BODi
BODi (NASDAQ: BODI) is a publicly traded fitness and nutrition company offering streaming workout subscriptions (225+ programs, 400+ microdose workouts), the Shakeology nutrition shake, and the P90X Supplement System, serving at-home fitness consumers across the US, UK, Canada, and France via direct-to-consumer, retail, and affiliate channels.
- Company typePublic
- Founded2022
- HeadquartersEl Segundo, United States
- Headcount251–500
- GTM typeB2C
- OfferingSoftware
What BODi does
BODi (NASDAQ: BODI) is a publicly traded fitness and nutrition platform, formerly operating as Beachbody, which rebranded to BODi in November 2022 following its business combination with Forest Road Acquisition Corp. The company is headquartered in El Segundo, California, with regional operations in the UK (Harpenden) and Canada (Team Beachbody Canada, LP), and serves markets in the US, Canada, the UK, and France. It employs 251–500 people.
The company's core product is a multi-tier streaming fitness subscription platform offering access to more than 225 structured fitness programs (including flagship franchises P90X, INSANITY, 21 Day Fix, LIIFT4, 80 Day Obsession, DIG IN, and DIG DEEPER) plus over 400 microdose workouts under the "10 Minute BODi" subscription launched in December 2025. Programming is delivered via a mobile app (iOS/Android) with cross-device streaming on Apple TV, Roku, Fire, and Chromecast, including Apple HealthKit integration for heart rate and calorie-burn data. The nutrition portfolio is anchored by Shakeology (launched 2009, with more than $4 billion in cumulative sales), the P90X Supplement System (five SKUs of whey protein, pre-workout, creatine, hydration, and energy products), Belle Vitale, and BEACHBAR.
BODi operates a primarily direct-to-consumer revenue model combining recurring digital subscriptions (Full Access at $99/year, 10 Minute BODi at $10/month, and trainer-branded subscriptions at $9.99/month), physical product sales, and bundled promotions. Distribution is expanding from pure DTC into omnichannel retail through a partnership with The Vitamin Shoppe (Shakeology in 640+ stores, 2026), a content integration with the Reebok Fitness App (2025), and a long-standing independent affiliate network (BODi Partners) that drives social selling through BODgroups and personal coaching. The company also wholly owns Myx Fitness, LLC (connected fitness equipment).
BODi firmographics
Firmographics- Name
- BODi
- Legal name
- Beachbody, LLC
- Website
- https://bodi.com
- Company type
- Public
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- BODi (NASDAQ: BODI) is a publicly traded fitness and nutrition company offering streaming workout subscriptions (225+ programs, 400+ microdose workouts), the Shakeology nutrition shake, and the P90X Supplement System, serving at-home fitness consumers across the US, UK, Canada, and France via direct-to-consumer, retail, and affiliate channels.
- Ownership category
- akta.pro rank
BODi industry classification
Industry- Product category
- Digital Fitness & Nutrition Subscriptions
- NAICS
- Food (Health) Supplement Retailers (456191), Sporting Goods Retailers (45911)
- SIC
- Retail-Misc General Merchandise Stores (5399)
- akta.pro primary industry
- Smoothie & Protein Shake Bars (THAFAKAB)
- akta.pro secondary industries
- CBD/Hemp Wellness & Supplements Retail (CRANAHAC), Cardio Equipment Retail (Treadmills, Bikes, Rowers, Ellipticals) (CRAMADAA)
Keywords
Where BODi is headquartered
LocationHeadquarters
- HQ city
- El Segundo
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
BODi business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Marketing or Sales, Personnel, Technology or R&D, Supply Chain, Operations
Revenue model
- Digital Fitness Subscriptions: Monthly and annual digital subscriptions providing access to 225+ fitness programs, streaming workouts, and nutrition content. Subscription tiers include BODi Full Access ($99/year), 10 Minute BODi ($10/month), P90X Subscription ($9.99/month), Autumn Subscription ($9.99/month), and Shaun T Subscription ($9.99/month).
- Supplement and Nutrition Products: Physical product sales including Shakeology meal replacement ($34.99 for 7 servings), P90X Supplement System (5 products), and other supplements for energy, recovery, gut health, and daily nutrition.
- Digital Content Purchases: One-time digital purchases for standalone streaming content or specific workout programs, offered as perpetual streaming licenses with an active BODi account.
- BODi Partner/Affiliate Network: Independent distributors (BODi Partners) who earn commissions on sales they generate, creating a social selling distribution channel.
- Bundled Subscriptions with Physical Products: Promotional bundles combining annual subscriptions with free physical products (e.g., Shakeology, Power Loops) to drive subscription sign-ups.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | BODi Full Access Annual Subscription - Complete access to 225+ fitness programs |
| Subscription | Monthly | 10 Minute BODi Subscription - Science-backed microdose fitness |
| Subscription | Monthly | P90X Subscription - Full P90X catalog access |
| Subscription | Monthly | The Autumn Subscription - Autumn Calabrese's programs |
| Subscription | Monthly | The Shaun T Subscription - Shaun T's fitness programs |
| Unit Pricing | Pay-as-you-go | Shakeology Nutrition - Launching at The Vitamin Shoppe |
| Unit Pricing | Pay-as-you-go | P90X Supplement System - Five performance products |
| One time/ perpetual license | Pay-as-you-go | Individual Digital Purchases |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels8 records
BODi product offering
Product offeringCore offering
BODi is a publicly traded fitness and nutrition company that sells digital fitness streaming subscriptions (225+ structured programs and 400+ microdose workouts) and physical nutrition products including Shakeology shakes and the P90X Supplement System. The company distributes primarily direct-to-consumer via its BODi App, bodi.com e-commerce platform, and an independent BODi Partner affiliate network, with expanding brick-and-mortar retail distribution through The Vitamin Shoppe.
