Newarc
NewArc is an AI-powered fashion design visualization platform that converts sketches, technical drawings, and illustrations into photorealistic renders, serving fashion, apparel, and footwear designers at brands like Adidas, Puma, and H&M as well as freelance designers and fashion students globally.
- Company typePrivate
- Founded2020
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Newarc does
NewArc (legal entity: Variable Ltd) is an AI-powered fashion design visualization platform that transforms sketches, technical drawings from Adobe Illustrator, fashion illustrations, and collages into photorealistic product renders, virtual try-on imagery, and short animations. The platform is purpose-built for fashion, apparel, and footwear workflows and is built on the Stable Diffusion foundation with proprietary fine-tuned models, exposing a suite of tools including Sketch-to-Image, Virtual Try-On, Image-to-Video, Image-to-Sketch, Materials, Patterns, Colorize, Colorways, Extract Item, and Upscale, alongside its V4 generation model and an integration with Google's Nano Banana editing models. AI modalities span image, video, text, and multimodal input, and the platform supports outputs up to 4K resolution with batch generation and grid-based project browsing.
The company serves a hybrid customer base spanning global brand design teams (with named users at Adidas, Puma, H&M, Under Armour, Reebok, Decathlon, Salomon, On, and Abercrombie & Fitch), freelance and independent designers, footwear specialists, and fashion students and educators at hundreds of schools worldwide. Go-to-market combines product-led self-serve sign-up via the website with a dedicated enterprise sales motion and an education program that distributes 8,000 free credits per month to verified students and teachers. Distribution is amplified by an affiliate program offering 20% recurring commission and an active presence in fashion communities such as the FASHION Discord.
Monetization is a tiered SaaS subscription: a free tier (210 credits/month), Basic at $9/month billed annually, Pro at $19/user/month billed annually (capped at five users and companies under $1M gross revenue), and a custom Enterprise tier with unlimited users, SSO, SOC 2 Type II compliance, wire transfers, priority generation, and dedicated onboarding. An affiliate channel (20% recurring commission) supplements subscription revenue. The company is registered in the UK, headquartered in London with an engineering presence in Lviv, Ukraine, co-founded by Ivan Volchenskov (CEO) and Kirill Rogovoy (CTO) in 2020 (with NewArc launching after a September 2022 pivot to Stable Diffusion), operates with 1–10 employees, and is bootstrapped with no disclosed external funding.
Newarc firmographics
Firmographics- Name
- Newarc
- Legal name
- Variable Ltd
- Website
- https://newarc.ai
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- NewArc is an AI-powered fashion design visualization platform that converts sketches, technical drawings, and illustrations into photorealistic renders, serving fashion, apparel, and footwear designers at brands like Adidas, Puma, and H&M as well as freelance designers and fashion students globally.
- Ownership category
- akta.pro rank
Newarc industry classification
Industry- Product category
- AI Fashion Design Software
- NAICS
- Custom Computer Programming Services (541511)
- SIC
- Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Industry-Specific Low-Code Platforms (Vertical App Platforms) (HDAEAKAL)
Keywords
Where Newarc is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
Newarc business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations
Revenue model
- Subscription - Basic Plan: Entry-level subscription at $9/month (billed annually at $108/year). Includes 96,000 credits per year for one user with Sketch-to-Image functionality, email support, full privacy, and no watermarks.
- Subscription - Pro Plan: Professional plan at $19/user/month (billed annually, 51% discount). Includes 240,000 credits/year per user, up to 5 users. Full feature access including Text-to-Image, Smart Edit, Virtual Try-On, Image-to-Video, Colorways, Materials, Patterns, and Nano Banana models.
- Subscription - Enterprise Plan: Custom enterprise-grade plan with custom credit volumes, unlimited users, priority image generation, centralized billing with wire transfers, SSO, SOC 2 Type II compliance, custom MSA/SLA, dedicated onboarding and support.
- Education Access: Free access for verified students and educators at higher education institutions and secondary schools, with 8,000 free credits per month. Channel for future customer acquisition.
- Affiliate Program: Partners earn 20% recurring commission for each paying customer referred. Referred customers receive 50% off first month. Monthly payouts via Wise with no minimum threshold.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier for trying the service |
| Subscription | Annual | Entry-level for occasional individual use |
| Per seat | Annual | Professional plan for small teams |
| Subscription | Multi-year contract | Enterprise with custom agreements |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Newarc product offering
Product offeringCore offering
NewArc is an AI-powered SaaS platform that transforms fashion designers' sketches, technical drawings, and product photos into photorealistic images, virtual try-on visuals, and short videos. It offers specialized tools for material rendering, pattern overlay, colorway exploration, and tech-pack generation, replacing expensive photoshoots and physical sample rounds. The platform is purpose-built for fashion, apparel, and footwear design workflows, serving individual designers, freelance professionals, and global brand teams.
Product overview
NewArc is a unified AI-powered fashion design visualization platform that provides a comprehensive suite of tools for transforming sketches into photorealistic images, enabling virtual try-on, generating videos from images, and applying materials/patterns/colors to designs. The core product integrates Sketch-to-Image, Virtual Try-On, Image-to-Video, Image-to-Sketch, Materials, Patterns, and Colorize tools within a single platform. Additional features include Colorways (multi-color generation), Nano Banana editing models, Extract Item (item isolation), and Upscale (4K enhancement). Pricing tiers include Free (210 credits/month), Basic ($9/month), Pro ($19/user/month with full features), Enterprise (custom), and Education (free 8,000 credits/month for students/educators).
