What Infinum does

Infinum is a privately held, end-to-end digital product agency founded in 2005 and headquartered operationally in Zagreb, Croatia, with a US entity (Infinum, Inc., Delaware) and 400+ tech professionals across seven offices in Croatia, the Netherlands, the United Kingdom, Slovenia, the United States, Montenegro, and North Macedonia. The firm delivers the full digital lifecycle — product strategy and design, mobile and web application engineering, AI and data engineering, custom IoT solutions, enterprise platforms, cybersecurity, and brand experience — to enterprise and global-brand clients across energy, banking, insurance, consumer goods, pharmaceuticals, sports, media, and hospitality. Notable client engagements include AI-powered mobile platforms for E.ON Hrvatska and Modra zavarovalnica (serving 300,000+ pension members), a digital leasing platform for NLB Lease&Go that shifted 90% of private-individual volume into the app, smart lighting and connected appliance work for Signify/Philips and Versuni, and award-winning campaign microsites for Netflix's Squid Game: The Challenge.

The underlying technology stack spans iOS, Android, and Flutter for mobile; React, Angular, and TypeScript for web; Ruby on Rails, Java Spring Boot, .NET, and Node.js for backend; AWS, Azure, and Google Cloud for infrastructure; and TensorFlow, PyTorch, Keras, LangChain, HuggingFace, and MLflow for AI/ML. Infinum monetizes primarily through project-based digital product development engagements, dedicated team augmentation (with a two-FTE minimum and tiered monthly budgets up to $70,000), and AI/ML, cybersecurity, and brand experience services — the last delivered through its Amsterdam-based sub-brand, Your Majesty — Part of Infinum, acquired in 2025 alongside UK-based AMR CyberSecurity. Pricing is predominantly quote-based, augmented by fixed-subscription dedicated-team and time-and-materials arrangements.

Commercially, Infinum is sales-led and enterprise-focused, going to market through direct engagement, Microsoft partnership co-sell (Solutions Partner for Digital & App Innovation), thought leadership via its Shift conference, and category listings on Clutch and DesignRush. It holds ISO/IEC 27001, ISO/IEC 9001, SOC 2, and Climate Neutral certifications, and recent strategic moves — two acquisitions in 2025 (Your Majesty and AMR CyberSecurity), the prior 2023 ExpandTheRoom merger into the US, and new productized offerings such as the Agentic AI Sprint and ChatGPT Apps integration service — point to an actively scaling, multi-vertical European digital services platform.

Name

Infinum

Legal name

Infinum d.o.o. za računalne djelatnosti i usluge

Website

https://infinum.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

251–500 employees

Short description

Infinum is a privately held, end-to-end digital product agency founded in 2005, with 400+ tech professionals across seven offices in Croatia, the Netherlands, the UK, Slovenia, the USA, Montenegro, and North Macedonia. It delivers strategy, design, mobile and web engineering, AI/ML, IoT, cybersecurity, and brand experience services to enterprise and global-brand clients.

Ownership category

akta.pro rank

Product category

Software Development Services

NAICS

Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

API Development, Integration & Microservices Modernization (BPAEAFAD)

Keywords

• Software development services
• Mobile app development
• AI engineering services
• Custom IoT development
• Team augmentation services

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Digital Product Development Services: End-to-end professional services spanning product strategy, UX/UI design, mobile and web app development, backend development, quality assurance, and DevOps. Revenue is generated through project-based engagements, team augmentation, and extended team arrangements with enterprise clients.
2. AI and Data Engineering Services: Machine learning consulting, custom ML model development, AI agents, MLOps, computer vision solutions, and AI-powered application development services. Delivered as part of end-to-end engagements or through dedicated AI transformation consulting engagements.
3. Team Augmentation: Flexible team augmentation services where Infinum engineers are embedded into client teams. Minimum engagement of two full-time members with pricing models including dedicated team (fixed budget, flexible scope) and time-and-materials (hourly-based).
4. Cybersecurity Services: Following the acquisition of AMR CyberSecurity, Infinum offers penetration testing and security consulting services. The company targets generating approximately 10% of global revenue from cybersecurity services.
5. Brand Experience and Creative Services: Brand expression, digital product and experience design, creative marketing, and innovation strategy through Your Majesty — Part of Infinum, the company's Amsterdam-based creative agency that joined Infinum in 2025.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels10 records

Core offering

Infinum is an end-to-end digital product agency delivering professional services across the full digital lifecycle: product strategy, UX/UI design, mobile and web app development, AI/ML engineering, custom IoT solutions, enterprise platform development, cybersecurity, and brand experience. The company operates with 400+ tech professionals across seven offices in Croatia, the Netherlands, the UK, Slovenia, the USA, Montenegro, and North Macedonia, serving iconic global brands with project-based engagements and team augmentation.

