Strauss & Co.

What Strauss & Co. does

Strauss & Co. is an Israeli, family-owned manufacturer founded in 1970 in Ra'anana that produces electroplated diamond and Cubic Boron Nitride (CBN) superabrasive tools. The company operates through three divisions: Industrial Diamond & CBN Tools (diamond files, grinding wheels, internal grinding pins, surface finishing tools, dressing tools, and saws), Dental Diamond Tools (FG diamond burs in six grit sizes, tungsten carbide burs, CAD/CAM burs, polishing products, procedure kits, IPR strips, and laboratory tools), and Vacuum Brazed Diamond & CBN Tools (custom profile tools for ceramics, stone, fiberglass, and metalworking). Its underlying technology combines electroplating and proprietary vacuum brazing methods to bond diamond and CBN grains onto tool substrates for precision grinding, cutting, filing, and polishing applications across metals, composites, ceramics, and advanced materials.

The company serves dental professionals (dentists, oral surgeons, orthodontists, dental laboratories) and industrial manufacturers (metalworking, stone and marble processing, fiberglass and reinforced plastics) with products distributed in over 80 countries. Its go-to-market combines a global distributor network that the company actively recruits and supports with consulting, design, custom manufacturing, private label, and marketing assistance, alongside direct enterprise sales through international and regional sales managers and wholly-owned offices in Palm Coast, Florida and Marschacht, Germany. Manufacturing is concentrated at the Ra'anana headquarters, with quality systems certified to ISO 9001, ISO 14001, and ISO 13485, and dental tools CE marked under EU Rule 93/42.

The business model is direct and indirect sale of physical products on a one-time purchase basis, with custom quote-based pricing for specialty and bespoke tools. Strauss & Co. is privately held with no external institutional investors or public listing; leadership across three generations of the Strauss family (Chairman Arye Strauss, General Manager David Strauss, Marketing Manager Ido Strauss) sits alongside a professional management team. There is no disclosed revenue, no funding rounds, and no M&A activity in the source data.

Name

Strauss & Co.

Legal name

Strauss & Co.

Website

https://strauss-co.com

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

51–100 employees

Short description

Strauss & Co. is a Ra'anana-based, family-owned Israeli manufacturer founded in 1970 that produces electroplated diamond and CBN precision tools for dental professionals and industrial manufacturers, distributed in over 80 countries through a global distributor network and direct sales offices in the USA and Germany.

Ownership category

akta.pro rank

Product category

Precision Diamond and CBN Tool Manufacturing

NAICS

Dental Equipment and Supplies Manufacturing (339114), Abrasive Product Manufacturing (32791), Cutlery and Handtool Manufacturing (3322)

SIC

Dental Equipment & Supplies (3843), Cutlery, Handtools & General Hardware (3420), Coating, Engraving & Allied Services (3470)

akta.pro primary industry

Diamond Cutting & Polishing (Manufacturing) (CRAKAJAA)

akta.pro secondary industry

Crown & Bridge (Fixed Prosthetics) Fabrication (HLABAJAA)

Keywords

• Diamond grinding tools
• CBN cutting tools
• Dental burs
• Industrial superabrasives
• Precision tool manufacturing

Headquarters

HQ city

Ra'anana

HQ country

Israel

HQ region

Middle East

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Industrial Diamond & CBN Tools: Sale of electroplated diamond and CBN tools including diamond files, grinding pins, grinding wheels, surface finishing tools, dressing tools, saws, and custom made tools to industrial manufacturers and metalworking companies
2. Dental Diamond Tools: Sale of FG diamond burs, tungsten carbide burs, HP dental laboratory tools, CAD/CAM burs, polishing products, and dental kits to dental professionals and laboratories
3. Vacuum Brazed Tools: Custom made profile tools using vacuum brazed technology for stone, marble, fiberglass, reinforced plastics industries, and precision profile grinding applications

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

Strauss & Co. manufactures and distributes electroplated diamond and CBN (Cubic Boron Nitride) precision tools across two divisions: Industrial Diamond & CBN Tools (grinding wheels, files, internal grinding pins, surface finishing tools, dressing tools, saws, and custom-made vacuum brazed profile tools) for metalworking, stone, ceramic, and composite processing; and Dental Diamond Tools (FG diamond burs, tungsten carbide burs, CAD/CAM burs, polishing products, Magic Touch, Magic Strip, The One kit, dental kits, ultrasonic tips, and laboratory products) for dental procedures and laboratories.

Product overview

Strauss & Co. is a manufacturer of precision electroplated diamond and CBN tools operating three divisions: Industrial Diamond & CBN Tools, Dental Diamond Tools, and Vacuum Brazed Diamond & CBN Tools. The Industrial division offers Diamond Files, Diamond & CBN Grinding Wheels, Internal Grinding Pins, Surface Finishing Tools, Dressing Tools, Saws, and Custom Made Tools for grinding, cutting, filing, and polishing of metals and composites. The Dental division provides FG Diamond Burs (in 6 grit sizes), Tungsten Carbide Burs (FG/RA/HP), CAD/CAM Burs (Diamond and Carbide variants), Polishing Products, Magic Touch veneer preparation kits, The One crown preparation kits, Magic Strip IPR strips, Dental Kits (specialty procedure kits), Premium Line products, Laboratory Products (HP tools), Bur Blocks & Accessories, Ultrasonic Tips, and Smart Cleaner accessories. The Vacuum Brazed division produces custom profile tools for ceramics, metalworking, and stone industries. Products are distributed through global distributor networks to over 80 countries.

