ShelfGenie
ShelfGenie is a US-based franchise subsidiary of Neighborly that designs, manufactures, and installs custom pull-out shelving solutions for residential homeowners across the United States and Canada, operating through locally owned franchise territories with in-home consultations and same-day professional installation.
- Company typePrivate
- Founded2000
- HeadquartersAtlanta, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What ShelfGenie does
ShelfGenie, founded in 2000 and headquartered in Atlanta, designs, manufactures, and installs custom pull-out shelving solutions for residential homeowners across the United States and Canada. The company operates exclusively through a franchise model of locally owned and operated territories that conduct in-home consultations, produce real-time 3D renderings, and deliver professional installations — 98% of which are completed in less than a day. Its product portfolio is structured in three tiers (Pull-Out Basic in Baltic Birch plywood with a 3-year warranty; Pull-Out Classic with dovetail joinery and lifetime warranty; Pull-Out Designer in painted hardwood with lifetime warranty), spanning five core solution categories: Kitchen, Pantry, Bathroom, Closets and Other Home Spaces, and Creative Spaces. Underlying technology includes proprietary full-extension ball-bearing rail systems rated to 100 lbs (with a 200 lb upgrade option) and a UV-cured top coat finish harder than catalyzed acrylics for moisture and scratch resistance, with manufacturing based in North American facilities.
ShelfGenie is a subsidiary of Neighborly, a diversified home services conglomerate, which provides national brand support, cross-referrals across the Neighborly service network, the Neighborly Done Right Promise satisfaction guarantee, and the Neighborly Financing program with higher approval rates. The company has installed over 1,000,000 storage solutions cumulatively, reports an NPS of 80, has been named to the Entrepreneur 500 list for seven consecutive years, and is a National Association of Professional Organizers (NAPO) Industry Partner recognized with the Best Home Organizing Award two years running. In March 2025, ShelfGenie announced a strategic collaboration with Clutterbug (founded by Cassandra Aarssen) to combine custom storage products with organizing methodology, showcased at the 2025 NAPO Summit.
Revenue mechanics are one-time project-based: pricing is quote-based and varies by number of pull-outs, wood finish, and dimensions, with optional financing extending average ticket size. The customer base is entirely long-tail residential (kitchens, pantries, bathrooms, closets, creative spaces), with no enterprise or B2B contract revenue disclosed. Customer acquisition is driven by a mix of national SEO/content marketing through shelfgenie.com, local franchise field marketing (home shows, community outreach), Neighborly cross-promotion, and NAPO referral channels.
ShelfGenie firmographics
Firmographics- Name
- ShelfGenie
- Legal name
- ShelfGenie SPV LLC
- Website
- https://shelfgenie.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- ShelfGenie is a US-based franchise subsidiary of Neighborly that designs, manufactures, and installs custom pull-out shelving solutions for residential homeowners across the United States and Canada, operating through locally owned franchise territories with in-home consultations and same-day professional installation.
- Ownership category
- akta.pro rank
ShelfGenie industry classification
Industry- Product category
- Custom Home Organization Services
- NAICS
- Showcase, Partition, Shelving, and Locker Manufacturing (337215), Home Furnishings Retailers (44912)
- SIC
- Partitions, Shelvg, Lockers, & Office & Store Fixtures (2540), Retail-Furniture Stores (5712), Retail-Home Furniture, Furnishings & Equipment Stores (5700)
- akta.pro primary industry
- Custom Modular Shelving & Cabinetry System Planning (Non-Construction) (HSAFAHAK)
- akta.pro secondary industries
- Garage, Basement & Utility Storage Retail (Workbenches, Cabinets, Heavy-Duty Storage) (CRAIAJAH), Custom Cabinet Design & Build (HSAPAIAA), Flat-Pack & Modular Furniture Assembly (IKEA, Wayfair, etc.) (HSAGAHAA)
Keywords
Where ShelfGenie is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
ShelfGenie business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Custom Pull-Out Shelving Products: One-time product sales of custom-built pull-out shelving solutions installed in existing cabinets. Pricing varies based on custom design specifications including number of units, wood finish type, and dimensions. Products are manufactured to order in North American facilities.
