KURE Corp
KURE Corp (dba Kure CBD & Vape) is a privately held, multi-state brick-and-mortar and online specialty retailer selling vape hardware, in-house Prime e-liquids, CBD, THC-A, nicotine pouches, and kratom products to adult consumers across the southeastern, midwestern, and southwestern United States.
- Company typePrivate
- Founded2014
- HeadquartersMooresville, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What KURE Corp does
KURE Corp, operating as Kure CBD & Vape, is a privately held specialty retailer of vape hardware, e-liquids, and hemp-derived products headquartered in Mooresville, North Carolina. The company sells pod systems, box mods, disposable vapes, e-liquids (including its in-house Prime E-Liquid brand crafted on-site in Mooresville), CBD, THC-A, tobacco-free nicotine pouches (FIXX TFN), kratom, and related botanical products through a network of brick-and-mortar stores and a Shopify-hosted e-commerce storefront. The operating structure spans multiple related entities: AMV Holdings, LLC (130 Oakpark Dr, Mooresville) is the site owner, VTM eCommerce, LLC operates the website, and Kure Corp. is the customer-facing legal entity; no parent, institutional investor, or VC backing is disclosed.
The business runs on a direct-to-consumer retail model combining physical stores (across North Carolina, Oklahoma, Nebraska, Iowa, and Arizona) with online sales backed by BlueCheck age verification and the Kure Rewards loyalty program. Revenue is generated primarily through third-party hardware sales (carrying 30+ brands including Geekvape, SMOK, Vaporesso, Voopoo) and higher-margin private-label e-liquid production, supplemented by a price-match guarantee and a Two-Week You Love It return policy used as customer acquisition and retention levers. The company also engages in policy advocacy around tobacco harm reduction and PMTA regulation, which doubles as content marketing.
KURE Corp firmographics
Firmographics- Name
- KURE Corp
- Legal name
- Kure Corp.
- Website
- https://kurevapes.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- KURE Corp (dba Kure CBD & Vape) is a privately held, multi-state brick-and-mortar and online specialty retailer selling vape hardware, in-house Prime e-liquids, CBD, THC-A, nicotine pouches, and kratom products to adult consumers across the southeastern, midwestern, and southwestern United States.
- Ownership category
- akta.pro rank
KURE Corp industry classification
Industry- Product category
- Specialty Vape and Hemp Retail
- NAICS
- Tobacco, Electronic Cigarette, and Other Smoking Supplies Retailers (459991)
- SIC
- Retail-Miscellaneous Retail (5900)
- akta.pro primary industry
- Dedicated Vape & E-Cigarette Shops (Specialty Retail) (CRANAEAA)
- akta.pro secondary industries
- CBD/Hemp Wellness & Supplements Retail (CRANAHAC), Hemp-Derived Delta-8/Delta-9/THC-A Specialty Retail (Where Legal) (CRANAHAD), Cannabis Accessories & Smoke Shops (Pipes, Papers, Grinders) (CRANAHAG)
Keywords
Where KURE Corp is headquartered
LocationHeadquarters
- HQ city
- Mooresville
- HQ country
- United States
- HQ region
- North America
Offices7 records
Markets served
KURE Corp business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Retail Product Sales: Kure generates revenue through the sale of vape hardware (pod systems, box mods, disposable vapes), e-liquids, CBD products, THC-A products, nicotine pouches, and other botanical/smoke shop products across its physical store locations and e-commerce platform.
- Private-Label E-Liquid (Prime Bar): Kure sells its own in-house branded Prime Bar e-liquids, manufactured in-store to order, representing a private-label revenue stream with higher margin potential.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Standard retail pricing with price-match guarantee |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
KURE Corp product offering
Product offeringCore offering
Kure Corp operates a multi-state brick-and-mortar and e-commerce specialty retail chain under the Kure CBD & Vape brand, selling vape hardware (pod systems, box mods, disposable vapes), third-party e-liquids, and its own in-house Prime Bar e-liquid brand crafted in Mooresville, NC and made to order in-store. The assortment is rounded out with hemp-derived CBD, THC-A, kratom, mushroom products, and tobacco-free nicotine pouches (FIXX TFN), supported by an in-store expert-guided shopping experience and the Kure Rewards loyalty program.
Product overview
Kure CBD & Vape operates a brick-and-mortar retail chain specializing in vape products, hemp-derived products, and botanical alternatives. The offering consists of a diverse portfolio of vaping hardware (pod systems, box mods, disposable vapes) and consumables (e-liquids including the in-house Prime E-Liquid brand, CBD products, THC-A, nicotine pouches, and Kratom). The company also offers a loyalty rewards program. Products are sold through physical retail locations across multiple U.S. states.
Differentiator
Problem solved
Functional benefit
Brands
- Prime E-Liquid: In-house brand by Kure that specializes in crafting high-quality salt nicotine flavors. Prime E-Liquids is dedicated to creating premium e-liquids that deliver exceptional taste and satisfaction, using only the finest ingredients and meticulous production processes. Prime Bar e-liquids are expertly crafted in Mooresville, NC and made to order in-store.
Products and services
- Prime E-Liquid In-house brand of salt nicotine e-liquids operated by Kure, crafted in Mooresville, NC and made to order in-store for adult vapers seeking Kure-exclusive flavor profiles.
- E-Liquids Multi-brand e-liquid assortment including various flavors, nicotine strengths, and types (freebase and salt nic) sold to adult vapers.
- Pod Systems Refillable pod-based vaping devices offering convenience and portability for adult vapers.
- Box Mods Advanced vaping devices with customizable settings, higher power output, and greater control over the vaping experience.
- Disposable Vapes Pre-filled, single-use vaping devices requiring no maintenance or refilling, draw-activated for ease of use.
