EasyClosets
- Company typePrivate
- Founded1999
- HeadquartersHolland, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What EasyClosets does
EasyClosets is a U.S. direct-to-consumer manufacturer of custom home storage and organization systems, operating as a division of The Stow Company. The company designs, manufactures, and ships made-to-measure storage products for closets, pantries, laundry rooms, garages, and a "More Spaces" white-cabinet line that extends into bathrooms, home offices, and built-ins. Customers engage either through a free online DIY design tool with real-time pricing or via free in-house professional designer assistance delivered by phone, text, or email.
The core technology centers on a custom-cut manufacturing process that produces components to the nearest 1/16th of an inch, with pre-drilled holes, pre-cut shelves, pre-inserted cams, and pre-assembled drawer boxes engineered for first-time DIY installation. Wall-mounted systems are rated to support 1,200 lbs per 8-foot section and are backed by a limited lifetime warranty. The e-commerce storefront is supplemented by a sample kit program, an accessories store, and a content-driven demand-generation stack spanning an Idea Center, customer gallery, tips blog, and active social profiles on Instagram, Facebook, YouTube, and Pinterest.
The revenue model is one-time hardware sales of customized projects at unit pricing determined by selected components, dimensions, and layout complexity. Free shipping is provided on orders above $400 and financing is offered. The factory-direct channel structure — no in-home designers, no installation crews — is the foundation of the company's stated up-to-40% cost advantage versus traditional full-service closet companies. Distribution is exclusively domestic U.S. through the company website and direct phone/text/email sales.
EasyClosets firmographics
Firmographics- Name
- EasyClosets
- Legal name
- The Stow Company
- Website
- https://easyclosets.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
EasyClosets industry classification
Industry- Product category
- Custom Home Organization Systems
- NAICS
- Showcase, Partition, Shelving, and Locker Manufacturing (337215), Office Furniture (including Fixtures) Manufacturing (33721), Home Furnishings Retailers (44912)
- SIC
- Partitions, Shelvg, Lockers, & Office & Store Fixtures (2540), Household Furniture (2510), Retail-Home Furniture, Furnishings & Equipment Stores (5700)
- akta.pro primary industry
- Closet & Wardrobe Storage Systems (Non-Construction) (HSAFAHAA)
- akta.pro secondary industries
- Custom Modular Shelving & Cabinetry System Planning (Non-Construction) (HSAFAHAK), Drawer, Cabinet & Pantry Organization Retail (Dividers, Inserts, Lazy Susans) (CRAIAJAD), Garage, Basement & Utility Storage Retail (Workbenches, Cabinets, Heavy-Duty Storage) (CRAIAJAH)
Keywords
Where EasyClosets is headquartered
LocationHeadquarters
- HQ city
- Holland
- HQ country
- United States
- HQ region
- North America
Markets served
EasyClosets business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Custom Closet Systems Sales: One-time purchase model for custom closet organization systems. Customers design and order personalized systems that are manufactured and shipped directly to their homes. The product line includes closets, pantries, laundry rooms, garages, and other organizational spaces. Pricing varies based on customization, size, and selected components.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Custom project-based pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
EasyClosets product offering
Product offeringCore offering
EasyClosets designs, manufactures, and ships custom-cut home organization systems directly to consumers for closets, pantries, laundry rooms, garages, and other living spaces. Products are configured by the customer through a free online design tool (or with assistance from in-house professional designers), custom-cut to the nearest 16th of an inch, and delivered as pre-engineered kits with pre-drilled holes, pre-cut shelves, pre-inserted cams, and pre-assembled drawer boxes for DIY installation.
Product overview
EasyClosets offers a suite of custom storage and organization solutions for closets, pantries, laundry rooms, garages, and other home spaces. The product portfolio centers on customizable wall-mounted or floor-standing closet systems that customers can design themselves using a free online design tool or with assistance from professional designers. Products are manufactured and shipped directly to customers, who self-install the pre-cut, pre-drilled components. The core product line includes five main space categories (Closets, Pantry, Laundry, Garage, and More Spaces), complemented by an accessories line, an online DIY design platform, professional design services, and a sample kit for material selection. The company positions itself as a direct-to-consumer manufacturer offering factory-direct savings of up to 40% compared to full-service closet companies.