- Professional Installation Services: Installation services provided by certified installers as part of the custom shelving solution. Included in overall project pricing with professional installation completing typically in less than a day.
- Financing Services: Flexible financing options offered through Neighborly Financing program to help customers afford home organization solutions, providing payment plans for custom shelving projects.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Pull-Out Basic - Entry-level solution with 3-year warranty |
| Unit Pricing | Pay-as-you-go | Pull-Out Classic - Mid-tier with lifetime warranty |
| Unit Pricing | Pay-as-you-go | Pull-Out Designer - Premium tier with lifetime warranty and hardwood finishes |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
ShelfGenie product offering
Product offeringCore offering
ShelfGenie designs, manufactures, and professionally installs custom pull-out shelving solutions inside homeowners' existing cabinets across kitchens, pantries, bathrooms, closets, and other living spaces. Products feature full-extension ball-bearing rails, dovetail joinery, and are built to order in North American factories. The full-service offering includes a free in-home design consultation with real-time 3D rendering, custom manufacturing, and certified professional installation typically completed in less than a day.
Product overview
ShelfGenie is a home organization company offering custom glide-out shelving solutions as a Neighborly company. The product portfolio centers on three product tiers: Pull-Out Basic (entry-level Baltic Birch with 3-year warranty), Pull-Out Classic (Baltic Birch with dovetail joinery and lifetime warranty), and Pull-Out Designer (painted hardwood with dovetail joinery and lifetime warranty). These tiers apply across five core solution categories: Kitchen Shelves, Pantry Shelves, Bathroom Shelves, Closets and Other Home Spaces, and Creative Spaces. The solutions transform existing cabinets into organized, accessible storage with up to 50% more storage capacity, using full-extension rails rated to 100-200 lbs. The company offers specialized sub-products including corner cabinet pull-outs, spice racks, trash/recycling cabinets, under-sink risers, and closet pantry solutions, all manufactured in North America and installed by certified professionals through a franchise network.
Differentiator
Problem solved
Functional benefit
Products and services
- Kitchen Shelving Solutions
- Pantry Shelving Solutions
- Bathroom Shelving Solutions
- Closets and Other Home Spaces Solutions
- Creative Spaces Solutions
Quantifiable outcome
- Storage capacity increase of up to 50%
- +3 more outcomes
Companies that use ShelfGenie
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
ShelfGenie technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
ShelfGenie partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered key partnership and core partnership.
- Clutterbugkey partnershipStrategic collaboration with Clutterbug, the home organizing brand founded by Cassandra Aarssen. The partnership aims to combine ShelfGenie's custom storage solutions with Clutterbug's organizing philosophy to offer homeowners personalized, practical organization systems. The companies will share expert tips, educational content, and practical solutions to help homeowners identify their organizing style and implement lasting decluttering systems. The collaboration will be showcased at the 2025 NAPO Summit in Chicago, March 25-28.
- Neighborlycore partnershipShelfGenie is a proud Neighborly company and part of the Neighborly family of home service providers. Neighborly is a national network of trusted, local home service professionals. ShelfGenie benefits from Neighborly's national brand recognition, financing programs, the Neighborly Done Right Promise guarantee, and cross-referrals within the service network.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
ShelfGenie competitors and assessment
Company assessmentDirect peers
- California Closets: Custom storage solutions company offering tailored closet, garage, and home organization systems through a direct/franchise model. Highly comparable to ShelfGenie's custom-built, professionally installed home organization business targeting homeowners.
- The Container Store: Specialty retailer of storage and organization products including custom closets (with Elfa system) and a wide range of home organization solutions. Comparable as a home organization specialist serving consumers, though primarily retail vs. ShelfGenie's installed franchise model.
