Healing Natural Oils

What Healing Natural Oils does

Healing Natural Oils LLC is a privately held, San Diego-based direct-to-consumer company founded in 2001 by Ryan Wasserman that formulates, markets, and ships plant-based and homeopathic skincare, beauty, and wellness products under the amoils.com brand. Its catalog spans roughly 35 SKUs organized into three groups: the H-Series targeted topical formulas (e.g., H-Moles, H-Skin Tags, H-Warts, H-Varicose Veins, H-Scars, H-Acne, H-Eczema, H-Psoriasis, H-Age Spots, H-Cellulite, H-Stretch Marks, H-Hemorrhoids, H-Arthritis), the Simply Series of pure facial, body, hair, hand, neck, eye, and night oils, and a small set of single essential oils, with newer oral homeopathic sprays (H-Mood, H-Allergy, H-Calm, H-Focus) added in 2025-2026. The technical differentiator is a triple lab-testing protocol applied to raw ingredients, formulations, and finished products, manufactured in a GMP-compliant, FDA-registered facility in the USA with globally sourced inputs.

The business model is direct-to-consumer e-commerce only, with no physical retail or wholesale channel. Products are priced between $24.95 and $79.95, with a 10% subscription discount for recurring orders, free domestic shipping over $49, and an unconditional 90-day money-back guarantee. Customer acquisition is driven by an owned health blog, an email newsletter offering a $5 first-order coupon, an affiliate program, and organic social media presence on Facebook, Instagram, and X. The company ships internationally to the USA, Canada, the United Kingdom, Australia, and Ireland, with private and discreet packaging. Operating scale is indicated by over 1 million cumulative bottles sold since founding, 2,881 Google reviews in a 12-month window with a 4.8-star rating, BBB accreditation, and a cruelty-free certification. Revenue is not publicly disclosed; the company is bootstrapped with no recorded funding rounds, no subsidiaries, and no disclosed institutional investors.

Name

Healing Natural Oils

Legal name

Healing Natural Oils LLC

Website

https://amoils.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Healing Natural Oils is a San Diego-based direct-to-consumer brand founded in 2001 that formulates and sells plant-based and homeopathic skincare, beauty oils, and oral wellness sprays to individual consumers through its amoils.com storefront.

Ownership category

akta.pro rank

Product category

Natural Skincare and Homeopathic Personal Care

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Spa Body Treatments & Massage (Oils, Scrubs, Wraps) (CRABALAG)

akta.pro secondary industries

Treatments & Scalp Care (Serums, Oils, Anti-dandruff, Growth) (CRABABAE), Aromatherapy & Essential Oil Body Treatments (HSALAFAI)

Keywords

• Natural skincare products
• Homeopathic topical formulas
• Plant-based beauty oils
• Essential oil treatments
• Direct-to-consumer wellness

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Direct Product Sales: Healing Natural Oils generates revenue through direct-to-consumer sales of natural health and beauty products via their e-commerce website. Products include topical skincare formulas, body oils, and oral homeopathic sprays sold as one-time purchases or subscription orders with 10% discount.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Healing Natural Oils formulates, manufactures, and sells natural plant-based topical homeopathic formulas and skincare oils direct-to-consumer through its e-commerce site amoils.com. Its catalog spans targeted H-Series condition formulas (moles, skin tags, warts, varicose veins, scars, acne, eczema, and more), Simply Series beauty oils for face, body, hair, and hands, oral homeopathic sprays (Mood, Allergy, Calm, Focus), and single essential oils (Lavender, Tea Tree). All products are third-party lab tested, cruelty-free, and backed by a 90-day money-back guarantee.

