Raydar

What Raydar does

Raydar is a privately held marketing information services and research agency headquartered in Petaling Jaya, Malaysia. Founded in 2010, the firm operates in the market research sector, providing marketing intelligence and information services to clients. Based on the limited firmographic data available, Raydar occupies a niche position within the Malaysian market research landscape, serving as a boutique provider of research-related services.

The company's core offerings, underlying technology stack, pricing model, go-to-market strategy, and customer segmentation cannot be verified from the available input data. The firmographic record contains no product details, no proprietary technology disclosures, no client logos, no headcount information, no funding history, and no management team data. Raydar's website (raydarresearch.com) returned only a loading/verification page during data collection, providing no substantive content on service scope, methodology, or technology infrastructure.

Given the absence of operational, commercial, and financial disclosures, this description is constrained to the verifiable firmographic profile. Raydar's competitive positioning, scale of operations, revenue model, and growth trajectory remain unverifiable from the supplied evidence, and any deeper characterization would constitute speculation beyond what the input data supports.

Name

Raydar

Website

https://raydarresearch.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Raydar is a Malaysia-based marketing information services and research agency founded in 2010, providing market research and marketing intelligence services to clients from its Petaling Jaya headquarters.

Ownership category

akta.pro rank

Headquarters

HQ city

Petaling Jaya

HQ country

Malaysia

HQ region

Asia

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel

Core offering

Raydar is a marketing information services and research agency that provides marketing and market research services to clients. Founded in 2010 and headquartered in Petaling Jaya, Malaysia, the firm operates in the marketing research domain, delivering information-based research services to support business decision-making.

Differentiator

Problem solved

Functional benefit

Products and services

• Marketing Information and Research Services

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Broad incumbents

• Ipsos: Global research firm with strong presence across Asia-Pacific offering consumer, retail, healthcare, and public sector research. A clear incumbent peer in the same marketing research services category.
• Nielsen: Global market research and audience measurement giant offering consumer insights, media analytics, and panel-based research. Relevant as the dominant incumbent a Malaysian agency like Raydar would either partner with or compete against on regional mandates.
• Kantar: World's largest marketing data and analytics company with deep APAC presence. Directly comparable as a broad-spectrum research services provider serving multinational brand owners — the same client profile Raydar appears to target.
• GfK (now NIQ Consumer Insights): Global market research organization (now part of NIQ) specializing in consumer, retail, and technology research with strong APAC operations. Relevant incumbent peer operating in adjacent market research services.

Direct peers

• Kadence International: APAC-headquartered market research agency with offices across Southeast Asia including Malaysia. Closest head-to-head comparable — same regional footprint, same research services, same multinational brand client base.
• Euromonitor International: Independent provider of global market intelligence and strategic research across industries. Comparable as a research-focused firm operating in the same insight-services category with multi-country coverage.
• Mintel: Independent market research agency producing consumer product and market intelligence reports. Directly comparable as a similarly-positioned research firm selling structured insight deliverables to brand and marketing clients.

Emerging players

• Milieu Insight: Asia-focused consumer insights and research firm offering online panel research, brand tracking, and custom studies. Comparable as a Southeast Asia-rooted research specialist competing in the same niche.
• System1 (formerly BrainJuicer): Marketing research firm focused on emotional and creative effectiveness measurement using its proprietary 'Fame, Feeling, Fluency' framework. Comparable as a research-first insight firm that has productized a differentiated methodology — illustrating the kind of moat Raydar currently lacks.

Others

• Taboola (Connexity / research-adjacent data): While primarily a content discovery/advertising platform, Taboola represents the broader marketing data and audience intelligence ecosystem. Relevant as a thematic adjacency illustrating how marketing research is being absorbed by adtech data providers.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat1 record

Key risks4 records

Key highlights3 records

Customer concentration

• LinkedInlinkedin.com/company/raydar-research

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Raydar