribution programs.
• The Food Group MinnesotasupportiveOthersRegional food bank partner supporting food programs and supply chain for food distribution.
• Hunger SolutionssupportiveOthersHunger relief organization partner supporting food security initiatives.
• Nielsen StudiossupportiveOthersCommercial photography studio owned by Shawn Nielsen, providing photography for the Will You See Me book and organizational communications.
• Place of Hope (St. Cloud)supportiveStrategic or Co-development PartnerHost site for SoleCare for Souls foot care program at 511 9th Ave, St. Cloud, MN 56303.
• Lutheran Church of the MastersupportiveStrategic or Co-development PartnerHost site for SoleCare for Souls at 1200 69th Ave N, Brooklyn Center, MN 55430.
• Waycross Evangelical ChurchsupportiveOthersChurch partner hosting Good in the Hood's mailing address at 7733 West River Rd, Brooklyn Park.
• YMCA NorthsupportiveStrategic or Co-development PartnerPartner hosting Food Shelf-In-A-Box at multiple locations including Briar Hills Apartments, Emma B Howe YMCA, and Minnetonka Heights Apartments.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Loaves & Fishes: Minneapolis-based nonprofit serving hot meals and essential services to people experiencing homelessness and food insecurity in the Twin Cities. Direct peer operating in the same metro with overlapping food assistance mission and shared corporate/faith partner base.
• Open Arms of Minnesota: Twin Cities nonprofit preparing and delivering medically tailored meals to people living with serious illness. Direct peer in metro food assistance space with similar volunteer-led delivery model and donor-supported revenue structure.
• Second Harvest Heartland: One of the largest food banks in the Upper Midwest, serving Minnesota and western Wisconsin. Direct peer and active supply partner of Good in the Hood, operating food distribution programs targeting food-insecure individuals in the same geographic market.
• The Food Group Minnesota: Minnesota-based hunger relief organization operating food distribution and partner agency network. Direct peer and active supply partner of Good in the Hood, competing for the same donor dollars and serving overlapping client populations.
• Union Gospel Mission Twin Cities: Christian nonprofit serving homeless and impoverished individuals in the Twin Cities with shelter, meals, and recovery programs. Direct peer that is also an active host partner of Good in the Hood for the SoleCare for Souls foot care program.
• Hunger Solutions Minnesota: Statewide hunger relief advocacy and program organization in Minnesota working to end hunger. Direct peer and active partner of Good in the Hood, operating in the same food security space with both programmatic and policy focus.
• Greater Minneapolis Council of Churches: Interfaith nonprofit in Minneapolis connecting congregations to address community needs including food, housing, and youth services. Direct peer in the Twin Cities faith-based social services space with overlapping church partnership model.

Broad incumbents

• Salvation Army Northern USA Division: National faith-based social services organization operating food, shelter, holiday, and youth programs across Minnesota including the Twin Cities. Broad incumbent offering overlapping services (food, holiday help, youth) as part of a much larger national portfolio.
• Catholic Charities of the Archdiocese of St. Paul and Minneapolis: Large regional faith-based social services provider offering food, housing, youth, and family services across the Twin Cities. Broad incumbent competing for similar donor and grant funding with a much wider program portfolio and deeper institutional resources.

Regional players

• Youthprise: Minneapolis-based youth development intermediary funding and supporting out-of-school youth programs statewide. Comparable to the Side By Side youth programming component of Good in the Hood, with similar focus on youth mentoring and positive development outcomes in Minnesota.

Market position

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/squarespace
• Facebookfacebook.com/goodinthehood

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Good in the Hood