Aurora Energy

Name

Aurora Energy

Legal name

Aurora Energy Pty Ltd

Website

https://auroraenergy.com.au

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

101–250 employees

Short description

Aurora Energy is Tasmania's state-owned electricity and gas retailer serving residential and business customers exclusively within Tasmania through regulated standing offers, anchored by the aurora+ digital platform built on advanced metering infrastructure.

Ownership category

akta.pro rank

Headquarters

HQ city

Hobart

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Infrastructure, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Electricity Retail: Aurora Energy generates the majority of revenue through retail electricity sales to residential and business customers in Tasmania. Prices are regulated by the Tasmanian Economic Regulator, with standing offer prices increasing 4.23% for 2026-27 (residential average $2,430/year, +$108; business +$61/year). Revenue is driven by consumption-based usage charges plus daily supply charges across various tariff structures including flat rate, peak/off-peak, and demand-based tariffs.
2. Gas Retail: Aurora Energy offers gas retail services to residential and business customers in Tasmania, making it the only energy retailer in the state to offer both electricity and gas products. Dual fuel customers receive a 5% discount on electricity usage and sign-on/loyalty bonuses.
3. Dual Fuel Loyalty Program: Existing Aurora customers with both electricity and gas receive loyalty discounts (5% electricity usage discount), sign-on bonuses applied to first/second bill, and loyalty bonuses after 12 months of dual fuel service.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Aurora Energy is a state-owned electricity and gas retailer headquartered in Hobart, Tasmania, Australia. The company supplies electricity and natural gas to residential and business customers across Tasmania, offers solar and renewable energy products, and operates the aurora+ digital customer self-service platform alongside advanced metering infrastructure delivered via its TasMetering partnership.

Product overview

Aurora Energy is Tasmania's state-owned electricity and gas retailer operating a platform-plus-modules product architecture. The core offering consists of residential and business electricity and gas retail plans, anchored by the aurora+ digital platform (a free mobile/web app for customers with advanced meters that provides real-time usage tracking, in-app payments, and Power Hours). Add-on products and modules include solar tracking, the YES hardship support program, life support protections, flexible payment options, and the Dual Fuel loyalty program. The aurora+ platform requires a communications-enabled advanced meter, which Aurora Energy installs on a new and replacement basis at no upfront cost. The company offers various tariff structures including Flat Rate, Peak & Off-Peak, Time of Use, and demand-based options, with pricing regulated by the Tasmanian Economic Regulator.

Differentiator

Problem solved

Functional benefit

Brands

• aurora+ (formerly aurora+):

Products and services

• Residential electricity supply Retail electricity supply service for residential households across Tasmania, delivered through the state's distribution network.
• Business electricity supply Retail electricity supply service for commercial, industrial, and small business customers in Tasmania.
• Natural gas supply Retail natural gas supply service offered to residential and business customers in Tasmania's gas-distribution areas.
• Solar and renewable energy products Solar panels and related renewable energy products offered to residential and business customers seeking on-site generation.
• aurora+ digital platform Digital self-service platform used by Aurora Energy customers to manage accounts, view usage, pay bills, and interact with electricity and gas services.
• Advanced metering services Advanced (smart) metering services provided to Tasmanian customers via a partnership between Aurora Energy and TasMetering, enabling interval usage data and remote reads.

