What Siminn does

Síminn hf. is Iceland's incumbent telecommunications operator, founded in 1906 and listed on Nasdaq Iceland under the ticker SIMINN, with headquarters at Ármúli 25, 108 Reykjavík, and 501–1,000 employees. The company delivers a full-stack connectivity portfolio spanning mobile telephony (postpaid and prepaid Síminn Frelsi / Startpakkinn eSIM with 50 international call minutes plus 10GB data), fixed broadband over fiber optic and 5G fixed-wireless, IPTV and streaming (Sjónvarp Símans Premium with bundled HBO Max and Hayu access at ISK 8,500/month), traditional home phone (Heimasími), and mobile payments via its Síminn Pay subsidiary. Underlying infrastructure consists of a nationwide 4G/5G mobile network plus fiber footprint, supported by an ISO/IEC 27001 certified information security management system and retail/e-commerce/service-portal omnichannel distribution.

Revenue is generated through subscription-based recurring charges on mobile, internet, and TV contracts, complemented by usage-based prepaid top-ups, hardware sales (smartphones, smartwatches, tablets, and smart-home devices via vefverslun.siminn.is), and content/feature fees. Customer segmentation is hybrid and consumer-led: primary segment is residential consumers and families using bundled packages (Bundin Pakkar), with secondary segments including business customers (Síminn Fyrirtækjalausnir), prepaid tourists (Startpakkinn eSIM), and elderly users served through digital-literacy programs. Disclosed quarterly revenue ranged between ISK 7.06 billion and ISK 7.34 billion across Q3 2025–Q1 2026, indicating a roughly ISK 28–29 billion annualized revenue base. Recent strategic activity includes the 2024 acquisition of Noona Iceland ehf, the 2026 acquisition of Greiðslumiðlun Íslands ehf (Payment Processing Iceland) into Síminn Pay, organizational restructuring, and active product expansion in smart home and TV.

Name

Siminn

Legal name

Síminn hf.

Website

https://siminn.is

Company type

Public

Founded year

1906

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Síminn hf. is Iceland's incumbent telecommunications operator, providing nationwide mobile (4G/5G), fiber internet, television streaming (including HBO Max and Hayu), home phone, and mobile payments (Síminn Pay) primarily to residential consumers and businesses across Iceland. Founded in 1906 and listed on Nasdaq Iceland as SIMINN.

Ownership category

akta.pro rank

Product category

Telecommunications Services

NAICS

Wired and Wireless Telecommunications Carriers (except Satellite) (51711), Telecommunications (517)

SIC

Cable & Other Pay Television Services (4841), Radiotelephone Communications (4812), Retail-Radio, Tv & Consumer Electronics Stores (5731)

akta.pro primary industry

Premium Video Add-Ons & Channel Bundles (OTT Aggregators) (MPACAAAK)

akta.pro secondary industries

Smart Networking & Connectivity (Mesh Wi‑Fi, Routers, Bridges) Retail (CRACAGAH), Billing, Payments & Subscription Management (MPAHAJAC)

Keywords

• Mobile telecommunications services
• Fixed broadband internet
• Television streaming
• Home phone services
• Prepaid mobile plans

Headquarters

HQ city

Reykjavík

HQ country

Iceland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Infrastructure, Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Telecommunications Services: Mobile subscriptions, internet services, and home phone services generating recurring subscription revenue from residential and business customers in Iceland.
2. Television Services: Síminn Sjónvarp Premium subscription service offering streaming television content with premium channel access.
3. Prepaid Mobile Services: Prepaid starter packs (eSIM and physical SIM) for visitors and short-term users, valid for 30 days with data, calls, and SMS.
4. Device and Hardware Sales: Sale of mobile phones, smartwatches, tablets, home electronics, accessories, and smart home devices through the e-commerce store.
5. Mobile Top-ups and Refills: Prepaid credit top-ups for mobile services including voice, SMS, and data usage.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Síminn is Iceland's incumbent telecommunications operator, providing mobile (4G/5G), fiber and 5G fixed-wireless internet, home phone, and premium television streaming (Sjónvarp Símans Premium with HBO Max and Hayu) to residential and business customers nationwide. It also sells consumer electronics and smart-home devices, prepaid eSIM/SIM starter packs for visitors, and operates the Síminn Pay mobile payment service. Revenue is generated primarily through recurring subscriptions, usage-based prepaid plans, and device sales via retail stores and an e-commerce storefront.

