KURE Corp

What KURE Corp does

KURE Corp, operating as Kure CBD & Vape, is a privately held specialty retailer of vape hardware, e-liquids, and hemp-derived products headquartered in Mooresville, North Carolina. The company sells pod systems, box mods, disposable vapes, e-liquids (including its in-house Prime E-Liquid brand crafted on-site in Mooresville), CBD, THC-A, tobacco-free nicotine pouches (FIXX TFN), kratom, and related botanical products through a network of brick-and-mortar stores and a Shopify-hosted e-commerce storefront. The operating structure spans multiple related entities: AMV Holdings, LLC (130 Oakpark Dr, Mooresville) is the site owner, VTM eCommerce, LLC operates the website, and Kure Corp. is the customer-facing legal entity; no parent, institutional investor, or VC backing is disclosed.

The business runs on a direct-to-consumer retail model combining physical stores (across North Carolina, Oklahoma, Nebraska, Iowa, and Arizona) with online sales backed by BlueCheck age verification and the Kure Rewards loyalty program. Revenue is generated primarily through third-party hardware sales (carrying 30+ brands including Geekvape, SMOK, Vaporesso, Voopoo) and higher-margin private-label e-liquid production, supplemented by a price-match guarantee and a Two-Week You Love It return policy used as customer acquisition and retention levers. The company also engages in policy advocacy around tobacco harm reduction and PMTA regulation, which doubles as content marketing.

Name

KURE Corp

Legal name

Kure Corp.

Website

https://kurevapes.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

51–100 employees

Short description

KURE Corp (dba Kure CBD & Vape) is a privately held, multi-state brick-and-mortar and online specialty retailer selling vape hardware, in-house Prime e-liquids, CBD, THC-A, nicotine pouches, and kratom products to adult consumers across the southeastern, midwestern, and southwestern United States.

Ownership category

akta.pro rank

Product category

Specialty Vape and Hemp Retail

NAICS

Tobacco, Electronic Cigarette, and Other Smoking Supplies Retailers (459991)

SIC

Retail-Miscellaneous Retail (5900)

akta.pro primary industry

Dedicated Vape & E-Cigarette Shops (Specialty Retail) (CRANAEAA)

akta.pro secondary industries

CBD/Hemp Wellness & Supplements Retail (CRANAHAC), Hemp-Derived Delta-8/Delta-9/THC-A Specialty Retail (Where Legal) (CRANAHAD), Cannabis Accessories & Smoke Shops (Pipes, Papers, Grinders) (CRANAHAG)

Keywords

• Vape retail stores
• E-liquid products
• CBD and THC-A
• Hemp-derived botanicals
• Nicotine pouches

Headquarters

HQ city

Mooresville

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Retail Product Sales: Kure generates revenue through the sale of vape hardware (pod systems, box mods, disposable vapes), e-liquids, CBD products, THC-A products, nicotine pouches, and other botanical/smoke shop products across its physical store locations and e-commerce platform.
2. Private-Label E-Liquid (Prime Bar): Kure sells its own in-house branded Prime Bar e-liquids, manufactured in-store to order, representing a private-label revenue stream with higher margin potential.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Kure Corp operates a multi-state brick-and-mortar and e-commerce specialty retail chain under the Kure CBD & Vape brand, selling vape hardware (pod systems, box mods, disposable vapes), third-party e-liquids, and its own in-house Prime Bar e-liquid brand crafted in Mooresville, NC and made to order in-store. The assortment is rounded out with hemp-derived CBD, THC-A, kratom, mushroom products, and tobacco-free nicotine pouches (FIXX TFN), supported by an in-store expert-guided shopping experience and the Kure Rewards loyalty program.

Product overview

Kure CBD & Vape operates a brick-and-mortar retail chain specializing in vape products, hemp-derived products, and botanical alternatives. The offering consists of a diverse portfolio of vaping hardware (pod systems, box mods, disposable vapes) and consumables (e-liquids including the in-house Prime E-Liquid brand, CBD products, THC-A, nicotine pouches, and Kratom). The company also offers a loyalty rewards program. Products are sold through physical retail locations across multiple U.S. states.

Differentiator

Problem solved

Functional benefit

Brands

• Prime E-Liquid: In-house brand by Kure that specializes in crafting high-quality salt nicotine flavors. Prime E-Liquids is dedicated to creating premium e-liquids that deliver exceptional taste and satisfaction, using only the finest ingredients and meticulous production processes. Prime Bar e-liquids are expertly crafted in Mooresville, NC and made to order in-store.

