What VaporDNA does

VaporDNA is a privately held online retailer that designs, sources, and sells electronic cigarettes, e-liquids, vaping hardware, accessories, and tobacco-free nicotine pouches to adult consumers. Founded in 2013 and headquartered in Torrance, California, the company operates a direct-to-consumer Shopify storefront with international shipping to more than 180 countries and a separate wholesale program for bulk B2B buyers. Its catalog aggregates multiple brands rather than selling its own label, spanning disposables (Geek Bar, FLUM, Lost Mary, Fifty Bar, ADJUST, Rodman), freebase and salt-nicotine e-liquids, starter kits, box mods, rebuildables, batteries, and accessories.

The underlying technology is a standard Shopify-based e-commerce stack with conventional retail functionality: product filtering by brand, price and type, account creation, shopping cart, wishlist, order tracking, an embedded rewards program, and an affiliate platform. Marketing is executed through content (a blog covering vaping news and product reviews), email newsletters, weekly promotional specials and clearance events, an affiliate/referral program, and a tiered loyalty program (Bronze, Silver, Gold).

The business model is straightforward wholesale-to-retail e-commerce: products are purchased wholesale and sold at fixed unit prices ranging from under $10 for budget disposables to over $250 for advanced hardware, with periodic 20-80% discounts driving promotional volume. The company operates with a lean 1-10 employee footprint and does not publish revenue, funding, or ownership data; customer acquisition is driven by SEO, brand search, the affiliate channel, and promotions, while retention rests on the loyalty program and recurring promotional cadence.

Name

VaporDNA

Legal name

VaporDNA

Website

https://vapordna.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

VaporDNA is a privately held online vape retailer founded in 2013 and based in Torrance, California, selling disposable vapes, e-liquids, hardware, and nicotine pouches to adult consumers worldwide via a Shopify storefront and wholesale channel.

Ownership category

akta.pro rank

Product category

Online Vape Retail

NAICS

Tobacco, Electronic Cigarette, and Other Smoking Supplies Retailers (459991), Tobacco Product and Electronic Cigarette Merchant Wholesalers (42494), Tobacco Product and Electronic Cigarette Merchant Wholesalers (424940)

akta.pro primary industry

Disposable Vape Retail (CRANAEAI)

akta.pro secondary industries

E-Liquid & Nicotine Salt Retail (CRANAEAH), Dedicated Vape & E-Cigarette Shops (Specialty Retail) (CRANAEAA), Vape & E-Cig Accessories Retail (Mods, Pods, Coils, Batteries, Chargers) (CRANAEAG)

Keywords

• Vape e-commerce retail
• Disposable vapes online
• Vape juice e-liquids
• Vaping hardware accessories
• Nicotine pouches retail

Headquarters

HQ city

Torrance

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel

Revenue model

1. Retail Product Sales: VaporDNA generates revenue through direct retail sales of vaping products including disposable vapes, vape juice, devices, tanks, accessories, and nicotine pouches. Products are sold at fixed prices with periodic discounts, sales, and clearance promotions. The business operates on a standard e-commerce margin model buying wholesale and selling retail.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

VaporDNA is an online e-commerce retailer that sells vaping products and alternatives directly to adult consumers. Its catalog spans disposable vapes, e-liquids (freebase and salt nicotine), reusable vape devices and starter kits, tanks and rebuildables, vape accessories (batteries, chargers, coils), and tobacco-free nicotine pouches sourced from multiple brands including Geek Bar, FLUM, Lost Mary, Fifty Bar, ADJUST, and Rodman. Orders are placed through a Shopify-based storefront with age verification and shipped domestically in the US and to 180+ countries.

