What Newman-Dailey Resort Properties does

Newman-Dailey Resort Properties is a privately held, locally owned property services company founded in 1985 in Miramar Beach, Florida, operating exclusively along Florida's Emerald Coast (Destin, Miramar Beach, Santa Rosa Beach, Crystal Beach, South Walton/30A, Fort Walton Beach, Okaloosa Island). The company operates four integrated business divisions: vacation rental property management, real estate sales brokerage, homeowner association (HOA) management with 10 licensed CAM managers overseeing 60 associations, and long-term residential rentals. Each division is supported by a distinct branded website (DestinVacation.com, DestinSales.com, DestinManagement.com, NewmandaileyLongTerm.com), and the company maintains six physical offices including on-site offices at premier resort properties such as Hidden Dunes Beach & Tennis Resort, Jade East Towers, Sanctuary at Redfish, and Beachside Inn.

The company monetizes through managed-service fees on vacation rental and long-term rental portfolios, HOA management contracts, and real estate brokerage commissions on luxury coastal property transactions. Its technology foundation is a multi-brand property management and booking platform integrated across the four divisions, complemented by a guest mobile app (check-in, local recommendations, beach cameras, weather) and the Be Rewarded digital loyalty program offering complimentary access to area attractions. Sub-brand resort properties operated or managed include Sanctuary at Redfish, Sanctuary by the Sea, Hidden Dunes Beach & Tennis Resort, Jade East Towers, Beachside Inn (a 20-room boutique motel the company directly operates), and Emerald Dunes Resort.

Newman-Dailey serves a diversified customer base of individual vacation rental guests, property owners and investors, residential long-term tenants, HOA boards, and real estate buyers and sellers. The real estate division is consistently ranked in the top 10% of the Emerald Coast Association of Realtors, the company reports a 98% owner satisfaction rating, and it has received multiple Best of the Emerald Coast awards, TripAdvisor Certificate of Excellence, BBB Torch Award for Marketplace Ethics, and Florida Trend Best Places to Work recognition. CEO and founder Jeanne Dailey has owned and operated the company since buying out co-founder Randy Newman in 1988, growing headcount from one to 88 full-time employees as of 2025.

Name

Newman-Dailey Resort Properties

Legal name

Newman-Dailey Resort Properties, Inc.

Website

https://newmandailey.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

101–250 employees

Short description

Newman-Dailey Resort Properties is a privately held Emerald Coast property services company operating four divisions — vacation rental management, real estate sales brokerage, homeowner association management (60 HOAs), and long-term rentals — across six offices in Destin and South Walton, Florida, serving guests, property owners, HOA boards, and real estate clients.

Ownership category

akta.pro rank

Product category

Vacation Rental & Property Management Services

NAICS

Real Estate Property Managers (53131), Nonresidential Property Managers (531312), Rental and Leasing Services (532)

SIC

Real Estate Agents & Managers (For Others) (6531), Real Estate Operators (No Developers) & Lessors (6510), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Resort & Branded Residence Vacation Rental Management (BPAJAIAE)

akta.pro secondary industries

Luxury Villa Property Management & Concierge Services (THAMAEAJ), Resort/Second-Home Community Association Management (BPAJAHAI)

Keywords

• Vacation rental management
• Property management services
• Real estate brokerage
• Homeowners association management
• Long-term rentals

Headquarters

HQ city

Miramar Beach

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Vacation Rental Property Management: Property management services for vacation rental owners including rental marketing, guest services, maintenance, and financial reporting. Earning 98% owner satisfaction rating.
2. Real Estate Sales: Full-service real estate brokerage specializing in luxury coastal properties, vacation homes, and investment properties along the Emerald Coast. Licensed by State of Florida and Department of Business and Professional Regulations.
3. Association Management: Managing homeowner associations with 10 licensed CAM managers currently managing 60 associations
4. Long-Term Rentals: Long-term residential rental management in Destin, Fort Walton Beach, Okaloosa Island, Santa Rosa Beach, and South Walton/30A communities

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Newman-Dailey Resort Properties manages vacation rental properties and sells real estate along Florida's Emerald Coast through four integrated divisions. It delivers full-service property management for vacation rentals, licensed real estate brokerage for luxury coastal and investment properties, professional homeowners association (HOA) management, and long-term residential rentals across Destin, Miramar Beach, Santa Rosa Beach, and South Walton/30A. The company combines on-site offices at premier resorts with multi-brand websites and a guest mobile app to provide booking, check-in, and concierge services.

