Coca-Cola Hellenic Bottling Company

What Coca-Cola Hellenic Bottling Company does

Coca-Cola Hellenic Bottling Company (Coca-Cola HBC AG) is the strategic bottling partner of The Coca-Cola Company across 28 markets in Europe and Africa, producing, distributing, and selling The Coca-Cola Company's beverages and a broader 24/7 portfolio of more than 100 brands across 10+ categories including sparkling soft drinks, adult sparkling, hydration, juice, ready-to-drink tea, energy, premium spirits, coffee, dairy, and snacks. The company buys concentrate from The Coca-Cola Company under an incidence-based pricing model and distributes finished beverages through retail, HoReCa, and traditional trade channels, reaching approximately 760 million potential consumers across 29 countries via 62 bottling plants, 1.4 million deployed coolers (44% connected), and a field sales force serving 1.9 million customers. Revenue is generated primarily through transactional sale of packaged beverages, supplemented by third-party brand distribution partnerships with Monster Energy, Edrington, Brown-Forman, and Campari.

Underlying technology is centered on a tech-enabled route-to-market: a B2B Customer Portal (cchbcshop.com) used by 36.1% of customers in 2025, the WABI2B marketplace for traditional trade and HoReCa, CustomerGauge covering 52% of customers for NPS feedback (78% achieved in 2025), image recognition technology for outlet execution, big-data and advanced analytics deployed across all largest markets for demand forecasting and promotion management, and 761,389 annual training hours delivered via Sales Academy. The go-to-market blends enterprise field sales (modern trade key accounts and HoReCa), digital commerce platforms (Customer Portal, WABI2B), food delivery partnerships, and a traditional trade sales force. Coca-Cola HBC reported €11.6037 billion in 2025 net sales revenue with organic growth of +8.1% and comparable EPS of €2.72, and announced the $2.6 billion acquisition of a 75% controlling stake in Coca-Cola Beverages Africa (CCBA) to add 14 sub-Saharan African countries to its footprint.

Name

Coca-Cola Hellenic Bottling Company

Legal name

Coca-Cola HBC AG

Website

https://coca-colahellenic.com

Company type

Public

Founded year

1892

Operating status

Operating

Headcount range

251–500 employees

Short description

Coca-Cola HBC is the strategic bottling partner of The Coca-Cola Company across 28 markets in Europe and Africa, producing, distributing, and selling a 24/7 portfolio of 100+ beverage brands across 10+ categories to 1.9 million customers and 760 million potential consumers via 62 bottling plants and a tech-enabled route-to-market.

Ownership category

akta.pro rank

Product category

Beverage Bottling and Distribution

NAICS

Beverage Manufacturing (3121), Soft Drink Manufacturing (312111), Soft Drink and Ice Manufacturing (31211), Bottled Water Manufacturing (312112), Beverage and Tobacco Product Manufacturing (312), Coffee and Tea Manufacturing (31192)

SIC

Beverages (2080), Bottled & Canned Soft Drinks & Carbonated Waters (2086), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Alcoholic Beverage Contract Manufacturing / Co-packing (Brew, Distill, Bottle, Can) (CRADAIAI)

akta.pro secondary industries

Alcoholic Beverage Brand Owners & Holding Companies (Multi-category Portfolios) (CRADAIAL), Sports Drinks & Hydration Beverages (CRADAHAK), Coffee (Roasted, Ground, Whole Bean) (CRADAHAG)

Keywords

• Beverage bottling
• Non-alcoholic drinks
• Sparkling soft drinks
• Bottled water distribution
• Ready-to-drink beverages

Headquarters

HQ city

Steinhausen

HQ country

Switzerland

HQ region

Europe

Offices28 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Beverage Production and Distribution: Produces, distributes, and sells The Coca-Cola Company's beverages exclusively in 28 markets. Buys concentrate from The Coca-Cola Company under an incidence-based pricing model. Revenue generated from sale of packaged beverages across sparkling, juice, water, energy, coffee, and other categories through retail and HoReCa channels.
2. Third-Party Brand Partnerships: Partners with Monster Energy, Edrington, Brown-Forman, and Campari to sell their products in CCHBC markets, generating additional revenue streams from non-Coca-Cola brand portfolio.

