StreamGuys
StreamGuys is a privately held SaaS provider of streaming, podcasting, and digital audio monetization tools serving 2,000+ broadcast media, sports, and public media organizations globally with an integrated platform including ad insertion, AI workflow automation, and ultra-low latency streaming.
- Company typePrivate
- Founded2000
- HeadquartersBayside, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What StreamGuys does
StreamGuys, Inc. is a privately held B2B SaaS provider founded in 2000 and headquartered in Bayside, California, delivering integrated streaming, podcasting, and digital audio monetization infrastructure to 2,000+ broadcast media, public media, sports, government, religious, and news organizations globally. The company's platform spans core infrastructure (live and on-demand streaming, podcast hosting and distribution, cloud-based audio contribution via Barix Reflector EVO), production and analytics tools (SGrecast for podcast automation, SGreports with Kappa-architecture real-time analytics, SGmetadata for Xperi AIM Rapid metadata handoff, SGrewind for time-shifted "live DVR" streaming, and SGplayer HTML5 playback), and monitoring (IsMyStreamUp CDN-neutral silence and availability checks). Applied AI capabilities introduced from February 2025 onward include automated ad marker tagging, captions, transcription, translation, and SGcreative's generative AI for real-time geo-targeted audio advertising.
The business operates multiple revenue streams: tiered monthly SaaS subscriptions for enterprise streaming and podcasting (quote-based for large customers, published at $99.90/month for the first Reflector EVO pair and $10/month for IsMyStreamUp), subscription management via the RevenueStream platform powered by Pigeon.io, transaction and revenue-share income from server-side dynamic ad insertion and the StreamGuys Ad Network's programmatic marketplace, and professional consulting services (e.g., the Revenue Support and Consulting service launched April 2025). The Inform Media Network joint venture with American Public Media (April 2026) adds a private underwriting marketplace aggregating 55M+ monthly impressions across 33 public media stations with Magellan AI measurement, while the SGcreative joint venture with Nueva Network (March 2026) extends the platform into AI-generated Spanish-language audio advertising for Hispanic and multicultural audiences.
StreamGuys goes to market primarily through enterprise field sales led by an EVP of Global Sales and a VP of Digital Sales & Strategy, supplemented by inside sales via website demos and self-serve signup for smaller monitoring subscriptions. Distribution is reinforced through co-exhibition at NAB Show and IBC alongside ENCO, and an implementation partnership with Vincit for mobile app builds. Customer logos include American Public Media, KQED, WBEZ, WBUR, WHYY, Dick Broadcasting (19 stations), San Jose Sharks, Latino Media Network, WAPA Media Puerto Rico, and Sports Entertainment Network (Australia). The company has 11-50 employees with 360+ combined years of team streaming and podcasting experience, has been bootstrapped since founding, and is privately owned with no disclosed institutional investors.
StreamGuys firmographics
Firmographics- Name
- StreamGuys
- Legal name
- StreamGuys, Inc.
- Website
- https://streamguys.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- StreamGuys is a privately held SaaS provider of streaming, podcasting, and digital audio monetization tools serving 2,000+ broadcast media, sports, and public media organizations globally with an integrated platform including ad insertion, AI workflow automation, and ultra-low latency streaming.
- Ownership category
- akta.pro rank
StreamGuys industry classification
Industry- Product category
- Audio Streaming and Podcasting SaaS
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Live Stream Processing (Ingest, ABR Packaging, Just-in-Time Packaging) (MPAHAHAD)
Keywords
Where StreamGuys is headquartered
LocationHeadquarters
- HQ city
- Bayside
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
StreamGuys business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales
Revenue model
- Streaming & Podcast Hosting SaaS: Subscription-based SaaS fees for live streaming, podcast hosting, content delivery, and related infrastructure services. Revenue is recurring, tiered based on usage and feature requirements, and scalable with customer growth.
- Programmatic Ad Services & Ad Network: StreamGuys operates its own programmatic ad marketplace filling unsold inventory for broadcasters and content publishers. The company manages the waterfall prioritizing direct sold campaigns first, then programmatic fulfillment. It also provides programmatic consulting services, audience extension, and ad tech management for a fee or revenue share. Dick Broadcasting quintupled monthly advertising revenue using these services.
