Amplifon Hearing Health Care

What Amplifon Hearing Health Care does

Amplifon Hearing Health Care, Corp. is a Minneapolis-based, privately held B2B2C hearing benefits administrator and the US hearing health care subsidiary of the Italian-listed Amplifon Group. Founded in 1995 as HearPO, the company operates the longest-serving hearing benefit platform in the United States, connecting 300+ health plan partners to 8,800+ NCQA-credentialed clinics and serving more than 80 million American covered lives across Medicare Advantage, Medicare Supplement, Medicaid, commercial, ancillary, union, public sector, and workers' compensation segments.

The core technology stack centers on the HITRUST r2-certified Health Solutions Plus Platform, which handles provider credentialing, member data, claims processing, and benefit administration. Two proprietary digital products extend the platform: the AmpliTest virtual hearing screening app (developed with Vanderbilt University, enabling at-home audio signal processing on iOS and Android), and the Amplifon companion app for branded hearing aid wearers, which delivers personalized coaching, usage monitoring, and on-demand virtual visits. A Patient Care Advocate call center, recognized as a 2024 BenchmarkPortal Center of Effectiveness, supports member services and provider referrals.

Revenue is generated from administrative fees paid by health plans, employers, third-party administrators, and government agencies, supplemented by hearing aid sales through the provider network at discounts of up to 70% off MSRP. Benefit designs span discount, co-pay, and allowance pricing structures. The company differentiates via an independent ownership structure (not aligned with any hearing aid manufacturer or health plan), a universal provider reimbursement model that removes tier-based upselling incentives, and a compliance posture that includes the first URAC Health Utilization Management accreditation awarded to a hearing care organization.

Name

Amplifon Hearing Health Care

Legal name

Amplifon Hearing Health Care, Corp.

Website

https://amplifonusa.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

251–500 employees

Short description

Amplifon Hearing Health Care is a US-based hearing benefits administrator that connects 300+ health plan partners to an 8,800-clinic provider network, managing hearing benefits, claims, and member services for over 80 million American covered lives.

Ownership category

akta.pro rank

Product category

Hearing Benefits Administration

NAICS

Ambulatory Health Care Services (621), Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340), Offices of Other Health Practitioners (6213)

SIC

Hospital & Medical Service Plans (6324), Services-Health Services (8000)

akta.pro primary industry

Audiology & Hearing Services (ENT-Affiliated) (HLAKAMAI)

akta.pro secondary industries

Audiology & Hearing Diagnostic Centers (HLAFAKAH), Hearing Enhancement / Assistive Listening Audio Devices (CRACANAL)

Keywords

• Hearing benefits administration
• Managed care hearing services
• Medicare Advantage hearing benefits
• Hearing aid provider network
• Virtual hearing screening

Headquarters

HQ city

Minneapolis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Benefit Administration Services: Administrative fees charged to health plans, Medicare Advantage organizations, employers, TPAs, and government agencies for managing hearing health benefits including provider network access, claims processing, and member services.
2. Hearing Aid Sales: Revenue from sale of hearing aids through provider network, leveraging global purchasing power to negotiate discounts with manufacturers and offer savings to members.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

Amplifon Hearing Health Care is the leading independent hearing benefits administrator in the United States, providing turnkey hearing health benefit administration for health plans, Medicare Advantage organizations, employers, TPAs, and government agencies. The company connects plan members to a nationwide network of 8,800+ NCQA-credentialed hearing care providers, manages claims, credentialing, and member engagement, and supplements these services with proprietary digital tools including the AmpliTest virtual hearing screening app and Amplifon-branded hearing aids with a companion mobile app.

Product overview

Amplifon Hearing Health Care operates as a hearing benefits administrator offering a unified platform connecting health plans and their members with quality hearing care. The core platform provides administrative services including claims processing, provider credentialing, and member engagement, supplemented by proprietary digital products: the AmpliTest virtual hearing screening app and Amplifon companion app for branded hearing aid users. The company maintains a national network of 8,800+ NCQA-credentialed providers and offers specialized call center services through Patient Care Advocates. Amplifon differentiates through its universal provider reimbursement model, usage monitoring, and hybrid hearing care program combining in-person and remote care.

