endjin
endjin is a UK-based, fully remote consultancy founded in 2010 that specializes in Data, Analytics & AI, and Cloud Native App Development on Microsoft Fabric, Azure, and Databricks, serving both global enterprises and scale-ups through multiple professional services engagement models.
- Company typePrivate
- Founded2010
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What endjin does
endjin is a UK-based, fully remote consultancy founded in 2010 that specializes in Data, Analytics & AI, and Cloud Native Application Development on the Microsoft Azure, Microsoft Fabric, Azure Synapse, and Databricks technology stack. The firm serves both global enterprises (e.g., AlixPartners, Experian, M&G Investments, ABInBev, TalkTalk, University of Leeds, Juniper Education, Apax Partners, Rank Group, ASOS) and ambitious scale-ups, addressing needs across modern data platform building, AI strategy and agentic automation implementation, Power BI reporting maturity, and legacy .NET application modernization on Azure. Its core technical differentiator is deep specialization in reactive programming: endjin maintains Microsoft's Reactive Extensions for .NET (Rx.NET, 150M+ NuGet downloads) and Reaqtor under the .NET Foundation, alongside 50+ additional open source projects on GitHub (Corvus.Text.Json, Corvus.JsonSchema, AIS.NET, Ix.NET).
The firm operates a multi-model professional services revenue structure: Brain Trust (hourly strategic advisory), Delivery Squad (team-per-week project delivery), retained Support, Assessment, Processes workshops, and Landing Zone production-ready blueprints with infrastructure-as-code and CI/CD. Pricing is not publicly disclosed, and contracts range from pay-as-you-go advisory through multi-year delivery engagements. Go-to-market is built on enterprise field sales supported by an unusually large content marketing engine for a firm of its size — three free weekly newsletters (Azure Weekly, Power BI Weekly since 2019, Fabric Weekly), daily blog output, weekly YouTube talks, published books (Programming C# 12 via O'Reilly, Cloud Native Analytics, Introduction to Rx.NET), conference speaking (SQLBits, .NET Conf, NDC), and lead-conversion assets (Power BI Maturity Quiz, free data strategy calls).
The firm is privately held under UK company law (endjin limited), is founder-led by Howard van Rooijen with co-founder Matthew Adams, and employs recognized Microsoft community figures including 17-time Microsoft MVP Ian Griffiths as Technical Fellow. There is no evidence of external institutional investment, private equity backing, or capital raises in the available data. The consultancy relies on Microsoft Azure's ISO 27001 certification for its own security posture rather than holding independent information security certifications.
endjin firmographics
Firmographics- Name
- endjin
- Legal name
- endjin limited
- Website
- https://endjin.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- endjin is a UK-based, fully remote consultancy founded in 2010 that specializes in Data, Analytics & AI, and Cloud Native App Development on Microsoft Fabric, Azure, and Databricks, serving both global enterprises and scale-ups through multiple professional services engagement models.
- Ownership category
- akta.pro rank
endjin industry classification
Industry- Product category
- Data & Analytics / Cloud Consulting
- NAICS
- Computer Systems Design and Related Services (5415), Computer Systems Design Services (541512), Custom Computer Programming Services (541511), Other Computer Related Services (541519)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373), Services-Management Consulting Services (8742)
- akta.pro primary industry
- End-to-End MLOps & ML Platform Suites (HDAAABAA)
Keywords
Where endjin is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
endjin business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Professional Services - Brain Trust: Hourly consulting engagement providing strategic and technical advice to clients. Brain Trust sessions bring fresh perspective on strategy, architectural decisions, or technical problems.
- Professional Services - Delivery Squad: Team-per-week delivery model for AI, App Dev, DevOps, Data & Analytics projects. Provides dedicated team working to deadline or budget.
- Professional Services - Support: Retained time engagement for ongoing and ad-hoc development support.
- Professional Services - Assessment: Independent strategy, technology or process review engagements.
- Professional Services - Processes: Collaborative targeted activity to jumpstart workstreams, including Proof of Concepts and workshops.
