What Syn does

Sýn hf. is an Icelandic integrated telecommunications and media company publicly listed on Nasdaq Iceland (ticker: SYN), headquartered in Reykjavík at Suðurlandsbraut 8. The company owns and operates 180 mobile network transmitters delivering 5G/4G coverage, fiber-to-the-home internet at speeds from 1 Gb/s to 10 Gb/s, a fixed telephony service, and a 5G wireless broadband offering for areas without fiber. On top of this connectivity layer, Sýn runs Iceland's largest streaming platform (SÝN+), dedicated sports channels (SÝN Sport, SÝN Sport Ísland, SÝN+ Allt Sport, KKÍ TV), and a linear TV channel, complemented by owned media brands Vísir.is (Iceland's most-read news site per Gallup Q1 2025), and radio stations Bylgjan, FM957, and X977. The company also distributes hardware (Apple, Samsung, Xiaomi smartphones, WiFi 7 routers, set-top boxes) through retail stores, an e-commerce web store, and a network of authorized resellers.

Sýn's core commercial model is bundled subscription: residential packages Góður (16,990 ISK), Betri (19,990 ISK), and Bestur (22,990 ISK) combine unlimited fiber internet, mobile, SÝN+ streaming, and Viaplay content with varying sports tiers. Standalone mobile, internet, and TV subscriptions are also sold, alongside prepaid Frelsi plans, the Krakkakort family add-on, and a 2F1 member discount program. Additional revenue streams include advertising across TV, online, radio, and podcast (where Sýn is the only Icelandic company offering all four), pay-per-view TV rentals (Leigan) with 4,000+ titles, hardware sales, and business services (Fyrirtækjaþjónusta, Snjallheimsókn). Distribution is multi-channel: owned retail in Reykjavík and Akureyri, authorized resellers in Akranes, Sauðárkrókur, Selfoss, and Vestmannaeyjar, the verslun.syn.is e-commerce site, customer service on phone (1414, 599-9000) and chat, and multi-platform apps (iOS, Android, Samsung TV, Apple TV, Android TV, Amazon Fire).

Customer segments are anchored in Icelandic residential households, with secondary segments in business/enterprise, tourists (prepaid SIM/eSIM), and families with children (Krakkakort). The company is ISO 27001:2013 certified and holds Equal Pay certification for 2025–2028. Operational milestones include the 2014 IPO on Nasdaq Iceland, the rebranding from Fjarskipti hf. to Sýn hf., the August 2025 launch of the Samsung TV app, the February 2026 launch of KKÍ TV, and a coordinated nationwide 3G shutdown in March 2026. The company is led by CEO Herdís Dröfn Fjeldsted, with executive team members including Kristjana Thors Brynjólfsdóttir, Eiríkur Stefán Ásgeirsson (Sports Director), and Þröstur Olaf Sigurjónsson (Chair of the nomination committee).

Name

Syn

Legal name

Sýn hf.

Website

https://syn.is

Company type

Public

Founded year

2006

Operating status

Operating

Headcount range

251–500 employees

Short description

Sýn hf. is an Icelandic integrated telecom and media company (Nasdaq Iceland: SYN) that provides fiber and 5G mobile internet, television and streaming services, and operates the country's largest streaming platform SÝN+, sports broadcasting, news portal Vísir.is, and three radio stations for Icelandic residential and business customers.

Ownership category

akta.pro rank

Product category

Telecommunications and Media Services

NAICS

Wired and Wireless Telecommunications (except Satellite) (5171), Wireless Telecommunications Carriers (except Satellite) (517112)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

Local Translator/Repeater & Low-Power Stations (LPTV, Translators, Fill-In) (MPABACAM)

Keywords

• Telecommunications services
• Mobile network operator
• Bundled internet TV
• Streaming media platform
• Live sports broadcasting

Headquarters

HQ city

Reykjavík

HQ country

Iceland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Infrastructure, Technology or R&D, Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Subscription Services: Monthly subscription revenue from bundled packages (Góður, Betri, Bestur) combining internet, TV streaming, and sports content. Also includes standalone subscriptions for SÝN+, SÝN+ Sport Ísland, SÝN+ Allt Sport, and KKÍ TV.
2. Mobile Services: Recurring revenue from mobile subscriptions (farsími í áskrift) and prepaid Frelsi services. Includes data packages, voice minutes, and international roaming.
3. Internet Services: Fiber optic and 5G internet subscriptions with speeds from 1 Gb/s to 10 Gb/s. Revenue from both residential and business internet services.
4. Hardware Sales: Sales of smartphones (Apple iPhone, Samsung, Xiaomi), accessories, routers, WiFi extenders, and TV set-top boxes through retail and e-commerce channels.
5. Advertising: Advertising revenue across television, online, radio, and podcast platforms. Sýn is the only company in Iceland offering advertising across all these media channels.
6. Pay-Per-View / Rental: Transaction-based revenue from TV content rental (Leigan) with over 4,000 movie titles available for rental.

