Vitenas Cosmetic Surgery

What Vitenas Cosmetic Surgery does

Vitenas Cosmetic Surgery is a privately held, single-physician cosmetic surgery practice headquartered in Houston, Texas, founded in 1990 by Dr. Paul Vitenas, a board-certified plastic surgeon with 35+ years of experience and fellowship training in Maxillofacial, Craniofacial, and Cosmetic Surgery at the University of Miami and Paris. The practice operates from a 15,000-square-foot, AAAASF-accredited facility at 4208 Richmond Ave, Suite 200 that consolidates consultations, two surgical suites, and three recovery bays under one roof, enabling end-to-end control of the patient journey. Service lines span breast surgery (augmentation, lift, reduction, revision, exchange, removal, gynecomastia), body contouring (tummy tuck, liposuction, mommy makeover, BBL, lifts, fat transfer, post-weight-loss procedures), facial surgery (facelift variants, rhinoplasty, neck lift, eyelid surgery, brow lift, buccal fat removal, chin augmentation), and injectable treatments (Botox, Xeomin, dermal fillers, and ancillary facial injectables).

The business model combines one-time surgical fees with recurring injectable revenue; surgical pricing is all-inclusive (surgeon, anesthesia, facility, follow-up) with public starting prices ranging from approximately $6,000 to $12,000+, and patient financing is enabled through CareCredit, Cherry, and Alphaeon Credit, including 0% APR options. Patients are acquired through a consultative sales motion anchored by free in-person or virtual consultations, supported by a multi-channel digital presence (Instagram, Facebook, TikTok, YouTube, Pinterest, LinkedIn), video testimonials, before-and-after galleries, blog content, and accumulated review volume (4.9 stars on Google across 949 reviews, 3,000+ five-star reviews platform-wide). The practice primarily serves individual consumers in the Houston metro, draws patients from Texas and the broader Southwest/Southeast US, and reaches out-of-state and international patients through virtual consultations, with travel coordination support. No parent company, subsidiaries, funding events, or M&A history are present in the source data, and Dr. Vitenas remains the founder, owner, and lead surgeon.

Name

Vitenas Cosmetic Surgery

Legal name

Vitenas Cosmetic Surgery

Website

https://drvitenas.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

Vitenas Cosmetic Surgery is a privately held, Houston-based, single-physician cosmetic surgery practice founded in 1990 by Dr. Paul Vitenas, offering breast, body, facial, and injectable procedures out of a 15,000-square-foot AAAASF-accredited facility, serving individual elective-surgery patients regionally, nationally, and internationally.

Ownership category

akta.pro rank

Product category

Cosmetic Surgery Services

NAICS

Freestanding Ambulatory Surgical and Emergency Centers (621493)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Oral & Maxillofacial Cosmetic/Aesthetic Surgery (HLABAEAJ)

akta.pro secondary industry

Cosmetic & Plastic Surgery Tourism Agencies (THAKAIAD)

Keywords

• Cosmetic surgery
• Plastic surgery
• Body contouring
• Breast augmentation
• Facial rejuvenation

Headquarters

HQ city

Houston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Surgical Procedures: One-time surgical fees for cosmetic procedures including breast augmentation, breast lifts, tummy tucks, mommy makeovers, facelifts, and other body contouring procedures. Pricing varies by procedure complexity and starting prices are listed publicly. All-inclusive pricing covers surgeon fees, anesthesia, facility, and follow-up care.
2. Injectable Treatments: Non-surgical cosmetic treatments including Botox, Xeomin, and dermal fillers which may provide recurring revenue through repeat treatments as results typically last 3-12 months.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Vitenas Cosmetic Surgery is a single-physician plastic surgery practice in Houston, TX that delivers breast, body, and facial cosmetic surgical procedures (such as breast augmentation, tummy tuck, facelift, and rhinoplasty) along with non-surgical injectable treatments including Botox, Xeomin, and dermal fillers. All surgical care is provided on-site at a 15,000-square-foot, AAAASF-accredited private surgical center, with free consultations and all-inclusive pricing covering surgeon fees, anesthesia, facility, and follow-up care.

Product overview

Vitenas Cosmetic Surgery is a single-physician plastic surgery practice in Houston, TX, led by Dr. Paul Vitenas. The practice offers a comprehensive portfolio of surgical and non-surgical cosmetic procedures organized into three main categories: Breast Surgery (including augmentation, lift, reduction, implant revision/exchange/removal, and male breast reduction), Body Procedures (including tummy tuck, liposuction, mommy makeover, Brazilian butt lift, body lift, arm lift, thigh lift, and genital procedures), and Facial Surgery (including facelift, rhinoplasty, neck lift, eyelid surgery, and injectables like Botox and dermal fillers). The practice operates from a 15,000-square-foot, AAAASF-accredited surgical center and does not offer a unified software product or platform. Services are delivered through a combination of surgical procedures and minimally invasive injectable treatments.

