Hia Digital

What Hia Digital does

Hia Digital (legal entity Hay It's Alexis Inc.) is a boutique digital marketing and consulting studio founded in 2015 by Alexis Hay and headquartered in Santa Monica, California. The studio provides integrated marketing services including marketing strategy, social media management, photo and videography, brand storytelling, data-driven social growth, and 1:1 consulting sessions. It serves a client base spanning athletes (Sergio Garcia, Fireballs GC), celebrities (Chelsea Handler), consumer brands (COCO On the Go, Bulk Beef Jerky), luxury real estate (Sett Studio, Berkshire Hathaway), wellness (ZO Skin Centre), and nonprofits (UGLI Foundation).

The studio operates on a professional services and retainer model with no proprietary software platform. Content production is handled in-house using high-resolution photography, drone shoots, and short-form video, with videographers distributed across Miami, New York, and Europe. Distribution is direct-to-client via Calendly-scheduled exploratory calls and a website inquiry form, supplemented by thought leadership content (Market Research blog, email newsletter) and industry event presence (SXSW, NCAA Final Four).

The business model is founder-led and bootstrapped, with no disclosed external funding, no parent company, and a team of 1-10 including founder Alexis Hay, team member Jon Riff, and videographers Donny French and Max Conru. Revenue is not publicly disclosed. The company's value proposition rests on senior-level founder attention, deep expertise in sports and entertainment verticals, and a portfolio of high-profile case studies demonstrating measurable audience growth outcomes.

Name

Hia Digital

Legal name

Hay It's Alexis Inc.

Website

https://hiadigital.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro industry

PRIMARYBPAFAIAJ

Content Studio & Creative Resourcing (In-house/Embedded Teams)

Business & Public Services/Marketing, Advertising & PR Services/Content Marketing & Production (Copy, Video, Design)

SECONDARYMPAAADAJ

Digital PR & Social Media Communications

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Public Relations & Communications Agencies

Keywords

• Digital marketing services
• Social media management
• Brand storytelling
• Content production
• Photo and videography

Headquarters

HQ city

Santa Monica

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Digital Marketing Consulting & Strategy: Full-scope digital marketing planning and execution including strategic planning, social media, email marketing, web management, influence marketing, photography and videography. Sold as ongoing engagements or project-based consulting.
2. Social Media Management: Ongoing social media channel growth and content management including strategy, content planning, and cutting-edge content creation for posting.
3. Photo and Videography Services: In-house high-resolution photography, drone shots, and short-form social video production and editing.
4. 1:1 Consulting Sessions: Half-Day or Full-Day strategy sessions auditing current social media efforts and providing actionable insights. Entry-level service offering.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Hia Digital is a boutique digital marketing and consulting studio that plans and executes full-scope digital marketing strategies, manages social media channels, produces in-house photo and video content, and runs brand storytelling engagements for athletes, celebrities, executives, and premium brands. The studio combines strategic planning with hands-on content production, offering both ongoing social media management retainers and project-based consulting sessions.

Product overview

Hia Digital is a boutique digital marketing and consulting studio that operates as a single unified service offering rather than a platform-plus-modules architecture. The company provides an integrated suite of services including Marketing Strategy, Social Media Management, Photo and Videography, 1:1 Consulting, Brand Storytelling, and Data-Driven Social Growth. These services work together as a cohesive digital marketing offering, with strategy serving as the foundation that connects to content creation (photography, videography), distribution (social media management), and ongoing optimization (consulting, analytics-driven growth). The company specializes in serving athletes, celebrities, executives, and brands requiring personal brand development and digital presence management.

Differentiator

Problem solved

Functional benefit

Products and services

• Marketing Strategy
• Social Media Management
• Photo and Videography
• 1:1 Consulting
• Brand Storytelling
• Data-Driven Social Growth

Quantifiable outcome

• Sergio Garcia: Instagram grew 1,472% (170K to 2.6M), 919.87% reach growth in 2024
• +3 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Edelman: Global communications and public relations firm offering brand marketing, social, and content services. Comparable to Hia Digital as a much larger incumbent competing for premium brand storytelling and celebrity/athlete communications engagements.
• Roc Nation: Sports and entertainment agency with athlete representation and brand partnerships. Comparable to Hia Digital because it operates at the intersection of athlete talent management and digital/social brand marketing, competing for the same LIV Golf / celebrity wallet.
• VaynerMedia: Large digital and social media agency offering strategy, content, and media services to enterprise brands. Comparable to Hia Digital as a broader incumbent in social-first brand storytelling, but operating at much greater scale with a full-service model.
• Wasserman: Large sports marketing and talent management agency with deep athlete and entertainment relationships. Comparable to Hia Digital because it sells digital, social, and brand-marketing services to athletes and sports organizations, the same core buyer Hia Digital serves (e.g., Sergio Garcia / LIV Golf).
• United Talent Agency (UTA): Major talent agency expanding into athlete representation, brand partnerships, and digital/social strategy. Comparable to Hia Digital because UTA increasingly bundles social media management and brand storytelling for the same celebrity and athlete personas Hia Digital serves.

Direct peers

• Viral Nation: Influencer and talent marketing agency working with brands, athletes, and creators on social strategy and content production. Comparable to Hia Digital because both monetize premium athlete/celebrity social media storytelling with a mix of strategy, content, and creator partnerships.
• HireInfluence: Influencer marketing agency providing strategy, content, and campaign execution for brands across verticals. Comparable to Hia Digital as a similarly positioned peer in social-driven, content-led marketing for premium consumer and lifestyle clients.
• Range Media Partners: Talent management and content company representing creators, athletes, and entertainers with in-house social and brand-building support. Comparable to Hia Digital because both bundle personal-brand development, social content, and partnerships for premium individual clients.
• The Goat Agency: Global influencer marketing agency serving enterprise brands with social campaigns and content. Comparable to Hia Digital as a similarly positioned agency competing for premium-brand and celebrity social work, though at a larger scale.
• Munden Media: Boutique digital marketing and social media agency focused on entertainment, sports, and lifestyle brands. Comparable to Hia Digital as a similarly sized boutique peer pursuing premium athlete, celebrity, and lifestyle accounts with social strategy and content production.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/hayitsalexis
• LinkedInlinkedin.com/company/hia-digital
• Instagraminstagram.com/hiadigital

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hia Digital