Fusion Signage
Fusion Signage is an Australian cloud-based digital signage CMS that lets businesses design, schedule, and deploy content across hardware-agnostic screens, serving SMBs through enterprise networks in retail, hospitality, corporate, and education.
- Company typePrivate
- Founded2017
- HeadquartersSalisbury, Australia
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Fusion Signage does
Fusion Signage Pty Ltd is an Australian cloud-based digital signage content management system (CMS) vendor founded in 2017 and headquartered in Brisbane. The platform enables users to design, schedule, manage, and deploy visual content to digital screens across single locations through to networks of thousands of displays, and is hardware-agnostic across Android, BrightSign, ChromeOS, Linux, Philips, Tizen, WebOS, and Windows devices. Differentiating platform components include a drag-and-drop Designer with a template Marketplace, screen synchronisation and Zone Editor for multi-screen menu boards, offline playback from cached content, dayparting and tagging for dynamic targeting, and enterprise integrations with Power BI, Tableau, Zapier, Canva, and Azure AD SSO/SAML.
The company monetises through tiered per-screen SaaS subscriptions — Basic, Advanced, and Pro — with annual, 3-year, and 5-year billing, plus a White Label option. Pricing is anchored at approximately AUD $0.48/day for the most popular Advanced 3-year tier. Distribution is hybrid: a self-serve product-led growth motion on the company website (21-day free trial, no credit card) targets SMBs, while an authorized reseller and Distribution Partner network, plus a Pro-tier enterprise field-sales motion, addresses mid-market and large network customers. The business is founder-owned and bootstrapped, led by CEO and founder Troy Gurr and Co-Owner / Managing Director James Ingram, with a headcount of 1–10.
The customer base spans retail (Coles Group, Hairhouse Warehouse, Haymes Paint, United Petroleum), hospitality (Grill'd, Pie Face, YoChi), corporate, and education environments, with marquee logos concentrated in Australian retail and hospitality chains. The company has reached 20,000 active user licences and 20,000 screens, and in 2026 obtained ISO 27001 certification and SOC 2 Type II attestation — credentials that materially lower the procurement barrier in enterprise and regulated-vertical deals. Fusion Signage is the premier software partner of Integrate Expo (Australia's flagship AV and systems integration trade show) for the eighth consecutive year.
Fusion Signage firmographics
Firmographics- Name
- Fusion Signage
- Legal name
- Fusion Signage Pty Ltd
- Website
- https://fusionsignage.com.au
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Fusion Signage is an Australian cloud-based digital signage CMS that lets businesses design, schedule, and deploy content across hardware-agnostic screens, serving SMBs through enterprise networks in retail, hospitality, corporate, and education.
- Ownership category
- akta.pro rank
Fusion Signage industry classification
Industry- Product category
- Digital Signage Software
- NAICS
- Indoor and Outdoor Display Advertising (541850)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Digital Signage & Commercial Displays (HDACADAL)
Keywords
Where Fusion Signage is headquartered
LocationHeadquarters
- HQ city
- Salisbury
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Fusion Signage business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales
Revenue model
- Software Licence Subscriptions: Core revenue stream from tiered SaaS subscriptions. Licences are required per screen/ installation of the Fusion Signage application. Three tiers: Basic, Advanced, Pro. Billing options include monthly, annual, 3-year and 5-year terms. The most popular Advanced 3-year licence is priced at approximately 48 cents per day.
- Reseller Revenue Share: Revenue from authorised resellers who purchase EULAs at the Reseller Buy Price and resell to end users. Resellers set their own resale prices. Distribution Agents appointed by Distribution Partners also contribute to revenue.
- White Label Licensing: White labelling option mentioned on pricing page for businesses wanting to rebrand the platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Basic - Entry-level for new users with single location |
| Subscription | Multi-year contract | Advanced - Multi-location management with scheduling |
| Subscription | Multi-year contract | Pro - Enterprise features for large networks |
| Subscription | Multi-year contract | White Labelling |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels10 records
Fusion Signage product offering
Product offeringCore offering
Fusion Signage is a cloud-based digital signage content management system (CMS) that enables businesses to design, schedule, manage and deploy content to digital screens across single or multiple locations. The platform is hardware-agnostic, supporting major device operating systems, and is sold as a per-screen subscription licensed by tier (Basic, Advanced, Pro), with an additional white label offering for resellers.
