Walks
- Company typePrivate
- Founded2008
- HeadquartersAustin, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
Walks firmographics
Firmographics- Name
- Walks
- Legal name
- Walks LLC
- Website
- https://takewalks.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Walks industry classification
Industry- Product category
- Sightseeing Tour Services
- NAICS
- Tour Operators (56152), Scenic and Sightseeing Transportation, Land (48711)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Walking City Tours (Highlights & Orientation) (THAJAAAA)
- akta.pro secondary industries
- Culinary Walking & Market Tours (THAJAGAA), Private Guided Tours & Personal Tour Guides (THAJALAA)
Keywords
Where Walks is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices16 records
Markets served
Walks business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Tour Bookings: Customers pay one-time fees for tour participation. The company generates revenue through individual tour bookings across multiple cities and tour types (city tours, food tours, cooking classes, private tours). Revenue is transactional and consumption-based per booking.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Variable per tour - individual tour bookings with different price points for different experiences |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Walks product offering
Product offeringCore offering
Walks (operating as WalksDevour) is a tour operator that sells expert-led small group and private tours across 15+ European and North American cities. The portfolio includes guided tours of iconic attractions (Colosseum, Vatican, Sagrada Familia, Louvre, Eiffel Tower), city walking tours, food tours, and cooking classes led by local experts such as art historians, archaeologists, chefs, and foodies. The company offers 160 tours, was founded in 2008 starting in Rome, and operates as Walks LLC.
Product overview
WalksDevour operates as a single unified platform offering expert-led small group and private tours. The portfolio includes various tour types spanning iconic attractions (Colosseum, Vatican, Sagrada Familia, Louvre), cooking classes, city tours, and food tours. The company also maintains related brands including Walks of Italy (walksofitaly.com) and Devour Tours (devourtours.com), which operate as sister companies under the Walks LLC parent entity. Tours are concentrated in major European and North American destinations including Rome, Florence, Venice, Paris, London, Barcelona, Madrid, New York City, and Niagara Falls.
Differentiator
Problem solved
Functional benefit
Brands
- Walks of Italy: Related brand website for Italian tours, mentioned in footer as part of the Walks network.
- Devour Tours
Products and services
- WalksDevour Small Group Tours Expert-led small group tours of iconic attractions and cities led by local art historians, archaeologists, and foodies. Includes skip-the-line VIP access and curated historical/cultural storytelling for individual tourists across cities such as Rome, Vatican, Florence, Venice, Paris, London, Barcelona, Madrid, New York City, and Niagara Falls.
- WalksDevour Private Tours Customized private guided tours for individuals, couples, and families seeking a personalized experience. Available across all destination cities (Rome, Vatican, Venice, Florence, Milan, Pompeii, Barcelona, Madrid, San Sebastian, Seville, Lisbon, Paris, London).
- Food Tours Curated food and culinary tours led by local foodies, food artisans, and chefs across Rome, Florence, Venice, Barcelona, Madrid, San Sebastian, Seville, Lisbon, Paris, and London. Tours focus on local flavors, history, and storytelling through cuisine.
- Cooking Classes Hands-on cooking classes including pasta-making and wine sampling with local chefs and ingredients. Offered alongside food tours in select European cities.
Quantifiable outcome
- 4.5 star average rating from guests across all tours
- +1 more outcomes
Companies that use Walks
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles2 records
Walks technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Walks partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- Walks of ItalyminorRelated brand under Walks LLC umbrella, focused specifically on Italy tours. Listed as a separate website (walksofitaly.com) alongside WalksDevour. Represents a sibling brand within the same corporate entity.
- Devour ToursminorRelated food tour brand under Walks LLC umbrella, focused on culinary experiences. Listed as a separate website (devourtours.com). Represents a sibling brand within the same corporate entity.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Walks competitors and assessment
Company assessmentBroad incumbents
- Airbnb Experiences: Online-led experiences marketplace embedded within Airbnb's platform. Competes for the same experiential traveler customer and includes many local walking, food, and cultural tours.
- Klook: Asia-headquartered global OTA for tours, attractions, and travel services. Competes with Walks in the online tour and activity booking space, though with a broader category footprint and stronger Asia presence.
Direct peers
- Withlocals: Online marketplace for private local-guide tours and experiences across Europe and Asia. Directly comparable in private-tour positioning and reliance on local host quality.
- City Wonders: Tour operator offering small-group and skip-the-line guided tours in major European cities (Rome, Florence, Venice, Paris, London). Closely comparable operating model, product mix, and target destinations.
- Peek.com: Online platform for booking tours, activities, and experiences, with a strong curated operator marketplace. Comparable as both a competitor and a potential distribution channel for tour operators like Walks.
- Context Travel: Expert-led small-group walking tours across major European and North American cities, staffed by scholars, historians, and architects. Closest comparable to Walks' small-group expert-guide model and target customer.
- ToursByLocals: Marketplace connecting travelers with private local tour guides in destinations worldwide. Comparable in private-tour model and direct engagement with credentialed local guides.
- GetYourGuide: Berlin-based global OTA for tours, activities, and attractions with strong presence in Europe. Competes for the same tourist customer base and supplies many of the same local operators.
- Viator (TripAdvisor): Global OTA for tours, attractions, and experiences, owned by TripAdvisor. Directly comparable as a distribution and discovery channel competing with Walks' DTC bookings.
- Atlas Obscura: Media and experiences brand offering unique, story-driven tours and food experiences across global cities. Comparable in content-led brand marketing and curated-experience positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Walks social profiles
Digital presenceWalks financial estimates
Financial estimateRevenue estimate
Valuation estimate
Walks leadership team
Management profileNumber of profiles
Profiles2 records
Walks funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Walks M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Walks
What does Walks do?
Walks (operating as WalksDevour) is a tour operator that sells expert-led small group and private tours across 15+ European and North American cities. The portfolio includes guided tours of iconic attractions (Colosseum, Vatican, Sagrada Familia, Louvre, Eiffel Tower), city walking tours, food tours, and cooking classes led by local experts such as art historians, archaeologists, chefs, and foodies. The company offers 160 tours, was founded in 2008 starting in Rome, and operates as Walks LLC.
Is Walks a public or private company?
Walks is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Walks founded?
Walks was founded in 2008. It employs 101 to 250 people.
Where is Walks based?
Walks is headquartered in Austin, United States, in the North America region.
How does Walks make money?
One revenue line is on record: tour Bookings.
Who are Walks's main competitors?
Broad incumbents on record are Airbnb Experiences and Klook. Direct peers are Withlocals, City Wonders, Peek.com, Context Travel, ToursByLocals, GetYourGuide, Viator (TripAdvisor) and Atlas Obscura.
Does Walks have an API?
No public API is recorded for Walks.
What industry is Walks in?
Walks's product category is Sightseeing Tour Services. Its primary akta.pro industry code is THAJAAAA, Walking City Tours (Highlights & Orientation), with a secondary code of THAJAGAA, Culinary Walking & Market Tours. Its NAICS code is 56152 and its SIC code is 7900.