Differentiator

Problem solved

Functional benefit

Brands

• AmpliTest: Virtual hearing screening app developed in partnership with Vanderbilt University, allowing members to assess their hearing remotely using their smartphone.
• Health Solutions Plus Platform

Products and services

• Hearing Benefit Administration Platform Turnkey administrative platform connecting health and ancillary plans with hearing care providers, including claims processing, provider credentialing, member engagement, and benefit management across Medicare Advantage, Medicaid, and commercial plans.
• AmpliTest Virtual Hearing Screening Clinically validated virtual hearing screening app developed in partnership with Vanderbilt University that lets members assess their hearing from home using a smartphone and headphones. Results are reviewed by Amplifon's care team who guide members through next steps.
• Amplifon Branded Hearing Aids Amplifon-branded prescription hearing aids featuring adaptive directional microphones, noise and environment management algorithms, and advanced microcomputer technology, distributed through the Amplifon provider network.
• Amplifon Companion App Exclusive smartphone app for Amplifon hearing aid wearers offering personalized coaching, usage monitoring, on-demand virtual visits, and adjustment controls.
• Patient Care Advocate Service Specialized call center staffed with hearing-care-trained advocates who average 10+ minutes per call to guide members through benefit verification, provider scheduling, and aftercare support.
• Provider Network Access National network of 8,800+ NCQA-credentialed audiologists and hearing aid dispensers with enhanced search filters for languages spoken, clinic type, and practitioner specialty.
• Hybrid Hearing Care Program Hybrid care model announced in 2024 combining in-person and remote hearing care services for health plan partners and their members.

Quantifiable outcome

• Members scheduling provider visits increased 10% over two years
• +7 more outcomes

Named customers1 record

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature4 records

Partnerships

One partnership is on record.

• Vanderbilt UniversitycoreStrategic or Co-development PartnerPartnership to develop clinically validated virtual hearing screening technology. The AmpliTest app enables members to self-administer hearing tests using smartphones and headphones from home, with results reviewed by the Remote Care Team who guide members through next steps including referral to appropriate hearing care.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• TruHearing: TruHearing is a direct competitor that administers hearing benefits for health plans and Medicare Advantage organizations, offering a provider network, hearing aid discounts, and member engagement services in the same B2B2C model as Amplifon.
• UnitedHealthcare Hearing: UnitedHealthcare Hearing is UnitedHealth Group's in-house hearing benefits program for Medicare Advantage and commercial members, directly competing with Amplifon for MA hearing benefit administration contracts.
• EPIC Hearing Healthcare: EPIC Hearing Healthcare administers hearing benefits for health plans, employers, and managed care organizations through a provider network, competing head-to-head with Amplifon in the same third-party administrator category.
• NationsBenefits: NationsBenefits (parent of NationsHearing) provides supplemental benefits administration including hearing, vision, and dental for Medicare Advantage and Medicaid plans, directly overlapping Amplifon's hearing benefit administration offering.
• Hearing Care Solutions: Hearing Care Solutions is a hearing benefits administrator serving health plans and employer groups with a credentialed provider network, comparable in scope and business model to Amplifon's hearing benefits platform.

Broad incumbents

• Starkey Hearing Technologies: Starkey is a major U.S. hearing aid manufacturer whose branded devices and provider channels compete with Amplifon's provider network. It is broader than Amplifon (vertically integrated manufacturer) and represents a potential vertical-integration threat.
• Sonova (Phonak): Sonova is a global hearing aid manufacturer (Phonak, Unitron) with retail (Connect Hearing) and managed-care channels that compete with Amplifon's network and could disintermediate independent administrators via direct payer contracts.

Regional players

• Miracle-Ear: Miracle-Ear is a U.S. retail hearing aid brand and franchise network that already distributes Amplifon-branded hearing aids, making it both a channel partner and a competitor for end-member dispensing in retail settings.

Emerging players

• Costco Hearing Aid Center: Costco Hearing Aid Centers offer low-priced prescription hearing aids directly to consumers, competing for out-of-pocket spend on hearing aids that would otherwise flow through Amplifon's discount and co-pay programs.
• Lexie Hearing: Lexie Hearing is an emerging OTC and DTC hearing aid brand targeting mild-to-moderate hearing loss online, representing the OTC disruption threat to Amplifon's prescription-channel economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/amplifonhearing
• YouTubeyoutube.com/channel/UCc7Pylzk-Fbocp5QfNFEAnA
• Facebookfacebook.com/amplifonhearinghealthcare
• LinkedInlinkedin.com/company/amplifonhearinghealthcare

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Amplifon Hearing Health Care