Bettermode
Bettermode is a SaaS customer community platform founded in 2018 that enables SaaS companies and enterprises to build branded, no-code customer communities featuring AI search, AI moderation, white-label embedding, and 17-plus enterprise integrations.
- Company typePrivate
- Founded2018
- HeadquartersToronto, Canada
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Bettermode does
Bettermode (legal entity: Bettermode Inc.) is a software-as-a-service customer community platform provider founded in 2018 and headquartered in Toronto, Canada. The platform enables businesses—primarily SaaS companies and large enterprises—to build, manage, and measure branded customer communities without requiring developer resources. Its offering combines forums, Q&A, knowledge bases, events, ideation boards, gamification, and analytics within a modular, white-label architecture featuring a no-code Design Studio, embeddable web and mobile widgets, AI-powered search and moderation, and a GraphQL API with a React SDK and Liquid template engine for custom development and workflow automation.
The company monetizes through a three-tier recurring subscription: Starter at $399 per month (up to 10,000 members, with annual billing at $4,788/year offering roughly 16% savings), Growth at $1,500 per month (up to 25,000 members, including Ask AI, Federated Search, API and webhook access, OAuth2, and onboarding support), and a custom-priced Premium tier (up to 100,000 members with overages) featuring SOC 2 Type II controls, SAML and JWT SSO, a 99.9% uptime SLA, a dedicated Customer Success Manager, custom billing, and security and legal review. Distribution combines self-serve 14-day free trials for Starter and Growth customers with direct sales, white-glove migration, strategy, design, build, launch, and growth services for enterprise clients on Premium.
Bettermode reports its platform supports 4 million-plus members across 2,000-plus enterprise communities and 100,000-plus sites, with named customers across enterprise and mid-market segments including IBM, HubSpot, Mercedes-Benz, Samsung, Lenovo, DeepL, Digital.ai, Webflow, Bill.com, Aspect, Preply, SafetyCulture, Testlio, FlutterFlow, HiBob, CoachHub, Yoto, Redstor, and Xano. The platform extends through 17-plus native integrations with Salesforce, HubSpot, Zendesk, Slack, Intercom, Jira, Mailchimp, Discord, Amplitude, Mixpanel, Google Analytics, FullStory, Hotjar, and Zapier, with US and EU data residency and compliance attestations (SOC 2 Type II, GDPR, CCPA) supporting enterprise and regulated buyers. Originally launched as Tribe, the company rebranded to Bettermode in 2026 to reflect its expanded enterprise positioning, and has raised at least $7.5 million in external funding led by Bessemer Venture Partners and CRV.
Bettermode firmographics
Firmographics- Name
- Bettermode
- Legal name
- Bettermode Inc.
- Website
- https://bettermode.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Bettermode is a SaaS customer community platform founded in 2018 that enables SaaS companies and enterprises to build branded, no-code customer communities featuring AI search, AI moderation, white-label embedding, and 17-plus enterprise integrations.
- Ownership category
- akta.pro rank
Bettermode industry classification
Industry- Product category
- Community Engagement Software
- NAICS
- Software Publishers (5132), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)
- akta.pro secondary industry
- Industry-Specific Low-Code Platforms (Vertical App Platforms) (HDAEAKAL)
Keywords
Where Bettermode is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Markets served
Bettermode business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription Plans: Three-tier subscription model (Starter, Growth, Premium) with monthly and annual billing options. Annual plans offer up to 16% savings. Pricing scales based on member capacity and feature access, with Starter supporting up to 10,000 members, Growth up to 25,000, and Premium up to 100,000.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Starter: $399/month - Ideal for SaaS companies looking to launch a branded community |
| Subscription | Monthly | Growth: $1,500/month - Designed for SaaS companies ready to scale their branded community |
| Subscription | Multi-year contract | Premium: Contact for pricing - Branded communities that need enterprise-grade scalability, security, and support |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Bettermode product offering
Product offeringCore offering
Bettermode sells an all-in-one customer community platform that enables businesses to build, manage, and measure branded online communities. The platform provides no-code Design Studio customization, modular Spaces for discussions, Q&A, events, and ideation, embeddable widgets for web and mobile, AI-powered search and moderation, white-label branding, and a Developer Portal with GraphQL API and React SDK. Revenue is generated via tiered SaaS subscriptions (Starter, Growth, Premium) plus paid professional services for migration, design, and launch.
Product overview
Bettermode is an all-in-one customer community platform organized as a modular system comprising a core Community Platform with drag-and-drop Design Studio, an App Store with 17+ native integrations, embeddable widgets for web and mobile, a Developer Portal with GraphQL API/SDK, and built-in Analytics. The platform offers tiered pricing (Starter, Growth, Enterprise) and professional services including migration support. Users can choose from 20+ pre-built templates and extend functionality through custom apps and third-party integrations.
Differentiator
Problem solved
Functional benefit
Products and services
- Bettermode Community Platform Cloud-based SaaS community engagement platform enabling businesses to build, manage, and measure branded customer communities with no-code tools, AI-powered search and moderation, embeddable widgets, white-label branding, and developer APIs.
- Migration Support Paid professional service providing guided migration of customer communities from legacy platforms to Bettermode with minimal downtime.
- Professional Services End-to-end paid consulting services covering community strategy and planning, design and build, launch support, and ongoing growth management for enterprise customer community programs.
