We Park

What We Park does

We Park (汇泊停车) is a Shanghai-headquartered parking asset management platform that operates as the flagship operating company under private equity firm LimeTree Capital. Founded in 2013, the company manages a national portfolio of 80+ car parks across Tier 1 and major Tier 2 Chinese cities including Beijing, Shanghai, Chengdu, Chongqing, Nanjing, Guangzhou, Foshan, Shenzhen, Tianjin, Suzhou, Wuhan, and Xi'an. It serves a diversified roster of enterprise clients spanning leading real estate developers (Vanke/万科, Greenland Group, Sunac/融创, Poly/保利, SOHO China), multinational corporates (Novartis/诺华, Coca-Cola/可口可乐), and entertainment venues (Disney/迪士尼).

The technology backbone consists of two proprietary modules: the Intelligent Operations Center (IOC), a centralized command system enabling remote management, real-time data monitoring, and precise analytics across all managed facilities, and the WE PARK Business Intelligence Decision System V2.0, an in-house developed intelligent decision-making software based on big data analytics and AI, which received software copyright protection from the China National Copyright Administration in September 2023. Two car parks (Chengdu West Village and Shanghai Zhongrong Hengrui) have received Parksmart certification, the world's only global sustainability rating system dedicated to parking.

The revenue model combines asset-heavy parking operations under LimeTree Capital with asset-light managed services for external property owners. Revenue streams include managed parking asset services, EV charging infrastructure partnerships, non-parking space leasing (advertising, car storage, car care, storage), and fintech/financial institution partnerships (payment channels, auto insurance, wealth management). Go-to-market is enterprise field sales targeting property owners, developers, and management companies, with self-serve customer engagement via a WeChat mini-program and an IOC hotline (400-683-4288).

Name

We Park

Legal name

汇泊停车 / WE PARK

Website

https://huiboparking.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

We Park (汇泊停车) is a Shanghai-based parking asset management platform under LimeTree Capital that manages 80+ car parks across China's Tier 1 and Tier 2 cities, serving property developers, multinational corporates, and entertainment operators with proprietary IOC and BI technology.

Ownership category

akta.pro rank

Product category

Parking Asset Management

NAICS

Parking Lots and Garages (812930), Parking Lots and Garages (81293)

akta.pro primary industry

Parking Asset Management & Facility Services (Cleaning, Security, Staffing, Maintenance) (TLAJAIAG)

akta.pro secondary industries

Smart Parking Technology Platforms (Occupancy Sensors, Guidance, Reservations, Analytics) (TLAJAIAC), Parking Facility Operations (Garages, Lots, On-/Off-Street) (BPABAKAA), Parking Facilities Property Management (BPAJAGAN)

Keywords

• Parking asset management
• Car park operations
• Smart parking solutions
• Parking facility management
• EV charging parking

Headquarters

HQ city

Shanghai

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Parking Asset Management Services: WE PARK provides integrated parking management solutions to property owners and management companies, including digital services, revenue management, and consulting services to enhance parking revenues and asset value.
2. EV Charging Partnership: Collaboration with charging infrastructure operators to deploy charging stations within car parks, addressing growing charging demands of new energy vehicle users while optimizing parking asset utilization.
3. Non-parking Space Leasing: Leasing parking spaces and areas for car storage, car care, storage, and advertising purposes to charging operators, car rental companies, auto detailers, and advertisers.
4. Fintech Partnership: Partnerships with financial institutions for parking payment channels, auto insurance sales, and wealth management product marketing within parking facilities. Also includes offline promotional activities with digital platforms.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

WE PARK is a parking asset management platform that owns and manages car parks across China under LimeTree Capital, providing property owners, developers, and management companies with integrated digital services, revenue management, and consulting to enhance parking revenues and asset value. Operating across 80+ car parks in Tier 1 and major Tier 2 Chinese cities, the company combines an in-house BI decision system (WE PARK BI V2.0) with a centralized Intelligent Operations Center (IOC) to deliver technology-enabled brand-style parking operations, complemented by non-parking services such as EV charging partnerships, car storage, car care, advertising, storage leasing, and fintech partnerships.

Product overview

WE PARK operates as a unified parking asset management platform with integrated technology solutions. The platform is built around the core WE PARK Platform, supported by the Intelligent Operations Center (IOC) for real-time centralized management and the WE PARK BI System V2.0 for data-driven decision making. Beyond core parking management, the company offers asset-light services and non-parking business services including EV charging partnerships, car storage, car care, storage leasing, advertising space leasing, and fintech partnership programs. The platform serves commercial offices, hospitals, industrial parks, and transportation hubs across China's tier 1 and major tier 2 cities.

