Athre Facial Plastics

What Athre Facial Plastics does

Athre Facial Plastics is a private, single-location facial plastic surgery practice headquartered in Houston, Texas (2414 Ella Boulevard), operating under the legal entity Raghu Athré, MD, PA. Founded in 2008, the practice is owned and led by double board-certified facial plastic surgeon Dr. Raghu Athré, who personally performs all procedures. The core offering spans surgical facial rejuvenation (4D Facelift™, Deep Plane Facelift, RT Mini Facelift, Midface/MACS Lift, rhinoplasty variants, blepharoplasty, brow lift, neck lift, lip lift, otoplasty, cheek/chin augmentation, facial fat transfer using the ALMI technique, and hair restoration) and non-surgical services (Botox, dermal fillers, the proprietary OcuRX™ under-eye filler technique, skin resurfacing, chemical peels, microneedling, and ElixirMD™ photobiomodulation recovery therapy). Adjacent wellness services include hyperbaric oxygen therapy and IV vitamin therapy, plus a proprietary skincare line (Athré Skin Rx).

The business model is direct-to-consumer and sales-led: prospective patients schedule in-person or virtual consultations, receive a personalized treatment plan with written quotes, and book surgery at the Houston facility. Pricing is one-time/per-procedure and ranges from approximately $5,000 for ancillary procedures (e.g., fat transfer add-on) to $35,000-$50,000+ for premium facelift packages, with separate facility and anesthesia fees. Recurring revenue is generated by injectables (Botox/fillers at 6-24 month intervals) and skincare product sales. The practice has no external investors, no associates, and no channel intermediaries; Dr. Athré is both the lead surgeon and the principal operator.

Distribution is exclusively direct through the Houston office and remote consultations, with concierge services (hotel recommendations, mobile nursing, virtual pre-op) supporting out-of-town and international patients. Patient acquisition relies on a multi-channel digital marketing footprint (Instagram, Facebook, YouTube, TikTok, X, LinkedIn, blog, podcast), SEO-optimized procedure landing pages, Castle Connolly Top Doctor 2026 credentialing, and a 4.8-star rating across 245 reviews. Patient concentration is low (fragmented individual consumer base), but revenue is highly dependent on the single principal surgeon, creating structural key-person exposure.

Name

Athre Facial Plastics

Legal name

Raghu Athré, MD, PA

Website

https://athrefacialplastics.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Athre Facial Plastics is a private Houston facial plastic surgery practice owned and operated by Dr. Raghu Athré, offering proprietary surgical (4D Facelift, Deep Plane Facelift, rhinoplasty) and non-surgical (Botox, fillers, ElixirMD recovery) procedures to affluent individual consumers locally and internationally.

Ownership category

akta.pro rank

Product category

Cosmetic Surgery Services

NAICS

Hair, Nail, and Skin Care Services (81211)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Facial Plastic & Reconstructive Surgery (ENT) (HLAKAMAG)

akta.pro secondary industry

Oral & Maxillofacial Cosmetic/Aesthetic Surgery (HLABAEAJ)

Keywords

• Facial plastic surgery
• Cosmetic surgery services
• Facial rejuvenation procedures
• Nonsurgical aesthetic treatments
• Rhinoplasty services

Headquarters

HQ city

Houston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Surgical Facial Plastic Procedures: Primary revenue stream from surgical procedures including facelifts, rhinoplasty, blepharoplasty, neck lifts, and related procedures. Pricing varies significantly based on procedure complexity, anesthesia type, and whether multiple procedures are combined. Revisions and secondary surgeries also generate revenue. Procedures are one-time events with follow-up care included.
2. Nonsurgical Aesthetic Treatments: Revenue from injectable treatments (Botox, dermal fillers), skin rejuvenation procedures (microneedling, chemical peels, laser resurfacing), and nonsurgical facelifts. Botox and fillers require repeat treatments at intervals of 6-24 months, providing recurring revenue. Skin care products (Athre Skin Rx, Alastin Skincare) also contribute.
3. ElixirMD Recovery Therapy: Revenue from ElixirMD photobiomodulation therapy used during post-operative recovery. Integrated into the facelift recovery protocol with multiple sessions in the first week. Pricing discussed during consultation as part of the full recovery plan.
4. Consultation and Pre/Post-Operative Services: Revenue from consultation appointments (initial ~1 hour consultation), pre-operative appointments, post-operative follow-up visits, and concierge services for out-of-town patients including remote video consultations.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels10 records

Core offering

Athre Facial Plastics is a facial plastic surgery practice that provides surgical and nonsurgical facial rejuvenation procedures including proprietary facelifts (4D Facelift™, RT Mini Facelift, Deep Plane Facelift), rhinoplasty, blepharoplasty, fat transfer (ALMI), brow lift, neck lift, lip lift, injectables (Botox, fillers, OcuRX), skin resurfacing, and complementary wellness services. Procedures are delivered personally by double-board-certified surgeon Dr. Raghu Athré, with concierge support for local, out-of-state, and international patients.

