Core Home Fitness

What Core Home Fitness does

Core Home Fitness is a privately held U.S. direct-to-consumer home fitness equipment company headquartered in Youngstown, Ohio, operating through a Shopify-powered e-commerce storefront at corehomefitness.com. The company designs and sells space-saving strength and boxing equipment, with its flagship product being a pair of adjustable dumbbells using a patented Twist-Lock mechanism that allows one-handed weight changes from 5 to 50 lbs in 5 lb increments, replacing approximately 10 individual dumbbell pairs. Adjacent products include the Foldable Adjustable Bench FAB100, the Multi-Adjustable Bench UB200, the FightMaster By BoxMaster free-standing boxing system with a patented reactive rod system, the Glute Drive Plus, the MB 1000 all-in-one home gym, and accessories such as focus mitts and the Knux premium hand weights. Hardware pricing spans $24.99 for hand weights to $999.99 for the FightMaster system, with bundles up to about $649.99, financed through Affirm and eligible for HSA/FSA purchase via Truemed.

The company's go-to-market is product-led and content-augmented: it sells exclusively through its own e-commerce site, supported by blog content marketing, organic social on Facebook/Instagram/YouTube, an email newsletter, an Impact.com affiliate program, and the promotional codes USA25 ($25 off) and P90X30 ($30 off). A second revenue stream is the Transform_ fitness app subscription at $11.99/month or $99/year, providing live and on-demand workouts, nutrition plans, and gamified training with mobile, web, and TV casting access. Core holds at least one granted U.S. patent on its adjustable dumbbell mechanism and a separate patent on the FightMaster reactive rod system, but the underlying value proposition is compact form factor and ease of use rather than algorithmic or networked technology.

Core Home Fitness serves primarily U.S. consumers building home gyms in space-constrained environments, segmented into home fitness enthusiasts, boxing/martial arts practitioners, and P90X program participants. Its largest strategic commercial relationship is with BODi as the Official Strength Partner for the P90X Generation Next fitness program launching in February 2026, alongside complementary partners including ASRV (apparel), Hyperice (recovery), and Reebok (footwear). The company reports a headcount of 1–10 and has no publicly disclosed funding, ownership, or acquisition history; marketing copies and gym-equipment pricing suggest a small-scale operation whose near-term trajectory is materially tied to the February 2026 P90X catalyst.

Name

Core Home Fitness

Legal name

Core Home Fitness

Website

https://corehomefitness.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Core Home Fitness is a U.S. direct-to-consumer home fitness equipment company selling space-saving adjustable dumbbells, benches, and the FightMaster boxing system via its Shopify storefront, complemented by the Transform_ fitness app subscription and serving primarily home fitness enthusiasts, with a flagship partnership as the Official Strength Partner for BODi's P90X Generation Next program launching February 2026.

Ownership category

akta.pro rank

Product category

Home Fitness Equipment

NAICS

Sporting Goods Retailers (45911)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Strength Training Equipment Retail (Racks, Benches, Barbells, Plates) (CRAMADAB)

akta.pro secondary industries

Home Gym Systems & Smart Fitness Equipment Retail (Connected Mirrors, Smart Bikes, All-in-One Gyms) (CRAMADAG), Free Weights & Kettlebells Retail (Dumbbells, Kettlebells, Weight Sets) (CRAMADAC), Online/Remote Personal Training & Programming (HSADAAAM), Boxing & Kickboxing Fitness Classes (HSADABAF)

Keywords

• Home fitness equipment
• Adjustable dumbbells
• Strength training gear
• Boxing training equipment
• Workout benches

Headquarters

HQ city

Youngstown

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Technology or R&D, Personnel, Operations, Others

Revenue model

1. Hardware Sales: Primary revenue stream from direct-to-consumer sales of home fitness equipment including adjustable dumbbells, workout benches, and boxing systems. Products sold individually with optional financing through Affirm. Revenue is one-time transactional with product sales ranging from $24.99 to $999.99 per item.
2. Software/App Subscription: Transform_ fitness app subscription providing access to mobile app and web platform with workout programs, nutrition plans, live sessions, and gamified training experiences. No contracts required.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Core Home Fitness designs and sells space-saving home gym equipment, primarily patented adjustable dumbbells (5-50 lbs) with a Twist-Lock mechanism, adjustable workout benches, and the FightMaster boxing punching bag system. The company complements its hardware with the Transform_ fitness app, a subscription-based digital platform providing live and on-demand workout programs, nutrition plans, and guided training accessible via mobile, web, and TV.

Product overview

Core Home Fitness offers a portfolio of space-saving home gym equipment centered around adjustable dumbbells and benches, complemented by boxing systems and a digital fitness subscription. The core product line includes Adjustable Dumbbells (5-50 lbs with twist-lock mechanism), paired with Foldable Adjustable Bench FAB100 and Multi-Adjustable Bench UB200. The FightMaster boxing system provides cardio/boxing training with access to the Transform_ fitness app. Products are designed for compact spaces with the adjustable dumbbells replacing 10 individual weights. The P90X Generation Next partnership announced for February 2026 positions Core Home Fitness as the official strength equipment partner for the iconic fitness program's new launch.

