Harvey Jones Kitchens

What Harvey Jones Kitchens does

Harvey Jones Kitchens, legally Harvey Jones Home Limited, is a UK-based designer, manufacturer, and retailer of bespoke handcrafted luxury kitchens serving individual homeowners across England and Scotland. The company operates 23 owned retail showrooms complemented by home-visit and virtual design consultation channels, with all cabinetry handmade in its Cambridgeshire workshop using time-honoured joinery techniques and on-site hand-painted finishes. The product portfolio spans seven core collections (Shaker, Slim Shaker, Arbor, Original, Hampton, Linear, Linear Edge), the Harvey Jones x Swoon collaboration sub-brand, and adjacent categories including boot rooms, utility rooms, and pantries. The company was founded nearly 50 years ago and remains privately held with no disclosed venture capital or private equity ownership.

Commercially, Harvey Jones runs a direct-to-consumer, quote-based pricing model with revenue generated from bespoke kitchen sales, installation services, refurbishment work, and supply-only orders via the Swoon sub-brand (entry price £12,000). The integrated value chain spans design consultation, in-house manufacturing, on-site finishing, and installation — a vertically controlled model that underpins the bespoke quality claim. The company has actively expanded its physical footprint, opening six new showrooms in 2024 (including Chester, Heal's London, and Bicester) and reaching customers as far as 636 miles from its base.

Brand-building and demand generation rely on showroom events (e.g., BORA cooking demonstrations), social media (10,000+ Instagram followers, 80,000+ engagements in 2024), industry press coverage (84 features), Trustpilot reviews (140+), and Klaviyo-powered email marketing. Sustainability positioning is reinforced through a Used Kitchen Exchange partnership for resale of unwanted kitchens. Leadership comprises founders Mimi and Roy Griffiths alongside a director team covering creative, operations, and marketing functions.

Name

Harvey Jones Kitchens

Legal name

Harvey Jones Home Limited

Website

https://harveyjones.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

101–250 employees

Short description

Harvey Jones Kitchens designs, manufactures, and installs bespoke handcrafted luxury kitchens for UK homeowners through 23 owned retail showrooms. The company operates an in-house Cambridgeshire workshop and offers adjacent products including boot rooms, utility rooms, and pantries.

Ownership category

akta.pro rank

Product category

Bespoke luxury fitted kitchens

NAICS

Wood Kitchen Cabinet and Countertop Manufacturing (33711), Household and Institutional Furniture and Kitchen Cabinet Manufacturing (3371)

SIC

Wood Household Furniture, (No Upholstered) (2511), Household Furniture (2510)

akta.pro primary industry

Custom Cabinet Design & Build (HSAPAIAA)

akta.pro secondary industries

Kitchen Cabinets & Custom Millwork Showrooms (CRAIAFAA), Cabinet Installation (New & Replacement) (HSAPAIAC)

Keywords

• Bespoke kitchen design
• Handmade kitchen cabinetry
• Luxury fitted kitchens
• Kitchen installation services
• Hand-painted kitchens

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices23 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Bespoke Kitchen Sales: One-time sale of bespoke, handcrafted kitchen cabinetry. Customers work with designers to create custom kitchens tailored to their style, needs and budget. Kitchens are made to order in their Cambridgeshire workshop.
2. Installation Services: Complete installation service including fitting and on-site painting of cabinets to customer-chosen colours.
3. Supply-Only Orders: For the Harvey Jones x Swoon collection, customers can order furniture supply-only without installation services.
4. Refurbishment Services: Kitchen updates including repainting, replacing finishing details, and reconfiguring existing furniture to extend the life of the kitchen.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

Harvey Jones Kitchens designs, manufactures, and installs bespoke, handcrafted luxury kitchen cabinetry for UK homeowners. Each kitchen is made to order in the company's Cambridgeshire workshop using traditional joinery techniques, hand-painted on site, and sold through a network of 23 owned showrooms complemented by home visits, virtual consultations, and full installation services. The portfolio covers seven core kitchen collections plus a Swoon collaboration sub-brand and extends to boot rooms, utility rooms, and pantries.

Product overview

Harvey Jones Kitchens is a bespoke luxury kitchen manufacturer offering multiple distinct kitchen collections. The core portfolio includes seven kitchen collections: Shaker (signature classic), Slim Shaker (modern evolution), Arbor (contemporary), Original (vintage/period), Hampton (modern family), Linear (sleek handleless), and Linear Edge (edge-handle variant). A collaboration sub-brand, Harvey Jones X Swoon, offers contemporary designs at competitive price points from £12,000. The company extends its craftsmanship beyond kitchens into boot rooms, utility rooms, and pantries. All products feature bespoke storage options and are handcrafted in their Cambridgeshire workshop with hand-painted finishes. The company operates 21 nationwide showrooms and offers design consultation, home visits, and installation services.

Differentiator

Problem solved

Functional benefit

Brands

• Harvey Jones X Swoon: A design collaboration with interior experts Swoon, creating contemporary kitchen designs with distinctive clean lines and texture combined with Harvey Jones quality craftsmanship. The Hove collection is available from £12,000.