- Dynamic Ad Insertion: Server-side ad insertion services for pre-roll, midroll, and post-roll placements across live streams and podcasts. Generates revenue through ad fill fees and revenue share on dynamically inserted advertisements. Supports both direct sales and programmatic channels.
- Subscription Management (RevenueStream): Subscription and membership management services enabling content creators to monetize through audience subscriptions, metered paywalls, freemium access, and donations. RevenueStream supports one-time events to recurring subscription models with payment processing.
- Revenue Support & Consulting: Professional consulting services helping broadcasters build advertising revenue through programmatic campaigns, audience extension strategies, and ad tech infrastructure management. Offered as standalone managed service with dedicated StreamGuys revenue experts.
- Stream Monitoring (IsMyStreamUp): Monthly subscription service for CDN-neutral stream monitoring with silence detection and availability checks. Base package at $10/month with add-ons for additional regions and check frequencies.
- Reflector EVO Cloud Service: Monthly subscription service for Barix hardware-based audio contribution and distribution. First pair at $99.90/month with additional decoders at $49.90/month. Revenue from service fees and optional hardware sales/rentals.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Base Package - $10/month |
| Subscription | Monthly | Reflector EVO First Pair - $99.90/month |
| Subscription | Monthly | Enterprise Streaming/Podcasting SaaS - Quote-based |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
StreamGuys product offering
Product offeringCore offering
StreamGuys provides a SaaS-based streaming and podcasting platform for enterprise broadcast media organizations, including live streaming, podcast hosting, content delivery, and analytics toolsets. The company also offers server-side ad insertion, subscription management, ultra-low latency streaming for sports venues, AI-powered workflow automation, and an ad network marketplace that monetizes digital audio inventory for broadcasters and content publishers.
Product overview
StreamGuys is a comprehensive streaming and podcasting SaaS platform provider offering end-to-end solutions for enterprise-level broadcast media organizations. The core platform consists of multiple integrated services: SGreports for analytics and monitoring, SGrecast for podcast automation, SGrewind for time-shifting, SGplayer for HTML5 playback, and SGmetadata for metadata management. These core tools are complemented by specialized services including RevenueStream for subscription management, Barix Reflector Service for audio transport, and IsMyStreamUp for stream monitoring. The company has expanded into AI-powered capabilities with its AI Ad Tagging Service and SGcreative for dynamic audio advertising. For public media, StreamGuys partners with American Public Media on the Inform Media Network. The Ultra-Low Latency Streaming service targets the sports market for in-venue experiences. All services can be accessed individually or as an integrated ecosystem, with ad insertion, programmatic revenue services, and dynamic creative capabilities available throughout the platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Streaming & Content Delivery Enterprise-level live and on-demand streaming infrastructure with server-side ad insertion, geo-targeting, geo-blocking, and HLS support for audio and video content delivery. Used by broadcasters, sports teams, and content publishers.
- Podcasting Services End-to-end podcast management, delivery, audience insights, and monetization including hosting, distribution to podcast directories, and dynamic ad insertion capabilities for podcasters and broadcasters.
- SGreports Log processing and content analytics toolset for live streams and podcasts with user dashboards, data visualizations, real-time Kappa architecture processing, OPAWG-compliant bot filtering, and integration with SGroyaltyreporter for compliance reporting.
- SGrecast Podcast automation, rebroadcasting, and live streaming platform that manages programming, archives content, and enables editing, repackaging, and republishing of live broadcasts as on-demand content for broadcasters and sports organizations.
- SGrewind Time-shifting service that gives listeners the ability to jump back to specific points in a live stream, essentially a live DVR for audio and video content, integrated with ad insertion for targeted ads during replays.
- IsMyStreamUp CDN-neutral automated monitoring service for live internet streams, media player assets, on-demand files, websites, and live production workflows with silence detection for HLS, Icecast, Shoutcast, and RTMP formats.
- RevenueStream Subscription management platform supporting metered paywalls, freemium access, membership plans, and donation support, powered by Pigeon.io for subscriber list management with customizable SGplayer branding and paywall integration.
- Barix Reflector Service Cloud-based audio contribution and distribution service for enterprise-level audio transport, managing Barix units (LX400, Exstreamer, Instreamer) with cloud portal management, supporting Opus, MP3, or PCM streaming with configurable latency.
- Programmatic Ad Services Programmatic advertising services including dynamic ad insertion, waterfall system for campaign prioritization, direct sold campaign management, and revenue optimization for live streams and podcasts.
