Silvan Network
Silvan A/S is a privately held Danish building materials retailer, founded in 1874, operating 45–47 physical stores nationwide alongside a 30,000+ SKU webshop. It serves private DIY consumers and professional tradespeople via integrated retail, Click & Collect, and same-day delivery in four major cities.
- Company typePrivate
- Founded1874
- HeadquartersBrabrand, Denmark
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What Silvan Network does
Silvan A/S is a privately held Danish building materials retailer founded in 1874, headquartered in Brabrand near Aarhus. It operates a national omnichannel retail proposition consisting of 45–47 physical stores across Denmark — each integrating trælast (lumber yard), garden center (havecenter), and sawmill (savværk) services — alongside a comprehensive webshop (silvan.dk) built on Sitecore CMS, listing more than 30,000 product SKUs spanning building materials, garden, paint, tools, plumbing, electrical, lighting, furniture, and pet categories.
The company's revenue model is primarily transactional retail: unit-priced product sales (inclusive of VAT, with shipping fees starting at DKK 39) supplemented by gift card sales (DKK 200–3,000 denominations, 3-year validity) and a usage-based tool rental service for DIY projects. Distribution is layered across in-store retail, Click & Collect (30-minute pickup), standard home delivery via GLS and Danske Fragtmænd (next business day, orders before 14:30), and same-day delivery via GLS and Burd in Copenhagen, Aarhus, Odense, and Aalborg. Payment processing is handled by NETS.
Silvan serves two horizontal customer segments — private DIY consumers (primary) undertaking home improvement, garden, and renovation projects, and professional tradespeople (secondary) sourcing materials and tools for commercial construction. Marketing is conducted across Facebook, Instagram, YouTube (Silvan TV), LinkedIn, email newsletters (2–4 weekly), and an extensive DIY content/guides library. The company holds brand-level partnerships with major manufacturers including Bosch, GARDENA, Makita, VELUX, and Dyrup, and operates the SILVANOL private-label line for household and cleaning products.
Silvan Network firmographics
Firmographics- Name
- Silvan Network
- Legal name
- Silvan A/S
- Website
- https://silvan.dk
- Company type
- Private
- Founded year
- 1874
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Silvan A/S is a privately held Danish building materials retailer, founded in 1874, operating 45–47 physical stores nationwide alongside a 30,000+ SKU webshop. It serves private DIY consumers and professional tradespeople via integrated retail, Click & Collect, and same-day delivery in four major cities.
- Ownership category
- akta.pro rank
Where Silvan Network is headquartered
LocationHeadquarters
- HQ city
- Brabrand
- HQ country
- Denmark
- HQ region
- Europe
Offices2 records
Markets served
Silvan Network business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Retail Product Sales: Silvan generates revenue primarily through the sale of building materials, hardware, garden products, home goods, and related items across 45-47 physical stores in Denmark and through its e-commerce platform silvan.dk. Products are sold to both private consumers and professional tradespeople.
- Gift Cards: Silvan sells gift cards with denominations ranging from 200 DKK to 3,000 DKK, valid for 3 years. Gift cards can be purchased in-store or online and redeemed in all Silvan stores and on silvan.dk.
- Tool Rental Services: Silvan offers tool rental services for DIY projects including plate vibrators, tile cutters, and other construction equipment. This service provides an additional revenue stream alongside product sales.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard product pricing with VAT included |
| One time/ perpetual license | Pay-as-you-go | Gift cards with denominations 200-3000 DKK |
| Usage-based | Pay-as-you-go | Tool rental pricing varies by equipment |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
Silvan Network product offering
Product offeringCore offering
Silvan A/S is a Danish building materials retailer (byggemarked) selling more than 30,000 product numbers across building materials, garden, tools, paint, plumbing, electrical, and home furnishings via 45-47 physical stores and an e-commerce platform. The company targets both private DIY consumers and professional tradespeople, offering in-store services such as lumber yard, garden center, sawmill, key copying, color tinting, tool rental, party rental, and trailer rental.
Differentiator
Problem solved
Functional benefit
Brands
- SILVANOL: Household and cleaning products sold under the Silvan brand.
Products and services
- Building Materials Retail (Silvan Byggemarked) Retail sales of building materials, garden products, tools, paint, plumbing, electrical, and home furnishings across 45-47 physical stores in Denmark and online at silvan.dk. Serves both private DIY consumers and professional tradespeople.
- E-commerce Platform (silvan.dk) Online shopping platform featuring 30,000+ product numbers across building materials, garden, tools, paint, plumbing, electrical, and home goods. Supports home delivery, same-day delivery, and Click & Collect pickup within 30 minutes.
- Tool Rental Service (Værktøjsudlejning) Rental of construction and DIY tools including plate vibrators and tile cutters for time-bound DIY projects. Targeted at private DIY consumers and small contractors needing equipment for short-term use.
- Sawmill Service (Savværk) In-store custom wood cutting service where customers can have lumber and wood panels cut to their required specifications. Available at Silvan's physical stores.
- Key Copying Service (Nøgleservice) In-store key duplication service for customers needing spare keys.
- Party Rental Service (Festudlejning) Rental service for party equipment and supplies to support private events and gatherings.
- Trailer Rental Service (Trailerudlejning) Free trailer rental service to support customers transporting purchased building materials and larger items.
- Color Tinting Service (Farvetoning) Online color tinting service via an online color selector that allows customers to customize paint colors for their projects.
