ShelfGenie

What ShelfGenie does

ShelfGenie, founded in 2000 and headquartered in Atlanta, designs, manufactures, and installs custom pull-out shelving solutions for residential homeowners across the United States and Canada. The company operates exclusively through a franchise model of locally owned and operated territories that conduct in-home consultations, produce real-time 3D renderings, and deliver professional installations — 98% of which are completed in less than a day. Its product portfolio is structured in three tiers (Pull-Out Basic in Baltic Birch plywood with a 3-year warranty; Pull-Out Classic with dovetail joinery and lifetime warranty; Pull-Out Designer in painted hardwood with lifetime warranty), spanning five core solution categories: Kitchen, Pantry, Bathroom, Closets and Other Home Spaces, and Creative Spaces. Underlying technology includes proprietary full-extension ball-bearing rail systems rated to 100 lbs (with a 200 lb upgrade option) and a UV-cured top coat finish harder than catalyzed acrylics for moisture and scratch resistance, with manufacturing based in North American facilities.

ShelfGenie is a subsidiary of Neighborly, a diversified home services conglomerate, which provides national brand support, cross-referrals across the Neighborly service network, the Neighborly Done Right Promise satisfaction guarantee, and the Neighborly Financing program with higher approval rates. The company has installed over 1,000,000 storage solutions cumulatively, reports an NPS of 80, has been named to the Entrepreneur 500 list for seven consecutive years, and is a National Association of Professional Organizers (NAPO) Industry Partner recognized with the Best Home Organizing Award two years running. In March 2025, ShelfGenie announced a strategic collaboration with Clutterbug (founded by Cassandra Aarssen) to combine custom storage products with organizing methodology, showcased at the 2025 NAPO Summit.

Revenue mechanics are one-time project-based: pricing is quote-based and varies by number of pull-outs, wood finish, and dimensions, with optional financing extending average ticket size. The customer base is entirely long-tail residential (kitchens, pantries, bathrooms, closets, creative spaces), with no enterprise or B2B contract revenue disclosed. Customer acquisition is driven by a mix of national SEO/content marketing through shelfgenie.com, local franchise field marketing (home shows, community outreach), Neighborly cross-promotion, and NAPO referral channels.

Name

ShelfGenie

Legal name

ShelfGenie SPV LLC

Website

https://shelfgenie.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

101–250 employees

Short description

ShelfGenie is a US-based franchise subsidiary of Neighborly that designs, manufactures, and installs custom pull-out shelving solutions for residential homeowners across the United States and Canada, operating through locally owned franchise territories with in-home consultations and same-day professional installation.

Ownership category

akta.pro rank

Product category

Custom Home Organization Services

NAICS

Showcase, Partition, Shelving, and Locker Manufacturing (337215), Home Furnishings Retailers (44912)

SIC

Partitions, Shelvg, Lockers, & Office & Store Fixtures (2540), Retail-Furniture Stores (5712), Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Custom Modular Shelving & Cabinetry System Planning (Non-Construction) (HSAFAHAK)

akta.pro secondary industries

Garage, Basement & Utility Storage Retail (Workbenches, Cabinets, Heavy-Duty Storage) (CRAIAJAH), Custom Cabinet Design & Build (HSAPAIAA), Flat-Pack & Modular Furniture Assembly (IKEA, Wayfair, etc.) (HSAGAHAA)

Keywords

• Custom pull-out shelves
• Home storage solutions
• Cabinet organization systems
• Residential shelving installation
• Kitchen pantry organizers

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Custom Pull-Out Shelving Products: One-time product sales of custom-built pull-out shelving solutions installed in existing cabinets. Pricing varies based on custom design specifications including number of units, wood finish type, and dimensions. Products are manufactured to order in North American facilities.
2. Professional Installation Services: Installation services provided by certified installers as part of the custom shelving solution. Included in overall project pricing with professional installation completing typically in less than a day.
3. Financing Services: Flexible financing options offered through Neighborly Financing program to help customers afford home organization solutions, providing payment plans for custom shelving projects.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

ShelfGenie designs, manufactures, and professionally installs custom pull-out shelving solutions inside homeowners' existing cabinets across kitchens, pantries, bathrooms, closets, and other living spaces. Products feature full-extension ball-bearing rails, dovetail joinery, and are built to order in North American factories. The full-service offering includes a free in-home design consultation with real-time 3D rendering, custom manufacturing, and certified professional installation typically completed in less than a day.