Product overview
Fusion Signage is a cloud-based digital signage software platform offered in three licensing tiers (Basic, Advanced, Pro). The core platform enables design, management, scheduling, and deployment of content across hardware-agnostic digital screens. Key integrated products include Designer (drag-and-drop content creation), Marketplace (template library), and white label capabilities. Pricing tiers scale from single-location use (Basic) through multi-location management (Advanced) to enterprise networks with SSO and BI integrations (Pro).
Differentiator
Problem solved
Functional benefit
Products and services
- Fusion Signage Digital Signage CMS Cloud-based digital signage content management system (CMS) that enables businesses to design, create, schedule, manage, and deploy content to digital screens across single or multiple locations. Supports a wide range of device operating systems (Android, BrightSign, ChromeOS, Linux, Philips, Tizen, WebOS, Windows) and offers features such as offline playback, multi-screen synchronisation, dayparting, tagging, SSO, and integrations with Power BI, Tableau, Zapier, and Azure AD. Sold as per-screen subscription licences across three tiers.
Quantifiable outcome
- Content can be deployed to screens within 15 minutes
- +2 more outcomes
Companies that use Fusion Signage
Customer profileNamed customers11 records
Segments8 records
Ideal customer profiles3 records
Fusion Signage technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature18 records
Fusion Signage partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and flagship.
- ZapiercoreZapier integration automates content workflows by connecting cloud storage platforms (Google Drive, OneDrive, Dropbox) to Fusion Signage. Files uploaded to connected storage are automatically sent to Fusion Signage media library.
- BrightSigncoreBrightSign is the preferred media player platform for Fusion Signage. Fusion Signage app is supported on BrightSign devices via BSN.Cloud (preferred remote management) or SD card. BSN.Cloud enables remote provisioning, management, and updates of BrightSign players. Latest generation BrightSign devices are supported.
- Philips Commercial DisplayscoreFusion Signage supported on Philips commercial displays including BDL series and BFL/HFL hotel range. Hotel-grade Philips TVs require special configuration for persistent signage playback. Fusion Signage app version 2.5.3 is the maximum supported for hotel models.
- Sony Bravia ProcoreFusion Signage APK can be installed on Sony Bravia Pro Range commercial screens. Installation requires enabling professional settings and installing via USB. Supports auto-boot configuration and power scheduling.
- Samsung (Tizen)coreFusion Signage app supported on Samsung devices running Tizen operating system for commercial digital signage displays.
- LG WebOScoreFusion Signage app supported on LG commercial displays running WebOS operating system.
- Microsoft (Power BI)coreIntegration allows dynamic display of live Power BI reports on digital signage screens. Reports render as live data, not static images. Requires Fusion Signage Pro licence and Power BI Pro or Premium Per User licence.
- TableaucoreIntegration allows dynamic display of Tableau reports on digital signage screens, similar to Power BI integration.
- Microsoft Azure ADcoreEnterprise SSO/SAML integration with Azure Active Directory allows control of user access via SAML and SCIM. Available on Pro licence tier.
- SensibacoreInternationally recognised certification body that conducted the ISO 27001 audit of Fusion Signage. Known for thorough and transparent approach to information security reviews.
- BSN.Cloud (BrightSign)coreBSN.Cloud is BrightSign's free cloud platform for remote management of BrightSign media players. Fusion Signage supports device provisioning and management via BSN.Cloud.
- Integrate ExpoflagshipIntegrate Expo is Australia's major AV and systems integration trade show. Fusion Signage has been recognised as premier software partner for 8 consecutive years and hosts a dedicated exhibition stand.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Fusion Signage competitors and assessment
Company assessmentDirect peers
- ScreenCloud: Cloud-based digital signage CMS serving retail, hospitality, corporate, and education. Closely comparable to Fusion Signage on product (browser-based CMS, hardware-agnostic player, app marketplace, integrations) and on hybrid PLG/enterprise GTM.