- Landing Zone Blueprints: Production-ready blueprints with infrastructure-as-code, CI/CD, and governance - reusable IP for accelerating client implementations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Brain Trust - Hourly strategic advice |
| Subscription | Multi-year contract | Delivery Squad - Team-per-week delivery |
| Subscription | Multi-year contract | Support - Retained time |
| Subscription | Multi-year contract | Assessment - Independent review |
| Subscription | Multi-year contract | Processes - Collaborative workshops |
| Subscription | Multi-year contract | Landing Zone - Production-ready blueprints |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels12 records
endjin product offering
Product offeringCore offering
endjin is a UK-based, fully remote professional services consultancy that helps organizations build modern data platforms on Microsoft Fabric, Azure Synapse and Databricks, adopt AI (strategy, governance, knowledge bases, agentic automation) and modernize .NET/cloud native applications on Azure. The company sells its work through six named engagement models — Brain Trust (hourly strategic advice), Delivery Squad (team-per-week delivery), Support (retained time), Assessment (independent reviews), Processes (workshops/PoCs) and Landing Zone (production-ready blueprints) — and supports/maintains widely adopted open source .NET projects (Rx.NET, Reaqtor, Corvus libraries).
Product overview
Endjin is a UK-based consultancy specializing in Data, Analytics & AI, and Cloud Native App Dev. Their service offerings include Data Platforms (Microsoft Fabric, Azure Synapse, Databricks), Power BI consulting with DAX and semantic modeling, Artificial Intelligence services (strategy, governance, knowledge bases, agentic automation), and .NET Application Development. They maintain an extensive portfolio of open source .NET libraries including Reactive Extensions for .NET (Rx.NET), Reaqtor, Corvus.Text.Json, Corvus.JsonSchema, and AIS.NET. The company shares knowledge through free newsletters (Azure Weekly, Power BI Weekly, Fabric Weekly), books on cloud-native analytics and reactive programming, and educational blog content. Their consulting engagement models include Brain Trust (hourly strategic advice), Delivery Squad (team-per-week delivery), Support (retained time), Assessment (independent reviews), Processes (workshops), and Landing Zone (production-ready blueprints).
Differentiator
Problem solved
Functional benefit
Products and services
- Data & Analytics Endjin's Data & Analytics service helps organizations build modern data foundations using Microsoft Fabric, Azure Synapse Analytics and Databricks to deliver trusted, actionable insights through cloud-native, well-governed data platforms.
- Artificial Intelligence Services Endjin's AI services provide AI strategy, governance, knowledge bases and agentic automation — guiding organizations from clarity to production-ready AI implementations.
- Cloud Native App Dev Endjin's Cloud Native App Dev service helps modernize .NET applications on Azure, design reactive systems, and resolve performance bottlenecks using modern architecture patterns.
- Brain Trust — Hourly Strategic Advice Hourly strategic and technical advisory engagement providing fresh perspective on strategy, architectural decisions or intractable technical problems for organizations' data, analytics, AI and cloud native initiatives.
- Delivery Squad — Team-per-Week Delivery Team-per-week delivery engagement for AI, App Dev, DevOps, Data & Analytics projects, providing a dedicated delivery team working to deadline or budget.
- Support — Retained Time Retained-time engagement providing ongoing and ad-hoc development support across AI, App Dev, DevOps, Data & Analytics initiatives.
- Assessment — Independent Review Independent strategy, technology or process review engagements providing an external perspective on an organization's data, AI or cloud-native landscape.
- Processes — Collaborative Workshops Collaborative, targeted activity to jumpstart workstreams, including Proof of Concepts and workshops on data, analytics, AI and cloud-native topics.
- Landing Zone — Production-Ready Blueprints Production-ready blueprints with infrastructure-as-code, CI/CD and governance — reusable IP for accelerating client data platform and cloud-native implementations.
Quantifiable outcome
- Processed 1.5 billion rows of data to display to user in less than 3 seconds for AlixPartners
- +4 more outcomes
Companies that use endjin
Customer profileNamed customers27 records
Segments4 records
Ideal customer profiles3 records
endjin technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability7 records
Feature7 records
endjin partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- MicrosoftcoreEndjin is a Microsoft-focused consultancy specializing in Microsoft Fabric, Azure Synapse, Databricks, and Azure cloud platforms. The company maintains deep integration with Microsoft's technology ecosystem and team members have been recognized as Microsoft MVPs. They actively contribute to Microsoft open source projects including Rx.NET and Reaqtor.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
endjin competitors and assessment
Company assessmentDirect peers
- Adatis: UK-based Microsoft-focused data and AI consultancy specialising in Azure, Power BI, and Microsoft Fabric. Closest direct peer to endjin in geography, scale, and Microsoft data/AI focus.
