Golf Space Collective

What Golf Space Collective does

Golf Space Collective (GSC, also styled GLF/SPC) is a privately held, golf-specialist marketing, creative, and production agency headquartered in Jacksonville Beach, Florida, operating since 2022. The company is organized into four integrated service divisions: Productions (video, event coverage, 3D animation, drone), Studios (brand identity, visual systems, campaign creative, UI/UX), Marketing (HubSpot CRM implementation, email journeys, lifecycle and retention programs), and Media (multi-platform social channel management across Instagram, TikTok, YouTube, Facebook, and X). Its technology stack is anchored by HubSpot CRM with proprietary customer-journey workflows and a tournament-week rapid-turn capture-and-edit system, supplemented by social analytics dashboards.

The company's clients are exclusively golf-sector enterprises: equipment and apparel manufacturers (SuperStroke, Cobra Puma Golf, Payntr Golf), PGA TOUR, LPGA, and LIV tournaments (AT&T Pebble Beach Pro-Am, Mizuho Americas Open, Chevron Championship, RangeGoats GC), state associations (Texas Golf Association), and media brands (Good Good Golf). GSC reports 30+ managed accounts, 415M+ cumulative impressions, 105M+ video views, 11.7M+ engagements, and 66K+ published posts.

GSC operates a B2B sales-led go-to-market with integrated monthly retainers, project-based production fees, and an equity-linked venture platform called XCLR8 that pairs capital with full-stack execution for early-stage golf, lifestyle, wellness, and sports brands. Pricing is not publicly disclosed; the firm positions its retainer against the cost of a fully-loaded in-house marketing hire. The company was co-founded by Micah Griffo and Preston McClellan, acquired Ascend Studio in January 2024, and added Alexis Hay as Head of Player Content and Media in January 2026.

Name

Golf Space Collective

Legal name

Golf Space Collective

Website

https://golfspacecollective.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Golf Space Collective is a golf-specialist marketing, creative, and production agency that provides integrated brand, content, social, and CRM services to golf brands, professional tournaments, associations, and athletes across four operating divisions.

Ownership category

akta.pro rank

Product category

Golf Marketing Agency

NAICS

Sports Teams and Clubs (711211), Golf Courses and Country Clubs (713910)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Golf Clubs & Tournament-Host Clubs (Professional/Elite Golf Clubs) (MPAKABAE)

akta.pro secondary industry

Golf Courses & Golf Facilities (MPAKAEAD)

Keywords

• Golf marketing services
• Sports creative agency
• Tournament content production
• Golf brand strategy
• Athlete social media management

Headquarters

HQ city

Greenville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Integrated Marketing Retainers: Monthly retainer agreements for full-service marketing, creative, media, and production services across Studios, Productions, Media, and Marketing divisions. Clients receive integrated campaigns combining strategy, creative, content, email, CRM, paid media, SEO, and automation under one agreement.
2. XCLR8 Equity Partnership Model: Growth engine powered by Golf Space Collective that combines capital investment opportunities with full-stack execution team. Invests in brands financially and operationally in exchange for shared equity. Revenue realized upon shared exit.
3. Campaign and Project-Based Production: One-time project fees for specific deliverables such as national ad campaigns, product launch creative, brand launches, event coverage, and brand identity work. Includes production of commercial spots, social cutdowns, and sales enablement materials.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels8 records

Core offering

Golf Space Collective is a golf-specialized marketing, creative, and production agency structured around four integrated divisions—Productions, Studios, Marketing, and Media—that operate as one unified team to deliver full-service marketing for golf brands, tournaments, athletes, and associations. Services span video/film production, brand identity and design, integrated marketing strategy, email/CRM automation, and multi-platform social media management. The company also operates XCLR8, a venture platform that pairs capital investment with full-stack execution teams for early-stage golf, lifestyle, wellness, and sports brands.

Product overview

Golf Space Collective is a golf-focused creative and production agency structured as four integrated divisions—Productions, Studios, Marketing, and Media—that operate as a unified team to deliver full-service marketing without agency fragmentation. Productions handles all video and film creation from concepting through post-production; Studios develops brand identity, visual systems, and creative campaigns; Marketing delivers integrated strategy, email/CRM automation, and growth systems; and Media manages multi-platform social content and community engagement. Additionally, XCLR8 is a separate venture platform that combines capital investment with access to Golf Space Collective's four service divisions for portfolio brands.

Differentiator

Problem solved

Functional benefit

Brands

• XCLR8: A venture platform powered by Golf Space Collective that combines capital investment opportunities with a full-stack execution team across marketing, social, content, and creative for early-stage companies in golf, lifestyle, wellness, and sports.

Products and services

• Productions Full-service video and film production division offering concepting, long-form content, event coverage, 3D animation, storyboarding, editing, brand and product shoots, short-form commercials, and drone footage for golf brands, tournaments, and events.
• Studios Brand development and creative services division providing visual identity systems, strategy and positioning, graphic design, campaign creative, style guides, and UI/UX design for golf organizations and products.
• Marketing Integrated marketing services including funnel optimization, growth and retention strategy, lifecycle journeys, martech automations, email marketing, CRM setup and integration, and database growth and segmentation for golf brands.
• Media Social media management and content ecosystem services including audit and analysis, channel management, growth strategy, content calendar development, content creation, community management, analytics, and performance reporting across Instagram, TikTok, YouTube, Facebook, and X.
• XCLR8 Growth engine venture platform powered by Golf Space Collective that combines capital investment opportunities with full-stack execution teams across marketing, social, content, and creative for early-stage companies and investor partners in golf, lifestyle, wellness, and sports.

Quantifiable outcome

• 415M+ impressions delivered across 30+ golf brand and tournament accounts
• +5 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Ten partnerships are on record, tiered flagship, core and minor.

