jem & fix
jem & fix A/S is a Danish, family-owned discount building materials and home improvement retail chain operating self-service stores and e-commerce across Denmark, Sweden, and Norway, serving DIY consumers and homeowners with low-priced construction, garden, plumbing, electrical, paint, and tools products.
- Company typePrivate
- Founded1988
- HeadquartersVejle, Denmark
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What jem & fix does
jem & fix A/S is a Danish, family-owned building materials and home improvement retail chain founded in 1988 and headquartered in Vejle, Denmark. The company operates a self-service brick-and-mortar store format in Denmark, Sweden, and Norway, complemented by three localized e-commerce sites (jemogfix.dk, jemfix.se, jemogfix.no). Its customers are DIY consumers and homeowners undertaking home improvement, garden maintenance, and construction projects — the "Fix on the fingers" persona targeted across roughly eight broad product categories.
The product portfolio spans building materials, garden, household, plumbing (VVS), electrical and lighting, paint and chemicals, tools, and car/leisure items, carried under third-party brands such as Bosch, Kärcher, AL-KO, Gloria, and Oregon alongside the company's own house brands Falke and Garden, which cover power tools and garden machinery. The underlying technology is conventional: a traditional self-service retail operation plus an e-commerce platform with per-store real-time inventory visibility. No proprietary technology stack is disclosed, and no AI/ML capability is described.
Revenue is generated through one-time retail unit pricing on merchandise plus separately charged delivery fees (GLS from 38 DKK, GLS with delivery from 55 DKK, freight from 299 DKK). The model is a no-frills, self-service discount format designed for cost efficiency and everyday low prices — a positioning validated by PriceRunner, which has named jem & fix Denmark's cheapest building materials store for multiple consecutive years, most recently in 2025. Online orders ship via GLS (parcel, under 23 kg) and DSV (freight), with buy-online-pick-up-in-store and a free Freetrailer trailer-loan program supporting transport of bulky items. jem & fix A/S is a subsidiary of the Harald Nyborg Group (Harald Nyborg koncernen), which also owns A/S Harald Nyborg and Daells Bolighus, and the company employs 1,001–5,000 people.
jem & fix firmographics
Firmographics- Name
- jem & fix
- Legal name
- jem & fix A/S
- Website
- https://jemogfix.dk
- Company type
- Private
- Founded year
- 1988
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- jem & fix A/S is a Danish, family-owned discount building materials and home improvement retail chain operating self-service stores and e-commerce across Denmark, Sweden, and Norway, serving DIY consumers and homeowners with low-priced construction, garden, plumbing, electrical, paint, and tools products.
- Ownership category
- akta.pro rank
Where jem & fix is headquartered
LocationHeadquarters
- HQ city
- Vejle
- HQ country
- Denmark
- HQ region
- Europe
Offices2 records
Markets served
jem & fix business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Retail sales of building materials and tools: jem & fix generates revenue through retail sales of a wide range of building materials, home improvement products, garden equipment, tools, and related merchandise. Products are sold through physical self-service stores in Denmark, Sweden, and Norway, as well as through the company's e-commerce platform (jemogfix.dk, jemfix.se, jemogfix.no). Revenue is derived from one-time product sales at low prices, with delivery fees as an additional revenue stream.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | One-time retail pricing for building materials and tools |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
jem & fix product offering
Product offeringCore offering
jem & fix retails building materials, tools, garden equipment, plumbing, electrical, paint, and home improvement products through self-service physical stores and country-specific e-commerce sites in Denmark, Sweden, and Norway. The assortment spans eight main categories and includes its own private-label brands Garden® and Falke®, sold under a low-price positioning recognized by PriceRunner.
Product overview
jem & fix is a 100% Danish, family-owned building materials and home improvement retail chain operating under a low-price business model. The company operates physical stores across Denmark, Sweden, and Norway, alongside an e-commerce platform (jemogfix.dk). The product portfolio is organized into eight main categories: (1) Byggematerialer (Building Materials) — fasteners, flooring, doors/windows, boards, wood, construction, roofing, scaffolding, facade cladding; (2) Haven (Garden) — outdoor furniture, machines, tools, fencing, buildings, grills, watering, planting; (3) Huset (The House) — heating, household goods, interior, storage, curtains, alarms, tables; (4) VVS (Plumbing) — bathrooms, toilets, faucets, sinks, heating, drainage, pipes; (5) El & belysning (Electrical & Lighting) — cables, indoor/outdoor lighting, Smart Home, doorbells, antennas, batteries; (6) Maling & kemi (Paint & Chemicals) — interior/exterior paint, painting equipment, cleaners, sealants, glue, wall coverings; (7) Værktøj (Tools) — power tools, hand tools, tool storage, machines, forestry tools; (8) Bil & fritid (Car & Leisure) — car accessories, bicycles, camping, pets, electronics, pools, sports, clothing. The company carries both third-party brands (Bosch, Kärcher, AL-KO, Gloria, Oregon) and its own private-label brands (Garden® and Falke®) which cover garden machinery, power tools, and accessories.