- Silvan Gift Cards Physical and digital gift cards available in denominations from 200 DKK to 3,000 DKK, valid for 3 years. Redeemable in all Silvan stores and on silvan.dk.
- SILVANOL Private Label Household and cleaning products sold under the Silvan private-label brand SILVANOL.
Companies that use Silvan Network
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Silvan Network technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
Silvan Network partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- GLScoreGLS is a primary delivery partner for Silvan's e-commerce orders. They handle parcel deliveries up to 20kg, delivering to home addresses or pickup points. GLS provides same-day delivery service in Copenhagen, Aarhus, Odense, and Aalborg.
- BurdcoreBurd provides same-day delivery service in Copenhagen for Silvan orders. Offers live tracking of deliveries with SMS notifications and time estimates. Maximum package weight 20kg, maximum length 100cm.
- Danske FragtmændcoreDanske Fragtmænd handles larger deliveries over 20kg including pallet goods. They deliver on weekdays between 8:00-16:00 to kerbside on firm, level ground.
- BringminorBring provides Express delivery service in selected Danish postal code areas, offering delivery within 3 hours or before 11:30 the next day depending on order time.
- Brand Partners (Bosch, GARDENA, Makita, VELUX, etc.)coreSilvan carries an extensive range of branded products from major manufacturers including building materials, tools, garden equipment, and home improvement products. Major brands include Bosch, GARDENA, Makita, VELUX, Dyrup, Fiskars, and many others across alphabetically organized brand pages.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Silvan Network competitors and assessment
Company assessmentBroad incumbents
- Hornbach: Hornbach is a large European DIY big-box chain with a Danish webshop and stores offering building materials, tools, garden, and home improvement products. It targets the same DIY and professional segments as Silvan with a wider European footprint but narrower Denmark presence.
- Leroy Merlin: Leroy Merlin is a global home improvement and DIY retailer with a presence in Denmark offering building materials, tools, garden, and renovation products. It is comparable to Silvan in product breadth and target customers, though it operates as part of a much larger ADEO group.
Others
- HTH: HTH is a leading Nordic kitchen, bathroom, and interior retailer with showrooms across Denmark. While not a direct building materials competitor, it overlaps with Silvan's 'Bolig' (home/furniture) category and targets similar Danish homeowners undertaking renovations.
Direct peers
- Stark Group: Stark is one of Denmark's largest building materials distributors, serving professional builders with timber, structural materials, and specialty construction products. It directly competes for the same professional tradesperson customers that Silvan's B2B segment targets.
- XL-BYG: XL-BYG is a Scandinavian building materials cooperative with hundreds of affiliated stores across Denmark serving both DIY consumers and tradespeople. It competes in overlapping product categories and geographies with a similar physical-retail-plus-delivery model.
- Optimera: Optimera is a Nordic building materials distributor serving professional contractors with timber, structural materials, and interior products. It overlaps with Silvan's professional segment and shares a similar physical distribution and delivery model across Denmark.
- Harald Nyborg: Harald Nyborg is one of Denmark's largest DIY discount retailers, operating stores and a webshop selling tools, building materials, garden, and home products. It targets the same value-oriented DIY and professional customer as Silvan with overlapping assortments.
- Jem & Fix: Jem & Fix is a Danish discount DIY chain with 100+ stores selling building materials, tools, paint, and garden supplies to price-sensitive consumers and tradespeople. It competes directly with Silvan in the same Danish geographies on overlapping product categories.
- Bauhaus (Denmark): Bauhaus is a pan-European DIY and home improvement chain operating 17 stores in Denmark with a similar assortment of building materials, tools, garden, and home goods. It is the most directly comparable large-format DIY competitor to Silvan in the same Danish market.
- Bygma: Bygma is a leading Danish building materials distributor serving professional tradespeople and contractors with timber, hardware, and construction supplies. It overlaps with Silvan's B2B professional segment and operates from a similar physical distribution footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Silvan Network social profiles
Digital presenceSilvan Network financial estimates
Financial estimateRevenue estimate
Valuation estimate
Silvan Network leadership team
Management profileNumber of profiles
Silvan Network funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Silvan Network M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Silvan Network
What does Silvan Network do?
Silvan A/S is a Danish building materials retailer (byggemarked) selling more than 30,000 product numbers across building materials, garden, tools, paint, plumbing, electrical, and home furnishings via 45-47 physical stores and an e-commerce platform. The company targets both private DIY consumers and professional tradespeople, offering in-store services such as lumber yard, garden center, sawmill, key copying, color tinting, tool rental, party rental, and trailer rental.
Is Silvan Network a public or private company?
Silvan Network is a private company. It is classified as unknown and is currently operating.
When was Silvan Network founded?
Silvan Network was founded in 1874. It employs 101 to 250 people.
Where is Silvan Network based?
Silvan Network is headquartered in Brabrand, Denmark, in the Europe region.
How does Silvan Network make money?
Three revenue lines are on record. Retail Product Sales are the primary driver. The others are gift Cards and tool Rental Services.
Who are Silvan Network's main competitors?
Broad incumbents on record are Hornbach and Leroy Merlin. HTH is listed as an others. Direct peers are Stark Group, XL-BYG, Optimera, Harald Nyborg, Jem & Fix, Bauhaus (Denmark) and Bygma.
Does Silvan Network have an API?
No public API is recorded for Silvan Network.