Product overview

Infinum is an end-to-end digital product agency offering a comprehensive portfolio of services and products rather than a single unified product. The core offerings include mobile and web app development (iOS, Android, Flutter), AI and data engineering, custom IoT solutions, enterprise platforms, cybersecurity services, and brand experience. Key named products span client-specific solutions including the E.ON Energy Management Mobile Solution (AI-powered energy platform with meter reading), Modra zavarovalnica Pension Insurance Platform (Flutter multi-platform app for 300,000+ members), Arbour Smart Home App (AI-powered IoT solution for GS8), NLB Lease&Go (digital leasing platform), SwatchEditor (textile design tool with Stripe payments), and Loop Community (music production platform for worship leaders). Supporting sub-brands include Your Majesty (Amsterdam-based creative agency) and Infinum Foundation (1% profit donation to youth causes). The company also offers ML development services, team augmentation, and AI transformation consulting as service offerings.

Differentiator

Problem solved

Functional benefit

Brands

• Your Majesty - Part of Infinum: Dutch award-winning creative agency specializing in brand expression, digital product and experience design, creative marketing, and innovation strategy. Founded in 2007, joined Infinum in 2025.

Products and services

• AI Transformation Consulting Strategic consulting service helping enterprise clients integrate AI and machine learning innovations into business operations, covering pain point analysis, feasibility assessment, and implementation planning.
• Product Strategy and Design UX/UI design and product strategy services that frame digital initiatives, define user journeys, and produce design systems for enterprise digital products.
• Mobile and Web Apps Development Full-lifecycle mobile and web application development spanning native iOS/Android, cross-platform Flutter, and modern web stacks (React, Angular, TypeScript) for enterprise clients.
• AI and Data Engineering AI and data engineering services covering machine learning model development, data engineering, MLOps, AI agents, generative AI, computer vision, and integration of AI capabilities into client products.
• Machine Learning Development Services End-to-end machine learning services covering consulting, architecture design, data audit, custom model development, AI agents, ML-powered app development, computer vision, MLOps, deployment, monitoring, and AI/ML workflow automation.
• Custom IoT Solutions Custom Internet of Things development services for building connected device ecosystems and smart home integrations for enterprise clients.
• Enterprise Platforms Enterprise platform development covering backend systems, cloud architecture on AWS/Azure/GCP, and large-scale digital platforms for enterprise clients.
• Cybersecurity Services Security-focused services including penetration testing and security consulting, expanded through the December 2025 acquisition of UK-based AMR CyberSecurity.
• Brand Experience Services Brand strategy, creative marketing, and innovation strategy services delivered through Your Majesty, an Amsterdam-based creative agency that joined Infinum in 2025.
• Team Augmentation Flexible team augmentation services embedding experienced Infinum engineers into client teams across mobile (iOS, Android, Flutter), frontend (React, Angular, TypeScript), backend (Ruby on Rails, Java Spring Boot, .NET, Node.js), DevOps, AI/ML, and cybersecurity domains, with a minimum engagement of two full-time members.

Quantifiable outcome

• App Store ratings more than doubled for E.ON Hrvatska after platform rebuild
• +10 more outcomes

Named customers45 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability12 records

Feature6 records

Partnerships

Nine partnerships are on record, tiered core, key and minor.

