Aiir

What Aiir does

Aiir provides comprehensive radio station automation software and related services to radio broadcasters worldwide. Founded in 2003 and operating as a fully remote organisation, the company is legally domiciled as Aiir Ltd. in the United Kingdom with a US subsidiary (Aiir Group Inc. d/b/a Aiir Services Inc.); the firm's website lists New York as its city. The product suite centres on PlayoutONE, a radio playout automation system offered in Pro (paid, professional) and Standard (free as of v5.4, November 2025) editions, and extends across more than 20 modules: Aiir Scheduler (web-based music scheduling with rules such as Linked Hour and Prior Day), WebVT (browser-based remote voice tracking), LiveMIC (live web broadcasting), Studio Inbox (unified listener interaction dashboard consolidating social, SMS, WhatsApp, email, and RSS), Website CMS, Mobile Apps with CarPlay support, Streaming, Alexa Skills, Audio.co (AI-assisted content generation), Auto Importer, FileCopy, Synchroniser for multi-station environments, Data Controller for hardware integration (Axia, DHD consoles, Wheatstone, GPIO), and xLog for secondary programming. The technical architecture combines on-premises installable software with optional cloud hosting (including access via Amazon WorkSpaces), an extensive hardware-integration layer, and a documented PlayoutONE API. Aiir publicly reports 99.98% uptime over the past 90 days for its platform and 100% uptime for customer websites, mobile apps, Alexa Skills, and Cloud Automation.

The business model is subscription-based recurring revenue with a freemium entry point. Streaming is priced at $20 per month per stream; PlayoutONE Pro is licensed by subscription; PlayoutONE Standard is now free for individual and hobbyist use; a 14-day free trial gates the professional product; and mobile-app deployment, website CMS, and Audio.co are monetised as recurring services. Distribution is primarily digital self-service via aiir.com, supplemented by bookable support and training sessions for enterprise customers and active participation in industry events. The customer base is segmented vertically around radio broadcasting, spanning community stations through large commercial operators, with no named enterprise customer logos disclosed and no institutional funding or M&A activity on record.

The 2024 launch of Audio.co marks Aiir's entry into AI-assisted content generation. Audio.co produces ready-to-air audio for news, weather, traffic, and advertising by combining third-party APIs — OpenAI for text generation and ElevenLabs for voice synthesis — into a radio-specific workflow. With 11–50 employees, 23 years of self-funded operation, no venture capital disclosed, and a stated commitment to sustainable growth, Aiir presents as a focused, vertically-specialised software provider rather than a venture-backed scale-up. Leadership comprises CEO Ricki Lee alongside CXOs Chris Oakley (CIO), Gav Richards (CTO), Dave Brierley-Jones (COO), Jonathan Cresswell (Chief Creative Officer), and Phil Johnson.

Name

Aiir

Legal name

Aiir Ltd.

Website

https://aiir.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Aiir provides comprehensive radio station automation software including playout, music scheduling, streaming, website CMS, mobile apps, and AI-assisted content generation to radio broadcasters of all sizes worldwide through subscription-based pricing.

Ownership category

akta.pro rank

Product category

Radio Station Automation Software

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Playout Automation & Scheduling (MPAHAKAA)

akta.pro secondary industries

Playout Infrastructure & Hardware (Servers, Storage, SDI/IP Gateways) (MPAHAKAJ), AI Music Creation & Assistive Tools (Generation, Separation, Mastering) (MPAIAIAG), Ad-Supported Music Streaming (Freemium Tiers) (MPAIACAO)

Keywords

• Radio automation software
• Radio broadcast platform
• Music scheduling software
• Radio streaming services
• Radio station CMS

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. PlayoutONE Pro Licensing: Subscription-based licensing for PlayoutONE Pro, the flagship automation system. PlayoutONE Standard is now free for hobbyist and individual use. Pro version includes advanced features for professional radio operations.
2. Streaming Services: Monthly subscription for streaming services at $20 per month per stream, providing reliable high-quality streaming with analytics and monetization options.
3. Mobile App Deployment: Custom-branded mobile apps for iOS and Android with advertising opportunities and CarPlay support.
4. Website Design and CMS: Website design services and ongoing CMS subscriptions for radio station websites with templates and customization options.
5. Audio.co AI Services: AI-assisted content generation services for news, weather, traffic, and ads using third-party AI APIs.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Aiir sells a vertically integrated radio station software platform centered on PlayoutONE, its flagship playout automation system, along with adjacent products for music scheduling (Aiir Scheduler), streaming, website CMS, mobile apps (iOS/Android), listener interaction (Studio Inbox), AI-assisted news/weather/traffic/ad production (Audio.co), and voice/smart-speaker skills. Offerings are sold primarily as recurring subscriptions to radio broadcasters, with a freemium PlayoutONE Standard tier and a 14-day free trial to drive self-serve acquisition, supplemented by direct enterprise engagement and support/training services.

Product overview

Aiir provides a comprehensive radio station automation platform with PlayoutONE at its core, available in Pro (paid) and Standard (free) editions. The platform consists of multiple integrated modules including: PlayoutONE Automation for playout control, WebVT for browser-based voice tracking, LiveMIC for live web broadcasting, Aiir Scheduler for music scheduling, Auto Importer for log imports, FileCopy for file management, Monitor for station monitoring, Synchroniser for multi-station sync, Data Controller for hardware integration, Template Builder for log templates, and xLog for secondary programming logs. Additional services include Streaming, Mobile Apps, Website CMS, Alexa Skills, Studio Inbox for listener interaction, and Audio.co for AI-assisted content generation. The products work together as a unified ecosystem with cloud hosting options available.