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Coca-Cola HBC is a strategic bottling partner of The Coca-Cola Company, producing, distributing, and selling beverages across 28 markets in Europe and Africa. The company operates 62 bottling plants and a 24/7 portfolio of more than 100 brands spanning sparkling soft drinks, juice, water, energy, coffee, premium spirits, and snacks, selling through retail, HoReCa, and traditional trade channels.

Product overview

Coca-Cola HBC is a growth-focused consumer packaged goods (CPG) business and strategic bottling partner of The Coca-Cola Company, bottling and selling beverages exclusively in 28 markets across Europe and Africa. Their 24/7 portfolio is one of the strongest, broadest and most flexible in the beverage industry, offering consumer-leading brands in more than 10 categories including Sparkling Soft Drinks (Coca-Cola, Sprite), Adult Sparkling (Three Cents Premium Mixers), Hydration, Juice, Ready-to-Drink Tea, Energy (Monster Energy), Premium Spirits (Brown-Forman, Edrington, Campari partnerships), Coffee (Costa Coffee, Caffè Vergnano), Dairy, and Snacks. They also partner with other beverage businesses such as Monster Energy, Brown-Forman, Edrington, and Campari. Coca-Cola HBC operates digital platforms including the Customer Portal (cchbcshop.com) for B2B ordering and the WABI2B platform for traditional trade and HoReCa customers. The company employs 33,497 full-time employees and serves 760 million potential consumers across 29 countries.

Differentiator

Problem solved

Functional benefit

Brands

• Costa Coffee: Coffee brand with 44 blends and formats for away-from-home and at-home channels, present in 20 markets
• Caffè Vergnano
• Three Cents Premium Mixers
• Monster Energy
• Costa Coffee
• Multon

Products and services

• Sparkling Soft Drinks
• Three Cents Premium Mixers
• Hydration (bottled water)
• Juice beverages
• Ready-to-Drink Tea
• Energy drinks (Monster Energy partnership)
• Premium Spirits
• Alcohol-Ready-To-Drink (ARTD)
• Costa Coffee
• Caffè Vergnano
• Dairy beverages
• Snacks
• Multon
• Customer Portal (cchbcshop.com)
• WABI2B

Quantifiable outcome

• 19% calorie reduction per 100ml of sparkling soft drinks vs baseline year
• +4 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Eight partnerships are on record, tiered core, secondary and growth.

• The Coca-Cola CompanycoreStrategic or Co-development PartnerExclusive strategic bottling partner producing, distributing, and selling Coca-Cola beverages in 28 markets. CCHBC buys concentrate from TCCC under incidence-based pricing model. TCCC handles consumer marketing while CCHBC manages trade marketing to customers. The partnership includes shared marketing costs and responsibilities.
• Monster EnergycoreStrategic or Co-development PartnerCCHBC partners with Monster Energy to sell their products in CCHBC markets, expanding the 24/7 portfolio beyond Coca-Cola brands.
• EdringtonsecondaryStrategic or Co-development PartnerCCHBC partners with Edrington to distribute premium spirits in their markets.
• Brown-FormansecondaryStrategic or Co-development PartnerCCHBC partners with Brown-Forman to sell their products in CCHBC markets.
• CamparisecondaryStrategic or Co-development PartnerCCHBC partners with Campari to distribute their products in CCHBC markets.
• Costa CoffeegrowthStrategic or Co-development PartnerCCHBC has coffee presence in 20 markets with Costa Coffee brands, with 44 blends and formats for Away from Home and At Home channels, partnering with over 12,000 customers.
• Caffè VergnanogrowthStrategic or Co-development PartnerCCHBC expanded coffee portfolio with Caffè Vergnano brands, complementing Costa Coffee offerings with 44 blends and formats.
• Casa del Caffè Vergnano S.p.A.growthStrategic or Co-development PartnerCCHBC holds 30% equity shareholding in Casa del Caffè Vergnano S.p.A., with board representation through ELT members.

Scale indicators23 records

Recent moves6 records

Expansion highlights7 records

Market position

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/cocacolahellenicbc
• LinkedInlinkedin.com/company/coca-cola-hbc

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles21 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments4 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coca-Cola Hellenic Bottling Company