• Monterey Peninsula Foundation (AT&T Pebble Beach Pro-Am)flagshipStrategic or Co-development PartnerGolf Space Collective serves as the official content partner for the AT&T Pebble Beach Pro-Am, one of the PGA TOUR's premier tournaments. GSC produces inside-the-ropes content, editorial photography, social graphics, daily capture and delivery, and cinematic videography. The partnership was among the first under PGA TOUR's redefined media guidelines, enabling exclusive behind-the-ropes access.
• SuperStrokeflagshipStrategic or Co-development PartnerLong-term strategic creative and marketing partner for SuperStroke, the #1 putter grip brand. GSC handled the REVL product launch campaign (national commercial, 40+ social pieces), brand strategy for the Lamkin acquisition integration, sales enablement materials, and ongoing brand marketing across retail, social, and Tour channels.
• Mizuho Americas OpenflagshipStrategic or Co-development PartnerOfficial content partner for the Mizuho Americas Open LPGA Tour event at Liberty National. GSC developed the event's voice, visuals, and content strategy from day one, handling event identity development, tournament week videography and photography, channel management, and year-round content that powers 12 months of marketing momentum.
• Payntr GolfcoreStrategic or Co-development PartnerSince 2021, GSC has served as the primary marketing partner for Payntr Golf, the fastest-growing golf footwear brand in North America. Services include PR, social media strategy, UI/UX optimization, content capture, email campaigns, and digital journey development. GSC helped launch the Speed Classic line with Jason Day resulting in three consecutive inventory sellouts.
• IMG (Chevron Championship)flagshipStrategic or Co-development PartnerGSC partners with IMG and Chevron to produce content for the Chevron Championship, an LPGA Major. GSC gained unprecedented access to players and the tournament environment, capturing intimate practice round moments and pre-tournament preparations with cinematic storytelling that set new benchmarks for major championship content.
• Texas Golf AssociationcoreStrategic or Co-development Partner3-year ongoing strategic partnership with the Texas Golf Association under the 'Golf Gets Better Here' campaign. GSC manages marketing operations including membership growth campaigns, HubSpot CRM implementation, website rebuild, automated email journeys, social media, and facilitated a partnership with the Chevron Championship LPGA Major.
• RangeGoats Golf Club (LIV Golf)coreStrategic or Co-development PartnerSocial strategy, content production, and community engagement partner for RangeGoats Golf Club, a LIV Golf team. In 20 months, GSC helped build one of the fastest-growing digital fanbases in golf with 55.7M impressions, 1.12M engagements, and 218K followers across platforms.
• Cobra Puma GolfcoreStrategic or Co-development PartnerTrusted content partner for both Cobra Golf and Puma Golf brands over two years, working directly with PGA TOUR and LPGA players for content capture. Handles product launch creative, short-form video, cross-branding integration, and tour-level content at tournaments and brand activations.
• Jason Day (PGA Champion)minorStrategic or Co-development PartnerPGA Champion and former World No. 1 Jason Day serves as brand athlete for Payntr Golf, with GSC facilitating and producing content for the partnership. Speed Classic line launch in Fall 2024 and Spring 2025 with Jason Day resulted in three consecutive inventory sellouts.
• Alexis Hay (HIA Digital)coreStrategic or Co-development PartnerAlexis Hay, founder of HIA Digital, joined GSC as Head of Player Content and Media. She brings 15+ years of experience spanning sports, television, and talent-led digital strategy with elite athletes including Sergio Garcia and Chelsea Handler. Her appointment formalizes GSC's expanded player content and media vertical.

Scale indicators12 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Octagon: Global sports marketing agency with a longstanding golf practice serving brands, tours, and athletes. Most directly comparable as a full-service sports marketing competitor with similar tour-credentialed capabilities, though significantly larger and broader in scope.
• MKG: Experiential marketing agency with a meaningful sports and lifestyle practice. Comparable as a creative-led boutique that competes for sports brand experiential and content work, though less golf-specialized than GSC.

Broad incumbents

• Wasserman: Major sports marketing, talent management, and content agency. Operates in golf through athlete representation and brand consulting, but its scale and breadth make it an incumbent competitor rather than a direct specialist peer.
• IMG (Endeavor): Global sports and events marketing group that already co-produces the Chevron Championship with GSC. Functions as both a peer (overlap on tournament content) and a partner/incumbent across golf event operations.
• CAA Sports: Sports marketing and talent arm of Creative Artists Agency. Represents elite golfers and serves golf brands with marketing services; a much larger incumbent competing for the same premium client pool.
• The Marketing Arm: Sports and entertainment sponsorship marketing agency. Competes with GSC for golf and sports brand marketing budgets as part of a broader sports marketing portfolio.
• Havas Sports & Entertainment: Global sports and entertainment marketing network within Havas. Competes for golf brand marketing engagements and sponsorship activation work as part of a broader global holding company.

Emerging players

• Excel Sports Management: Athlete representation and marketing agency with a deep golf roster (Henrik Stenson, Justin Rose, Kevin Na). Comparable because it bundles talent representation with marketing services for golf clients, overlapping with GSC's athlete vertical.
• Range Media Partners: Sports and entertainment talent management and brand marketing firm. Comparable to GSC's athlete/content vertical because it combines talent representation with brand partnership development, including golf-adjacent talent.
• Skratch (golf media/content brand): Golf-focused digital media brand covering courses, travel, gear, and lifestyle. Comparable as a golf-specialist content creator with brand partnership economics, though it operates in media rather than agency services.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/golf-space-collective
• Instagraminstagram.com/golfspacecollective
• Xx.com/golf_colle99581

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Golf Space Collective