Pricing tiers

Go-to-market motion3 records

Distribution channels8 records

Marketing channels7 records

Core offering

Sýn is an Icelandic telecommunications and media company that provides residential and business customers with bundled internet, mobile, home phone, and television services, plus the SÝN+ streaming platform and SÝN Sport live sports broadcasting. Customers can subscribe to combined packages (Pakkar) that pair connectivity with entertainment, or buy individual internet, mobile, or TV subscriptions, with optional add-ons such as pay-TV channels and movie rentals.

Product overview

Sýn is Iceland's integrated telecommunications and media company offering a bundled platform of telecommunications and entertainment services. The core offering centers on three main products: (1) Internet services via fiber (1Gb/s to 10Gb/s) and 5G wireless, (2) Television services through linear SÝN channel, streaming platform SÝN+, and sports channel SÝN Sport, and (3) Mobile services via postpaid and prepaid (Frelsi) subscriptions. These are sold individually or bundled in Pakkar (Góður, Betri, Bestur) packages at 16,990–22,990 kr/month. Sýn's media portfolio includes Vísir.is news website, radio stations Bylgjan, FM957, and X977, plus partnerships with Viaplay and KKÍ TV. Additional services include home phone, web hosting, eSIM/wearable connectivity, TV apps on multiple platforms (Samsung, Apple TV, Android TV, Fire TV), smart home installation services, and a 2F1 member discount program. The company operates retail stores and serves both consumer and business markets across Iceland.

Differentiator

Problem solved

Functional benefit

Brands

• SÝN+: Streaming service; the largest Icelandic streaming platform offering Icelandic and international TV series, movies, documentaries, and children's content.
• SÝN Sport
• Vísir.is
• Bylgjan
• FM957
• X977
• Já.is
• KKÍ TV

Products and services

• SÝN+ (Streaming Platform)

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability6 records

Feature6 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Körfuknattleikssamband Íslands (KKÍ)coreStrategic or Co-development Partner · 10 February 2026Strategic partnership to launch KKÍ TV, a dedicated basketball broadcasting channel. SÝN Sport will produce live broadcasts from all 1st division games for men and women, plus 2nd and 3rd division coverage. Introduces new camera technology for enhanced game analysis and expanded video assistant referee (VAR) usage. Service launched February 2026 at 1,990 kr./month.
• ViaplaycoreTechnology or IntegrationContent partnership providing Viaplay movies, series, and sports content (Formula 1, FA Cup, Bundesliga) bundled with Sýn packages. Viaplay Total included in Bestur package; Viaplay movies/series in Góður and Betri packages.
• Körfuknattleikssamband Íslands (KKÍ)coreGTM or Marketing PartnerJoint go-to-market for KKÍ TV subscription service, combining KKÍ basketball content with SÝN Sport distribution and production capabilities.
• SamsungcoreTechnology or IntegrationSamsung TV app partnership - SÝN TV app integrated into Samsung smart TVs (2020-2025 models), enabling direct access to Sýn content without additional hardware.
• VodafoneminorOthersVodafone partner relationship indicated by partner logo on website. May involve international roaming agreements and brand licensing.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Elisa Corporation: Finnish telecom operator with content and entertainment offerings. Comparable as a Nordic integrated telecom-and-media player operating in a similarly small market.
• TDC (Nuuday): Danish telecom operator with integrated YouSee TV and broadband offerings. Comparable Nordic integrated telecom-plus-TV business model, serving an adjacent geography.

Broad incumbents

• Liberty Global: International broadband and media group operating across Europe. Comparable as a larger integrated connectivity-and-content platform relevant to Sýn's bundled offering strategy.
• Vodafone Group: Global telecom incumbent and Sýn's named partner (Vodafone partner logo and branding visible). Comparable as the broader telecom ecosystem partner relevant to international roaming and brand licensing.
• Telia Company: Leading Nordic telecom operator with media operations including TV4 and streaming services. Closest large-scale analogue to Sýn's integrated telecom-plus-broadcasting model in the broader Nordic region.
• Telenor: Major Norwegian telecom operator with broadcasting and content distribution operations across the Nordics. Comparable as a regional integrated telecom-and-media incumbent.
• BT Group: UK integrated telecom and broadcasting operator (BT Sport, broadband, pay-TV). Comparable as a developed-market integrated telecom-plus-sports-content model.
• Sky Group (Comcast): Integrated pay-TV and broadband provider with major sports rights (Premier League, F1). Closest analogue to Sýn Sport's premium-sports-anchored subscription model at scale.

Direct peers

• Nova (Iceland): Icelandic mobile operator competing directly with Sýn in postpaid and prepaid mobile services, including data packages and family plans. Third major player in the Icelandic telecom market.
• Síminn: Iceland's other integrated telecom operator, providing mobile, internet, TV, and Síminn Premium streaming. Direct competitor to Sýn in mobile, broadband, and pay-TV within the same Icelandic market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/syn-hf

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Syn