- Advancing Analytics: UK consultancy specialising in Microsoft data platform, Power BI, and Azure Synapse. Comparable in size, Microsoft ecosystem focus, and target enterprise customers.
- WSP / pro-data: UK-based Microsoft Data and AI consultancy specialising in Azure Synapse, Databricks, and Power BI. Direct peer in geography, Microsoft stack focus, and mid-market/enterprise target customers.
- Nebula IT: UK consultancy delivering Azure data platform, Microsoft Fabric, and Power BI solutions. Comparable Microsoft-centric data services focus and similar enterprise customer profile.
- Mako Data: UK data consultancy providing Power BI, Azure data platform, and analytics services to enterprise clients. Comparable in scale, Microsoft data focus, and UK enterprise customer profile.
Broad incumbents
- Avanade: Joint venture between Accenture and Microsoft, the largest Microsoft-focused consultancy globally. Directly competes for the same Microsoft Fabric/Azure enterprise deals but at vastly greater scale and geographic reach.
- Slalom: Global Microsoft-focused consultancy with strong data and AI practices on Azure and Fabric. Competes for the same enterprise Microsoft data transformation engagements from a much larger delivery footprint.
- KPMG UK (Microsoft practice): Big Four firm with a substantial Microsoft data and AI practice. Competes for large enterprise data platform transformations on Azure, but operates much broader advisory and audit services.
- Cognizant Microsoft Business Group: Global IT services firm with a large Microsoft business group delivering Azure data, AI, and Power BI consulting. Competes for enterprise Microsoft data platform work but at global scale with broader service lines.
Regional players
- Data Reply: European consultancy specialising in data platforms, AI, and cloud-native solutions, often on Microsoft Azure. Comparable data engineering and analytics services but primarily serves continental European clients.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
endjin social profiles
Digital presenceendjin compliance and trust
Trust signalCompliance1 record
endjin financial estimates
Financial estimateRevenue estimate
Valuation estimate
endjin leadership team
Management profileNumber of profiles
Profiles6 records
endjin funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
endjin M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about endjin
What does endjin do?
endjin is a UK-based, fully remote professional services consultancy that helps organizations build modern data platforms on Microsoft Fabric, Azure Synapse and Databricks, adopt AI (strategy, governance, knowledge bases, agentic automation) and modernize .NET/cloud native applications on Azure. The company sells its work through six named engagement models — Brain Trust (hourly strategic advice), Delivery Squad (team-per-week delivery), Support (retained time), Assessment (independent reviews), Processes (workshops/PoCs) and Landing Zone (production-ready blueprints) — and supports/maintains widely adopted open source .NET projects (Rx.NET, Reaqtor, Corvus libraries).
Is endjin a public or private company?
endjin is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was endjin founded?
endjin was founded in 2010. It employs 11 to 50 people.
Where is endjin based?
endjin is headquartered in London, United Kingdom, in the Europe region.
How does endjin make money?
Six revenue lines are on record. Professional Services - Brain Trust is the primary driver. The others are professional Services - Delivery Squad, professional Services - Support, professional Services - Assessment, professional Services - Processes and landing Zone Blueprints.
Who are endjin's main competitors?
Direct peers on record are Adatis, Advancing Analytics, WSP / pro-data, Nebula IT and Mako Data. Broad incumbents are Avanade, Slalom, KPMG UK (Microsoft practice) and Cognizant Microsoft Business Group. Data Reply is listed as a regional player.
Does endjin have an API?
No public API is recorded for endjin.
What industry is endjin in?
endjin's product category is Data & Analytics / Cloud Consulting. Its primary akta.pro industry code is HDAAABAA, End-to-End MLOps & ML Platform Suites. Its NAICS code is 5415 and its SIC code is 7370.