What Brand Assembly does

Brand Assembly is a privately held, New York-based business platform and community founded in 2013 that serves fashion, beauty, retail, and outdoor lifestyle brands through curated seasonal trade events. The company operates three owned show concepts — Brand Assembly Show (the flagship fashion/retail show), Parks & Recreation (outdoor lifestyle), and The Tenth Dimension (emerging and avant-garde brands) — hosted on a recurring seasonal cadence in Los Angeles (June and October, Cooper Design Space, 860 S Los Angeles St) and New York (September, Starrett-Lehigh Building, 601 W 26th Street). Beyond events, the company extends its value proposition through two service lines: The Assemblists, which provides curatorial and retail-concept development for independent boutiques, coffee shops, and music festivals, and The Faculty, an in-house back-office team that handles operations, logistics, and financial management for partner companies.

Revenue is generated primarily through exhibition fees paid by brands to participate in the trade shows, a transactional model that monetizes the curated attendee base of retailers, buyers, fashion insiders, beauty enthusiasts, and outdoor lovers. Distribution is event-driven and venue-anchored: brands apply to exhibit via brandassembly.com, while retailers and insiders register through the company's online event platform (swoogo). Go-to-market is reinforced through an owned Instagram presence and the company website as top-of-funnel channels for both exhibitor acquisition and attendee registration, with the seasonal events themselves serving as the primary mid-funnel conversion vehicle. The company has not disclosed proprietary technology, APIs, integrations, AI/ML capabilities, headcount, or funding history.

The customer base is diversified across four named verticals — Fashion Brands and Insiders (primary), Beauty Enthusiasts and Brands, Retailers and Retail Concepts, and Outdoor Lifestyle Brands — with no disclosed anchor customers, named logos, or revenue concentration figures. Geographic scope is limited to the US East Coast and West Coast. The company appears to operate as a privately held, bootstrapped business with no disclosed institutional ownership, parent company, mergers, acquisitions, leadership hires outside co-founder Andrew Ockner, or regulatory actions.

Name

Brand Assembly

Website

https://brandassembly.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Brand Assembly is a privately held, New York-based fashion and lifestyle platform founded in 2013 that operates curated seasonal trade shows across LA and NYC, connecting designers and brands with retailers and industry insiders through its Brand Assembly Show, Parks & Recreation, and The Tenth Dimension event concepts, plus The Assemblists curation and The Faculty back-office service lines.

Ownership category

akta.pro rank

Product category

Fashion Trade Shows and Event Curation Services

akta.pro primary industry

Retail, Consumer Goods & Lifestyle Shows Organizers (THAHABAJ)

Keywords

• Fashion trade shows
• Retail curation services
• Lifestyle brand events
• Exhibition management
• Back office support

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Infrastructure, Others

Revenue model

1. Trade Show Exhibition Fees: Brands pay to exhibit at Brand Assembly's seasonal trade shows in Los Angeles and New York. The shows feature brands across fashion, beauty, retail, and outdoor categories.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Brand Assembly operates a portfolio of curated seasonal trade shows — Brand Assembly Show, Parks & Recreation, and The Tenth Dimension — that connect fashion, beauty, outdoor, and retail brands with retailers, buyers, and industry insiders in Los Angeles and New York. Beyond events, it sells curation and retail concept development services through The Assemblists and provides operations, logistics, and financial back-office support to partner companies through The Faculty. The combined offering creates an end-to-end ecosystem for brand visibility, retail access, and operational support.

Product overview

Brand Assembly is an event curation and trade show company that operates as a platform connecting designers, retailers, and brand professionals. The core offering consists of trade events under the Brand Assembly Show banner, supplemented by two show concepts (Parks & Recreation and The Tenth Dimension) that target different market segments. The company extends its value proposition through professional services: The Assemblists provides curatorial and retail experience development, while The Faculty delivers operational back-office support. Together, these products and services create a comprehensive ecosystem for fashion, beauty, outdoor, and retail brand development and market access.

Differentiator

Problem solved

Functional benefit

Brands

• Brand Assembly Show: Trade show/event concept organized by Brand Assembly for fashion insiders
• Parks & Recreation
• The Tenth Dimension
• The Assemblists
• The Faculty

Products and services

• Brand Assembly Show The flagship seasonal trade event series curated by Brand Assembly, serving as a temperature check on what is new in fashion and retail. Brands apply to exhibit while retailers, buyers, and fashion insiders register to attend. Hosted in Los Angeles (Cooper Design Space) and New York (Starrett-Lehigh Building) with recurring June, September, and October dates.
• Parks & Recreation A Brand Assembly trade show concept focused on outdoor lifestyle and recreation brands, positioned as a playground for outdoor enthusiasts seeking retail visibility and connections.
• The Tenth Dimension A Brand Assembly trade show concept featuring emerging and avant-garde fashion brands alongside established collections, targeting fashion insiders and retailers seeking forward-looking assortments.
• The Assemblists Curation and retail experience development service that helps brands and venues create distinctive physical retail concepts, from independent boutiques to coffee shops and music festivals.
• The Faculty Back-office support service providing operations, logistics, and financial management for Brand Assembly's partner companies.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• MAGIC: Operated by Informa Markets, MAGIC is one of the largest US fashion trade shows (Las Vegas), connecting apparel and accessories brands with retail buyers. Directly comparable as a B2B fashion trade event serving the same brand and buyer ecosystem as Brand Assembly Show.
• Capsule: Was a curated women's fashion trade show focused on emerging and contemporary designers in New York and Las Vegas. Highly comparable to Brand Assembly's curation-driven trade show model, though operations have been reduced in recent years.
• Agenda Show: Action sports, streetwear, and outdoor lifestyle trade show held in Long Beach and New York. Directly comparable to Brand Assembly's Parks & Recreation format and overall brand-buyer curation model.
• Outdoor Retailer: Premier outdoor and active lifestyle industry trade show operated by Informa Markets/Emerald. Directly comparable to Brand Assembly's Parks & Recreation concept as a venue connecting outdoor brands with specialty retail buyers.
• POOL Tradeshow: Curated fashion trade show held alongside MAGIC and PROJECT in Las Vegas, focused on emerging and designer brands. Directly comparable to Brand Assembly Show and The Tenth Dimension in the curated emerging fashion brand space.
• NY NOW: Twice-yearly lifestyle, gift, and home trade show at the Javits Center in New York. Comparable to Brand Assembly as a New York-based B2B trade event connecting lifestyle brands with retail buyers.
• Liberty Fairs: Was a curated contemporary menswear and womenswear trade show in Las Vegas and New York. Closely comparable to Brand Assembly's curated trade show model, though the brand has undergone significant changes in recent years.
• PROJECT: Informa Markets-owned contemporary menswear and womenswear trade show held in Las Vegas and New York. Directly comparable to Brand Assembly Show in curating contemporary fashion brands for retail buyers in the same US fashion markets.
• Coterie: Informa Markets-operated women's apparel and accessories trade show in New York, targeting emerging and contemporary brands. Closely comparable to Brand Assembly Show and The Tenth Dimension as a curated venue for fashion brands seeking retail buyer access.

Broad incumbents

• Première Vision: Global fashion and textile trade show operator headquartered in Paris, serving fashion brands and material suppliers across multiple continents. Comparable as a much larger incumbent fashion trade event platform operating at a broader international scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Instagraminstagram.com/brandassembly

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brand Assembly