Products and services

• Shaker kitchen collection Classic Shaker-style bespoke kitchen with handcrafted cabinetry and hand-painted finishes, available in a range of colours and tailored to the customer's home.
• Slim Shaker kitchen collection Contemporary evolution of the Shaker style with slim-profile cabinetry designed for modern living, handcrafted and hand-painted to order.
• Arbor kitchen collection Contemporary kitchen collection with clean lines and modern detailing for customers wanting a more current aesthetic in a bespoke, handmade product.
• Original kitchen collection Vintage-style kitchen with traditional design elements, aimed at period properties and customers seeking a classic English kitchen look.
• Hampton kitchen collection Modern family kitchen with practical layouts and contemporary styling, suited to everyday family living and open-plan spaces.
• Linear kitchen collection Contemporary linear kitchen design with sleek, handleless cabinetry for a minimalist aesthetic, handcrafted and hand-painted to order.
• Linear Edge kitchen collection Linear Edge variant of the Linear collection, featuring an edge-handle design for a contemporary, handleless look.
• Harvey Jones x Swoon (Hove) kitchen collection Design-led collaboration kitchen collection with Swoon, combining contemporary clean lines and texture with Harvey Jones craftsmanship, available from £12,000 with shorter lead times and a supply-only purchase option.
• Boot rooms, utility rooms and pantries Bespoke handcrafted boot rooms, utility rooms and pantries that extend Harvey Jones' cabinetry craftsmanship beyond the main kitchen.
• Bespoke storage options Bespoke storage solutions for kitchens and beyond-kitchen spaces, including pantry larders, wine storage, dovetailed oak cutlery trays, drawer inserts, dressers, integrated bin cupboards, open shelving and run-end storage.
• Kitchen design and installation service End-to-end service covering complimentary design consultation in showroom, virtually or in the customer's home, bespoke kitchen design, in-house manufacture in Cambridgeshire, delivery, fitting and on-site hand painting.
• Kitchen refurbishment service Service to refresh, repaint, reconfigure or replace finishing details of an existing Harvey Jones kitchen, extending the life of the original furniture.

Quantifiable outcome

• Kitchens can be updated by repainting, replacing details, or reconfiguring - extending furniture life indefinitely
• +1 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered minor and core.

• BORAminorGTM or Marketing Partner · 26 September 2024BORA provides state-of-the-art cooking appliances for live gourmet cooking demonstrations at Harvey Jones showroom events, showcasing how kitchens work in everyday life.
• The Used Kitchen ExchangeminorStrategic or Co-development PartnerPartnership with The Used Kitchen Exchange allows Harvey Jones to help customers sell unwanted kitchens, saving an average of 5000 Kgs of carbon. The Used Kitchen Exchange has been awarded the Queen's Award for Enterprise and Sustainability and is a Certified B Corp.
• SwooncoreStrategic or Co-development PartnerHarvey Jones x Swoon collaboration creates a modern kitchen collection combining Swoon's distinctive clean lines and texture with Harvey Jones quality craftsmanship. The Hove collection is available from £12,000 with a shorter lead time.
• Clemo & FinchminorOthersHardware supplier providing tactile finishing touches for kitchen cabinetry including handles and hardware options showcased in Edinburgh showroom displays.
• Hendel & HendelminorOthersHardware supplier providing premium handles and finishing hardware for kitchen cabinetry as part of the design options available to customers.

Scale indicators8 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• deVOL Kitchens: UK luxury handmade kitchen manufacturer with showrooms in London and Cotes Mill, Leicestershire workshop, and a comparable bespoke, hand-painted positioning directly overlapping Harvey Jones' mid-to-high-end UK customer base.
• Tom Howley: British bespoke luxury kitchen brand with multiple UK showrooms offering hand-painted in-frame shaker and contemporary designs, competing in the same premium mid-market segment as Harvey Jones.
• Smallbone of Devizes: High-end UK bespoke kitchen manufacturer with a heritage positioning, in-house manufacturing, and showroom network targeting the same affluent residential renovation customer as Harvey Jones.
• Neptune Kitchens: UK heritage home brand with a strong kitchen collection, in-house craftsmanship, and a multi-store retail footprint serving design-conscious homeowners in a similar price tier to Harvey Jones.
• John Lewis of Hungerford: UK bespoke luxury kitchen specialist with made-to-measure cabinetry, hand-painted finishes, and showroom-led sales overlapping Harvey Jones' product and go-to-market approach.

Broad incumbents

• Wren Kitchens: One of the UK's largest kitchen retailers with 100+ showrooms and vertically integrated manufacturing, competing directly with Harvey Jones across price points with a much larger marketing and unit-volume base.
• Howden Joinery: UK trade-focused kitchen and joinery supplier with 800+ depots supplying builders and developers; competes with Harvey Jones at the mid-market trade buyer level rather than direct-to-consumer luxury.
• Magnet Kitchens: Long-established UK kitchen retailer with national showroom coverage and broad price-tier product range, providing a mass-market alternative for mid-market customers who might otherwise consider Harvey Jones.
• IKEA: Global mass-market home furnishings retailer with a sizeable kitchen category and METOD system, representing the lower-price anchor that defines the accessible end of the UK kitchen market Harvey Jones competes within.

Emerging players

• Schmidt Kitchens: European kitchen manufacturer expanding its UK showroom presence with contemporary design at mid-premium price points, competing for the modern/contemporary customer overlap with Harvey Jones' Linear and Arbor ranges.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights8 records

Customer concentration

• Facebookfacebook.com/harveyjoneskitchens
• Instagraminstagram.com/harveyjoneskitchens
• TikToktiktok.com/@harveyjoneskitchens
• Pinterestpinterest.co.uk/harveyjonesuk
• Xx.com/harveyjonesuk

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Harvey Jones Kitchens