Differentiator
Problem solved
Functional benefit
Products and services
- NewArc Platform AI-powered fashion design visualization platform that transforms hand-drawn sketches, Adobe Illustrator technical drawings, fashion illustrations, and product photos into photorealistic renders, virtual try-on imagery, and short animations. Provides tools for sketch-to-image, virtual try-on, image-to-video, image-to-sketches (tech packs), material and pattern application, colorization, and colorway generation. Used by fashion designers, footwear designers, freelance studios, and enterprise brand teams at companies such as Adidas, Puma, H&M, Under Armour, Reebok, Decathlon, Salomon, and On.
Quantifiable outcome
- Sample rounds reduced from 3-4 to 1-2
- +3 more outcomes
Companies that use Newarc
Customer profileNamed customers10 records
Segments5 records
Ideal customer profiles3 records
Newarc technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability10 records
Feature11 records
Newarc partnerships and signals
Strategic signalScale indicators3 records
Recent moves2 records
Expansion highlights6 records
Newarc competitors and assessment
Company assessmentDirect peers
- CALA: AI-powered fashion design, sourcing, and production platform offering similar end-to-end apparel workflow tools. Directly comparable in targeting fashion brands with AI-assisted design and product visualization capabilities.
- Vue.ai: AI platform serving fashion and retail with product imagery, catalog automation, and styling tools. Comparable in applying computer vision and generative AI to fashion merchandising and design workflows used by enterprise apparel brands.
Broad incumbents
- CLO 3D: Established 3D garment design and simulation software widely used across the fashion industry. Comparable as a design-to-visualization platform for apparel, though focused on 3D simulation rather than AI sketch-to-image generation.
- Browzwear: 3D fashion design and apparel development platform serving global brands with digital garment creation tools. Comparable as a category leader in technology-driven fashion design, though focused on 3D rather than AI image generation.
- Midjourney: Leading general-purpose AI image generation platform widely used by designers including fashion creatives. Represents the principal general-purpose substitute that NewArc must outperform on fashion-specific quality and workflow integration.
- Adobe Firefly: Adobe's generative AI image platform integrated with Photoshop and Illustrator — tools already in use across fashion design teams. The most threatening incumbent due to bundled distribution, enterprise agreements, and rapid feature expansion.
- Style3D: Digital fashion and 3D garment design platform with broad adoption across global apparel brands. Comparable as an established workflow tool for fashion visualization, though focused on 3D garment simulation rather than AI-driven image generation.
Emerging players
- Resleeve: AI fashion design generation platform producing apparel imagery from sketches and prompts. Closely comparable in targeting designers with AI-driven fashion visualization, though at an earlier stage and narrower feature set.
- Lalaland.ai: AI-generated fashion model platform enabling virtual try-on and on-model imagery for apparel brands. Directly overlaps with NewArc's Virtual Try-On capability and shares the same fashion-industry buyer persona.
Others
- Stability AI: Creator of Stable Diffusion, the foundation model NewArc builds upon. Relevant as an upstream infrastructure provider and potential competitor, since Stability AI could release fashion-specialized tools or APIs that compete directly with NewArc's value proposition.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Newarc social profiles
Digital presenceNewarc compliance and trust
Trust signalCompliance1 record
Newarc financial estimates
Financial estimateRevenue estimate
Valuation estimate
Newarc leadership team
Management profileNumber of profiles
Profiles2 records
Newarc funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Newarc M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Newarc
What does Newarc do?
NewArc is an AI-powered SaaS platform that transforms fashion designers' sketches, technical drawings, and product photos into photorealistic images, virtual try-on visuals, and short videos. It offers specialized tools for material rendering, pattern overlay, colorway exploration, and tech-pack generation, replacing expensive photoshoots and physical sample rounds. The platform is purpose-built for fashion, apparel, and footwear design workflows, serving individual designers, freelance professionals, and global brand teams.
Is Newarc a public or private company?
Newarc is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Newarc founded?
Newarc was founded in 2020. It employs 1 to 10 people.
Where is Newarc based?
Newarc is headquartered in London, United Kingdom, in the Europe region.
How does Newarc make money?
Five revenue lines are on record. Subscription - Basic Plan is the primary driver. The others are subscription - Pro Plan, subscription - Enterprise Plan, education Access and affiliate Program.
Who are Newarc's main competitors?
Direct peers on record are CALA and Vue.ai. Broad incumbents are CLO 3D, Browzwear, Midjourney, Adobe Firefly and Style3D. Emerging players are Resleeve and Lalaland.ai. Stability AI is listed as an others.
Does Newarc have an API?
No public API is recorded for Newarc.
What industry is Newarc in?
Newarc's product category is AI Fashion Design Software. Its primary akta.pro industry code is HDAEAKAL, Industry-Specific Low-Code Platforms (Vertical App Platforms). Its NAICS code is 541511 and its SIC code is 7373.