Five Star Beach Properties

What Five Star Beach Properties does

Five Star Beach Properties, operating also as "Five Star Properties," is a privately held luxury vacation rental management company founded in 2008 and headquartered at 12273 Emerald Coast Parkway Ste 208 in Miramar Beach, Florida. The company manages a portfolio of 200+ vacation rental properties — primarily beachfront houses, private-pool homes, and luxury condos — across Florida's Emerald Coast, including Destin, Miramar Beach, Santa Rosa Beach, and the East and West 30A corridor, and has expanded into Hilton Head Island, South Carolina. The company serves two primary customer bases: vacationing families and groups seeking luxury accommodations on the Gulf Coast, and individual property owners seeking professional management and rental income optimization for their investment properties.

The core offering is a transaction-based property management service in which Five Star handles guest acquisition, booking, payments, and on-the-ground hospitality for property owners in exchange for management fees. The technology stack is built on standard third-party SaaS infrastructure: StreamlineVRS powers the owner portal, Yapstone handles payment processing, and Autohost provides guest identity verification. Distribution is multi-channel: guests can book through the direct website (fivestargulfrentals.com), via a toll-free call center (800-208-2324), or through listings on Airbnb and VRBO. The company also operates the Bliss Beach Rentals sub-brand for affordable-luxury accommodations, a Hilton Head Island collection, and an adjacent real estate brokerage (realestatebyfivestar.com).

Revenue is generated primarily through management fees on booked stays, with nightly rates starting at approximately $200–300 for standard properties and scaling upward for larger luxury homes. The company is independently held with no disclosed external funding, is a member of the Vacation Rental Management Association (VRMA), and holds affiliations with AAA and VISIT FLORIDA. Five Star Beach Properties is led by founder and owner Vince Roy and operates with a headcount of 11–50 employees.

Name

Five Star Beach Properties

Legal name

Five Star Beach Properties

Website

https://fivestargulfrentals.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Five Star Beach Properties is a privately held vacation rental management company that manages 200+ luxury beachfront homes and condos across Florida's Emerald Coast (Destin, 30A, Miramar Beach) and Hilton Head Island, serving vacationing families and groups as well as individual property owners.

Ownership category

akta.pro rank

Product category

Vacation Rental Management

NAICS

Traveler Accommodation (7211), Accommodation (721)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Beachfront & Lakefront Homes (THAMAAAF)

akta.pro secondary industries

Villas & Luxury Estates (THAMAAAC), Luxury Beachfront & Waterfront Villas (THAMAEAE)

Keywords

• Vacation rental management
• Beachfront property rentals
• Luxury vacation rentals
• Vacation rental booking
• Short-term rental management

Headquarters

HQ city

Miramar Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Vacation Rental Management: Manages a portfolio of luxury vacation rental properties on the Emerald Coast, generating revenue by renting properties to vacation guests on behalf of property owners

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Five Star Beach Properties is a vacation rental management company that operates a portfolio of 200+ luxury and mid-tier beachfront houses, private-pool villas, and condos across Florida's Emerald Coast (Destin, 30A, Miramar Beach, Santa Rosa Beach) and Hilton Head Island, South Carolina. The company generates revenue by renting these managed properties to vacation guests on behalf of property owners, with bookings accepted through its direct website, toll-free phone line, and third-party marketplaces (Airbnb, VRBO). It also offers professional property management services to homeowners and a separate real estate brokerage (Real Estate by Five Star).

Product overview

Five Star Beach Properties operates a vacation rental platform offering luxury properties across Florida's Emerald Coast. The core offering consists of Five Star Properties Vacation Rentals (beachfront houses, private pools, luxury condos in Destin, Miramar Beach, and 30A), complemented by the sub-brand Bliss Beach Rentals for affordable luxury accommodations. Additional services include property management for homeowners, large group accommodations, pet-friendly options, and real estate services. The company manages properties across multiple Florida locations including Destin, Miramar Beach, Santa Rosa Beach, and both East and West 30A.

