What My City Plants does

My City Plants is a New York City-based interiorscape company founded in 2011 by Juliette Vassilkioti that provides end-to-end office plant services—consultation, custom design, sourcing from local growers, installation, and recurring bi-weekly maintenance—to commercial offices across the five boroughs. Its technology stack is operational rather than proprietary: horticultural expertise and biophilic design underpin a quote-based service workflow, with e-commerce on Shopify and marketing operations supported by Google Analytics, ConvertKit, Google Ads remarketing, and Mediavine display.

The company runs two core service lines and a product adjunct. The first revenue stream is one-time design and installation, priced as a custom proposal with installation itemized per plant and planter. The second is recurring maintenance on a monthly subscription, covering watering, pruning, leaf cleaning, soil checks, seasonal feeding, pest monitoring, and a plant health guarantee with free replacements under care. The third is direct hardware sales—plants, planters (including Lechuza self-watering lines), fertilizer, soil, and accessories—through mycityplants.shop, with select items shipping nationwide. The go-to-market motion is enterprise field sales targeting NYC office managers and executives, with quotes initiated via website inquiry, phone (+1 646-481-3398), and onsite or Zoom consultation.

The customer base is concentrated in NYC, with named testimonials from enterprise clients (Campbell Lutyens, plus enterprise references Nadia and Daria) and cited totals of 20,000+ satisfied customers across the company's history, though the active commercial account count is not disclosed. In late 2025, the company exited residential services to focus exclusively on office plant design, installation, and maintenance. The founder remains the principal operator and content voice, with a personal brand amplified by a YouTube channel (6M+ views) and features in The New York Times, Women's Health, and Architectural Digest. The firm is privately held, founder-owned, with no external investors, funding events, subsidiaries, or M&A activity disclosed.

Name

My City Plants

Legal name

My City Plants

Website

https://mycityplants.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

My City Plants is a NYC-based interiorscape company founded in 2011 that designs, installs, and maintains office plant programs for commercial offices across the five boroughs, supported by a Shopify-powered online shop selling plants, planters, and care products.

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Office Plant Design & Installation: One-time design consultation and installation services. Design is quoted as a one-time fee; installation is itemized by plant and planter. Projects typically commence 1-2 weeks after approval, with larger projects taking 2-3 weeks.
2. Recurring Office Plant Maintenance: Monthly maintenance fees based on plant mix and count. Includes watering, pruning, leaf cleaning, staking, soil checks, seasonal feeding, proactive pest monitoring, and plant health guarantee with free replacements for declining plants.
3. Plant and Planter Products: Direct sales of plants, planters, fertilizer, soil, and accessories through the company's online shop (mycityplants.shop). Ships fertilizer and accessories nationwide.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

My City Plants provides end-to-end office plant services for NYC offices, including onsite consultation, custom plant and planter design, sourcing and acclimation, professional installation, and recurring bi-weekly plant maintenance with a plant health guarantee. The firm also operates an online shop selling plants, planters, fertilizer, and plant care accessories. As of late 2025, the company's strategic focus is exclusively on office plant services across NYC's five boroughs.

Product overview

My City Plants operates as a services-focused company offering two core service lines: Office Plant Design & Installation (a turnkey service covering consultation, custom plant/planter selection, sourcing, delivery, and professional installation) and Office Plant Maintenance (recurring bi-weekly care with watering, pruning, pest monitoring, and plant health guarantee). The company also offers plants categorized by size (Desktop Plants under 2.5' and Floor Plants 2.5'-5') and light requirements (Bright-Light, Medium-Light, Low-Light plants), along with accessories including Lechuza self-watering planters and plant care products. As of late 2025, the company made a strategic decision to focus exclusively on office plant services.

Differentiator

Problem solved

Functional benefit

Products and services

• Office Plant Design & Installation Turnkey office plantscaping service for NYC offices encompassing onsite or Zoom consultation, custom plant and planter selection, sourcing from local growers, plant acclimation, delivery, professional installation, and styling tailored to workspace light, layout, traffic, and budget.
• Office Plant Maintenance Recurring bi-weekly plant care subscription for NYC offices including watering, pruning, leaf cleaning, staking, soil checks, seasonal feeding, proactive pest monitoring, and a plant health guarantee that provides free replacements for plants that decline under care.
• Online Plant Shop E-commerce storefront at mycityplants.shop selling plants, planters (including Lechuza self-watering planters), fertilizer, soil, and plant care accessories; ships fertilizer and accessories nationwide.

Quantifiable outcome

• Over 20,000 satisfied customers served since 2011
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Scale indicators3 records

Recent moves4 records

Expansion highlights5 records

Emerging players

• The Sill: The Sill is a NYC-founded online plant retailer with brick-and-mortar presence and growing plant-care content. It overlaps with My City Plants on the NYC plant enthusiast audience and competes for plant-related consumer attention and online plant/planter sales.
• Bloomscape: Bloomscape is an online direct-to-consumer plant retailer shipping potted plants and planters nationwide. It competes with My City Plants' e-commerce storefront for plant and planter purchases, particularly in the NYC market.
• Léon & George: Léon & George is a premium online plant retailer delivering potted plants and planters to major US metros including NYC. It competes with My City Plants' online plant and planter shop and the broader home/office plant décor market.

Direct peers

• Ambius: Ambius is the largest interior landscaping company in North America, offering office plant design, installation, and recurring maintenance to commercial customers. It is the most direct scaled competitor to My City Plants in the office plantscape category, including in the NYC metro.

Broad incumbents

• BrightView Landscapes: BrightView is the largest commercial landscaping services company in North America. While its core focus is exterior grounds maintenance, its scale and broad facility-services portfolio position it as a potential bundler of interior plantscaping, representing competitive pressure on enterprise contracts.

Others

• 1-800-Flowers: 1-800-Flowers has expanded into live plants and home/office gifting categories through brands like FruitHeart and its Plants collection. It represents adjacent competition in the online plant and giftable greenery category that overlaps with My City Plants' online shop.
• Costa Farms: Costa Farms is one of the largest ornamental plant producers in North America, supplying retailers and landscapers. It is both a potential plant supplier to My City Plants and a competitive presence in the broader indoor plant value chain.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/mycityplants
• YouTubeyoutube.com/mycityplants
• Facebookfacebook.com/mycityplants
• LinkedInlinkedin.com/company/my-city-plants
• Instagraminstagram.com/mycityplants

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about My City Plants