Differentiator

Problem solved

Functional benefit

Brands

• Transform_: Fitness app platform providing digital workout programs, nutrition plans, live sessions, and coaching accessible via mobile app and web.

Products and services

• Adjustable Dumbbell Set

Quantifiable outcome

• Replaces 10 individual dumbbell pairs with one compact adjustable system
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature5 records

Partnerships

Five partnerships are on record, tiered flagship and core.

• BODiflagshipStrategic or Co-development Partner · 5 November 2025Core Home Fitness is the Official Strength Partner for P90X Generation Next, a new installment of the iconic P90X fitness program launching February 2026. The program will be led by Waz Ashayer and includes 14 high-intensity at-home workouts over 90 days. Core provides adjustable dumbbells and equipment specifically designed for the program.
• ASRVcoreGTM or Marketing PartnerASRV is a performance athletic wear brand partnering with P90X Generation Next. While mentioned in the partnership announcement, the nature of their specific collaboration with Core Home Fitness appears to be through the shared P90X program rather than direct.
• HypericecoreGTM or Marketing PartnerHyperice (hypervolt/technology recovery brand) is a partner in the P90X Generation Next program, potentially providing recovery technology alongside Core's strength equipment.
• ReebokcoreGTM or Marketing PartnerReebok is a partner in the P90X Generation Next fitness program, providing athletic footwear and apparel alongside Core Home Fitness equipment.
• AffirmcoreChannel Partner/ Reseller/ DistributorAffirm provides financing options for Core Home Fitness products, allowing customers to pay in installments (starting at $37/month for adjustable dumbbells). Enables accessibility for price-sensitive customers.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Tempo: Tempo offers AI-powered home gym systems with barbells, dumbbells, and a connected 3D sensor plus subscription app. Closely comparable to Core on the home strength + app subscription model, premium positioning, and aspirational home-gym buyer persona.
• REP Fitness: REP Fitness is a direct-to-consumer home and commercial strength equipment retailer selling benches, racks, and dumbbells. Comparable on product category (benches, weights), DTC channel mix, and home-gym buyer, though REP skews more enthusiast/prosumer while Core targets compact-living consumers.
• PowerBlock: PowerBlock is a leading specialty manufacturer of adjustable dumbbells competing directly with Core's flagship 5-50 lb product. They share a niche target buyer (home strength enthusiasts with limited space) and a similar premium-DTC + specialty-retail channel strategy.
• Everlast: Everlast is a heritage boxing equipment brand selling heavy bags, gloves, and training gear. Direct overlap with Core's FightMaster boxing system and BoxMaster focus mitts on the home boxing / martial arts training buyer, though Everlast's distribution is much broader and includes retail.
• Rogue Fitness: Rogue Fitness is a major direct-to-consumer strength equipment maker selling benches, bars, plates, and accessories. Direct overlap on benches and free-weight equipment, with overlapping DTC e-commerce model and home gym buyer — Rogue operates at much larger scale.
• Tonal: Tonal is a smart home strength system with a wall-mounted digital weight machine and subscription-based guided coaching. Direct competitor in connected strength training for the home, with similar integrated software-plus-hardware value proposition aimed at space-constrained premium buyers.
• Titan Fitness: Titan Fitness sells home and commercial strength equipment (benches, racks, dumbbells) directly to consumers at value price points. Direct overlap on benches, dumbbells, and home-gym buyer, competing most on price-conscious segments that Core also targets with bundle pricing and financing.
• Bowflex (Nautilus): Bowflex is a direct competitor in adjustable dumbbells and home strength equipment, most famous for its SelectTech adjustable dumbbell line that competes head-to-head with Core's Twist-Lock dumbbells. Comparable product category, target customer (home fitness), and direct-to-consumer plus retail distribution.

Broad incumbents

• Peloton: Peloton is a broad incumbent in connected home fitness with bikes, tread, rower, and the Peloton Guide strength product, plus a large subscription content library. Overlaps with Core's bundled HW+SW model and home fitness buyer, though Core's products are free-weight-focused rather than large-format cardio.
• NordicTrack (iFIT): NordicTrack and its parent iFIT offer a broad portfolio of connected home fitness equipment (treadmills, bikes, strength) integrated with the iFIT content subscription. Direct overlap with Core's bundled hardware-plus-content model and similar target buyer, but at much larger scale and broader category scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCN0rpm9EzT8fPBbopMjKjmg
• Facebookfacebook.com/CoreHomeFitness
• Instagraminstagram.com/corehomefitness

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Core Home Fitness