Differentiator

Problem solved

Functional benefit

Brands

• PlayoutONE: Radio station automation software system for stations of all sizes worldwide.
• Audio.co
• Studio Inbox
• WebVT

Products and services

• PlayoutONE Automation World-class radio automation system for stations of all sizes, supporting live assist and full automation modes, remote broadcasting via WebVT, and multi-station operation.
• PlayoutONE Pro Professional-grade paid edition of PlayoutONE with the full feature set including voice tracking, advanced scheduling, multi-station support, and Audio Engine.
• PlayoutONE Standard Free edition of PlayoutONE for hobbyist and individual radio automation use, available without a license as of v5.4.
• Aiir Scheduler (Music Scheduler) Browser-based music scheduling tool that creates music logs for radio stations, with category rules, Linked Hour, and Prior Day rules to avoid repetition.
• LiveStream Encoder Encoder for live streaming radio broadcasts, supporting multiple encoding settings and integrating with PlayoutONE for metadata delivery.
• Cloud Radio Automation Cloud-hosted PlayoutONE automation service that enables stations to run playout in the cloud rather than on-premises.
• Website CMS Content management system purpose-built for radio station websites, including schedule, news, advertising, and listener engagement tools, with customizable templates.
• Mobile Apps iOS and Android apps combining a station's live stream with content, push notifications, audio messages, CarPlay support, and custom branding/advertising options.
• Streaming Service Subscription streaming service for radio stations with comprehensive analytics, show recording, and monetization opportunities, starting at $20 per month per stream.
• Alexa Skills Amazon Alexa radio skills that let listeners play stations on Alexa-enabled devices including Echo speakers.
• Studio Inbox Unified listener interaction dashboard combining social media, SMS, WhatsApp, emails, and RSS messages on one screen for radio studio control.
• Audio.co AI-assisted content generation platform that creates ready-to-air news, weather, traffic, and ad audio for radio stations, powered by OpenAI and ElevenLabs APIs.
• WebVT Browser-based voice tracking and remote studio control software that allows presenters to record voicetracks and manage station operations remotely.
• LiveMIC Live microphone system that lets broadcasters go live through the web browser, integrating with Studio Monitor or Audio Engine for real-time audio delivery.
• Audio Engine Advanced audio engine enabling multiple radio stations to run from one server with intelligent audio distribution and refined output device control.
• Synchroniser Log and audio synchronization tool for multi-station environments, syncing music logs and audio between stations and supporting custom voicetracks.

Quantifiable outcome

• 99.98% uptime over the past 90 days for Aiir platform
• +1 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration18 records

AI capability4 records

Feature10 records

Partnerships

Two partnerships are on record, tiered core.

• Radio AcademycoreGTM or Marketing Partner · 13 November 2025Aiir serves as the main sponsor of the Radio Academy 30 Under 30 program for 2025. This partnership positions Aiir as a supporter of new talent in the UK radio and audio sector while building brand awareness and industry relationships.
• MusicMastercoreTechnology or IntegrationDeep integration with MusicMaster music scheduling software through the MusicMaster Nexus API. PlayoutONE supports bi-directional sync with MusicMaster for music library management and reconciliation.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• MusicMaster: MusicMaster is a leading music scheduling system for radio stations and is also a deep integration partner of Aiir via Nexus. The two products are often co-deployed, making MusicMaster a close functional peer in the radio scheduling workflow.
• StreamGuys: StreamGuys provides streaming hosting, content delivery, and monetization infrastructure for radio broadcasters and podcasters. It is directly comparable to Aiir's Streaming and Streaming-related monetization offerings.
• BSI (Broadcast Software International): BSI provides Stinger, WaveStation, and other radio automation and playout solutions focused on small-to-medium market broadcasters. It is a direct competitor in radio playout automation targeting similar customer profiles.
• RCS (Radio Computing Services): RCS provides Zetta and Selector radio automation and traffic systems widely used by commercial radio broadcasters globally. It is the most direct competitor to Aiir's PlayoutONE and Scheduler products in the radio station automation market.
• ENCO Systems: ENCO offers DAD (Digital Audio Delivery) radio playout automation along with visual radio, captioning, and AI-driven transcription tools. Its DAD platform competes head-to-head with PlayoutONE for radio automation deployments.
• Wheatstone Corporation: Wheatstone supplies audio consoles, networking, and processing hardware along with its WheatNet-IP ecosystem for broadcast facilities. It overlaps with Aiir's Data Controller and hardware integration layers for radio broadcasters.
• Live365: Live365 provides internet radio broadcasting and streaming services for small and hobbyist broadcasters. It is a direct streaming-services peer to Aiir and also a PlayoutONE integration partner.

Emerging players

• RadioDJ: RadioDJ offers a free, open-source radio automation platform primarily used by smaller and community stations. It competes at the bottom of the market against Aiir's free PlayoutONE Standard tier.

Broad incumbents

• Futuri Media: Futuri provides AI-driven audience engagement and content tools for broadcasters, including AudioAI which integrates directly with PlayoutONE. It is both a technology partner and a broader competitive presence in AI-powered radio production.
• Triton Digital: Triton Digital (now part of iHeartMedia) provides programmatic audio advertising, streaming, and podcast measurement at scale. It competes with Aiir's streaming and monetization capabilities from a much larger, incumbent position.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@aiir
• Facebookfacebook.com/aiir
• LinkedInlinkedin.com/company/aiir
• Instagraminstagram.com/aiir
• TikToktiktok.com/@aiir.com
• Xx.com/aiir

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aiir