- AI Ad Tagging Service Standalone AI-powered service that automatically identifies natural transition points for midroll and other ad insertions across live, on-demand, and legacy audio content, with API-based ingest supporting RSS feeds, FTP uploads, and third-party sources.
- Inform Media Network Private underwriting and sponsorship marketplace for public media developed with American Public Media, aggregating over 55 million monthly impressions across podcast and livestream inventory from 33 public media stations with FCC-compliant creative.
- SGcreative AI-powered audio advertising service that turns real-time data (weather, traffic, local updates) into dynamically generated, geo-targeted sponsored audio content delivered through real-time ad insertion across top US markets in English and Spanish.
- Ultra-Low Latency Streaming (ULLS) In-venue streaming service with approximately 1-second end-to-end latency for synchronized live sports audio and video, enabling fans to listen to real-time play-by-play commentary through mobile apps with dynamic pre-roll ad insertion.
- Revenue Support and Consulting Service Managed consulting service with dedicated StreamGuys revenue experts helping broadcasters build advertising revenue through programmatic campaigns, audience extension strategies, and ad tech infrastructure management.
Quantifiable outcome
- Dick Broadcasting quintupled its monthly advertising revenue across 19 radio stations after transitioning to StreamGuys ad insertion services.
- +4 more outcomes
Companies that use StreamGuys
Customer profileNamed customers10 records
Segments8 records
Ideal customer profiles6 records
StreamGuys technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability9 records
Feature12 records
StreamGuys partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and supporting.
- American Public Media (APM)coreStreamGuys and APM jointly developed Inform Media Network, a private underwriting and sponsorship marketplace for public media. StreamGuys provides technical infrastructure, onboarding services, and payment processing while APM provides its national sales reach to monetize digital audio inventory across 33+ public radio stations representing over 55 million monthly impressions.
- Magellan AIsupportingMagellan AI provides comprehensive measurement and audience intelligence for the Inform Media Network, enabling visualization of public media audience engagement with sponsor messaging and supporting attribution from listening to conversion.
- Nueva NetworkcoreStreamGuys and Nueva Network co-developed SGcreative, an AI-powered audio advertising service that delivers real-time, geo-targeted sponsored content to Hispanic and multicultural audiences. The service combines StreamGuys' dynamic ad insertion and AI technology with Nueva Network's bilingual audio content and multiplatform reach.
- VincitsupportingVincit provided design and development support for WHYY's new mobile app (WHYY Listen App), which integrates StreamGuys' SGrewind technology. Vincit brought UX design and mobile app development expertise to complement StreamGuys' streaming infrastructure.
- BarixcoreStreamGuys and Barix co-developed Reflector EVO, a cloud service for enterprise-level audio contribution and distribution. StreamGuys leads all sales efforts and provides service hosting and 24/7 technical support. Barix provides updated encoding/decoding hardware (LX400, Exstreamer) with Opus audio support and redundancy features.
- Pigeon.iosupportingPigeon.io powers the subscriber management platform within StreamGuys' RevenueStream second-generation service, providing subscriber list management, membership plan handling, and account renewals functionality.
- XperisupportingStreamGuys demonstrated interoperability between Xperi's AIM Rapid middleware and StreamGuys' SGmetadata and SGplayer solutions at IBC 2023, enabling broadcasters to publish consistent rich visual content (album art, track metadata) across terrestrial and streaming platforms.
- ENCOsupportingLong-time business partner. ENCO hosts StreamGuys at its exhibition booth at NAB Show and IBC, where StreamGuys demonstrates its streaming technology. ENCO's DTV closed captioning and visual radio technology works with StreamGuys' streaming infrastructure.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
StreamGuys competitors and assessment
Company assessmentEmerging players
- PRX (Public Radio Exchange): Public media-focused podcast and distribution platform with monetization tools for stations and independent producers. Closely aligned to StreamGuys' public media customer base and complementary to Inform Media Network's monetization mission.
Direct peers
- AdsWizz: Audio advertising technology platform specializing in dynamic ad insertion, programmatic audio, and marketplace solutions for broadcasters and podcasters. StreamGuys integrates with AdsWizz but also competes for the same ad-insertion workflow budgets.
- Wowza Streaming Engine: Streaming infrastructure software and cloud services for live and on-demand audio/video delivery. Competes with StreamGuys on core streaming/CDN-style infrastructure, particularly for low-latency and enterprise broadcast deployments.