Differentiator
Problem solved
Functional benefit
Brands
- Falke: House brand for power tools and garden equipment including hedge trimmers, grass trimmers, multi-cutters, and related accessories.
- Garden
Products and services
- Byggematerialer (Building Materials)
- Haven (Garden)
- Huset (The House)
- VVS (Plumbing)
- El & belysning (Electrical & Lighting)
- Maling & kemi (Paint & Chemicals)
- Værktøj (Tools)
- Bil & fritid (Car & Leisure)
- Garden® (Own Brand)
- Falke® (Own Brand)
Companies that use jem & fix
Customer profileSegments1 record
Ideal customer profiles1 record
jem & fix technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
jem & fix partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Harald Nyborg koncernen (Harald Nyborg Group)corejem & fix A/S is a subsidiary of Harald Nyborg koncernen (Harald Nyborg Group), which also includes A/S Harald Nyborg and Daells Bolighus. This is a corporate group structure, not a commercial partnership per se, but the relationship is central to the company's ownership and governance.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
jem & fix competitors and assessment
Company assessmentDirect peers
- Silvan: Danish DIY and building materials chain owned by DT Group. Competes directly in building materials, tools, garden, and paint categories with a similar DIY customer focus across Denmark.
- Clas Ohlson: Nordic-listed multi-category retailer selling tools, hardware, home, and garden products. Comparable in DIY tools and home improvement categories, particularly in Sweden and Norway where jem & fix also operates.
- Byggmax: Swedish-listed discount DIY and building materials chain with stores across the Nordics. Closely comparable in low-price outdoor-warehouse format and DIY self-service positioning, with overlapping assortment in building materials and garden.
- Bauhaus (Denmark): Pan-European home improvement and DIY chain with a strong Nordic presence, including Denmark. Competes head-to-head in building materials, tools, garden, and home categories for both DIY consumers and small tradespeople.
- XL-BYG: Danish cooperative of independent building materials and DIY retailers. Directly comparable assortment in building materials, garden, tools, and home categories, with overlapping DIY target customers in Denmark.
- Jula: Swedish discount DIY and home-furnishings chain with stores across Scandinavia and online operations. Highly comparable low-price, self-service DIY and building materials proposition, especially in Sweden and Norway where jem & fix also operates.
- Stark (Denmark): Danish building materials dealer network serving professional contractors and serious DIYers. Overlaps with jem & fix in lumber, construction materials, tools, and fasteners, with a heavier trade-customer tilt.
- Bygma: Danish building materials specialist chain focused on trade and prosumer customers. Comparable in core lumber, fasteners, and construction materials categories that overlap heavily with jem & fix's building materials range.
Broad incumbents
- Harald Nyborg: Sister company within the Harald Nyborg Group and the parent conglomerate's flagship discount DIY and household banner in Scandinavia. Directly comparable in low-price DIY and building materials assortment, and shares group-level procurement and logistics.
- Hornbach: European DIY and building materials hypermarket chain with stores in Denmark and other markets. Comparable in comprehensive building materials and project-based DIY assortment, though typically larger-format and broader in scope than jem & fix.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
jem & fix social profiles
Digital presencejem & fix financial estimates
Financial estimateRevenue estimate
Valuation estimate
jem & fix leadership team
Management profileNumber of profiles
jem & fix funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
jem & fix M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about jem & fix
What does jem & fix do?
jem & fix retails building materials, tools, garden equipment, plumbing, electrical, paint, and home improvement products through self-service physical stores and country-specific e-commerce sites in Denmark, Sweden, and Norway. The assortment spans eight main categories and includes its own private-label brands Garden® and Falke®, sold under a low-price positioning recognized by PriceRunner.
Is jem & fix a public or private company?
jem & fix is a private company. It is classified as family owned and is currently operating.
When was jem & fix founded?
jem & fix was founded in 1988. It employs 1,001 to 5,000 people.
Where is jem & fix based?
jem & fix is headquartered in Vejle, Denmark, in the Europe region.
How does jem & fix make money?
One revenue line is on record: retail sales of building materials and tools.
Who are jem & fix's main competitors?
Direct peers on record are Silvan, Clas Ohlson, Byggmax, Bauhaus (Denmark), XL-BYG, Jula, Stark (Denmark) and Bygma. Broad incumbents are Harald Nyborg and Hornbach.
Does jem & fix have an API?
No public API is recorded for jem & fix.