Product overview

Healing Natural Oils offers a diversified portfolio of natural, lab-tested homeopathic and essential oil products organized into three main categories: (1) H-Series Formulas - targeted therapeutic products for specific conditions including H-Moles Formula, H-Skin Tags Formula, H-Varicose Veins Formula, H-Scars Formula, H-Warts Formula, H-Cellulite Formula, H-Stretch Marks Formula, H-Age Spots Formula, H-Mood Formula (oral spray), H-Acne, H-Headaches, H-Hemorrhoids, H-Arthritis, H-Jock Itch, H-Athletes Foot, H-Psoriasis, H-Cracked Heels, H-Rosacea, H-Eczema, H-Sleep Aid, H-Fissures, and H-Libido; (2) Simply Series - pure oil skincare products including Simply Neck Oil, Simply Body Oil, Simply Hair Oil, Simply Cleansing Oil, Simply Hand Oil, Simply Eye Serum, Simply Face Oil, Simply Skin Vitamin Oil, and Simply Face Night Oil; and (3) Single Oils - Lavender Oil and Tea Tree Oil. The company also launched new oral homeopathic products in 2025-2026 including H-Allergy, H-Calm, and H-Focus Formulas. All products are cruelty-free, third-party lab tested, and backed by a 90-day money-back guarantee.

Differentiator

Problem solved

Functional benefit

Products and services

• H-Moles Formula Gentle, non-invasive homeopathic topical formula for mole removal without acids or freezing, suitable for adults and children ages 4 and up.
• H-Skin Tags Formula Gentle homeopathic topical formula for skin tag removal without acids or freezing, suitable for adults and children ages 4 and up.
• H-Nail Fungus Formula Natural topical homeopathic formula designed to treat nail fungus.
• H-Varicose Veins Formula Natural topical homeopathic blend for areas prone to varicose and spider veins, containing Collinsonia canadensis 12C and Aesculus hippocastanum 12C in pure essential oils.
• H-Scars Formula Homeopathic topical formula to reduce the appearance of scars and promote healthy skin and favorable scar tissue.
• H-Warts Formula Gentle homeopathic topical formula for wart removal without acids or freezing, made for adults and children ages 4 and up.
• H-Acne Formula Natural homeopathic topical formula for the treatment of acne.
• H-Age Spots Formula Homeopathic topical formula to diminish and fade the appearance of age spots and dark spots naturally.
• H-Headaches Formula Natural homeopathic formula for headache relief.
• H-Hemorrhoids Formula Natural homeopathic formula for hemorrhoid relief.
• H-Arthritis Formula Natural homeopathic formula for arthritis symptom relief.
• H-Jock Itch Formula Natural homeopathic formula for jock itch treatment.
• H-Athletes Foot Formula Natural homeopathic formula for athlete's foot treatment.
• H-Cellulite Formula Topical formula that improves skin texture and tone, assisting in diminishing the appearance of cellulite while moisturizing and increasing firmness.
• H-Psoriasis Formula Natural homeopathic formula for psoriasis treatment.
• H-Cracked Heels Formula Natural homeopathic formula for cracked heels treatment.
• H-Rosacea Formula Natural homeopathic formula for rosacea treatment.
• H-Eczema Formula Natural homeopathic formula for eczema treatment.
• H-Sleep Aid Formula Natural homeopathic formula for sleep support.
• H-Stretch Marks Formula Completely natural, cruelty-free topical homeopathic solution for all types of stretch marks, applied to reduce their appearance.
• H-Fissures Formula Natural homeopathic formula for the treatment of fissures.
• H-Libido Formula (Fsensual) Natural homeopathic formula for libido support.
• H-Mood Formula Easy-to-use oral homeopathic spray for temporary relief of nervousness, irritability, minor mood swings, and oversensitivity, suitable for adults and children ages 6 and up.
• H-Allergy Formula Oral homeopathic spray formula for temporary relief of allergy symptoms.
• H-Calm Formula Oral homeopathic spray formula for temporary relief of nervousness and to promote calm.
• H-Focus Formula Oral homeopathic spray formula to support mental focus and concentration.
• Simply Neck Oil Non-greasy, lightweight plant-based formula for the neck and décolletage that supports the appearance of nourished and moisturized skin.
• H-Glow Formula All-natural anti-aging formula of pure oils to nourish and tone the skin, targeting fine lines and wrinkles for a glowing complexion.
• Simply Body Oil Natural body oil with no additives, using pure oils to moisturize and rejuvenate the skin.
• Simply Hair Oil Hair oil containing argan oil, free from synthetic additives and harsh chemicals, made for all hair types.
• Simply Cleansing Oil Natural face cleansing oil for all skin types, using pure oils to clean and refresh the skin by effectively removing makeup and impurities.
• Simply Hand Oil Natural hand oil for all skin types with no additives, in a lightweight formula that absorbs quickly without residue.
• Simply Eye Serum Pure oils to moisturize and rejuvenate skin around the eyes, addressing dark circles and under-eye bags.
• Simply Face Oil Natural face oil for all skin types using pure oils to moisturize and rejuvenate.
• Simply Skin Vitamin Oil Natural vitamin oil for face and skin with no additives, using pure oils to nourish.
• Simply Face Night Oil Nighttime facial formula providing natural overnight hydration and rejuvenation.
• Lavender Oil Single essential oil - Lavender.
• Tea Tree Oil Single essential oil - Tea Tree.