Differentiator

Problem solved

Functional benefit

Brands

• Magic Touch: Speed comparison and heat comparison dental product line with various dental kits for veneer adjustment and porcelain work.
• Premium Line
• The One
• SHINE1-2

Products and services

• FG Diamond Burs Diamond burs for dental procedures available in multiple profiles and six grit sizes (Super coarse, Coarse, Medium, Fine, Super fine, Extra extra fine) for restorative, surgical, orthodontic, and laboratory applications.
• Tungsten Carbide Burs Full line of tungsten carbide burs including surgical burs, trimming and finishing burs, and metal cutters, available in FG, RA, and HP configurations.
• CAD/CAM Burs Burs designed for dental CAD/CAM milling systems, available in Diamond and Carbide variants compatible with Amann Girrbach, VHF, Roland, Wieland, Imes Icore, Yena, Zirkonzahn, and Sirona CEREC systems.
• Polishing Products Polishing tools and accessories for dental finishing procedures, including products for composite finishing and ceramic polishing.
• Magic Touch Porcelain laminate veneer preparation kit designed for precise and efficient veneer adjustments with heat protection features.
• The One All Ceramic Crown Preparation Kit designed for comprehensive crown preparation procedures.
• Magic Strip Interproximal reduction strips available in single-sided and double-sided variants, including orthodontic pro kits and IPR gauges for precise enamel reduction.
• Dental Kits Pre-configured dental bur kits including crown lengthening kits, veneer preparation kits, degranulation kits, sinus lift kits, and composite finishing kits (SHINE 1-2) for specific procedures.
• Laboratory Products HP (Hand Piece) dental tools for dental laboratories including diamond discs and laboratory instruments for prosthetic and restoration manufacturing.
• Ultrasonic Tips Ultrasonic tips for dental surgical and periodontal procedures.
• Premium Line Premium tier dental products offering enhanced quality and performance specifications.
• Diamond Files Industrial diamond files in various shapes and sizes for grinding and finishing applications on metals, composites, and ceramics.
• Diamond & CBN Grinding Wheels Grinding wheels in standard shapes and custom-made configurations for grinding various metals, composites, and hard materials.
• Diamond & CBN Internal Grinding Pins Internal grinding pins for precision internal grinding in standard and non-standard sizes for industrial applications.
• Diamond Tools for Surface Finishing Tools for surface finishing applications including polishing and finishing of metal and composite surfaces.
• Diamond Dressing Tools Dressing tools for dressing and maintaining conventional grinding wheels in precision profile grinding applications.
• Diamond & CBN Saws Saw blades with diamond and CBN coatings for cutting applications in industrial manufacturing.
• Vacuum Brazed Diamond & CBN Tools Custom-made profile tools using vacuum brazed technology for ceramics, metalworking, and stone grinding industries, including diamond routers and profile tools for reinforced plastics.
• Custom Made Tools Custom-engineered tools manufactured to customer specifications for unique grinding, cutting, and finishing requirements.

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Global Distributor NetworkcoreChannel Partner/ Reseller/ DistributorProducts distributed in more than 50 countries through global distributor network. Company offers dealer support including consulting, design/graphics, custom made products, marketing assistance, private label opportunities, and flexibility for new opportunities.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Komet Dental: German manufacturer of precision dental rotary instruments including diamond burs, carbide burs, and CAD/CAM tools. Direct competitor in dental professional markets with similar product breadth and ISO/CE-certified quality systems.
• SS White Dental: Long-established US dental bur manufacturer producing diamond and carbide rotary instruments. Directly comparable in dental consumable category with overlapping customer base of dental professionals and laboratories.
• Axis|Sybron Dental Specialties: US-based manufacturer of dental rotary and specialty instruments, including diamond burs and endodontic tools. Competes in the same dental professional channel with similar product positioning.
• Diatech: Swiss dental diamond bur manufacturer specializing in precision rotary instruments. Direct competitor in the premium dental bur segment with comparable regulatory certifications and international distribution.
• Premier Dental: US dental products manufacturer offering rotary instruments, restorative materials, and preventive products. Overlaps with Strauss's dental catalog and serves similar professional customer segments.
• Asahi Diamond Industrial: Japanese specialist in diamond and CBN tools for industrial cutting, grinding, and dressing applications. Most direct industrial-side competitor with comparable electroplated and brazed tool technology.

Emerging players

• Nakanishi Inc. Japanese manufacturer of high-speed spindles, handpieces, and rotary instruments for dental and industrial applications. Competes in adjacent categories with growing emphasis on dental consumables and CAD/CAM tooling.

Broad incumbents

• Saint-Gobain (Norton Abrasives): Global industrial abrasives giant producing diamond and CBN grinding wheels, tools, and superabrasive products. Competes with Strauss's industrial division at significantly greater scale and broader portfolio.
• Tyrolit: Austrian industrial abrasives manufacturer offering diamond and CBN grinding tools, dressing tools, and precision grinding products. Directly comparable industrial product range with broader global footprint.
• Element Six (De Beers Group): World-leading synthetic diamond and superabrasives producer (De Beers subsidiary) supplying industrial grinding and cutting tool manufacturers. Provides both competing products and raw materials to the broader industry in which Strauss operates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCXwSFQ9nsSMpbPTiL5LBT2A
• Facebookfacebook.com/straussindustrialdiamonds
• LinkedInlinkedin.com/company/strauss-co-?trk=top_nav_home

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Strauss & Co.