Differentiator

Problem solved

Functional benefit

Brands

• Bliss Collection: Affordable luxury vacation rentals including smaller accommodations like beachfront condos, luxurious beach cottages, villa style homes, and townhomes in Destin and South Walton areas.
• Hilton Head Island Collection

Products and services

• Five Star Properties Vacation Rentals Luxury vacation rental booking service that gives travelers access to an exclusive portfolio of beachfront houses, private-pool villas, and luxury condos in Destin, Miramar Beach, and along the 30A corridor on Florida's Emerald Coast. Targeted at families and groups seeking premium, resort-style beach accommodations.
• Bliss Beach Rentals Sub-brand offering more affordable luxury vacation rentals — smaller beachfront condos, beach cottages, villa-style homes, and townhomes — for budget-conscious travelers in Destin and South Walton.
• Vacation Rental Property Management Full-service property management service for homeowners, covering guest experience, marketing, maintenance, and investment protection for vacation rental homes on the Emerald Coast.
• Bliss Collection Curated collection of premium rental properties offered through the main platform, including beachfront, private-pool, and new-construction homes.
• Large Group Accommodations Specialized vacation rentals designed for large gatherings and group events, featuring resort-like amenities and layouts accommodating up to ~40 guests.
• Pet-Friendly Rentals High-end pet-friendly vacation rental options offered as a curated subset of the Five Star Properties portfolio for travelers with pets.
• Real Estate Services Real estate brokerage services for buying and selling residential properties in the Emerald Coast area, operated by the Five Star team.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• AirbnbcoreChannel Partner/ Reseller/ DistributorDistribution partnership listing Five Star Properties vacation rentals on the Airbnb marketplace platform for broader customer reach
• VRBOcoreChannel Partner/ Reseller/ DistributorDistribution partnership listing Five Star Properties vacation rentals on the VRBO (Vrbo) marketplace platform for expanded market access
• YapstonecoreTechnology or IntegrationPayment processing provider powering the vacation rental booking and payment system
• StreamlineVRScoreTechnology or IntegrationVacation rental software provider powering the owner portal for property management and performance tracking
• Vacation Rental Management Association (VRMA)minorOthersIndustry association membership demonstrating professional standing in the vacation rental management industry

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Vacasa: Largest U.S. vacation rental management company, providing full-service property management, distribution, and booking for vacation homes across dozens of markets. Directly comparable business model to Five Star Beach Properties at vastly greater scale.
• Evolve Vacation Rental Network: National vacation rental management company that partners with homeowners for full-service short-term rental management. Comparable in service offering and target customer (homeowners seeking professional management), though it serves a broader geographic footprint.
• AvantStay: Hospitality-focused vacation rental manager operating a curated portfolio of luxury group-oriented homes. Comparable in targeting luxury short-term rentals and affluent group travelers, with overlapping distribution via major OTAs.
• Beachball Properties: Regional vacation rental manager specializing in Florida Gulf Coast properties, including 30A and Destin. Direct geographic and product overlap with Five Star Beach Properties, competing for the same homeowners and guests in the Emerald Coast.
• Royal Destinations: Vacation rental management company operating luxury homes along 30A and the Emerald Coast. Directly comparable in geography, property mix (beachfront luxury homes), and target customer.

Regional players

• Newman-Dailey Resort Properties: Long-established Destin/30A vacation rental and real estate company offering both rental management and brokerage services. Highly comparable given the same Emerald Coast geography and dual rental + real estate model.

Broad incumbents

• ResortQuest by Wyndham Vacation Rentals: Large, established vacation rental brand (Wyndham) with significant presence in 30A and Destin. Offers overlapping property management and distribution capabilities but as part of a much broader national hospitality portfolio.
• Airbnb: Global short-term rental marketplace that is both a critical distribution channel and an indirect competitor for direct bookings. Important peer because Airbnb's fee structure, policies, and product changes directly affect Five Star's economics.
• VRBO: Major vacation rental marketplace (Expedia Group) and core distribution partner for Five Star Beach Properties. Functions as both a channel and an ecosystem standard for vacation rental managers.

Others

• Hilton Grand Vacations: Timeshare and vacation ownership operator serving similar affluent leisure travelers. Not a direct competitor but represents an adjacent hospitality model that competes for the same luxury family vacation demand in coastal destinations.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/fivestardestin
• YouTubeyoutube.com/@FiveStarBeachPropertiesDestin
• Facebookfacebook.com/ExperienceService
• Instagraminstagram.com/fivestarproperties
• LinkedInlinkedin.com/company/five-star-beach-properties

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Five Star Beach Properties