What McDougall Interactive does

McDougall Interactive is a privately held, full-service internet marketing company headquartered in Danvers, Massachusetts. Founded in 1995, the firm states on its short profile that it has worked on hundreds of website marketing campaigns, indicating a service offering spanning the core digital marketing disciplines (e.g., website development, search, paid media, and related campaign execution) delivered to external clients rather than a packaged product.

The firm operates with a small headcount of 11-50 employees, which is consistent with a boutique agency model rather than a scaled platform or holding-company rollup. No specific products, named service lines, proprietary technology stack, certifications, partnerships, awards, or customer logos are disclosed in the available inputs, and the firm's own website returned only a loading/verification page with no extractable content. Pricing models, revenue model, go-to-market channels, and customer segmentation are likewise undisclosed.

As a result, the verifiable business profile is limited to its founding date, ownership status (private, for-profit), geography (Danvers, United States), headcount band, and self-described positioning as a long-running digital marketing services provider. Investment-relevant attributes such as revenue, customer concentration, retention metrics, technology stack, and recent strategic activity cannot be confirmed from the inputs and represent material data gaps for any diligence process.

Name

McDougall Interactive

Website

https://mcdougallinteractive.com

Company type

Private

Founded year

1995

Headcount range

11–50 employees

Short description

McDougall Interactive is a privately held, full-service internet marketing agency founded in 1995 and based in Danvers, Massachusetts, serving external clients with website marketing campaigns across its 11-50 person team.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising, Public Relations, and Related Services (5418)

akta.pro primary industry

Email Marketing Services (Campaigns, Deliverability, Lifecycle) (BPAFAKAB)

Keywords

• Internet marketing services
• Website marketing campaigns
• Digital marketing agency
• Online marketing services
• Web marketing campaigns

Headquarters

HQ city

Danvers

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Core offering

McDougall Interactive is a full-service Internet marketing company that designs and executes website marketing campaigns for business clients. The firm has delivered hundreds of successful campaigns and provides end-to-end online marketing services aimed at building digital visibility and customer acquisition for businesses.

Differentiator

Problem solved

Functional benefit

Products and services

• Internet Marketing Services Full-service Internet marketing offering for business clients, covering website marketing campaigns end-to-end; the firm has executed hundreds of such campaigns.
• Website Marketing Campaigns Individual website marketing campaign engagements executed for business customers as discrete, contracted projects.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Direct peers

• Power Digital Marketing: Full-service digital marketing agency offering SEO, paid media, content, and CRO. Comparable full-service model and mid-market target.
• WebFX: Full-service digital marketing agency offering SEO, PPC, web design, and content marketing to SMB and mid-market clients. Directly comparable business model and service portfolio to McDougall Interactive.
• Thrive Internet Marketing Agency: Full-service internet marketing agency providing SEO, web design, social media, and PPC services. Closely comparable in service breadth and target customer segment (SMB/mid-market).
• Straight North: Internet marketing agency specializing in SEO, PPC, and web design for B2B and B2C clients. Similar full-service digital marketing offering and mid-market positioning.
• Blue Corona: Digital marketing agency focused on measurable ROI for small and mid-sized businesses through SEO, PPC, web analytics, and email marketing. Comparable SMB-focused service mix.
• Ignite Visibility: Full-service digital marketing agency offering SEO, paid media, social media, email, and CRO. Comparable service breadth and SMB/mid-market client base.
• Disruptive Advertising: Digital marketing agency specializing in PPC, SEO, and lifecycle marketing. Similar agency model targeting growth-focused mid-market clients.
• KlientBoost: Digital marketing agency focused on PPC, SEO, and conversion rate optimization. Comparable service mix and SMB-to-mid-market positioning.
• Directive: B2B digital marketing agency providing SEO, PPC, and content marketing services. Comparable in service offerings and agency operating model.

Broad incumbents

• Agencies that buy local shops (e.g., Surefire Local, True North Custom): Larger marketing service consolidators and platforms that frequently acquire or compete with regional full-service agencies like McDougall Interactive. They represent both competitive threat and potential acquirer / strategic partner for a small private agency.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks4 records

Key highlights4 records

Customer concentration

• LinkedInlinkedin.com/company/mcdougall-interactive

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about McDougall Interactive