Your Home Sold Guaranteed Realty

What Your Home Sold Guaranteed Realty does

Your Home Sold Guaranteed Realty, operating under Airen Realty Inc. and the TradeMyHome brand, is a privately held residential real estate brokerage founded in 2009 by Sharad Gupta and headquartered in San Jose, California, with 251–500 employees. The company primarily serves homeowners across Northern California—including Santa Clara County, Alameda County, San Mateo County, Contra Costa County, San Francisco, the Central Valley, and the Sacramento Region—with additional reach through a nationwide referral network and a vetted international buyer network covering Dubai, Abu Dhabi, London, the Philippines, and India.

The firm's flagship offering is the TradeMyHome Program, a buy-before-you-sell solution that lets homeowners secure a next home before listing their current one. It is supported by access to up to $350,000 in interest-free, government-approved down payment assistance and an 8-guarantee system, headlined by a "101% market value or we'll buy it for cash" promise. The technology stack consists of 16 named marketing systems, most notably a proprietary "Buyers in Waiting" database of pre-qualified buyers, alongside complementary modules for first-time buyers (rates 0.125% below market average, 1% credit toward closing costs), new construction (up to $25K builder incentives), seniors 55+ (capital gains deferral via Deferred Sales Trust, Prop 19, or 1031), relocations, and international purchases.

Revenue is generated almost entirely through traditional real estate brokerage commissions on buy/sell transactions, with the down payment assistance line functioning as a facilitator/loan program rather than a separate fee stream. Go-to-market is direct-to-consumer and consultative: lead generation spans radio advertising on Desi, music, and news stations, paid Google/Bing/Facebook digital, referrals, direct mail postcards, two in-house podcasts, and a Calendly-driven Zoom consultation funnel that ultimately routes to founder-led engagements. The firm actively recruits real estate agents with a $250,000 first-year income promise, and reports 10,000+ Bay Area homes upgraded, 5,000+ satisfied clients, and platform ratings of 4.9/5 on Google and Zillow and 5/5 on Realtor.com and Facebook.

Name

Your Home Sold Guaranteed Realty

Legal name

Airen Realty Inc.

Website

https://trademyhome.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

251–500 employees

Short description

Your Home Sold Guaranteed Realty, operating as TradeMyHome, is a Northern California residential brokerage founded in 2009 by Sharad Gupta that offers a buy-before-you-sell program with up to $350K in interest-free down payment assistance and guaranteed cash purchase options to Bay Area homeowners.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (5312), Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industries

Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA), Buyer Representation Services (BPAJAAAJ), Real Estate Buyer Representation (FSAEAJAG)

Keywords

• Residential real estate brokerage
• Buy before you sell program
• Guaranteed home sale
• Cash home offers
• Down payment assistance

Headquarters

HQ city

Santa Clara

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Real Estate Sales Commission: Traditional real estate brokerage commissions on home buy/sell transactions. The company earns a percentage of the transaction value when representing buyers or sellers in property transactions.
2. Down Payment Assistance Program: The company provides interest-free down payment assistance advances (up to $350K) to qualified buyers, which facilitates transactions and potentially increases commission revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels11 records

Core offering

Your Home Sold Guaranteed Realty (operating as Airen Realty Inc., DBA TradeMyHome) is a Northern California residential real estate brokerage offering a TradeMyHome buy-before-you-sell program, a guaranteed 101% market-value cash offer program, and traditional buyer/seller representation. The firm also provides down payment assistance up to $350,000 interest-free for eligible buyers.

Product overview

Your Home Sold Guaranteed Realty operates TradeMyHome.com as a unified real estate service platform offering multiple interconnected programs. The core product is the TradeMyHome Program (buy-before-you-sell solution) paired with the 101% Market Value Cash Offer Program for guaranteed home sales. These core offerings are supplemented by specialized modules: First-Time Homebuyer Program, New Construction Program, International Property Program, Senior/Tax-Deferred Home Sale Program, and Relocation Services. The platform serves the San Jose, Santa Clara County, and Silicon Valley markets primarily, with nationwide referral network coverage.