- EasyClosets: Custom closet and home organization systems sold direct to homeowners with design consultation and installation. Comparable to ShelfGenie's custom-built, professionally installed home storage offerings, though more closet-focused.
- ClosetMaid: Major manufacturer and retailer of closet and home storage systems, including wire shelving and modular organizers sold through big-box and direct channels. Comparable product family (modular shelving) though more DIY/retail and less custom-installed than ShelfGenie.
- Rev-A-Shelf: Manufacturer of pull-out shelving, organizers, and cabinet accessories for kitchens, pantries, and baths. Closest product-level peer to ShelfGenie's core pull-out shelving offering, though B2B distribution to dealers/builders vs. ShelfGenie's consumer-direct franchise model.
Broad incumbents
- IKEA: Global home furnishings retailer with extensive kitchen, pantry, and storage product lines including modular cabinets and pull-out accessories. Broad incumbent in home organization with overlapping product categories but DIY/self-assemble model vs. ShelfGenie's installed service.
- Rubbermaid (Closet & Storage): Major consumer brand for storage and organization products including closets, garages, and pantry solutions sold through retail. Broad incumbent in home storage with overlapping end-use, but mass-market/retail vs. ShelfGenie's custom installed model.
Emerging players
- Simplehuman: Premium home organization brand known for kitchen, bath, and trash/recycling solutions with strong direct-to-consumer and retail presence. Comparable in the premium home organization category but product (fixtures and accessories) vs. ShelfGenie's built-in cabinet inserts.
- Schulte (Organized Living): Manufacturer of wire and modular home storage systems including the Organized Living brand sold through home centers. Comparable product family of modular storage systems, distributed through big-box retail rather than installed franchise service.
Regional players
- Kesseböhmer: German manufacturer of high-quality pull-out and storage hardware for kitchens and pantries, primarily serving European OEM kitchen manufacturers. Comparable at the component level (pull-out mechanisms) but B2B/OEM model vs. ShelfGenie's consumer-direct franchise service.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
ShelfGenie social profiles
Digital presenceShelfGenie financial estimates
Financial estimateRevenue estimate
Valuation estimate
ShelfGenie leadership team
Management profileNumber of profiles
ShelfGenie funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ShelfGenie M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ShelfGenie
What does ShelfGenie do?
ShelfGenie designs, manufactures, and professionally installs custom pull-out shelving solutions inside homeowners' existing cabinets across kitchens, pantries, bathrooms, closets, and other living spaces. Products feature full-extension ball-bearing rails, dovetail joinery, and are built to order in North American factories. The full-service offering includes a free in-home design consultation with real-time 3D rendering, custom manufacturing, and certified professional installation typically completed in less than a day.
Is ShelfGenie a public or private company?
ShelfGenie is a private company. It is classified as corporate owned and is currently operating.
When was ShelfGenie founded?
ShelfGenie was founded in 2000. It employs 101 to 250 people.
Where is ShelfGenie based?
ShelfGenie is headquartered in Atlanta, United States, in the North America region.
How does ShelfGenie make money?
Three revenue lines are on record. Custom Pull-Out Shelving Products are the primary driver. The others are professional Installation Services and financing Services.
Who are ShelfGenie's main competitors?
Direct peers on record are California Closets, The Container Store, EasyClosets, ClosetMaid and Rev-A-Shelf. Broad incumbents are IKEA and Rubbermaid (Closet & Storage). Emerging players are Simplehuman and Schulte (Organized Living). Kesseböhmer is listed as a regional player.
Does ShelfGenie have an API?
No public API is recorded for ShelfGenie.
What industry is ShelfGenie in?
ShelfGenie's product category is Custom Home Organization Services. Its primary akta.pro industry code is HSAFAHAK, Custom Modular Shelving & Cabinetry System Planning (Non-Construction), with a secondary code of CRAIAJAH, Garage, Basement & Utility Storage Retail (Workbenches, Cabinets, Heavy-Duty Storage). Its NAICS code is 337215 and its SIC code is 2540.