Differentiator

Problem solved

Functional benefit

Products and services

• Breast Augmentation Surgical breast enhancement using saline or silicone implants to increase breast size and shape, with customization of implant size, profile, shape, and placement, performed by Dr. Vitenas in Houston.
• Breast Implant Exchange Surgical procedure that removes prior breast implants and replaces them with new ones, often to switch from saline to silicone gel or address complications such as capsular contracture.
• Breast Implant Removal Explant surgery that reverses a prior breast augmentation to change breast shape or size based on cosmetic goals, or to address implant-related complications.
• Breast Implant Revision Revision surgery that corrects and improves the outcomes of a prior breast augmentation, addressing capsular contracture, malposition, or dissatisfaction with size and shape.
• Breast Lift (Mastopexy) Breast lift surgery that raises and reshapes breasts that have lost firmness, volume, or position by removing excess skin, tightening tissue, and repositioning the nipple-areola complex.
• Breast Reduction Breast reduction surgery that removes excess fat, glandular tissue, and skin to reduce breast size and weight, relieving physical discomfort while creating proportionate contours.
• Gynecomastia (Male Breast Reduction) Gynecomastia surgery that removes excess fatty and glandular breast tissue in men to create a flatter, firmer, more masculine chest contour using liposuction and/or excision techniques.
• Tummy Tuck (Abdominoplasty) Abdominoplasty that removes excess skin and fat between the belly button and pubic area and tightens abdominal muscles for a flatter, more toned appearance, including full, mini, and extended 360 tummy tuck options.
• Liposuction Liposuction that removes pockets of excess fatty tissue through small incisions for body contouring, frequently used in combination with other body sculpting procedures.
• Mommy Makeover Combination procedure including breast lift, tummy tuck, body lift, and/or liposuction designed to restore the patient's pre-pregnancy body shape.
• Brazilian Butt Lift Brazilian Butt Lift that lifts and rounds the buttocks using fat transfer, removing excess sagging skin while lifting existing tissue for a more proportionate backside.
• Arm Lift (Brachioplasty) Arm lift that removes excess skin and fat from the upper arms due to aging, weight changes, or genetics to create a more toned and contoured appearance.
• Body Lift Body lift that improves the upper or lower body through a circumferential incision, removing excess skin and fat while lifting tissue for a more youthful physique.
• Thigh Lift (Thighplasty) Thigh lift that removes excess skin and fat from the inner and outer thighs to create smoother, firmer, and more toned-looking thighs.
• Plastic Surgery After Weight Loss Body contouring surgery after significant weight loss that removes excess skin and fat to reveal an improved body shape and profile.
• Facelift Facelift that tightens skin and underlying tissues to reduce sagging and wrinkles on the face and neck, with incisions hidden along the hairline or behind the ears.
• Rhinoplasty Rhinoplasty that reshapes the nose to improve facial harmony while maintaining or improving nasal functionality.
• Neck Lift Neck lift surgery that addresses sagging skin and fat deposits in the neck area to create a more defined jawline and youthful neck contour.
• Eyelid Surgery (Blepharoplasty) Eyelid surgery that addresses drooping eyelids and under-eye bags to create a more alert and youthful appearance.
• Botox Nonsurgical injectable treatment using botulinum toxin to temporarily relax facial muscles and reduce fine lines and wrinkles; results typically last 3-12 months.
• Xeomin Botulinum toxin injectable similar to Botox used to reduce facial wrinkles and lines.
• Dermal Fillers Injectable treatments that add volume to facial areas to smooth wrinkles, enhance lips, and restore youthful contours.

Quantifiable outcome

• 10,000+ breast surgeries performed with high patient satisfaction
• +4 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered minor.

• Houston United WayminorOthersCommunity charitable organization supported by Dr. Vitenas through donations and community involvement.
• Toys for TotsminorOthersHoliday toy donation program supported by Dr. Vitenas and the practice as part of community outreach initiatives.

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Body by Ravi Plastic Surgery & Aesthetics: Houston-based cosmetic surgery practice offering breast, body, and facial procedures with similar single-physician-led structure, directly competing for the same Houston patient pool on reputation and procedure mix.
• The Aesthetic Center for Plastic Surgery: Houston-based multi-surgeon cosmetic plastic surgery practice serving similar breast, body, and facial procedure patients in the same local market with overlapping surgeon credentials and AAAASF-style surgical facilities.
• Memorial Plastic Surgery: Houston-based private cosmetic surgery practice offering breast augmentation, body contouring and facial procedures targeting the same patient segments and competing on surgeon reputation, reviews, and financing support.
• Bancroft Feldman Plastic Surgery: Houston-based cosmetic and reconstructive plastic surgery practice with similar surgeon-led model and procedure offerings targeting breast and body aesthetic patients in the same geographic market.
• Eisemann Plastic Surgery Center: Houston private plastic surgery practice with comparable single-location, surgeon-led operations and overlapping procedure portfolio including breast, body, and facial aesthetic surgery.

Emerging players

• SkinSpirit: Multi-location medical aesthetics practice offering injectables, lasers and skin services; partial overlap with the non-surgical side of Vitenas while not competing in primary surgical cases.

Broad incumbents

• Sono Bello: Largest US multi-location cosmetic surgery chain offering body contouring and facial procedures at scale; competes for similar self-pay aesthetic patients but operates as a multi-site corporate brand rather than a single-surgeon reputation practice.
• LaserAway: National aesthetic services chain offering laser, injectables and skin treatments; partially overlapping patient base seeking non-surgical aesthetic enhancements rather than the surgical core of Vitenas.
• Ideal Image: Nation's largest aesthetic med spa brand offering Botox, fillers and skin services to similar demographics; competes for non-surgical revenue and consumer attention rather than surgical cases.

Regional players

• Dallas Plastic Surgery Institute: Texas-based multi-surgeon private plastic surgery practice with comparable procedure portfolio serving a different metro area; relevant as a regional peer for Texas-wide cosmetic surgery demand and similar surgeon-driven positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@DrPaulVitenas
• Facebookfacebook.com/drpaulvitenas
• LinkedInlinkedin.com/company/vitenascosmeticsurgery
• Instagraminstagram.com/drvitenas
• TikToktiktok.com/@vitenascosmeticsurgery
• Pinterestpinterest.com/drvitenas
• Xx.com/drvitenas

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vitenas Cosmetic Surgery