Shinsegae International

What Shinsegae International does

Shinsegae International (KOSPI: 0315100000) is a Seoul-headquartered publicly listed subsidiary of Shinsegae Group, which holds 54.60% of the company as of December 31, 2025. Founded in 1996 and listed since 2011, the company operates four business pillars: Fashion, Beauty, Digital Platform, and License Business. It manages a portfolio of more than 70 brands, combining owned labels such as YUNJAC, VIDIVICI, STUDIO TOMBOY, VOICE OF VOICES, and AMUSE (acquired in 2024 for approximately $51.6M) with exclusive distribution licenses for global luxury and premium names including Giorgio Armani, Brunello Cucinelli, Dior, LOEWE Perfumes, and Byredo.

The company's core revenue model is multi-channel fashion and beauty distribution to Korean and adjacent Asian consumers, leveraging Shinsegae Group's department-store, duty-free, and retail infrastructure. In Beauty, the company has begun developing proprietary technology — patent-pending ingredients and formulations branded as BarrierGlu™, MicroPinkAlgae™, and Core Peptide Booster™ — signaling a shift from pure brand distribution toward in-house product R&D. In Digital, Shinsegae V functions as a proprietary commerce platform supporting omnichannel sales across the brand portfolio. In FY2025, the company reported revenue of 1,109,969 million KRW (~$830M), up 3.39% year-over-year, but posted an operating loss of -11,497 million KRW and a sharp drop in net income to 4,120 million KRW from 32,676 million KRW in FY2024.

The most recent disclosed operating signal is a Q1 2026 operating profit surge of 452.6% year-over-year, suggesting a margin recovery. The company employs between 1,001 and 5,000 people. AI capability is nascent: a single proprietary model ('Vittoria') has been disclosed for use in marketing campaigns for the VOICE OF VOICES brand, with no broader evidence of AI-native operations, proprietary data assets, or research output.

Name

Shinsegae International

Legal name

Shinsegae International

Website

https://sikorea.co.kr

Company type

Public

Founded year

1996

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Shinsegae International is a Seoul-based, KOSPI-listed subsidiary of Shinsegae Group that distributes and develops over 70 fashion and beauty brands — including owned labels YUNJAC, VIDIVICI, and AMUSE — alongside exclusive licenses for Giorgio Armani, Dior, and Byredo, serving Korean and Asian consumers via retail and its Shinsegae V digital platform.

Ownership category

akta.pro rank

Product category

Luxury Fashion and Beauty Retail

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Health and Personal Care Retailers (456)

SIC

Retail-Apparel & Accessory Stores (5600), Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Luxury Department/Flagship & Multi-brand Boutiques (Jewelry/Watches) (CRAKAGAF)

akta.pro secondary industry

Luxury Accessories Retail (Leather Goods, Sunglasses, SLG) (CRAKAGAE)

Keywords

• Luxury fashion distribution
• K-beauty cosmetics
• Brand licensing services
• Multi-brand fashion retailer
• Beauty brand portfolio

Headquarters

HQ city

Seoul

HQ country

South Korea

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Fashion and Beauty Product Sales: Sale of owned brands (YUNJAC, VIDIVICI, AMUSE, STUDIO TOMBOY, VOICE OF VOICES, DELLA LANA) and licensed international luxury brands (Giorgio Armani, Brunello Cucinelli, Dior, etc.) through department stores, brand stores, and e-commerce platforms. Revenue of 1,109,969 million KRW in 2025.
2. Digital Platform (Shinsegae V): Luxury online marketplace operating as digital commerce platform for global and domestic brands, generating transaction-based revenue.
3. Brand Licensing and Distribution: Exclusive domestic licensing contracts for international fashion and beauty brands including LOEWE Perfumes, HERMÈS Beauty, and luxury fashion houses. Operates as master licensee managing partnerships with local distributors.

Pricing tiers

Go-to-market motion4 records

Distribution channels8 records

Marketing channels6 records

Core offering

Shinsegae International is a multi-brand fashion, beauty, and digital commerce company that develops and sells owned brands (YUNJAC, VIDIVICI, AMUSE, STUDIO TOMBOY, DELLA LANA, VOICE OF VOICES, JUST AS I AM, SWISS PERFECTION, MAN ON THE BOON, ILAIL, POIRET) and holds exclusive Korean licensing and distribution rights for global luxury and premium brands (Giorgio Armani, Brunello Cucinelli, LOEWE Perfumes, Diptyque, Byredo, Laura Mercier, Hourglass, UGG, Rick Owens, Sacai, Davines, Santa Maria Novella, Culti Milano, God's True Cashmere). Products are sold through Shinsegae Department Store locations, brand boutiques, duty-free shops, and the Shinsegae V online marketplace.

