Nautilus Plus

What Nautilus Plus does

Nautilus Plus is a Quebec-based private fitness operator that runs a network of 30+ company-owned gym locations across the province, headquartered in Saint-Hubert (Longueuil). The company sells a multi-tier subscription membership portfolio anchored by its Boomerang program, which rewards members with $1 per daily workout credit redeemable against fees or in-club products; complementary tiers include monthly, yearly, short-term (12-week), and FLEX pay-per-visit cards, plus discounted and senior-focused variants such as Vivre Plus. Beyond memberships, Nautilus Plus operates a verticalized wellness stack: personal training with university-qualified kinesiologists, registered-dietitian nutrition consultations, IOC-certified sports nutrition coaching for endurance athletes, group fitness classes, massage therapy, InBody body composition assessments, and in-club retail of Zero Diet ready-to-eat meals.

The technology backbone is a fitness club operations platform with an integrated mobile app (booking, class schedules, Boomerang credit tracking, 12 free training programs) and the Ultime Fit digital training sub-brand offering 15+ programs, 70+ workout videos, 350+ recipes, and 15+ meal plans across web, mobile, Chromecast, and AirPlay. Payment processing is unified through Nuvei across point-of-sale, mobile, and online channels, and nutrition clients authenticate via Hexfit. The SEME+ ("Santé des Employés et le Mieux-être en Entreprises") corporate wellness program extends the same stack into B2B contracts with on-site training and nutrition services, and a Boomerang referral scheme monetizes member networks through free bi-weekly payment incentives. Distribution is predominantly regional in Quebec with selective outreach to Ottawa, and customer acquisition blends digital channels (social, blog, email, TikTok tours) with offline advertising and partner promotions (Virgin Plus, CAA-Quebec).

Name

Nautilus Plus

Legal name

Nautilus Plus Inc.

Website

https://nautilusplus.com

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Nautilus Plus is a Quebec-based private fitness operator running 30+ owned gym locations across the province, offering memberships, personal training, nutrition coaching, group classes, and corporate wellness (SEME+), plus the Ultime Fit digital training platform serving individual consumers and corporate clients.

Ownership category

akta.pro rank

Product category

Fitness Clubs

NAICS

Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

General Personal Training (In-Person & Virtual) (HSADAAAA)

akta.pro secondary industry

Functional Fitness / Cross-Training Groups (HSADABAH)

Keywords

• Fitness club memberships
• Personal training services
• Sports nutrition coaching
• Corporate wellness programs
• Digital fitness platform

Headquarters

HQ city

Quebec

HQ country

Canada

HQ region

North America

Offices30 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Gym Membership Subscriptions: Recurring membership fees from annual, short-term, and FLEX card memberships. Annual Boomerang membership priced $415.50-$773.50/year with bi-weekly payments; short-term at $298.50 for 12 weeks; FLEX cards from $192 for 12 sessions. Boomerang model incentivizes frequent visits through workout credits.
2. Personal Training Sessions: One-on-one training sessions with personal trainers and kinesiologists, offered at club locations and through online coaching services
3. Nutrition Coaching Programs: Sports nutrition coaching packages (Initiation $560-580, Semi-Pro $910-945, Pro $1,540-1,595) and general nutrition consultations with registered dietitians
4. Digital Platform (Ultime Fit): Virtual membership subscription at $150/year or $20.99/month, included free for Prestige members. Access to 15+ training programs, 70+ workout videos, 350+ nutritionist-approved recipes, and 15+ meal plans
5. Zero Diet Ready-to-Eat Products: Ready-to-eat meals and snacks sold at club locations
6. Corporate Services (SEME+): Employee wellness programs for businesses including personalized support, training and nutrition services, and gym facility setup. Revenue from corporate agreements and discounted corporate memberships

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Nautilus Plus operates a network of 30+ fitness centers across Quebec, offering gym memberships, personal training, sports nutrition coaching, massage therapy, kinesiology services, and corporate wellness programs. The company sells its signature Boomerang membership program that credits members $1 per workout, alongside a dedicated corporate wellness offering (SEME+) and a digital fitness platform (Ultime Fit).

