Schmidt Kitchens
Schmidt Kitchens is the UK brand of French fitted-furniture manufacturer SCHMIDT Groupe, designing and installing bespoke made-to-measure kitchens, wardrobes, and home furniture for residential customers through a showroom and franchise network, with a dedicated trade-professional channel.
- Company typePrivate
- Founded-
- HeadquartersVarious UK Cities, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Schmidt Kitchens does
Schmidt Kitchens is the UK trading brand of SCHMIDT Groupe, a French multinational furniture manufacturer, operating in Great Britain under the name 'Home Design by Schmidt'. The business designs, manufactures, and installs bespoke fitted furniture for residential customers, with a core focus on made-to-measure kitchens and an extended portfolio that includes wardrobes and dressing rooms, pantries and utility rooms, bookcases, sideboards, TV units, home office furniture, and bathrooms. Manufacturing is custom by specification, with offerings organised into collections such as Modern, Shaker, Traditional, and Designer Lines, plus material and design sub-brands including Curve Concept and Wood Collection. The company differentiates on personalisation through a single-point-of-contact designer model, free no-obligation consultations, 3D visual renders with every quote, and VR visualisation in selected showrooms, supported by an interactive 3D Wardrobe Configurator.
The business operates a showroom-led, design-consultation-driven go-to-market. Distribution is through a network of company-owned and franchised showrooms across the UK (locations cited include Brentwood, Bristol, and St Albans), supplemented by a 'Trade by Schmidt' channel targeting interior designers, builders, and contractors for project-based business. Demand is generated via social media (Facebook, Instagram, Pinterest, YouTube), a customer-projects gallery, design-guidance content, brochure downloads, showroom events, and PR features in home-design publications. Pricing is quote-based and not publicly disclosed, with revenue generated primarily through one-time bespoke furniture purchases bundled with professional design and installation services.
Schmidt Kitchens is a private subsidiary of SCHMIDT Groupe, with no independent funding events, no public listing, and no disclosed financial data. Co-branded partnerships with COAT (paints/coatings) and HARVEY (appliances) extend the offering into adjacent home-design categories. The reported 16-employee headcount almost certainly reflects a slice of the UK operation rather than the full network, given the multi-showroom footprint; investors analysing this entity should request consolidated UK revenue, showroom-level unit economics, and franchise mix before drawing conclusions on scale.
Schmidt Kitchens firmographics
Firmographics- Name
- Schmidt Kitchens
- Legal name
- SCHMIDT Groupe
- Website
- https://schmidt-dorking.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Schmidt Kitchens is the UK brand of French fitted-furniture manufacturer SCHMIDT Groupe, designing and installing bespoke made-to-measure kitchens, wardrobes, and home furniture for residential customers through a showroom and franchise network, with a dedicated trade-professional channel.
- Ownership category
- akta.pro rank
Schmidt Kitchens industry classification
Industry- Product category
- Bespoke Fitted Furniture
- NAICS
- Household and Institutional Furniture and Kitchen Cabinet Manufacturing (3371), Wood Kitchen Cabinet and Countertop Manufacturing (33711), Office Furniture (including Fixtures) Manufacturing (3372), Custom Architectural Woodwork and Millwork Manufacturing (337212)
- SIC
- Retail-Furniture Stores (5712), Household Furniture (2510), Office Furniture (2520)
- akta.pro primary industry
- Kitchen & Bath Design-Build & Remodeling Showrooms (CRAIAFAG)
- akta.pro secondary industries
- Kitchen Island & Custom Storage Solutions (HSAPAAAH), Built-In Shelving, Niches & Custom Interior Features (HSAPAFAG), Kitchen Cabinets & Custom Millwork Showrooms (CRAIAFAA), Commercial/Builder Kitchen & Bath Showrooms (Trade-Focused) (CRAIAFAK)
Keywords
Where Schmidt Kitchens is headquartered
LocationHeadquarters
- HQ city
- Various UK Cities
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Schmidt Kitchens business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Custom Fitted Furniture Sales: One-time purchase of bespoke fitted furniture including kitchens, wardrobes, pantries, bookcases, sideboards, TV units, home office furniture, and bathrooms. Products are manufactured to custom measurements and specifications.
- Design and Installation Services: Professional design consultation, project management through a single point of contact designer, and installation services included as part of the customer experience.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Custom quotation based on project specifications |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Schmidt Kitchens product offering
Product offeringCore offering
Schmidt Kitchens designs, manufactures, and installs made-to-measure fitted furniture for residential homes in the UK, including kitchens, wardrobes and dressings, pantries and utility rooms, bookcases, sideboards, TV units, home office furniture, and bathrooms. Each product is custom-built to the millimetre with personalized finishes, colours, fronts, and integrated appliances, delivered through a showroom-based model featuring a dedicated single-point-of-contact designer, free consultations, realistic 3D renders, and in selected showrooms, VR visualization.
Product overview
Schmidt Kitchens is a fitted furniture company offering made-to-measure solutions for the entire home. Their portfolio includes Kitchens (available in Modern, Shaker, Traditional, and Exclusive Designer Lines collections), Pantries & Utility Rooms, Wardrobes & Dressings (with a 3D configurator), Bookcases, Sideboards, TV Units, Home Office furniture, and Bathrooms. The company also offers design collections like Curve Concept and Wood Collection, along with design guidance and quotation services featuring 3D renders and VR experiences. Their offerings are characterised by customisation, with services delivered through a network of UK showrooms with dedicated design consultants.