Product overview

VaporDNA operates as an online e-commerce retailer specializing in vaping products and alternatives. The product portfolio centers on disposable vapes (featuring brands like Geek Bar, FLUM, Lost Mary, Fifty Bar, ADJUST, and Rodman), vape juices/e-liquids (both freebase and salt nicotine formulations), reusable vaping devices and starter kits, tanks and rebuildables for advanced users, vape accessories (batteries, chargers, coils), and nicotine pouches. The company also maintains promotional categories for weekly specials and clearance items. The offering is structured as a multi-brand marketplace rather than a single unified platform, serving both beginner vapers seeking convenient disposables and experienced users interested in customizable rebuildable systems.

Differentiator

Problem solved

Functional benefit

Products and services

• Disposable Vapes Pre-filled, pre-charged single-use vaping devices sold in various puff counts (2,000 to 100,000+ puffs) and nicotine strengths, including draw-activated and button-activated options. Sourced from multiple brands for adult nicotine consumers.
• Vape Juice / E-Liquids E-liquids in freebase and salt nicotine formulations, available in fruit, dessert, menthol, and tobacco flavors and sold in multiple bottle sizes for adult vapers refilling reusable devices.
• Vape Devices / Mods / Starter Kits Reusable vaping hardware including box mods, pod systems, starter kits, and Boro Box AIO systems for both new and advanced users.
• Tanks & Rebuildables Sub-ohm tanks, rebuildable atomizers (RDAs, RTAs, RDTAs), replacement coils, and DIY building tools for advanced vapers.
• Vape Accessories Supporting products including 18650/20700/21700 batteries, battery wraps, vape chargers, drip tips, replacement pods, and building tools.
• Nicotine Pouches Tobacco-free oral nicotine pouches in various flavors and nicotine strengths, including brands like 7 Daze, Rodman, and ZYN.
• Weekly Specials / Clearance Promotional category of discounted disposable vapes, e-liquids, and hardware offered at reduced prices including clearance items.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Element Vape: Large online vape retailer carrying disposables, mods, e-liquids, and accessories from dozens of leading brands. Closest direct peer to VaporDNA given overlapping multi-brand DTC marketplace model and similar geographic reach.
• EightVape: Pure-play online vape e-commerce store with broad brand coverage and competitive discount positioning. Directly comparable in assortment depth, price-led merchandising, and customer segment to VaporDNA.
• Vape Wild: Online vape retailer known for affordable e-liquids and disposables targeting budget-conscious adult consumers. Highly comparable customer-overlap and product-category overlap with VaporDNA.
• Direct Vapor: Established online vape retailer selling devices, tanks, juices, and disposables with multi-brand coverage. Similar value proposition centered on variety and price competitiveness.
• Giant Vapes: Mid-sized online vape shop focused on disposables, mods, and accessories with discount-driven merchandising. Closely mirrors VaporDNA's weekly specials and clearance tactics.

Broad incumbents

• Elf Bar / Lost Mary: Global disposable-vape manufacturer whose products (including Lost Mary, which VaporDNA prominently carries) compete for the same shelf space and customer wallet. A broad incumbent in the category VaporDNA depends on.
• Vuse (British American Tobacco): BAT-owned vaping and oral nicotine brand; one of the largest mass-market nicotine platforms globally and an indirect competitor driving the category economics that VaporDNA participates in.
• JUUL Labs: Altria-owned e-cigarette brand with closed-system pod devices. A broad incumbent competing for adult nicotine consumers and shaping the regulatory and category dynamics VaporDNA operates within.
• ZYN (Swedish Match / PMI): Dominant nicotine-pouch brand carried by VaporDNA. A broader scale incumbent whose products VaporDNA resells, while also shaping the pouch category VaporDNA is expanding into.

Emerging players

• RELX: Closed-system pod vape brand with growing US presence and proprietary retail/online channels. Competes with VaporDNA for adult disposable/pod users and is expanding distribution that overlaps with VaporDNA's assortment.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/vapor_dna
• Facebookfacebook.com/VaporDNA
• LinkedInlinkedin.com/company/vapordna

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VaporDNA