Product overview

Shinsegae International operates a multi-brand fashion and beauty portfolio organized across three divisions — Fashion, Beauty, and Digital Platform — with over 70 brands. The Fashion division imports and distributes global luxury brands (GIORGIO ARMANI, BRUNELLO CUCINELLI, Rick Owens, Sacai, Yohji Yamamoto, Courrèges) and contemporary/casual brands (ENFÖLD, CFCL, UGG, VUORI), while also owning fashion brands (STUDIO TOMBOY, DELLA LANA, VOICE OF VOICES, MAN ON THE BOON). The Beauty division distributes international luxury and niche fragrance brands (LOEWE Perfumes, Diptyque, Byredo, MEMO PARIS, EX NIHILO), premium makeup brands (Laura Mercier, Hourglass), and owns skincare brands (YUNJAC, VIDIVICI, Amuse, JUST AS I AM, SWISS PERFECTION, POIRET). The Digital Platform operates SHINSEGAE V, a luxury online marketplace. Shinsegae International also manages a License Business division distributing international fashion brands including HARLEY-DAVIDSON COLLECTIONS, ST. JOHN BLUE LABEL, ALVIERO MARTINI 1A CLASSE, and others. As of 2025, the company reported sales revenue of KRW 1.11 trillion with 70+ brands.

Differentiator

Problem solved

Functional benefit

Brands

• Shinsegae V: Official online shopping platform of Shinsegae International, a luxury online marketplace featuring global and domestic brands
• Amuse (어뮤즈)
• Studio Tomboy
• Voice of Voices (보브)
• Della Lana
• ILAIL
• Man on the Boon
• VIDIVICI
• YUNJAC (연작)
• Just As I Am (저스트 에즈 아이엠)

Products and services

• AMUSE (어뮤즈) K-beauty color cosmetics brand Vegan and wellness-focused K-beauty color cosmetics brand offering trendy, colorful makeup products with sustainable value consumption positioning. Acquired by Shinsegae International in 2024.
• YUNJAC (연작) skincare brand High-functional skincare brand delivering the vitality of Korean plants to create healthy skin foundations; known for Prep category products that improve makeup adhesion and longevity with proprietary patented ingredients including BarrierGlu and MicroPinkAlgae.
• VIDIVICI (비디비치) total beauty brand Total beauty brand centered on Skin Core Beauty philosophy focused on depth, density, and texture of skin health; uses proprietary Core Peptide Booster technology for high-performance formulas.
• JUST AS I AM (저스트 애즈 아이앰) hair care brand High-efficiency hair care brand for new generation consumers featuring patented sulfur-rich complex, scalp activator, and soy-derived functional ingredients; expanded into damaged hair care with the Deep Nourish line in 2026.
• STUDIO TOMBOY (스튜디오 톰보이) fashion brand Gender-neutral contemporary fashion brand launched in 1977, known for bold silhouettes and natural refined styles. Men's line saw 73% revenue increase following ATEEZ Wooyoung campaign.
• VOICE OF VOICES (보브) fashion brand Character-casual contemporary fashion brand targeting attractive women in their 20s-30s with challenging and sexy femininity; rebranded in 2026 as a high-sensitivity contemporary brand for 3040 career women.
• DELLA LANA (델라 라나) luxury contemporary fashion brand Luxury contemporary brand for intellectually driven women with distinct taste; offers iconic tailored suit lines and modern daily lines using premium cashmere materials and refined silhouettes.
• MAN ON THE BOON (맨온더분) lifestyle fashion brand Authentic lifestyle brand with familiar identity and genuine storytelling; collections feature essential items with soft masculinity.
• POIRET (뽀아레) beauty brand Beauty brand reinterpreting the name and philosophy of legendary French designer Paul Poiret in a modern context; offers refined beauty products sourced globally.
• SWISS PERFECTION (스위스 퍼펙션) cellular skincare brand Luxury cellular skincare brand combining Switzerland's cutting-edge technology with natural Iris germanica from the Swiss Alps; represents plant cellular skincare.
• GIORGIO ARMANI (조르지오 아르마니) luxury fashion brand Luxury fashion brand representing the full Armani collection with restrained beauty through flowing silhouettes, refined tailoring, and distinctive individuality.
• BRUNELLO CUCINELLI (브루넬로 쿠치넬리) luxury fashion brand World-renowned luxury brand founded in 1978 in Solomeo, Italy; known for exceptional cashmere knitwear, timeless elegant ready-to-wear, and accessories crafted with artisan spirit.
• LOEWE Perfumes (로에베 퍼퓸) luxury fragrance brand Luxury fragrance brand with over 170 years of heritage; features natural-inspired colors and scents, wood caps with natural textures, and artist-collaboration packaging; Shinsegae International operates its stores in Korea.
• Diptyque (딥티크) luxury fragrance brand Paris-based luxury fragrance and home scent brand founded in 1961; known for high-end perfumes, candles, and home fragrance products blending artistry with sensory living.
• Byredo (바이레도) niche fragrance brand Swedish unconventional beauty brand founded in 2006; creates fragrances inspired by memories and experiences evoked by scent, developed with world-renowned perfumers.
• Laura Mercier (로라 메르시에) luxury makeup brand French luxury makeup brand founded in 1996; philosophy centers on maximizing natural beauty rather than covering it up; offers makeup, skincare, body products, and fragrances.
• Hourglass (아워글래스) luxury makeup brand Modern luxury and vegan makeup brand founded in 2004; known for innovative formulas, sleek packaging, and natural yet elegant color payoff.
• Rick Owens (릭 오웬스) designer fashion brand American designer brand known for architectural designs based on brutalism; features gothic fashion tendencies, black and white color schemes, and leather products. Operates main collections, lilies line, and DRKSHDW line.
• Sacai (사카이) designer fashion brand Japanese brand founded in 1999 by designer Chitose Abe; known for reinterpreting everyday basic designs with distinctive materials and feminine silhouettes, creating a New Elegance through knitwear collections.
• UGG (어그) lifestyle footwear and apparel brand American global premium lifestyle brand originating from Australian surf culture; offers boots, wedges, clogs, sneakers, bags, apparel, and accessories.
• Davines (다비네스) professional hair care brand Italian professional hair care brand founded in 1983 with a sustainable beauty philosophy; products are environmentally and ethically produced at the Davines Village in Parma, Italy.
• Santa Maria Novella (산타마리아노벨라) heritage fragrance and skincare brand Founded over 800 years ago in Florence, Italy; the world's oldest pharmacy with heritage of art, craftsmanship, and tradition; produces skincare and fragrance products based on ancient Dominican monastery formulas.
• Culti Milano (컬티) home fragrance brand Italian luxury total fragrance brand founded in 1990 by interior designer Alessandro Agrati; pioneered the world's first rattan stick diffuser and continues creating elegant designs and fragrances.
• God's True Cashmere luxury cashmere brand distribution Luxury cashmere brand co-founded by Sat Hari and Brad Pitt, creating garments from the world's softest materials; each piece features cashmere adorned with gemstone snaps produced in limited quantities.
• Shinsegae V (신세계V) online luxury marketplace platform Official online shopping platform of Shinsegae International; luxury online marketplace featuring global and domestic brands including Brunello Cucinelli, UGG, Dior, and its own brands like STUDIO TOMBOY and VIDIVICI; features brand storytelling content and personalized digital shopping experiences.
• Shinsegae International x JOOPITER signature capsule collection First exclusive signature capsule collection with JOOPITER (global digital commerce platform founded by Pharrell Williams); includes hooded sweatshirts, T-shirts, and baseball caps distributed globally through Shinsegae V and JOOPITER.