Differentiator
Problem solved
Functional benefit
Brands
- Curve Concept: A kitchen design concept featuring curved elements
- Wood Collection
- COAT Partnership
- HARVEY Partnership
Products and services
- Kitchens
Quantifiable outcome
- Free consultation without obligation
- +1 more outcomes
Companies that use Schmidt Kitchens
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Schmidt Kitchens technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Schmidt Kitchens partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- COATminorCOAT Partnership featured on the Schmidt UK website, indicating a collaborative brand partnership for specific product or design offerings. The nature of the partnership appears to be related to complementary home design elements or color/coating solutions.
- HARVEYminorHARVEY Partnership mentioned on the Schmidt UK website, suggesting a brand collaboration or co-branded initiative. The partnership likely focuses on specific product categories or design collections available through Schmidt showrooms.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
Schmidt Kitchens competitors and assessment
Company assessmentBroad incumbents
- Kingfisher (B&Q): UK home improvement retailer (B&Q, Screwfix) offering kitchen design and installation services. Broader portfolio than Schmidt but competes directly for fitted kitchen renovation spend.
- IKEA: Global home furnishings retailer with a fitted kitchen range and planning services. Competes on price and convenience, often as adjacent or substitute; not bespoke but pulls UK consumers from the consideration set.
- Nobia (Magnet parent): European kitchen manufacturer and parent of Magnet; competes with SCHMIDT Groupe at the manufacturing and brand level across multiple geographies.
- Homebase: UK home and garden retailer offering kitchen design and installation services. Broader home improvement focus with a kitchen design offering that competes for renovation spend.
Direct peers
- Magnet Joinery: UK fitted kitchen specialist with showroom network under Nobia ownership. Direct competitor across mainstream and premium bespoke fitted kitchen segments.
- Howdens Joinery: UK market leader in fitted kitchens with a depot-and-trade network of 800+ locations. Directly comparable to Schmidt's bespoke fitted kitchen model; competing for the same UK homeowner and trade segments.
- Wren Kitchens: UK bespoke fitted kitchens retailer with ~100+ showrooms, offering made-to-measure designs via showrooms and design consultations. Closest showroom-driven, consumer-direct analogue to Schmidt UK.
- Sigma 3 Kitchens: UK fitted kitchen and bedroom retailer with showroom network across Wales and England. Direct showroom-based competitor in the mid-market bespoke segment.
Emerging players
- DIY Kitchens: Online-first UK fitted kitchen retailer offering rigid and made-to-measure cabinets at lower price points. Represents the digital-native threat to Schmidt's showroom-led sales motion.
- Neptune Home: UK premium home furniture brand with showrooms and whole-home design offering. Comparable to Schmidt's whole-home, design-led positioning but leans more on furniture and decor than fitted kitchens.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Schmidt Kitchens social profiles
Digital presenceSchmidt Kitchens financial estimates
Financial estimateRevenue estimate
Valuation estimate
Schmidt Kitchens leadership team
Management profileNumber of profiles
Schmidt Kitchens funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Schmidt Kitchens M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Schmidt Kitchens
What does Schmidt Kitchens do?
Schmidt Kitchens designs, manufactures, and installs made-to-measure fitted furniture for residential homes in the UK, including kitchens, wardrobes and dressings, pantries and utility rooms, bookcases, sideboards, TV units, home office furniture, and bathrooms. Each product is custom-built to the millimetre with personalized finishes, colours, fronts, and integrated appliances, delivered through a showroom-based model featuring a dedicated single-point-of-contact designer, free consultations, realistic 3D renders, and in selected showrooms, VR visualization.
Is Schmidt Kitchens a public or private company?
Schmidt Kitchens is a private company. It is classified as corporate owned and is currently operating.
When was Schmidt Kitchens founded?
Schmidt Kitchens was founded in -1. It employs 11 to 50 people.
Where is Schmidt Kitchens based?
Schmidt Kitchens is headquartered in Various UK Cities, United Kingdom, in the Europe region.
How does Schmidt Kitchens make money?
Two revenue lines are on record. Custom Fitted Furniture Sales are the primary driver. The others are design and Installation Services.
Who are Schmidt Kitchens's main competitors?
Broad incumbents on record are Kingfisher (B&Q), IKEA, Nobia (Magnet parent) and Homebase. Direct peers are Magnet Joinery, Howdens Joinery, Wren Kitchens and Sigma 3 Kitchens. Emerging players are DIY Kitchens and Neptune Home.
Does Schmidt Kitchens have an API?
No public API is recorded for Schmidt Kitchens.
What industry is Schmidt Kitchens in?
Schmidt Kitchens's product category is Bespoke Fitted Furniture. Its primary akta.pro industry code is CRAIAFAG, Kitchen & Bath Design-Build & Remodeling Showrooms, with a secondary code of HSAPAAAH, Kitchen Island & Custom Storage Solutions. Its NAICS code is 3371 and its SIC code is 5712.