Differentiator
Problem solved
Functional benefit
Products and services
- Custom Closet Systems
- Pantry Organization
- Laundry Room Organization
- Garage Organization
- More Spaces (White Cabinets)
- Accessories
- Online Design Tool
- Professional Design Service
- Sample Kit
Quantifiable outcome
- Save up to 40% compared to local full-service closet companies
- +2 more outcomes
Companies that use EasyClosets
Customer profileNamed customers7 records
Segments1 record
Ideal customer profiles1 record
EasyClosets technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
EasyClosets partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
EasyClosets competitors and assessment
Company assessmentDirect peers
- The Container Store: Sells custom Elfa and TCS Closets systems designed to fit exact dimensions with installation options; competes in the same custom closet category, though distribution is retail-store plus online rather than pure-play factory-direct.
- Closets by Design: Custom closet, garage, and home organization manufacturer/franchise with in-home consultation and professional installation; directly overlaps EasyClosets in product range and target homeowners but uses an installed rather than DIY model.
- Neat Method: Professional home organizing service that designs and installs custom closet and storage solutions for homeowners, overlapping in target customer (homeowners seeking custom organization) with a more service-heavy model.
- Inspired Closets: Custom closet and storage solutions company offering design, manufacture, and full-service installation, comparable product scope (closets, garages, pantries) and similar mid-to-upper homeowner target.
- Closet Factory: Direct competitor offering custom-designed closets, pantries, and garage systems manufactured in factory and installed by professionals; overlaps directly with EasyClosets' product line on closets, pantries, and garage organization.
- California Closets: Custom closet design and installation franchise that designs, manufactures, and installs custom closet systems for homeowners, comparable in product but offering full in-home design and professional installation rather than a DIY-only model.
- ShelfGenie: Custom pull-out shelving and closet/garage organization franchise with in-home design consultation, comparable product category (closets, pantries, garages) and similar focus on custom-fit storage.
Emerging players
- Garage Living: Specialized provider of custom garage storage cabinets, flooring, and organization systems with design and full installation; relevant as an adjacent/overlapping competitor on EasyClosets' garage organization product line.
Broad incumbents
- ClosetMaid: Mass-market closet shelving and storage brand sold through Home Depot, Lowe's, and online, covering wire and laminate shelving systems; competes broadly with EasyClosets but at the entry-level ready-made tier rather than custom.
- IKEA (Pax/Komplement): Global ready-to-assemble furniture retailer offering the Pax wardrobe and Komplement interior system; a major mass-market alternative for cost-conscious homeowners that constrains EasyClosets' addressable low-end market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
EasyClosets social profiles
Digital presenceEasyClosets financial estimates
Financial estimateRevenue estimate
Valuation estimate
EasyClosets leadership team
Management profileNumber of profiles
EasyClosets funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
EasyClosets M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about EasyClosets
What does EasyClosets do?
EasyClosets designs, manufactures, and ships custom-cut home organization systems directly to consumers for closets, pantries, laundry rooms, garages, and other living spaces. Products are configured by the customer through a free online design tool (or with assistance from in-house professional designers), custom-cut to the nearest 16th of an inch, and delivered as pre-engineered kits with pre-drilled holes, pre-cut shelves, pre-inserted cams, and pre-assembled drawer boxes for DIY installation.
Is EasyClosets a public or private company?
EasyClosets is a private company. It is classified as corporate owned and is currently operating.
When was EasyClosets founded?
EasyClosets was founded in 1999. It employs 1 to 10 people.
Where is EasyClosets based?
EasyClosets is headquartered in Holland, United States, in the North America region.
How does EasyClosets make money?
One revenue line is on record: custom Closet Systems Sales.
Who are EasyClosets's main competitors?
Direct peers on record are The Container Store, Closets by Design, Neat Method, Inspired Closets, Closet Factory, California Closets and ShelfGenie. Garage Living is listed as an emerging player. Broad incumbents are ClosetMaid and IKEA (Pax/Komplement).
Does EasyClosets have an API?
No public API is recorded for EasyClosets.
What industry is EasyClosets in?
EasyClosets's product category is Custom Home Organization Systems. Its primary akta.pro industry code is HSAFAHAA, Closet & Wardrobe Storage Systems (Non-Construction), with a secondary code of HSAFAHAK, Custom Modular Shelving & Cabinetry System Planning (Non-Construction). Its NAICS code is 337215 and its SIC code is 2540.