Quantifiable outcome
- 270% scale in member engagement for enterprise customers
- +5 more outcomes
Companies that use Bettermode
Customer profileNamed customers18 records
Segments5 records
Ideal customer profiles3 records
Bettermode technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration18 records
AI capability5 records
Feature12 records
Bettermode partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core.
- ZendeskcoreZendesk integration enables knowledge base search from within Bettermode community, allowing customers to search Zendesk help content directly in the community platform.
- SalesforcecoreSalesforce integration allows creation of community support cases and federated search functionality within the Bettermode platform for Salesforce users.
- HubSpotcoreHubSpot integration syncs community data with HubSpot contacts for targeted marketing campaigns and workflow automation.
- IntercomcoreIntercom integration enriches contacts with member property data for contextual information and improved customer engagement.
- SlackcoreSlack integration enables admins and moderators to receive community notifications directly inside Slack channels.
- ZapiercoreZapier integration connects community with thousands of apps to automate workflows and improve operational efficiency.
- Google AnalyticscoreGoogle Analytics integration tracks community visitors and measures key metrics related to content and member engagement.
Scale indicators11 records
Recent moves5 records
Expansion highlights6 records
Bettermode competitors and assessment
Company assessmentBroad incumbents
- inSided (by Gainsight): inSided, now part of Gainsight's Customer Success platform, offers an enterprise customer community product that competes head-to-head with Bettermode Premium for SaaS and enterprise CS deployments, backed by Gainsight's broader CS ecosystem.
- Salesforce Experience Cloud: Salesforce Experience Cloud is the broad incumbent offering branded customer communities, portals, and engagement features as part of the Salesforce platform — competes with Bettermode for enterprise community RFPs, especially where Salesforce CRM is already deployed.
Direct peers
- Circle: Circle is a direct competitor offering a branded community platform for creators and SaaS companies with tiered SaaS pricing, Spaces, courses, and AI features — almost identical target customer and product architecture to Bettermode.
- Higher Logic: Higher Logic is a long-standing enterprise customer community platform serving associations and B2B enterprises with engagement automation and integrations — directly comparable to Bettermode's Premium tier use cases around branded enterprise communities.
- Khoros: Khoros is an enterprise community and social media management platform with deep customer community capabilities and big-brand customers — directly competes for the same enterprise community RFPs that Bettermode targets.
- Mighty Networks: Mighty Networks is a direct competitor in the branded community space with tiered SaaS subscriptions, courses, and member community tools — overlaps heavily with Bettermode's Starter/Growth plans and small/mid SaaS customer base.
- Hivebrite: Hivebrite is a private community platform for organizations, alumni networks, and member-based communities — directly competes with Bettermode's white-label community engine and engagement analytics use cases.
- Vanilla Forums: Vanilla Forums is a community engagement platform with enterprise customers and white-label, embeddable community features — comparable to Bettermode's Premium tier offering targeting brands like Lenovo and Mercedes-Benz.
- Tribe (predecessor product): Tribe.so is the direct predecessor community platform to Bettermode (rebranded in 2026) — still recognized in the market as an early-stage branded community SaaS, with overlapping customer profiles and feature sets to today's Bettermode offering.
Emerging players
- Discourse: Discourse is an open-source community forum platform with a hosted offering that competes for the same developer/technical customer communities Bettermode serves (e.g., Digital.ai, Xano, FlutterFlow), with overlapping but more forum-centric functionality.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Bettermode social profiles
Digital presenceBettermode compliance and trust
Trust signalCompliance5 records
Bettermode financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bettermode leadership team
Management profileNumber of profiles
Profiles3 records
Bettermode funding detail
Funding detailFunding overview
Funding rounds2 records
Investors9 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bettermode M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bettermode
What does Bettermode do?
Bettermode sells an all-in-one customer community platform that enables businesses to build, manage, and measure branded online communities. The platform provides no-code Design Studio customization, modular Spaces for discussions, Q&A, events, and ideation, embeddable widgets for web and mobile, AI-powered search and moderation, white-label branding, and a Developer Portal with GraphQL API and React SDK. Revenue is generated via tiered SaaS subscriptions (Starter, Growth, Premium) plus paid professional services for migration, design, and launch.
Is Bettermode a public or private company?
Bettermode is a private company. It is classified as venture growth investor backed and is currently operating.
When was Bettermode founded?
Bettermode was founded in 2018. It employs 11 to 50 people.
Where is Bettermode based?
Bettermode is headquartered in Toronto, Canada, in the North America region.
How does Bettermode make money?
One revenue line is on record: subscription Plans.
Who are Bettermode's main competitors?
Broad incumbents on record are inSided (by Gainsight) and Salesforce Experience Cloud. Direct peers are Circle, Higher Logic, Khoros, Mighty Networks, Hivebrite, Vanilla Forums and Tribe (predecessor product). Discourse is listed as an emerging player.
Does Bettermode have an API?
Yes. Bettermode provides a robust GraphQL API, Webhooks, and Liquid template engine for custom app development and workflow automation. The platform also offers a React SDK that gives access to data hosted on the Bettermode Platform for fully customizing the UI. API and Webhooks are available on the Growth plan and above, with a sandbox environment provided for testing. Developer documentation is at developers.bettermode.com.
What industry is Bettermode in?
Bettermode's product category is Community Engagement Software. Its primary akta.pro industry code is CRAFAIAB, Software/SaaS Subscriptions (Consumer & Prosumer), with a secondary code of HDAEAKAL, Industry-Specific Low-Code Platforms (Vertical App Platforms). Its NAICS code is 5132 and its SIC code is 7372.