Product overview

Athre Facial Plastics is a surgical and non-surgical facial aesthetics practice offering a comprehensive portfolio of procedures centered around facial rejuvenation. The core offerings include multiple facelift techniques: the proprietary 4D Facelift™ (combining deep plane facelift, neck lift, fat transfer, and stem cell protocol), Deep Plane Facelift, RT Mini Facelift, Midface/MACS Lift, and Nonsurgical Liquid Facelift. Supporting surgical procedures include Rhinoplasty, Blepharoplasty, Brow Lift, Neck Lift, Lip Lift, Cheek/Chin Augmentation, Facial Fat Transfer (using the ALMI technique), Hair Restoration, and Skin Resurfacing. Non-surgical offerings encompass Botox/Injectables, the proprietary OcuRX under-eye filler treatment, and the ElixirMD™ light therapy recovery system. Wellness services include Hyperbaric Oxygen Therapy and IV Vitamin Therapy. The practice also offers a proprietary skincare line (Athré Skin Rx). All procedures are performed by double-board-certified Dr. Raghu Athré, with an emphasis on natural-looking results and personalized treatment plans.

Differentiator

Problem solved

Functional benefit

Products and services

• 4D Facelift™ Comprehensive facial rejuvenation procedure developed by Dr. Raghu Athré that addresses sagging tissue, volume loss, and loss of skin elasticity simultaneously by combining deep plane facelift, deep plane neck lift, structural fat transfer, and regenerative stem cell protocol; can be performed under local anesthesia. Targeted at adult patients with moderate to severe facial aging.
• Deep Plane Facelift Advanced facelift technique that creates a plane deep to the SMAS layer to lift dropped tissues of the face and neck, providing longer-lasting and more natural-looking results compared to older techniques; Dr. Athré performs extended deep plane facelifts under local anesthesia. Targeted at patients seeking long-lasting natural-looking facial rejuvenation.
• RT Mini Facelift Novel mini facelift designed by Dr. Athré for younger patients (late 30s to early 50s) with mild aging in the midface, jawline, and neck, combining techniques from multiple facelift approaches with reduced dissection, downtime, and cost while maintaining long-term results of 10+ years.
• Midface / MACS Lift Vertical vector cheek lift that addresses the cheek and midface region, reversing downward pull with a vertical lift. Suspends tissues to the zygomatic periosteum for cheek fat pad lifting and nasolabial fold improvement.
• Nonsurgical Facelift (Liquid Facelift) Non-surgical approach using dermal fillers (Restylane, Juvederm, Sculptra) and neuromodulators (Botox, Dysport, Xeomin) to restore volume, soften wrinkles, and achieve facial rejuvenation without surgery; includes liquid facelift and stem cell facelift options.
• Rhinoplasty Full range of rhinoplasty procedures including Primary Rhinoplasty, Revision Rhinoplasty, Dorsal Preservation Rhinoplasty, Ultrasonic Rhinoplasty, Tip Plasty, and Ethnic Rhinoplasty to refine nasal contours and improve facial harmony and function.
• Blepharoplasty (Eyelid Surgery) Eyelid surgery addressing cosmetic and functional concerns around the eyes, including Upper Blepharoplasty, Lower Blepharoplasty, Canthoplasty, and Asian Blepharoplasty to remove excess skin and fatty deposits.
• Brow Lift Rejuvenating procedure addressing signs of aging in the upper face by lifting sagging brows and tightening forehead skin to reduce horizontal wrinkles and create a smooth, youthful look.
• Neck Lift Surgical procedure addressing aging in the neck including sagging neck, turkey neck, excess fat, and platysmal bands. Tightens tissues for a smooth, contoured neck profile.
• Lip Lift Injection-free lip rejuvenation procedure that shortens the space between the nose and upper lip to deliver a fuller appearance, eliminate wrinkles above the lip, and correct downturned mouth corners.
• Cheek & Chin Augmentation Facial enhancement procedures to add definition and proportion to cheekbones (Cheek Augmentation) and address weak or recessed chin concerns (Chin Augmentation).
• Hair Restoration Surgical and non-surgical treatments for hair loss using fat-derived stem cell injections and microneedling to promote hair growth and retard hair loss.
• Otoplasty Surgical procedure to reshape, resize, or reposition the ears (e.g., to address prominent ears); listed as a facial surgery offering on the practice website.
• Facial Fat Transfer (ALMI Technique) Cosmetic procedure using the ALMI (Autologous Lipocyte Micronized Injection) technique to extract fat from body areas and inject into facial regions needing volume, plumping, and rejuvenation. Fat is harvested using small cannulas, separated via centrifugation, and micronized into milli fat, micro fat, and nanofat fractions, with optional PRP combination.
• Botox & Injectables Cosmetic injectables including Botox, Dysport, and dermal fillers (Restylane, Juvederm) administered personally by Dr. Athré for precise application and naturally rejuvenated outcomes; repeat treatments typically every 6–24 months.
• OcuRX (Under Eye Filler) Proprietary injectable treatment for under-eye rejuvenation involving staged filler injection from the eye area to the orbital rim for natural-looking results without surgery or downtime.
• Skin Resurfacing Skin rejuvenation treatments including Microneedling, Dermabrasion, Chemical Peels, and Laser Resurfacing to improve skin texture, reduce fine lines, and promote collagen production.
• ElixirMD™ Photobiomodulation Recovery Therapy FDA-approved photobiomodulation (light therapy) device used during post-operative recovery. Includes Detox, Cellular Repair, NeoXcell, RoXium, and Thermal modes to accelerate healing, reduce swelling and bruising, and promote collagen production. Integrated into facelift recovery protocols to help patients heal up to 50% faster.
• Hyperbaric Oxygen Therapy Wellness treatment using high-pressure oxygen to enhance healing and recovery, part of the comprehensive care approach at the practice.
• IV Vitamin Therapy Wellness treatment delivering vitamins and nutrients intravenously to support overall health and recovery, offered as part of the practice's wellness services.
• Comprehensive Facial Rejuvenation Comprehensive personalized approach combining multiple procedures (facelift, eyelid surgery, fat transfer, skin resurfacing) to address volume loss, skin concerns, and facial features for complete facial enhancement.
• Athré Skin Rx (Skincare Line) Proprietary skincare product line developed by Dr. Athré for patient use, available through the practice's online store.