Quantifiable outcome

• AMUSE reached 176% five-year average annual growth rate and KRW 36.8 billion annual sales
• +3 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators18 records

Recent moves5 records

Expansion highlights4 records

Regional players

• Isetan Mitsukoshi Holdings: Japanese luxury department store operator with strong inbound Chinese tourist business. Comparable as a Northeast Asian department-store model with multi-brand luxury boutique curation and tourism-driven revenue mix.
• Hankyu Hanshin Department Stores: Japanese regional luxury department store group owned by H2O Retailing. Comparable as a department-store operator curating global luxury brands and cosmetics counters, serving affluent Japanese consumers and inbound tourists.

Broad incumbents

• L'Oréal Groupe: World's largest beauty company with a portfolio of luxury (Lancôme, YSL), professional (Kérastase), and consumer brands. Comparable as a global multi-brand beauty platform targeting similar prestige and Korean beauty channels.
• Estée Lauder Companies: Global prestige beauty conglomerate with portfolio including Tom Ford, La Mer, and Clinique. Comparable as a multi-brand luxury beauty operator and brand acquirer in the same premium segment as Shinsegae's licensed brands.
• Shiseido Company: Japanese prestige beauty conglomerate with brands including SHISEIDO, NARS, and Clé de Peau Beauté. Comparable as an Asian heritage beauty operator expanding globally through department-store and travel-retail channels.

Direct peers

• Hyundai Department Store: Korean luxury department store operator and Shinsegae's primary domestic competitor. Directly comparable in multi-brand luxury retail, premium consumer targeting, and inbound tourist monetization.
• Amorepacific Corporation: Korea's largest K-beauty conglomerate, owning flagship brands Sulwhasoo, Laneige, Innisfree, and COSRX. Directly comparable as a Korean-based multi-brand beauty operator pursuing international expansion in North America, Japan, and Southeast Asia.
• LG Household & Health Care: Korean beauty/FMCG conglomerate behind The History of Whoo, SU:M37°, and O HUI. Comparable as a Korean multi-brand beauty platform with overlapping premium K-beauty positioning and global retail expansion.
• Lotte Shopping: Korean retail conglomerate operating Lotte Department Store and Lotte Duty Free. Comparable as a multi-category retail and licensed-brand distribution platform with overlapping duty-free and luxury fashion positioning.

Emerging players

• Cosmax: Korea's largest cosmetics original design manufacturer (ODM), serving indie and emerging K-beauty brands globally. Comparable as a Korean beauty ecosystem enabler whose OEM clients compete with Shinsegae's owned brands internationally.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments4 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shinsegae International