Xzibit

What Xzibit does

Xzibit (formerly Focus Productions, rebranded in 2020) is an Australian custom exhibition, museum display, and event services company founded in 2005 and headquartered in Queensland. The company designs, fabricates, and installs bespoke exhibition stands for trade shows and corporate events, as well as interpretive displays for museums, visitor centers, and cultural institutions, and runs an event and AV hire service. Operations are supported by owned warehouse and fabrication facilities in Brisbane, Sydney, and Melbourne, giving it multi-state East Coast reach. The founder and managing director is Joel Nebauer; the company is privately held with no disclosed funding rounds.

The company's technical stack is anchored in 3D design and rendering, custom cabinetry and joinery, 3D printing for museum display components, LED video walls, and digital signage delivered through the Fusion Signage platform. It also holds exclusive Australian distribution rights for the U-Turn Round immersive audio system, a partnership it has maintained for 10+ years, and uses the Aluvision modular exhibition system as a core build platform. Additional capabilities include multi-sensory and VR/AR exhibit design, allowing it to deliver integrated physical-digital experiences rather than pure fabrication.

The business model is project-based and quote-driven, with no publicly listed pricing. Revenue is generated from one-off custom exhibition builds, museum and visitor center display projects, recurring event hire (including AV hire), and ongoing maintenance and storage contracts. The customer base is diversified across pharmaceutical (Sanofi), government and council clients (Brisbane City Council, Sunshine Coast Council, Noosa Shire Council, Mount Isa City Council, the Queensland Department of Environment and Science, Mon Repos Turtle Centre, IndigiScapes, Boodjamulla), healthcare (Corum Health), industrial (TRACTO-TECHNIK), and consumer brands (Yamaha Motorcycles), with the company positioned as a vertically integrated single-supplier for complex interpretive and exhibition builds.

Name

Xzibit

Legal name

Xzibit Pty Ltd

Website

https://xzibit.com.au

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Xzibit is an Australian custom exhibition, museum display, and event services company that designs, fabricates, and installs bespoke exhibition stands, visitor center displays, and event hire solutions for government, enterprise, and institutional clients across the East Coast.

Ownership category

akta.pro rank

Product category

Exhibition Design and Fabrication Services

NAICS

Indoor and Outdoor Display Advertising (541850)

SIC

Photographic Equipment & Supplies (3861)

akta.pro primary industry

Custom Booth & Stand Design (Concept, 3D, Branding) (THAHAHAA)

akta.pro secondary industry

Exhibition, Retail & Experiential Design (BPAHAKAL)

Keywords

• Custom exhibition stands
• Museum exhibit fabrication
• Event AV hire
• Modular display systems
• Visitor centre design

Headquarters

HQ city

Gold Coast

HQ country

Australia

HQ region

Oceania

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Custom Exhibition Fabrication: Design and build of bespoke exhibition stands for trade shows, conferences, and corporate events. Projects range from custom modular Aluvision systems to fully custom builds. Revenue is project-based, one-time per event, with potential for repeat clients and multi-year partnerships.
2. Museum and Visitor Centre Displays: Design, fabrication, and installation of permanent museum exhibits and visitor centre displays. Includes interpretive content development, interactive AV elements, and themed environments. Longer project timelines with higher ticket sizes.
3. Event Hire Services: Rental of exhibition equipment including LED video walls, lighting, rigging, furniture, shell schemes, and other event equipment. Recurring revenue from repeat hirers with storage solutions available between events.
4. Event AV Hire: Audiovisual equipment rental including LED walls, interactive displays, stage and sound equipment specifically for events and exhibitions. Short-term rental model with technical support available.
5. Maintenance and Storage Services: Ongoing maintenance services for permanent installations and storage solutions for exhibition stands between events. Warehouses in Brisbane, Sydney, and Melbourne provide storage capacity for client display assets.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Xzibit designs, fabricates, and installs custom exhibition stands for trade shows and events, alongside permanent and semi-permanent museum exhibits and visitor centre displays. The company combines in-house industrial design, CNC fabrication, modular framing (Aluvision), and audiovisual integration to deliver end-to-end projects for corporate, government, and education clients across Australia. It also supplies and hires event AV equipment, lighting, rigging, staging, and LED video walls.