Quantifiable outcome

• Over 1,000,000 bottles sold since 2001
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators3 records

Recent moves3 records

Expansion highlights5 records

Direct peers

• Josie Maran Cosmetics: Beauty brand built around a hero natural oil (argan oil) with face, body, and hair oil SKUs. Directly comparable to Healing Natural Oils' Simply Series and oil-based beauty positioning.
• Aura Cacia: Essential oils and natural body care brand selling single oils and oil-based body care. Comparable to Healing Natural Oils' Simply Series and single-offerings (lavender, tea tree) and its emphasis on pure plant oils.
• Heritage Store: Long-running homeopathic and natural wellness brand offering topical and personal care products via DTC channels. Comparable to Healing Natural Oils in homeopathic positioning, condition-targeted SKUs, and natural-ingredient focus.
• Forces of Nature: Direct-to-consumer brand selling natural, plant-based topical treatments for specific skin conditions (warts, moles, fungal infections). Closely comparable to Healing Natural Oils in product positioning, condition-specific claims, and natural-ingredient DTC model.

Broad incumbents

• Young Living: Major essential oils and natural wellness brand with broad portfolio including single oils and oil-infused personal care. Comparable in essential-oil category to Healing Natural Oils' Single Oils and oil-based body care, with significantly larger scale and MLM distribution.
• Boiron: Global leader in homeopathic medicines with a broad portfolio of condition-specific remedies. Comparable to Healing Natural Oils' homeopathic positioning across multiple therapeutic SKUs, but operates at much larger scale and broader retail distribution.
• NOW Foods / NOW Solutions: Large natural products company with an essential oils and personal care line (NOW Solutions). Comparable in natural oil-based skincare and single essential oils, with much broader product breadth and multi-channel distribution.
• Burt's Bees: Mass-market natural beauty brand with body oils, face oils, and natural personal care. Comparable in natural-ingredient beauty positioning and oil-based products, with significantly larger scale and broad retail distribution.
• doTERRA: Global essential oils and wellness brand selling single oils and oil-based products. Comparable to Healing Natural Oils' essential-oil foundation and wellness extension, though doTERRA operates via MLM with vastly larger scale.
• Weleda: Established natural skincare and body care brand with plant-based oils and homeopathic-inspired formulations. Comparable to Healing Natural Oils' natural positioning and oil-based beauty range, with deeper retail presence and brand recognition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/amoils
• Facebookfacebook.com/amoils
• Instagraminstagram.com/healingnaturaloils
• LinkedInlinkedin.com/company/healing-natural-oils

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Healing Natural Oils