Lizard Global
Lizard Global is a Rotterdam-based custom software development firm that builds end-to-end digital products (strategy, UX/UI, engineering, DevOps) for startups, scale-ups, and corporate innovation teams globally, delivering from co-located hubs in the Netherlands, Malaysia, and Indonesia.
- Company typePrivate
- Founded2012
- HeadquartersRotterdam, Netherlands
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Lizard Global does
Lizard Global (legal entity Lizard Apps B.V.) is a privately held custom software development firm founded in 2012 in Rotterdam, Netherlands, by Jeremy Raes (CEO) and Guido van Beek (CTO). The company delivers end-to-end digital product development spanning digital strategy, UI/UX design, full-stack engineering, solution architecture, and DevOps, serving ambitious startups, scale-ups, and corporate innovation teams across 30+ countries. Delivery is organized around three co-located hubs — Rotterdam for client relationships, Kuala Lumpur for primary engineering capacity, and Bali (Denpasar) as a regional delivery office — combining Western management with an Asia-based cost base. Notable client work includes Heineken's Drinkies e-commerce platform and Star Bars loyalty program across 15+ countries, Vanbreda's WAPA maritime vessel tracking platform, Baiduri Bank's gamified kids finance app, and Skoon's clean energy management platform. The company claims 150+ successful project launches, products serving 300M+ end users, €100M+ in client valuation/revenue impact, and 184 industry awards including 106 Clutch Global Awards with a 5/5 average Clutch rating.
Lizard Global firmographics
Firmographics- Name
- Lizard Global
- Legal name
- Lizard Apps B.V.
- Website
- https://lizard.global
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Lizard Global is a Rotterdam-based custom software development firm that builds end-to-end digital products (strategy, UX/UI, engineering, DevOps) for startups, scale-ups, and corporate innovation teams globally, delivering from co-located hubs in the Netherlands, Malaysia, and Indonesia.
- Ownership category
- akta.pro rank
Lizard Global industry classification
Industry- Product category
- Custom Software Development Services
- NAICS
- Custom Computer Programming Services (541511), Computer Systems Design Services (541512)
- SIC
- Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Custom Application Development (Web/Mobile/Desktop) (BPAEAFAA)
- akta.pro secondary industries
- Managed DevOps / Platform Operations (Run & Operate) (BPAEAKAO), Platform Engineering & Internal Developer Platforms (IDP) (BPAEAKAC)
Keywords
Where Lizard Global is headquartered
LocationHeadquarters
- HQ city
- Rotterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices4 records
Markets served
Lizard Global business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Software Development Services: End-to-end product development services on a retainer basis, providing dedicated high-performance teams delivering within agreed budgets. Services span Digital Strategy, UX/UI Design, Full-Stack Engineering, Solution Architecture, DevOps, and ongoing product development.
- Continuous Product Iteration: Ongoing product development, hosting, maintenance (SLA), and evolution services beyond initial build phase, ensuring products are built to last and scale.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | MVP Development - Starting point for startups and early-stage products |
| One time/ perpetual license | Multi-year contract | Enterprise Platform - Full-scale enterprise applications with complex requirements |
| Subscription | Annual | Retainer-Based Dedicated Team |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Lizard Global product offering
Product offeringCore offering
Lizard Global delivers end-to-end custom software development services on a retainer basis, spanning Digital Strategy, UI/UX Design, Full-Stack Engineering, Solution Architecture, and DevOps for ambitious startups, scale-ups, and corporate innovation teams. The company builds secure, scalable mobile and web applications with practical AI/LLM integration, alongside ongoing product iteration, hosting, maintenance, and SLA services beyond the initial build phase.
Product overview
Lizard Global is a software development services company offering end-to-end custom digital product development. Their service portfolio spans Digital Strategy, UX/UI Design, Full-Stack Engineering, Solution Architecture, and DevOps. They specialize in building secure, scalable applications and practical AI adoption for ambitious startups, scale-ups, and corporate innovation teams. Their delivery model is retainer-based, functioning as a long-term digital partner with an in-house team of 50+ cross-functional experts (Product Managers, UI/UX Designers, Software Engineers, DevOps, QA). They do not sell a self-branded platform or SaaS product; all products referenced in their portfolio are custom solutions built for individual clients.
Differentiator
Problem solved
Functional benefit
Products and services
- End-to-End Custom Product Development Full-cycle custom software product development service delivered on a retainer basis with a dedicated in-house cross-functional team. Covers Digital Strategy, UI/UX Design, Full-Stack Engineering, Solution Architecture, and DevOps. Targets ambitious startups, scale-ups, and corporate innovation teams needing investor-ready MVPs, scalable architecture, or legacy modernization.
- Continuous Product Iteration and Managed Services Ongoing hosting, maintenance (SLA), and product evolution services delivered beyond the initial build to ensure products scale and last. Operates as a recurring subscription-like revenue stream tied to retainer agreements.