Quantifiable outcome

• Healing time reduced by up to 50% with ElixirMD photobiomodulation therapy
• +5 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Personique: Austin, Texas-based plastic surgery center offering surgical and non-surgical facial aesthetics. Comparable boutique Texas practice with similar service mix and affluent patient base.
• Quatela Center for Plastic Surgery: Rochester, NY-based boutique facial plastic surgery practice led by a fellowship-trained facial plastic surgeon offering facelift, rhinoplasty, and injectables under a named branded model. Closely comparable in surgeon-led, brand-centric positioning.
• Turkle & Turkle Facial Plastic Surgery: Indianapolis-based facial plastic surgery practice founded by Dr. Deborah Turkle and colleagues, with a second-generation surgeon. Compares as a physician-led, multi-surgeon boutique facial plastics practice with a named brand.
• Cangello Plastic Surgery: New York City facial plastic surgery practice offering facelift, rhinoplasty, and non-surgical rejuvenation led by Dr. David Cangello. Compares as a similarly positioned high-end boutique facial plastics practice.
• Buckingham Center for Facial Plastic Surgery: Austin, Texas-based facial plastic surgery center focused exclusively on facial rejuvenation (facelift, rhinoplasty, blepharoplasty) with a surgeon-led, concierge-style patient experience. Comparable Texas-market peer with similar practice philosophy.
• Vitenas Cosmetic Surgery: Long-established Houston boutique plastic surgery practice offering facial surgery (facelift, rhinoplasty, blepharoplasty) and injectables. Comparable surgeon-led, single-location model serving the same demographic in Houston.
• Basu Aesthetics + Plastic Surgery: Houston-based plastic surgery and med-spa practice offering surgical and non-surgical facial rejuvenation. Highly comparable geographic peer with overlapping facelift, rhinoplasty, and injectable offerings in the same local market.
• Bass Plastic Surgery PLLC: New York-based boutique practice of Dr. Lawrence Bass focused on facial rejuvenation and minimally invasive techniques. Comparable high-end surgeon-led facial plastics practice with branded proprietary protocols.

Others

• RealSelf: Largest online consumer platform dedicated to elective cosmetic procedures, where Athré maintains a 4.6+ rating and Top Provider status. Comparable in that it is a discovery and review ecosystem where facial plastic surgeons compete for patient leads.
• American Society of Plastic Surgeons: Professional society representing board-certified plastic surgeons in the US. Not a direct competitor, but defines the credentialing standards (board certification, fellowship training) on which the Athré practice's "surgeon moat" depends.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/AthreRaghu
• YouTubeyoutube.com/user/AthreSurgicalAssoc
• Facebookfacebook.com/athrefacialplastics
• LinkedInlinkedin.com/in/raghu-athre-md-a9413831
• Instagraminstagram.com/drraghuathre
• TikToktiktok.com/@athrefacialplastics1

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Athre Facial Plastics