Differentiator

Problem solved

Functional benefit

Products and services

• Vacation Rental Property Management
• Real Estate Sales Brokerage
• Homeowners Association Management
• Long-Term Residential Rentals
• Beachside Inn
• Sanctuary at Redfish

Quantifiable outcome

• 98% owner satisfaction rating
• +3 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Choctawhatchee Basin AlliancecoreStrategic or Co-development Partner · 1 April 2026Earth Day 2026 Travel Package generated $2,002 donation for CBA supporting coastal dune lake conservation and Big Redfish Lake restoration efforts.
• Cornerstone Marketing & Advertising, Inc. (The Idea Boutique)minorGTM or Marketing Partner · 12 October 2010Contracted to rebrand Hidden Dunes Beach & Tennis Resort marketing materials. Full-service advertising and public relations firm located in Grayton Beach, Florida.
• Destin Charity Wine Auction FoundationcoreStrategic or Co-development PartnerJeanne Dailey serves on DCWAF board and was chairman of the 2024 Charity Wine Auction. Company serves as lodging sponsor for auction each year. DCWAF has donated over $35 million to Northwest Florida charities.
• Harvest House of DestincoreStrategic or Co-development PartnerNewman-Dailey's adopted community service project for two years. Raised over $74,065 total for Harvest House Food Pantry & Thrift Store.
• Habitat for Humanity of Walton CountyminorStrategic or Co-development PartnerStaff member serves on board. Provided $133,000 grant donation and participated in build days at Hope Village in DeFuniak Springs.
• Panhandle Animal Welfare Society (P.A.W.S.)minorStrategic or Co-development PartnerQ1 2025 community service project resulting in donation of funds, food, linens, and equipment.
• Food for ThoughtminorStrategic or Co-development PartnerSince 2015, team has gathered 155,342 food items and raised more than $154K in donations. Volunteers stuff backpacks with food and fundraise for annual Stock the Pantry event.
• United Way of Northwest FloridaminorStrategic or Co-development PartnerJeanne Dailey is former board member. Company supports annual campaign through payroll deductions, company matching, and Jeans Fridays donations.
• Mattie Kelly Arts FoundationminorStrategic or Co-development PartnerRegular supporter of Festival of the Arts benefiting All Kinds of Art educational outreach in area schools.
• Rotary Club of DestinminorStrategic or Co-development PartnerJeanne Dailey was first female president (2015-2016) and past board member supporting fundraising efforts and humanitarian service.

Scale indicators6 records

Recent moves8 records

Expansion highlights4 records

Broad incumbents

• Vacasa: The largest tech-enabled vacation rental manager in North America, operating across Florida's Gulf Coast including the Destin/30A region. Competes for the same homeowner contracts but at vastly greater scale and with proprietary dynamic-pricing and channel-management technology.
• Evolve Vacation Rental: A national, lighter-touch vacation rental manager with a growing Florida Gulf Coast presence. Targets the same homeowner segment with a lower-fee, tech-led model that competes for inventory in Newman-Dailey's geography.

Direct peers

• Berkshire Hathaway HomeServices Beach Properties of Florida: A 30A/South Walton-focused residential real estate brokerage with vacation rental adjacency. Overlaps with Newman-Dailey's real estate sales division in the same luxury coastal buyer segment.
• Royal Shell Vacations: A long-standing Southwest Florida vacation rental and real estate management company with multiple offices across the Gulf Coast. Overlaps directly with Newman-Dailey's combination of rental management and full-service real estate brokerage in a coastal Florida market.
• Panhandle Getaways: A smaller property management and vacation rental firm operating across the Florida Panhandle including the Destin area. Competes for the same homeowner-managed rental inventory along the Emerald Coast.
• ResortQuest / Wyndham Vacation Rentals Destin: The legacy Wyndham-branded vacation rental operation in Destin/South Walton. Same destination and product category as Newman-Dailey's vacation rental division, with the backing of a much larger national parent.
• Five Star Properties of 30A: A vacation rental management and real estate company serving the same 30A/South Walton corridor as Newman-Dailey. Operates luxury and family home rentals with brokerage services, making it the most direct geographic and product-overlap peer.
• Ocean Reef Vacation Rentals & Real Estate: A Florida Panhandle vacation rental and real estate agency with offices in Destin and along the Gulf Coast. Directly comparable in its dual focus on vacation rentals plus a real estate brokerage serving coastal property owners.
• Holiday Isle Properties: A Destin-based vacation rental and property management company operating within the same primary market as Newman-Dailey. Provides overlapping rental management and homeowner services on the Emerald Coast.

Regional players

• CAM/South Walton-style HOA management firms: Regional community association management firms serving master-planned communities along Florida's Gulf Coast. Compete for the same HOA contracts that drive Newman-Dailey's association management division.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Newman-Dailey Resort Properties