Product overview

Nautilus Plus is a Quebec-based fitness brand operating a network of gym locations across Quebec. The company offers a multi-tiered membership structure centered on its Boomerang Membership program, which rewards members with credits for each workout. Core products include annual Boomerang memberships (with corporate variants), FLEX pay-per-visit cards, monthly and yearly subscription options, and the Vivre Plus senior membership. The digital ecosystem comprises the Ultime Fit online training platform and Nautilus Plus mobile app, both integrating with Hexfit for personalized nutrition tracking. Add-on services include personal training, kinesiology, nutrition counseling (with IOC-certified sports nutrition specialists), massage therapy, and specialized offerings like Zero Diet ready-to-eat meals. The SEME+ corporate wellness program extends services to businesses, while group fitness options include cycling and general classes. The company also provides body composition assessments using InBody technology.

Differentiator

Problem solved

Functional benefit

Brands

• Ultime Fit: Digital training platform offering online workouts, training programs, and nutrition services

Products and services

• Boomerang Membership

Quantifiable outcome

• 78% of Canadians surveyed indicated the main reason for work absence is related to mental health, supporting corporate wellness value proposition
• +3 more outcomes

Named customers4 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• NuveicoreTechnology or Integration · 17 February 2026Nuvei, a global fintech company, provides omnichannel payment processing for Nautilus Plus across its Quebec gym network and Ultime Fit digital platform. Implementation completed in six weeks, enabling unified payment experiences across point-of-sale, mobile, and online channels. Partnership supports member acquisition during peak fitness season.
• HexfitcoreTechnology or IntegrationHexfit mobile app integration provides nutrition coaching clients with access to personalized plans, recipes, and recommendations. Authentication for Nautilus Plus customer accounts is handled through Hexfit service provider.
• International Olympic Committee (IOC)minorOthersNautilus Plus sports nutritionists are IOC-certified in sports nutrition, providing credibility for endurance sports coaching programs.
• Virgin PlusminorGTM or Marketing PartnerPartner discount program offering first payment free for new Virgin Plus members who join Nautilus Plus.
• CAA-QuebecminorGTM or Marketing PartnerCAA-Quebec members receive $100 discount on annual Nautilus Plus membership through partner discount program.
• Karine LaroseminorOthersFitness expert and M.Sc. contributor providing training content including DVD workouts and programs available on Ultime Fit platform.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Énergie Cardio: Quebec-based fitness club operator with a similar regional footprint and mid-market pricing structure, directly competing with Nautilus Plus for the same Quebec consumer base.
• Éconofitness: Quebec-based low-cost gym chain (formerly Fit4Less) operating 50+ locations with sub-$10/month pricing; directly competes on price-sensitive Quebec members and exerts significant downward pricing pressure on mid-market players like Nautilus Plus.

Broad incumbents

• GoodLife Fitness: Canada's largest fitness chain with 200+ clubs across multiple provinces; offers a comparable membership model and group-class offering, competing for the same general-fitness consumer in overlapping Ontario/Quebec markets.
• YMCA Canada: Non-profit fitness and recreation operator with Quebec locations, competing for the same family and value-conscious segments with membership-based fitness, swim, and group-class programming.
• World Gym: Established international fitness chain with locations across Canada; offers comparable membership-based access to equipment, group classes, and personal training.
• Equinox: Premium global fitness brand offering high-end memberships with group classes, personal training, and integrated wellness services; comparable in its comprehensive-service positioning, though at a premium price tier.

Emerging players

• Orangetheory Fitness: Boutique heart-rate-based interval training concept with Quebec studios; competes for the same group-fitness-oriented consumer with a differentiated technology-driven workout offering.
• F45 Training: Global functional-training franchise with select Quebec locations; competes for time-pressed members seeking group-based, instructor-led workouts as an alternative to traditional gym memberships.
• Peloton: Connected fitness platform offering on-demand and live classes; competes indirectly by addressing the home-workout and virtual-training segment that Nautilus Plus's Ultime Fit platform also targets.
• Apple Fitness+: Subscription-based virtual training service integrated with Apple Watch; represents a key substitute for digital fitness content and competes with Ultime Fit for connected-fitness subscribers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/nautilusplusinc
• Facebookfacebook.com/nautilusplus
• Instagraminstagram.com/nautilus_plus
• TikToktiktok.com/@nautilusplus
• LinkedInlinkedin.com/company/nautilus-plus

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nautilus Plus