Product overview

ShelfGenie is a home organization company offering custom glide-out shelving solutions as a Neighborly company. The product portfolio centers on three product tiers: Pull-Out Basic (entry-level Baltic Birch with 3-year warranty), Pull-Out Classic (Baltic Birch with dovetail joinery and lifetime warranty), and Pull-Out Designer (painted hardwood with dovetail joinery and lifetime warranty). These tiers apply across five core solution categories: Kitchen Shelves, Pantry Shelves, Bathroom Shelves, Closets and Other Home Spaces, and Creative Spaces. The solutions transform existing cabinets into organized, accessible storage with up to 50% more storage capacity, using full-extension rails rated to 100-200 lbs. The company offers specialized sub-products including corner cabinet pull-outs, spice racks, trash/recycling cabinets, under-sink risers, and closet pantry solutions, all manufactured in North America and installed by certified professionals through a franchise network.

Differentiator

Problem solved

Functional benefit

Products and services

• Kitchen Shelving Solutions
• Pantry Shelving Solutions
• Bathroom Shelving Solutions
• Closets and Other Home Spaces Solutions
• Creative Spaces Solutions

Quantifiable outcome

• Storage capacity increase of up to 50%
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered key partnership and core partnership.

• Clutterbugkey partnershipStrategic or Co-development Partner · 25 March 2025Strategic collaboration with Clutterbug, the home organizing brand founded by Cassandra Aarssen. The partnership aims to combine ShelfGenie's custom storage solutions with Clutterbug's organizing philosophy to offer homeowners personalized, practical organization systems. The companies will share expert tips, educational content, and practical solutions to help homeowners identify their organizing style and implement lasting decluttering systems. The collaboration will be showcased at the 2025 NAPO Summit in Chicago, March 25-28.
• Neighborlycore partnershipStrategic or Co-development PartnerShelfGenie is a proud Neighborly company and part of the Neighborly family of home service providers. Neighborly is a national network of trusted, local home service professionals. ShelfGenie benefits from Neighborly's national brand recognition, financing programs, the Neighborly Done Right Promise guarantee, and cross-referrals within the service network.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• California Closets: Custom storage solutions company offering tailored closet, garage, and home organization systems through a direct/franchise model. Highly comparable to ShelfGenie's custom-built, professionally installed home organization business targeting homeowners.
• The Container Store: Specialty retailer of storage and organization products including custom closets (with Elfa system) and a wide range of home organization solutions. Comparable as a home organization specialist serving consumers, though primarily retail vs. ShelfGenie's installed franchise model.
• EasyClosets: Custom closet and home organization systems sold direct to homeowners with design consultation and installation. Comparable to ShelfGenie's custom-built, professionally installed home storage offerings, though more closet-focused.
• ClosetMaid: Major manufacturer and retailer of closet and home storage systems, including wire shelving and modular organizers sold through big-box and direct channels. Comparable product family (modular shelving) though more DIY/retail and less custom-installed than ShelfGenie.
• Rev-A-Shelf: Manufacturer of pull-out shelving, organizers, and cabinet accessories for kitchens, pantries, and baths. Closest product-level peer to ShelfGenie's core pull-out shelving offering, though B2B distribution to dealers/builders vs. ShelfGenie's consumer-direct franchise model.

Broad incumbents

• IKEA: Global home furnishings retailer with extensive kitchen, pantry, and storage product lines including modular cabinets and pull-out accessories. Broad incumbent in home organization with overlapping product categories but DIY/self-assemble model vs. ShelfGenie's installed service.
• Rubbermaid (Closet & Storage): Major consumer brand for storage and organization products including closets, garages, and pantry solutions sold through retail. Broad incumbent in home storage with overlapping end-use, but mass-market/retail vs. ShelfGenie's custom installed model.

Emerging players

• Simplehuman: Premium home organization brand known for kitchen, bath, and trash/recycling solutions with strong direct-to-consumer and retail presence. Comparable in the premium home organization category but product (fixtures and accessories) vs. ShelfGenie's built-in cabinet inserts.
• Schulte (Organized Living): Manufacturer of wire and modular home storage systems including the Organized Living brand sold through home centers. Comparable product family of modular storage systems, distributed through big-box retail rather than installed franchise service.

Regional players

• Kesseböhmer: German manufacturer of high-quality pull-out and storage hardware for kitchens and pantries, primarily serving European OEM kitchen manufacturers. Comparable at the component level (pull-out mechanisms) but B2B/OEM model vs. ShelfGenie's consumer-direct franchise service.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/shelfgenie
• Facebookfacebook.com/shelfgenie
• LinkedInlinkedin.com/company/shelfgenie

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ShelfGenie