Products and services

• Prime E-Liquid In-house brand of salt nicotine e-liquids operated by Kure, crafted in Mooresville, NC and made to order in-store for adult vapers seeking Kure-exclusive flavor profiles.
• E-Liquids Multi-brand e-liquid assortment including various flavors, nicotine strengths, and types (freebase and salt nic) sold to adult vapers.
• Pod Systems Refillable pod-based vaping devices offering convenience and portability for adult vapers.
• Box Mods Advanced vaping devices with customizable settings, higher power output, and greater control over the vaping experience.
• Disposable Vapes Pre-filled, single-use vaping devices requiring no maintenance or refilling, draw-activated for ease of use.
• CBD Products Hemp-derived CBD products including oils, edibles, and topical applications sold at Kure retail locations.
• THC-A Products Hemp-derived THC-A products available at select Kure locations for adult consumers.
• Kratom Products Botanical kratom products in various strains and forms sold at Kure locations.
• FIXX TFN Nicotine Pouches Tobacco-free spit-free nicotine pouches using synthetic (TFN) nicotine with an eucalyptus-derived cellulose base and catch-lid design, sold in Mint, Wintergreen, Spearmint, Citrus, Mixed Berry, Cinnamon, and Tobacco flavors at 3mg and 6mg strengths.
• Kure Rewards Loyalty Program Free loyalty rewards program allowing customers to earn points on purchases that are redeemable for perks and coupons up to $50 off, with double rewards points offered to first responders, police, and active/retired military.

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Scale indicators3 records

Recent moves1 record

Expansion highlights6 records

Direct peers

• Smoker Friendly: One of the largest U.S. specialty chains operating dedicated tobacco, vape, and CBD retail storefronts. Highly comparable to Kure as a multi-state brick-and-mortar vape/smoke shop operator, with similar product mix and in-store customer experience focus.
• VaporDNA: Online-first vape retailer carrying hardware, e-liquids, and accessories across many of the same brands as Kure (SMOK, Vaporesso, etc.). Comparable as a competing sales channel for the same adult-vaper customer, with overlap on assortment and loyalty-driven retention.
• Vape Wild: Direct-to-consumer online e-liquid and vape retailer offering private-label and custom-mix e-liquids. Comparable to Kure via its Prime Bar private-label, made-to-order e-liquid proposition and the same target adult-vaper segment.
• Pacific Vapor: U.S. brick-and-mortar vape retail chain operating multi-location storefronts across multiple states. Direct comparison on retail format, customer segment, and product mix versus Kure's physical store strategy.
• HotBox Smoke & Vape Shop: Multi-state brick-and-mortar smoke and vape shop chain offering devices, e-liquids, CBD, and accessories. Closely mirrors Kure's mix of vape hardware, CBD, and ancillary smoke-shop products across a similar physical-retail growth model.

Broad incumbents

• Turning Point Brands (TPB): Public multi-category tobacco/vape/smoke products company selling across retail channels. Comparable to Kure as a participant in the same vape, CBD, and smoke-shop categories, but at much broader portfolio scale including wholesale distribution.
• NJOY: Major U.S. e-vapor brand now owned by Altria, selling vaping devices and consumables through retail and online. Comparable to Kure as a competing vape SKU supplier and category presence, but operating via branded wholesale rather than dedicated retail storefronts.
• Altria Group: Largest U.S. tobacco incumbent with growing vape exposure via NJOY and on! pouches. Relevant to Kure as the dominant incumbent shaping FDA policy, distribution economics, and competitive dynamics in the categories Kure competes in.
• British American Tobacco (BTI): Global tobacco incumbent with U.S. presence in cigarettes, vape (Vuse), and modern oral nicotine. Relevant to Kure as a category-shaping incumbent whose regulatory positioning and product portfolio set the competitive backdrop for U.S. independent vape retail.

Regional players

• Benzer Pharmacy: Multi-state independent pharmacy chain carrying OTC health, CBD, and tobacco-adjacent products. Adjacent to Kure as a regulated specialty retailer serving cross-over health/CBD demand, though focused on pharmacy rather than vape as its core proposition.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/kurevapes
• LinkedInlinkedin.com/company/kuresociety

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KURE Corp