Quantifiable outcome

• Tasmanian electricity prices remain lowest or second-lowest in the National Electricity Market
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Firmus TechnologiescoreStrategic or Co-development Partner · 13 April 2026Aurora Energy secured a cornerstone green energy agreement with Singapore-based AI infrastructure company Firmus Technologies, providing 104 megawatts of hydro-electric power from Hydro Tasmania. The deal would scale to 400 megawatts across three planned AI factory sites (St Leonards, Bell Bay, Wesley Vale), making Firmus Tasmania's largest power consumer at ~20% of state energy consumption. The arrangement has attracted regulatory scrutiny and public debate regarding allocation of public hydro resources.
• SUBCOminorStrategic or Co-development PartnerFirmus Technologies announced partnership with SUBCO to build a submarine fiber optic cable connecting Tasmania to mainland Australia, expected operational by mid-2025. Related to Firmus AI factory infrastructure development in Tasmania.
• TasMeteringcoreTechnology or IntegrationAurora Energy formed partnership with TasMetering in 2021 as authorized service provider for installation and maintenance of advanced meters across Tasmania. TasMetering and their Tasmanian contractors and field crews handle meter exchanges and related work.
• Destination Southern TasmaniaminorGTM or Marketing PartnerAurora Energy sponsoring Paint the Town Red (PTTR) in partnership with Destination Southern Tasmania to celebrate Dark Mofo 2026. The event expands state-wide to include all Tasmanian businesses and households.
• The Salvation ArmyminorOthersAurora Energy and Tasmanian Government funding ($700,000 total for 2026) administered by The Salvation Army and emergency relief providers for the Energy Hardship Fund supporting Tasmanians struggling with cost-of-living pressures.
• Variety TasmaniaminorOthersAurora Energy as Founding Partner supporting the Variety School Breakfast Club program delivered across 40 government schools, feeding 11,000 students daily. The Tasmanian Government committed $6.5 million to expand the program.
• TasNetworkscoreOthersTasNetworks is Tasmania's electricity transmission and distribution network operator, separate from Aurora Energy. They manage powerlines, poles, meter reading, and power outages. Aurora Energy passes through network costs from TasNetworks which drive electricity price increases (primary factor in 4.23% 2026-27 rise).
• Hydro TasmaniacoreOthersHydro Tasmania generates hydro and wind power for Tasmania, operating dams and power stations. Aurora Energy purchases electricity from Hydro Tasmania to serve retail customers. Aurora Energy secured 104MW hydro-electric power agreement with Hydro Tasmania for Firmus Technologies.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Origin Energy: Major Australian integrated energy retailer with electricity and gas offerings to residential, business, and large-commercial customers, including solar and battery products. Comparable to Aurora as a multi-product retailer with solar FiT offerings and digital customer engagement, though materially larger and with upstream generation assets.
• AGL Energy: Australia's largest integrated electricity and gas retailer and generator, serving residential, business, and industrial customers across NEM jurisdictions. Comparable to Aurora as a major multi-product retailer with regulated standing-offer books in multiple states, but operates at significantly larger scale with vertically integrated generation.

Direct peers

• Red Energy: Australian electricity and gas retailer owned by Snowy Hydro, serving residential and business customers in multiple states with regulated and market offers. Comparable to Aurora as a multi-product retailer with government-adjacent ownership structure and renewable-leaning generation supply.
• EnergyAustralia: One of Australia's 'Big 3' energy retailers, supplying electricity and gas to residential and business customers across multiple states under regulated and market contracts. Closely comparable business model to Aurora: multi-product (electricity + gas) retail, regulated standing offers in jurisdictions it serves, advanced-meter / digital customer platforms, and customer-base overlap with similar hardship programs.
• Simply Energy: Shell-owned Australian electricity and gas retailer serving residential, small business and commercial customers in multiple states, with both regulated standing offers and market contracts. Comparable to Aurora in the multi-product, multi-segment retail model, digital engagement strategy, and breadth of customer support offerings.
• Alinta Energy: Privately held Australian electricity and gas retailer with growing residential, small-business and industrial customer books across multiple states. Comparable to Aurora in dual-fuel offering, diversification across regulated and market segments, and multi-channel customer acquisition model.

Others

• Hydro Tasmania: Tasmania's state-owned renewable generator (hydro and wind), the largest water-business in Australia. Directly comparable as Aurora's primary wholesale generation supplier and co-signatory (with Aurora) to the cornerstone Firmus Technologies 104 MW hydro supply agreement.
• TasNetworks: State-owned electricity transmission and distribution network owner/operator for Tasmania. Directly comparable as Aurora's immediate upstream partner — TasNetworks' charges are passed through into Aurora's retail prices, and the two organizations together constitute Tasmania's regulated electricity value chain.

Regional players

• Mystrata / 1st Energy / Aurora Energy Tasmania competitors: Smaller, Tasmania-licensed electricity and/or gas retailers (including Aurora's regulated and market competitors operating in Tasmania). Relevant peers because they directly compete for Tasmanian residential, small-business, and commercial customers under the same tariff and connection framework as Aurora.

Emerging players

• Powershop (Shell): Digital-first electricity and gas retailer in Australia focused on app-based usage insights, smart-meter integration, and consumer engagement. Comparable to Aurora's aurora+ digital platform strategy with advanced-meter-driven usage tracking, in-app payments, and behavioral engagement features.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/AuroraEnergyTas
• YouTubeyoutube.com/@auroraenergytas
• Facebookfacebook.com/auroraenergytas
• LinkedInlinkedin.com/company/aurora-energy
• Instagraminstagram.com/auroraenergytas

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aurora Energy