- AI/LLM Product Integration Services Service that turns AI experiments into lasting product capabilities, including generative AI for itinerary planning (Travereel), AI-powered deal aggregation (Saleduck), and process automation tools for AI-powered debugging and automated testing within the development practice.
- Enterprise Legacy Modernization and Re-architecture Specialized service that operates like a startup unit inside the client enterprise to re-architect underlying technology for scalability and security while modernizing UX. Targets corporate innovation teams with outdated infrastructure and fragmented systems.
- UX/UI Design Services UX and UI design service covering user research, design systems, and consumer-grade interface design for business software. Delivered by in-house UX/UI specialists as a standalone engagement or as part of end-to-end product development.
Quantifiable outcome
- €100M+ in client valuation and revenue generated
- +5 more outcomes
Companies that use Lizard Global
Customer profileNamed customers17 records
Segments4 records
Ideal customer profiles4 records
Lizard Global technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability3 records
Feature7 records
Lizard Global partnerships and signals
Strategic signalScale indicators11 records
Recent moves7 records
Expansion highlights5 records
Lizard Global competitors and assessment
Company assessmentDirect peers
- Thoughtworks: Global custom software development and digital transformation consultancy with comparable end-to-end delivery (strategy, design, engineering) and retainer/managed services model; operates across multiple geographies and industries at significantly larger scale than Lizard Global.
- Itransition: Custom software development company delivering web, mobile, and enterprise application development with DevOps, UX/UI, and AI integration capabilities; comparable in offering and target customer base (mid-market and enterprise) to Lizard Global.
- ScienceSoft: Mid-sized IT consulting and custom software development firm offering full-cycle application development, DevOps, and AI services; directly comparable to Lizard Global in scope and target segments.
- Netguru: Custom software, web, and mobile app development consultancy serving startups and enterprises with end-to-end product development; very similar offering and customer profile to Lizard Global.
- BairesDev: Latin America-rooted nearshore software development firm providing dedicated engineering teams to enterprises globally; competes directly with Lizard Global for enterprise outsourced engineering talent.
Broad incumbents
- Globant: Global digital transformation and software engineering incumbent operating at much larger scale across AI, design, and engineering; overlaps with Lizard Global's enterprise digital product services but with a vastly broader portfolio and geographic footprint.
- EPAM Systems: Large IT services and digital engineering firm offering custom software development, platform engineering, and AI services to global enterprises; broader and larger incumbent competing for similar enterprise digital product mandates.
Emerging players
- Yalantis: Mid-sized custom software development company specializing in web and mobile applications with DevOps and cloud capabilities; comparable in scale and services to Lizard Global though with a stronger Eastern European delivery base.
- Geniusee: Custom software development company delivering web, mobile, and AI-enabled applications to mid-market clients; similar scale and offering profile to Lizard Global with comparable cross-industry reach.
Regional players
- Infinum: European-headquartered custom software and digital product agency delivering end-to-end product development to enterprise clients; comparable in service model but primarily European-focused versus Lizard Global's western-managed Asia delivery model.
Market position
Competitive moat5 records
Key risks1 record
Key highlights7 records
Customer concentration
Lizard Global social profiles
Digital presenceLizard Global financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lizard Global leadership team
Management profileNumber of profiles
Profiles8 records
Lizard Global funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lizard Global M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lizard Global
What does Lizard Global do?
Lizard Global delivers end-to-end custom software development services on a retainer basis, spanning Digital Strategy, UI/UX Design, Full-Stack Engineering, Solution Architecture, and DevOps for ambitious startups, scale-ups, and corporate innovation teams. The company builds secure, scalable mobile and web applications with practical AI/LLM integration, alongside ongoing product iteration, hosting, maintenance, and SLA services beyond the initial build phase.
Is Lizard Global a public or private company?
Lizard Global is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Lizard Global founded?
Lizard Global was founded in 2012. It employs 51 to 100 people.
Where is Lizard Global based?
Lizard Global is headquartered in Rotterdam, Netherlands, in the Europe region.
How does Lizard Global make money?
Two revenue lines are on record. Software Development Services are the primary driver. The others are continuous Product Iteration.
Who are Lizard Global's main competitors?
Direct peers on record are Thoughtworks, Itransition, ScienceSoft, Netguru and BairesDev. Broad incumbents are Globant and EPAM Systems. Emerging players are Yalantis and Geniusee. Infinum is listed as a regional player.
Does Lizard Global have an API?
No public API is recorded for Lizard Global.
What industry is Lizard Global in?
Lizard Global's product category is Custom Software Development Services. Its primary akta.pro industry code is BPAEAFAA, Custom Application Development (Web/Mobile/Desktop), with a secondary code of BPAEAKAO, Managed DevOps / Platform Operations (Run & Operate). Its NAICS code is 541511 and its SIC code is 7371.