- Libsyn (Liberated Syndication): Established podcast hosting and monetization platform serving independent podcasters and broadcast networks. Competes with StreamGuys' podcast hosting, ad-insertion, and analytics services, particularly for the podcaster and mid-market radio segments.
- Triton Digital: Audio streaming, podcast measurement, and programmatic ad-insertion platform serving radio broadcasters and podcasters. Directly comparable to StreamGuys on streaming infrastructure and audio ad-insertion; now part of iHeartMedia, giving it greater scale but also making it a competitor embedded within a large broadcaster.
- Omny Studio (Triton Digital): Podcast hosting, monetization, and analytics platform tightly integrated with Triton Digital's ad tech. Competes with StreamGuys' podcast hosting, SGreports analytics, and dynamic ad-insertion capabilities for the same radio broadcaster and podcaster buyers.
Broad incumbents
- SoundCloud: Large-scale audio platform hosting creators, podcasts, and live streams with built-in monetization. Operates broader than StreamGuys (consumer-facing) but overlaps on audio hosting, live streaming, and creator monetization services.
- Brightcove: Enterprise video streaming platform with live, VOD, and monetization capabilities serving media organizations. Overlaps with StreamGuys on video streaming infrastructure, ad insertion, and analytics for broadcaster customers.
- Spotify for Podcasters (Anchor / Megaphone): Spotify-owned podcast hosting (Anchor) and enterprise podcasting/ad-insertion (Megaphone) platform. Competes with StreamGuys on podcast hosting and dynamic ad insertion, with significantly larger scale and bundled distribution into Spotify's consumer app.
Others
- Barix: Hardware manufacturer of audio over IP devices (Exstreamer, Instreamer, LX400) used in broadcast contribution and distribution. StreamGuys is a strategic partner for Reflector EVO, but Barix's hardware base and standalone audio transport business makes it an adjacent ecosystem participant rather than a direct SaaS competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
StreamGuys social profiles
Digital presenceStreamGuys compliance and trust
Trust signalCompliance1 record
StreamGuys financial estimates
Financial estimateRevenue estimate
Valuation estimate
StreamGuys leadership team
Management profileNumber of profiles
Profiles8 records
StreamGuys funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
StreamGuys M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about StreamGuys
What does StreamGuys do?
StreamGuys provides a SaaS-based streaming and podcasting platform for enterprise broadcast media organizations, including live streaming, podcast hosting, content delivery, and analytics toolsets. The company also offers server-side ad insertion, subscription management, ultra-low latency streaming for sports venues, AI-powered workflow automation, and an ad network marketplace that monetizes digital audio inventory for broadcasters and content publishers.
Is StreamGuys a public or private company?
StreamGuys is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was StreamGuys founded?
StreamGuys was founded in 2000. It employs 11 to 50 people.
Where is StreamGuys based?
StreamGuys is headquartered in Bayside, United States, in the North America region.
How does StreamGuys make money?
Seven revenue lines are on record. Streaming & Podcast Hosting SaaS are the primary driver. The others are programmatic Ad Services & Ad Network, dynamic Ad Insertion, subscription Management (RevenueStream), revenue Support & Consulting, stream Monitoring (IsMyStreamUp) and reflector EVO Cloud Service.
Who are StreamGuys's main competitors?
PRX (Public Radio Exchange) is listed as an emerging player. Direct peers are AdsWizz, Wowza Streaming Engine, Libsyn (Liberated Syndication), Triton Digital and Omny Studio (Triton Digital). Broad incumbents are SoundCloud, Brightcove and Spotify for Podcasters (Anchor / Megaphone). Barix is listed as an others.
Does StreamGuys have an API?
Yes. StreamGuys offers an API-based ingest system for its AI ad tagging service. The platform can accept content from RSS feeds, FTP uploads, and other third-party sources, and returns ad marker data in ID3 metadata or custom specifications required by external systems. The service is described as 'completely agnostic from a delivery standpoint' and can work with any hosting environment.
What industry is StreamGuys in?
StreamGuys's product category is Audio Streaming and Podcasting SaaS. Its primary akta.pro industry code is MPAHAHAD, Live Stream Processing (Ingest, ABR Packaging, Just-in-Time Packaging). Its NAICS code is 5162 and its SIC code is 7370.