Differentiator

Problem solved

Functional benefit

Brands

• TradeMyHome Program: A strategic buy-before-you-sell solution that helps homeowners purchase their next home before selling their current one, featuring up to $350K interest-free down payment assistance and a guarantee to sell at 101% market value or buy for cash.
• Real Estate IQ Podcast
• Non-Profit Stories Podcast

Products and services

• TradeMyHome Buy-Before-You-Sell Program Program for homeowners who want to buy a new home before selling their existing one, providing flexibility and reduced contingencies.
• 101% Market Value Cash Offer Program Guaranteed cash offer up to 101% of market value for homeowners who want a fast, certain sale without showings or repairs.
• First-Time Homebuyer Program Specialized support and up to $350,000 interest-free down payment assistance for first-time home buyers.
• New Construction Program Buyer representation for new construction home purchases with builder negotiation and oversight.
• International Property Program Real estate services tailored to international buyers and sellers seeking U.S. property.
• Senior / Tax-Deferred Home Sale Program Specialized program for homeowners aged 55 and older, including tax-deferred sale structuring support.
• Relocation Services Relocation assistance for individuals and families moving into or out of the service area.

Quantifiable outcome

• VIP Sellers sell homes up to 47% faster than traditional methods
• +6 more outcomes

Named customers8 records

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Give Kids The World VillageminorOthersThe company has committed to raising $75,000 for Give Kids The World Village by donating a portion of income from every home sold. The nonprofit resort, located near Orlando, has welcomed over 188,000 families since 1986 and provides cost-free wish vacations for children with critical illnesses.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Knock: Knock offers a home trade-in product virtually identical to TradeMyHome — letting homeowners buy their next home before selling their current one. Same buy-before-you-sell mechanic, same trade-up equity advance, same target customer. Most directly comparable peer.
• Orchard: Orchard pioneered the buy-before-you-sell model with a similar cash-advance and guaranteed-sale structure. Targets move-up buyers in markets with high transaction friction; directly overlaps with TradeMyHome's core offering though concentrated in different geographies.
• HomeLight: HomeLight offers cash advance programs (HomeLight Cash), trade-in, and a nationwide agent network — overlapping with TradeMyHome's down payment assistance and referral network. Positioned as an enabling platform for both consumers and agents.

Emerging players

• Opendoor: iBuyer that makes instant cash offers on homes, directly competing with TradeMyHome's "We'll Buy It For Cash" guarantee. Both share balance-sheet exposure on inventory positions but Opendoor operates at massive national scale with institutional capital.
• Offerpad: iBuyer offering cash offers and trade-up products (Offerpad Trade-up). Smaller than Opendoor but overlapping in instant-cash-offer and pre-sale inventory models. Comparable on the cash-offer product specifically.

Broad incumbents

• Compass: Large national residential brokerage with proprietary technology, agent teams, and a cash-offer / bridge-loan product. Overlaps with TradeMyHome as a real estate brokerage serving buyers and sellers; differs in scale, geographic breadth, and institutional backing.
• Redfin: Tech-enabled consumer-facing brokerage with Redfin Now cash offers. Overlaps with TradeMyHome across residential representation and cash offer products; much larger scale, public-market discipline, and broader geographic reach.
• eXp Realty: Cloud-based brokerage model with massive agent count and global footprint. Both compete for residential agent recruitment and consumer mindshare in California; eXp is the broad incumbent in the cloud-brokerage category.
• Coldwell Banker: Established national franchise brokerage with strong Bay Area presence. Competes for the same Northern California luxury and move-up buyers and sellers, but lacks a proprietary buy-before-you-sell product.
• Zillow (Zillow Offers / Premier Agent): Largest U.S. residential real estate marketplace and lead-gen engine. Zillow historically operated an iBuyer (Zillow Offers) and now partners with Opendoor; competes with TradeMyHome for seller/buyer attention in Northern California, especially via its Premier Agent program.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Your Home Sold Guaranteed Realty