Differentiator

Problem solved

Functional benefit

Products and services

• Parking Asset Management Platform (WE PARK) An integrated parking asset management platform under LimeTree Capital that delivers brand-style operations, digital management, revenue optimization, and consulting services to property owners, developers, and management companies across China.
• Asset-Light Parking Management Services Parking partnerships offering property owners and management companies integrated digital services, revenue management, and consulting solutions designed to enhance parking revenues, asset value, and service quality without transferring asset ownership to WE PARK.
• EV Charging Partnership Services Service partnering with EV charging infrastructure operators to deploy charging stations within WE PARK's car parks, addressing the growing charging demands of new energy vehicle users while optimizing parking-asset utilization.
• Car Storage Services Service leasing WE PARK's strategically located, secure parking spaces to car rental companies and used-car operation platforms for vehicle storage and inventory holding.
• Car Care Services Service establishing dedicated vehicle grooming zones within WE PARK's parking facilities to provide car washing, waxing, and interior detailing, enhancing the vehicle-maintenance experience.
• Storage Leasing Services Service providing optimized inventory and storage space within WE PARK's parking facilities for businesses and personal customers.
• Advertising Space Leasing Service leasing premium advertising placements — walls, light boxes, and barrier gates — in WE PARK's high-traffic parking facilities to businesses seeking targeted brand exposure.
• Fintech Partnership Services Service partnering with financial institutions and digital media platforms to leverage WE PARK's parking facility traffic for payment channel integration, auto insurance sales, wealth-management marketing, and offline promotional campaigns.

Quantifiable outcome

• Two car parks (Chengdu West Village and Shanghai Zhongrong Hengrui) achieved Parksmart certification, the world's only global rating system dedicated to sustainable parking development.

Named customers8 records

Segments7 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature2 records

Partnerships

Four partnerships are on record, tiered major and moderate.

• SOHO ChinamajorOthers · 1 May 2020LimeTree Capital (WE PARK's parent) acquired 9 prime Beijing car park assets from SOHO China, expanding its portfolio of undervalued parking assets. The acquisition included properties across Chaowai, Chaoyangmen, Danling, Nexus, Jianwai, Sanlitun, Shangdu, Galaxy, Zhongguancun, and Wangjing SOHO locations.
• Leading Domestic DevelopersmajorStrategic or Co-development PartnerWE PARK maintains close and extensive partnerships with leading domestic developers across China, managing parking assets for major real estate companies including Greenland, Vanke, Sunac, Poly, and others.
• EV Charging Equipment Manufacturers and OperatorsmajorTechnology or IntegrationWE PARK collaborates with new energy vehicle charging equipment manufacturers and operators to deploy charging stations within car parks, addressing the growing charging demands of EV users while optimizing parking asset utilization.
• HospitalsmoderateStrategic or Co-development PartnerWE PARK has established partnerships with hospitals for parking asset management, with extensive operational experience across the healthcare sector among its diverse parking formats.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Q-Park: European parking operator managing owned and third-party parking facilities with technology-enabled services and sustainability focus (has Parksmart-certified locations). Comparable institutional parking management approach and ESG positioning.
• EasyPark Group: European provider of digital parking and mobility solutions, combining parking apps, operator software, and smart city platforms. Comparable in offering both consumer-facing parking tech and B2B operator software, though without the asset management overlay.
• Indigo (VINCI Park): Global parking and mobility services operator owned by VINCI, operating thousands of parking facilities worldwide with integrated digital services. Comparable scope and asset-light/digital services strategy at a much larger international scale.
• CapitaLand (凯德集团) Parking Operations: Asia-focused real estate conglomerate with significant in-house parking operations across its commercial properties in China and Singapore. Comparable in operating parking assets within a broader institutional real estate platform, though parking is not the primary business line.

Direct peers

• SP+ Corporation: One of the largest commercial parking operators in North America, providing managed parking services, technology, and revenue management to property owners. Comparable business model of tech-enabled parking management for institutional real estate owners.
• Sunsea Parking (阳光海天): China's largest parking asset management platform, operating parking assets across major Chinese cities. Most direct comparable to WE PARK in terms of business model (B2B parking asset management + asset-light services) and target customer base (real estate developers, property owners).

Others

• SpotHero: Digital parking marketplace and software platform for parking reservations and operator management in North America. Comparable in digitizing parking operations and providing software-enabled revenue management, though primarily marketplace-led.

Emerging players

• AIPARK (智慧互通): Chinese AI-powered smart parking solutions provider focused on parking guidance, occupancy detection, and city-level parking platforms. Comparable technology layer (AI/IoT for parking) targeting similar Chinese municipalities and property owners.
• Metropolis Technologies: AI-driven parking and mobility commerce platform enabling checkout-free parking for operators and drivers. Comparable technology approach (computer vision + AI) to WE PARK's IOC + BI stack, though more focused on checkout vs. asset management.
• REEF Technology: Tech-enabled parking asset operator transforming urban parking facilities into multi-use hubs with EV charging, retail, and logistics. Comparable in monetizing parking real estate through tech and adjacency services (EV charging, advertising).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds1 record

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about We Park