Product overview

Xzibit (formerly Focus Productions) is an Australian exhibition design and build company offering a comprehensive suite of services centered on custom high-end exhibition stands, museum exhibits, and visitor centre displays. Their core offerings include Custom Exhibition Fabrication using their proprietary modular Aluvision system, and Museums + Visitor Centres services for immersive educational spaces. These are supported by add-on services including Event AV Hire, Event Hire Services, Interactive AV Displays, Event Stage + Sound, Exhibition Lighting, Exhibition Rigging Services, and LED Video Walls. The company provides end-to-end service from creative development and design through production to onsite installation, with warehouses in Brisbane, Sydney, and Melbourne.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Exhibition Fabrication End-to-end design, fabrication, installation, and dismantling of custom exhibition stands for trade shows and corporate events, tailored to client branding and spatial requirements.
• Museums + Visitor Centres Design, fabrication, and installation of permanent and semi-permanent museum exhibits and visitor centre displays integrating physical builds with AV, lighting, and interactive content.
• Aluvision Modular Display Systems Supply and hire of Aluvision modular aluminium framing systems used to construct reusable, reconfigurable exhibition stands and display structures.
• Event AV Hire Rental of audio-visual equipment for events, including audio, video, and supporting hardware deployed through Xzibit's national warehouses.
• Event Stage + Sound Supply, setup, and operation of staging and sound systems for events and exhibitions.
• Exhibition Lighting Design, supply, and installation of exhibition and event lighting to support trade show stands, museums, and event spaces.
• Exhibition Rigging Services Rigging services for exhibitions and events, covering the safe suspension of lighting, signage, AV, and structural elements.
• LED Video Walls Supply, hire, and installation of LED video walls for exhibitions, events, and museum displays.
• Interactive AV Displays Interactive touch-based and sensor-driven AV displays integrated into exhibition stands and museum exhibits to deliver visitor engagement experiences.
• U-Turn Round Audio (Australian Distribution) Exclusive Australian distribution of U-Turn Round directional audio technology for use in exhibitions, museums, and retail environments where targeted sound delivery is required.

Quantifiable outcome

• Successfully delivered 4 custom stands covering 2438sqm at single event (Brisbane Truck Show)
• +1 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature7 records

Partnerships

Five partnerships are on record, tiered core and minor.

• AluvisioncoreTechnology or IntegrationAluvision is a modular exhibition system provider whose products (aluminum frames and accessories) are used by Xzibit for creating custom exhibition stands. Xzibit offers Aluvision solutions and references them as a customizable hire option for clients seeking custom-look displays.
• Fusion SignagecoreTechnology or IntegrationFusion Signage is a cloud-based digital signage platform that Xzibit deploys for client projects and uses internally. Xzibit has set up clients like Daisy Hill Koala Centre and Mon Repos Turtle Centre with Fusion Signage for easy content updates. Xzibit prefers Fusion for its user-friendly interface and affordable solutions.
• U-Turn RoundcoreTechnology or IntegrationXzibit is the Australian distributor for U-Turn Round audio technology. These are dynamo-powered audio devices (visitor-powered by turning a wheel) designed for outdoor use. Xzibit has been supplying, programming and installing U-Turn Rounds for over 10 years.
• Transport PartnersminorStrategic or Co-development PartnerXzibit works with valued transport partners to deliver exhibition materials to event sites. Logistics coordination is part of their administration and logistics process stage.
• KIRK ArchitectureminorStrategic or Co-development PartnerArchitecture firm that built the Mon Repos Turtle Centre. Xzibit worked closely with KIRK Architecture on this project, providing interpretive displays that won the JW Wilson Award for Building of the Year.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• GES (Global Experience Specialists): Large global provider of exhibition, event and experiential marketing services with Australian operations. Wider portfolio and deeper resourcing than Xzibit, but overlapping in custom exhibition stands and event services for enterprise clients.
• Sparks (The Sparks Group): Global experiential agency delivering trade-show exhibits, brand activations and event experiences with an Australian presence. Overlaps with Xzibit's custom exhibition and brand experience work but operates at a much larger scale and broader geography.
• Freeman: Global experiential marketing and exhibition services company operating in Australia through Freeman Australia. Significantly larger scale and broader service portfolio than Xzibit, but competes in custom exhibition stands and event production.

Direct peers

• AVPartners: Australian audiovisual integration and event services provider for venues, exhibitions and conferences. Comparable to Xzibit's event AV hire, LED video walls, interactive AV displays and digital signage deployment capabilities.
• Showtech Australia: Australian provider of exhibition stand design, build and event technology services for trade shows and conferences. Competes with Xzibit in the same custom exhibition fabrication and event AV hire categories across the Australian market.
• Harry the Hirer: Major Australian event hire and exhibition services company providing furniture, marquees, staging and custom event infrastructure across Melbourne and beyond. Directly comparable to Xzibit's event hire and exhibition fabrication services for the Australian corporate and government event market.
• ExpoNet Group: Australian exhibition services company delivering shell schemes, custom stands and event infrastructure to trade shows nationwide. Direct competitor to Xzibit in custom exhibition fabrication, particularly for corporate trade-show clients across Australia's major convention venues.
• Monaco Displays: Australian custom exhibition stand designer and builder serving trade-show and corporate clients. Directly competes with Xzibit in custom booth fabrication using modular systems and bespoke design for the Australian events market.
• Staging Rentals & Construction: Australian event staging, rigging and exhibition services company supplying stages, rigging, lighting and custom builds. Overlaps with Xzibit's exhibition rigging services, lighting hire and custom exhibition fabrication offerings.

Others

• Fusion Signage: Australian cloud-based digital signage platform already integrated into Xzibit's museum and visitor centre deployments (Mon Repos, Daisy Hill Koala Centre). Ecosystem partner rather than competitor; represents the recurring software/content layer adjacent to Xzibit's display hardware business.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/xzibitptyltd
• LinkedInlinkedin.com/company/xzibitptyltd
• Instagraminstagram.com/xzibitptyltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Xzibit