Product overview

Síminn (Siminn) is Iceland's leading telecommunications company offering a comprehensive suite of services organized around core connectivity products: mobile telecommunications (Síminn Farsími), fixed internet (Síminn Net), television streaming (Síminn Sjónvarp Premium with HBO Max and Hayu access), and home phone (Síminn Heimasími). The company also provides mobile payment services through Síminn Pay, and serves business customers with enterprise solutions. Prepaid offerings include Síminn Frelsi, the eSIM Starter Pack (Startpakkinn eSIM), and SIM Starter Pack for visitors and short-term users. Additional services include data add-ons (Síminn Þrenna, Síminn Netfrelsi), bundled packages (Bundin Pakkar), and a retail store selling smartphones, wearables, and smart home devices.

Differentiator

Problem solved

Functional benefit

Brands

• Síminn Pay: A mobile payment service operated by Síminn hf., accessible at siminnpay.is.

Products and services

• Síminn Mobile (Farsími)

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration21 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Greiðslumiðlun Íslands ehfcoreStrategic or Co-development Partner · 28 May 2026The Icelandic Competition Authority (Samkeppniseftirlitið) approved Síminn's acquisition of Greiðslumiðlun Íslands ehf (Payment Processing Iceland). This acquisition strengthens Síminn's position in financial services through its Síminn Pay subsidiary.
• Noona Iceland ehfminorStrategic or Co-development Partner · 8 June 2024Síminn signed a purchase agreement to acquire Noona Iceland ehf from Noona Labs ehf. Noona Iceland is a technology and communication services company. The acquisition expands Síminn's operations in the technology sector.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Nova (Iceland): Nova is one of Síminn's two main rivals in the Icelandic mobile, broadband, and TV market, offering overlapping 4G/5G mobile and home internet services to consumers and businesses under similar subscription models.
• Syn (formerly Vodafone Iceland): Syn is the third Icelandic mobile and broadband operator and a direct competitor to Síminn, providing mobile, fixed internet, and TV services across the same Icelandic residential and enterprise customer base.

Broad incumbents

• Telenor: Telenor is a large Nordic and European incumbent telecom operator offering mobile, broadband, and TV across multiple countries - comparable to Síminn in product mix and operating model, but at much greater scale and geographic diversification.
• Telia Company: Telia is a major Nordic telecom incumbent with mobile, broadband, and TV offerings - closely comparable to Síminn's bundled connectivity and pay-TV model, but operating across Sweden, Finland, Norway, and the Baltics.
• Deutsche Telekom / T-Mobile: Deutsche Telekom operates mobile, fixed-line, and TV businesses across Europe and the US, comparable to Síminn in offering a multi-product connectivity bundle, but at vastly larger scale.
• Liberty Global: Liberty Global is a major European cable and broadband operator with bundled TV and connectivity products (e.g., Virgin Media O2, Telenet) - relevant comparable for Síminn's fiber+TV+content bundling in a small-market context.

Regional players

• Elisa (Finland): Elisa is a Finnish mobile, broadband, and TV operator with a similar bundled subscription model and a strong content (Elisa Viihde) offering - relevant Nordic regional comparable for Síminn's mobile+internet+TV playbook.

Emerging players

• Millicom (Tigo): Millicom provides mobile, broadband, cable TV, and fintech (Tigo Money) services across emerging markets - structurally similar to Síminn's telecom-plus-Síminn Pay combination, useful as a comparable for the fintech adjacency strategy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/siminn
• YouTubeyoutube.com/user/SiminnIsland
• Facebookfacebook.com/siminn.is
• Instagraminstagram.com/siminnisland
• TikToktiktok.com/@siminn_island
• LinkedInlinkedin.com/company/siminn

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Siminn