- Broadsign: Digital signage CMS serving retail, hospitality, and DOOH networks globally. Comparable to Fusion Signage on multi-screen network management, scheduling, and tagging, though Broadsign skews more to enterprise/out-of-home deployments.
- NoviSign: Cloud digital signage software with drag-and-drop designer, scheduling, and hardware-agnostic player. Comparable to Fusion Signage on SMB/mid-market segments, per-screen subscription pricing, and content templates.
- Raydiant: Cloud-based digital signage and in-store experience platform. Comparable to Fusion Signage on retail and hospitality focus, per-location subscription model, and emphasis on ease of use for non-technical operators.
- Poppulo (formerly Four Winds Interactive): Enterprise digital signage and employee communications platform. Comparable to Fusion Signage's enterprise tier on SSO, integrations, and large-network management, but with a much larger installed base and enterprise sales footprint.
- Rise Vision: Cloud digital signage platform targeting education, corporate, and SMB segments. Comparable to Fusion Signage on subscription-based CMS, template marketplace, and free-trial self-serve onboarding.
- Yodeck: Cloud digital signage platform with hardware-agnostic player and self-serve signup model. Directly comparable to Fusion Signage on target SMB and mid-market customers, per-screen subscription pricing, and channel-led distribution.
Others
- BrightSign: Leading digital signage media player hardware vendor and a key technology partner of Fusion Signage. While BrightSign sells hardware (not a CMS), its BSN.Cloud platform and player ecosystem directly compete with and complement Fusion Signage deployments.
Emerging players
- Kitcast: Apple TV and iOS-focused digital signage CMS. Comparable to Fusion Signage on cloud CMS architecture and per-screen subscription, though narrower device support makes it an adjacent rather than direct competitor.
Broad incumbents
- Scala (Stratacache): Long-established enterprise digital signage CMS and broader retail/communications platform owned by Stratacache. Comparable to Fusion Signage's Pro tier on enterprise features, but operates as part of a much larger portfolio across retail analytics, digital menu boards, and customer experience.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks5 records
Key highlights6 records
Customer concentration
Fusion Signage social profiles
Digital presenceFusion Signage compliance and trust
Trust signalCompliance2 records
Fusion Signage financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fusion Signage leadership team
Management profileNumber of profiles
Profiles2 records
Fusion Signage funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fusion Signage M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fusion Signage
What does Fusion Signage do?
Fusion Signage is a cloud-based digital signage content management system (CMS) that enables businesses to design, schedule, manage and deploy content to digital screens across single or multiple locations. The platform is hardware-agnostic, supporting major device operating systems, and is sold as a per-screen subscription licensed by tier (Basic, Advanced, Pro), with an additional white label offering for resellers.
Is Fusion Signage a public or private company?
Fusion Signage is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Fusion Signage founded?
Fusion Signage was founded in 2017. It employs 1 to 10 people.
Where is Fusion Signage based?
Fusion Signage is headquartered in Salisbury, Australia, in the Oceania region.
How does Fusion Signage make money?
Three revenue lines are on record. Software Licence Subscriptions are the primary driver. The others are reseller Revenue Share and white Label Licensing.
Who are Fusion Signage's main competitors?
Direct peers on record are ScreenCloud, Broadsign, NoviSign, Raydiant, Poppulo (formerly Four Winds Interactive), Rise Vision and Yodeck. BrightSign is listed as an others. Kitcast is listed as an emerging player. Scala (Stratacache) is listed as a broad incumbent.
Does Fusion Signage have an API?
Yes. Fusion Signage provides a Personal Access Token (PAT) based API access. The API supports automation workflows, particularly for media upload operations. Used in conjunction with Zapier integrations to connect with Google Drive, OneDrive, and Dropbox for automated content workflows. No formal API documentation portal or developer documentation URL identified.
What industry is Fusion Signage in?
Fusion Signage's product category is Digital Signage Software. Its primary akta.pro industry code is HDACADAL, Digital Signage & Commercial Displays. Its NAICS code is 541850 and its SIC code is 7370.