• AMR CyberSecuritycoreTechnology or Integration · 1 December 2025Infinum acquired UK-based AMR CyberSecurity on December 1, 2025, marking its second acquisition in 2025. The acquisition expands Infinum's cybersecurity services including penetration testing and security consulting, supporting UK and Western European expansion with a target of approximately 10% of global revenue from cybersecurity services.
• MicrosoftkeyGTM or Marketing Partner · 4 November 2025Infinum was recognized as a Microsoft Solutions Partner for Digital & App Innovation, highlighting expertise in Azure projects and commitment to cloud solutions. The partnership provides access to Microsoft tools, resources, and support to improve project delivery and align with Microsoft's cloud strategies.
• E.ON HrvatskacoreTechnology or Integration · 1 January 2025Infinum partnered with E.ON Hrvatska to rebuild their mobile experience from scratch, delivering an AI-powered energy management platform that combines electricity and gas management with AI-powered meter reading. The solution is the first of its kind on the Croatian market. App Store ratings more than doubled after launch, with 60 new users daily and 100% e-billing adoption.
• Your MajestycoreStrategic or Co-development Partner · 1 January 2025Your Majesty, a Dutch award-winning creative agency founded in 2007 in New York, joined Infinum in 2025. The alliance combines award-winning creativity with technical prowess, growing Infinum to 400+ team members. Your Majesty serves clients including Nike, Airbnb, Spotify, Adidas, and Samsung from its Amsterdam office.
• Modra zavarovalnicacoreTechnology or Integration · 1 January 2024Infinum collaborated with Slovenia's leading supplementary pension insurance provider to build a Flutter multi-platform app (iOS, Android, web) serving 300,000+ members. Development was 1.5x faster using a shared codebase. The partnership has continued for over six years with an expanding roadmap including AI-driven conversational interfaces.
• ProductiveminorStrategic or Co-development Partner · 1 January 2024Productive, Infinum's sister company, continuously empowers the initiatives of the Infinum Foundation. Together, they've pooled resources, expertise, and outreach to support over 60 projects across the region.
• ExpandTheRoomcoreStrategic or Co-development Partner · 5 September 2023ExpandTheRoom, a US-based digital agency, announced a strategic merger with Infinum on September 5, 2023, after 20 years of operating independently. The combined entity leverages new technological capabilities and market access to address the era driven by artificial intelligence and the internet of things, establishing Infinum's US presence.
• NLB Lease&GocoreTechnology or Integration · 1 January 2022Infinum partnered with NLB Lease&Go to redesign the entire leasing process digitally, reducing it from days to hours. The platform handles 90% of private individual business and 1,000 contracts were signed in the first five months. Features include OCR document scanning and digital contract signing.
• 3P DevelopmentcoreTechnology or Integration · 1 January 2021Infinum acquired North Macedonia's 3P Development on December 1, 2021, for an undisclosed sum. The acquisition included a team of approximately 30 employees with experience serving international clients, establishing Infinum's Skopje office.

Scale indicators21 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Globant: Globant is a global digital product engineering firm delivering end-to-end software, AI, and design services to enterprise clients including Fortune 500 brands. Directly comparable to Infinum in offering mix, target customer, and AI-led positioning, though at significantly larger scale.
• Valtech: Valtech is a global digital services firm focused on experience engineering, commerce, and connected platforms for enterprise clients. Comparable to Infinum in multi-region delivery, blend of strategy/design/engineering, and enterprise customer base.
• Netguru: Netguru is a Poland-based digital product consultancy offering web, mobile, AI, and design services to enterprise and growth-stage clients. Similar Central European delivery base, comparable services mix, and similar enterprise/fintech client profile to Infinum.
• Thoughtworks: Thoughtworks is a global digital consultancy specializing in software engineering, AI/data, and enterprise product development. Comparable to Infinum in end-to-end product delivery, technology depth, and premium brand positioning among enterprise clients.
• Endava: Endava is a London-listed IT services firm focused on digital product development, agile engineering, and cloud transformation for enterprise clients in banking, insurance, and consumer industries. Closely aligned with Infinum in services, customer verticals (financial services, energy, retail), and distributed delivery model across SEE/UK.
• Ciklum: Ciklum is a global digital solutions company with Eastern European delivery heritage offering custom software development, AI, and team augmentation to enterprise clients. Similar geographic origin, comparable service portfolio, and overlapping financial services/enterprise customer base.
• R/GA: R/GA is a global creative and digital product agency combining brand, design, and engineering to build connected products and experiences. Highly comparable to the combined Infinum + Your Majesty positioning across creative and technology for iconic brands.

Emerging players

• Ustwo: Ustwo is a digital product studio focused on design-led software development, AI, and innovation consulting for enterprise and public sector clients. Smaller than Infinum but directly comparable in product studio model and design+engineering integrated delivery.

Broad incumbents

• EPAM Systems: EPAM is a large global IT services and digital engineering firm serving enterprise clients across financial services, healthcare, and consumer. Overlaps with Infinum on digital product engineering and AI/ML capabilities but operates at significantly greater scale and breadth.
• Dept Agency: Dept is a European-rooted global digital agency combining creative, technology, and marketing services for enterprise brands. Comparable to Infinum+Your Majesty combination across digital product, brand experience, and creative technology for large clients.

Market position

Strengths2 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/infinum
• Facebookfacebook.com/infinumcom
• LinkedInlinkedin.com/company/infinum
• Instagraminstagram.com/infinumcom

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A4 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Infinum