- CBD Products Hemp-derived CBD products including oils, edibles, and topical applications sold at Kure retail locations.
- THC-A Products Hemp-derived THC-A products available at select Kure locations for adult consumers.
- Kratom Products Botanical kratom products in various strains and forms sold at Kure locations.
- FIXX TFN Nicotine Pouches Tobacco-free spit-free nicotine pouches using synthetic (TFN) nicotine with an eucalyptus-derived cellulose base and catch-lid design, sold in Mint, Wintergreen, Spearmint, Citrus, Mixed Berry, Cinnamon, and Tobacco flavors at 3mg and 6mg strengths.
- Kure Rewards Loyalty Program Free loyalty rewards program allowing customers to earn points on purchases that are redeemable for perks and coupons up to $50 off, with double rewards points offered to first responders, police, and active/retired military.
Companies that use KURE Corp
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
KURE Corp technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature3 records
KURE Corp partnerships and signals
Strategic signalScale indicators3 records
Recent moves1 record
Expansion highlights6 records
KURE Corp competitors and assessment
Company assessmentDirect peers
- Smoker Friendly: One of the largest U.S. specialty chains operating dedicated tobacco, vape, and CBD retail storefronts. Highly comparable to Kure as a multi-state brick-and-mortar vape/smoke shop operator, with similar product mix and in-store customer experience focus.
- VaporDNA: Online-first vape retailer carrying hardware, e-liquids, and accessories across many of the same brands as Kure (SMOK, Vaporesso, etc.). Comparable as a competing sales channel for the same adult-vaper customer, with overlap on assortment and loyalty-driven retention.
- Vape Wild: Direct-to-consumer online e-liquid and vape retailer offering private-label and custom-mix e-liquids. Comparable to Kure via its Prime Bar private-label, made-to-order e-liquid proposition and the same target adult-vaper segment.
- Pacific Vapor: U.S. brick-and-mortar vape retail chain operating multi-location storefronts across multiple states. Direct comparison on retail format, customer segment, and product mix versus Kure's physical store strategy.
- HotBox Smoke & Vape Shop: Multi-state brick-and-mortar smoke and vape shop chain offering devices, e-liquids, CBD, and accessories. Closely mirrors Kure's mix of vape hardware, CBD, and ancillary smoke-shop products across a similar physical-retail growth model.
Broad incumbents
- Turning Point Brands (TPB): Public multi-category tobacco/vape/smoke products company selling across retail channels. Comparable to Kure as a participant in the same vape, CBD, and smoke-shop categories, but at much broader portfolio scale including wholesale distribution.
- NJOY: Major U.S. e-vapor brand now owned by Altria, selling vaping devices and consumables through retail and online. Comparable to Kure as a competing vape SKU supplier and category presence, but operating via branded wholesale rather than dedicated retail storefronts.
- Altria Group: Largest U.S. tobacco incumbent with growing vape exposure via NJOY and on! pouches. Relevant to Kure as the dominant incumbent shaping FDA policy, distribution economics, and competitive dynamics in the categories Kure competes in.
- British American Tobacco (BTI): Global tobacco incumbent with U.S. presence in cigarettes, vape (Vuse), and modern oral nicotine. Relevant to Kure as a category-shaping incumbent whose regulatory positioning and product portfolio set the competitive backdrop for U.S. independent vape retail.
Regional players
- Benzer Pharmacy: Multi-state independent pharmacy chain carrying OTC health, CBD, and tobacco-adjacent products. Adjacent to Kure as a regulated specialty retailer serving cross-over health/CBD demand, though focused on pharmacy rather than vape as its core proposition.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
KURE Corp social profiles
Digital presenceKURE Corp financial estimates
Financial estimateRevenue estimate
Valuation estimate
KURE Corp leadership team
Management profileNumber of profiles
Profiles2 records
KURE Corp funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
KURE Corp M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about KURE Corp
What does KURE Corp do?
Kure Corp operates a multi-state brick-and-mortar and e-commerce specialty retail chain under the Kure CBD & Vape brand, selling vape hardware (pod systems, box mods, disposable vapes), third-party e-liquids, and its own in-house Prime Bar e-liquid brand crafted in Mooresville, NC and made to order in-store. The assortment is rounded out with hemp-derived CBD, THC-A, kratom, mushroom products, and tobacco-free nicotine pouches (FIXX TFN), supported by an in-store expert-guided shopping experience and the Kure Rewards loyalty program.
Is KURE Corp a public or private company?
KURE Corp is a private company. It is classified as unknown and is currently operating.
When was KURE Corp founded?
KURE Corp was founded in 2014. It employs 51 to 100 people.
Where is KURE Corp based?
KURE Corp is headquartered in Mooresville, United States, in the North America region.
How does KURE Corp make money?
Two revenue lines are on record. Retail Product Sales are the primary driver. The others are private-Label E-Liquid (Prime Bar).
Who are KURE Corp's main competitors?
Direct peers on record are Smoker Friendly, VaporDNA, Vape Wild, Pacific Vapor and HotBox Smoke & Vape Shop. Broad incumbents are Turning Point Brands (TPB), NJOY, Altria Group and British American Tobacco (BTI). Benzer Pharmacy is listed as a regional player.
Does KURE Corp have an API?
No public API is recorded for KURE Corp.
What industry is KURE Corp in?
KURE Corp's product category is Specialty Vape and Hemp Retail. Its primary akta.pro industry code is CRANAEAA, Dedicated Vape & E-Cigarette Shops (Specialty Retail), with a secondary code of CRANAHAC, CBD/Hemp Wellness & Supplements Retail. Its NAICS code is 459991 and its SIC code is 5900.