Product overview
BODi (formerly Beachbody, NASDAQ: BODI) is a fitness and nutrition platform operating on a direct-to-consumer subscription model with an expanding retail distribution strategy. The core platform is the BODi Subscription, offering access to 225+ fitness programs (including P90X, LIIFT4, 21 Day Fix, 80 Day Obsession, DIG IN, DIG DEEPER, Track Pilates, The Power of 4, and trainer-specific subscriptions from Autumn Calabrese and Shaun T) plus the BODi App for multi-device streaming. BODi also offers the 10 Minute BODi microdose fitness subscription (400+ short workouts) and the P90X Generation Next program launching February 2026. The nutrition portfolio includes Shakeology (flagship nutrition shake generating over $4 billion in cumulative sales), the P90X Supplement System (five products with P90X-Factor proprietary ingredients), Belle Vitale, and BEACHBAR. The BODi Experience Community provides social support through BODgroups, and the Affiliate Program enables independent distributors to sell BODi products. BODi expanded Shakeology into The Vitamin Shoppe's 640+ retail locations in 2026.
Differentiator
Problem solved
Functional benefit
Brands
- Shakeology: Nutrition product launched in 2009, available in seven-serving bag format, has generated more than $4 billion in cumulative sales.
- P90X
- 10 Minute BODi
- 21 Day Fix
- LIIFT4
- 80 Day Obsession
- DIG DEEPER
- P90X Supplement System
- BODi Experience
Products and services
- BODi Subscription (Full Access Annual)
- 10 Minute BODi Subscription
- P90X Subscription / P90X Generation Next
- The Autumn Subscription
- The Shaun T Subscription
- Shakeology
- P90X Supplement System
- 30 Day Booty Boost
- The Power of 4
- BODi App
Quantifiable outcome
- Over $4 billion in cumulative Shakeology sales since 2009
- +2 more outcomes
Companies that use BODi
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles3 records
BODi technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature5 records
BODi partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- The Vitamin ShoppecoreBODi announced partnership to launch Shakeology nutrition product in The Vitamin Shoppe's 640+ retail locations nationwide later in 2026. This marks BODi's significant expansion from its direct-to-consumer model into physical retail distribution. Shakeology will be available in a seven-serving bag format priced at $34.99 with four initial flavors.
- Reebok Fitness AppcoreBODi announced collaboration to integrate its workout programs and nutrition products into Reebok's digital platform. The partnership aims to expand access to BODi's fitness content, reaching a broader global audience and offering new training options. Initiative included a Cyber Sale offering discounted subscriptions.
- ASRVminorASRV is a partner for the P90X Generation Next program launch, contributing to the comprehensive fitness ecosystem BODi is building around its iconic P90X brand.
- Core Home FitnessminorCore Home Fitness partnered with BODi for the P90X Generation Next program, providing equipment integration for the new workout program launching in February 2026.
- HypericeminorHyperice partnered with BODi for P90X Generation Next, supporting recovery and performance aspects of the new program through their fitness technology products.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
BODi competitors and assessment
Company assessmentDirect peers
- Tonal: Tonal is a connected strength-training equipment + subscription platform, comparable to BODi's Myx Fitness subsidiary on the equipment-plus-content model.
- WW International (Weight Watchers): WW is a subscription weight-management and wellness platform with food/supplement partnerships, directly comparable to BODi in combining weight-loss programs with nutrition products (Shakeology).
- Apple Fitness+: Apple Fitness+ is a subscription streaming fitness service with celebrity trainer-led content across multiple modalities, directly competing with BODi's trainer-led (Autumn, Shaun T) subscription catalog.
- Peloton Interactive: Peloton is the most direct at-home fitness subscription peer, combining streaming workout content with connected equipment and a community layer, mirroring BODi's content-plus-equipment-plus-community model on a larger scale.
- MyFitnessPal: MyFitnessPal is a subscription nutrition-and-fitness tracking app adjacent to BODi's ecosystem, both targeting health-conscious consumers with recurring digital subscriptions.
- Noom: Noom is a direct competitor in the consumer weight-management subscription space, combining behavioral coaching with nutrition guidance - a similar value proposition to BODi's Shakeology-and-coaching ecosystem.
Emerging players
- ClassPass: ClassPass offers a subscription fitness class aggregator model, partially overlapping with BODi's at-home streaming content but focused on in-person studio access.
- Centr (Chris Hemsworth): Centr is a celebrity-trainer-led fitness and meal-planning subscription app, structurally similar to BODi's Autumn Calabrese and Shaun T subscription verticals.
- Openfit: Openfit is a streaming fitness and nutrition coaching platform with subscription tiers, closely matching BODi's program-plus-coaching DTC model.
Broad incumbents
- GNC Holdings: GNC is a mass-market supplement retailer whose product mix (whey protein, pre-workout, vitamins) overlaps directly with BODi's P90X Supplement System and Shakeology lines.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
BODi social profiles
Digital presenceBODi compliance and trust
Trust signalCompliance6 records
BODi financial estimates
Financial estimateRevenue estimate
Valuation estimate
BODi leadership team
Management profileNumber of profiles
Profiles2 records
BODi subsidiaries and ownership
Company hierarchySubsidiaries3 records
BODi funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BODi M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BODi
What does BODi do?
BODi is a publicly traded fitness and nutrition company that sells digital fitness streaming subscriptions (225+ structured programs and 400+ microdose workouts) and physical nutrition products including Shakeology shakes and the P90X Supplement System. The company distributes primarily direct-to-consumer via its BODi App, bodi.com e-commerce platform, and an independent BODi Partner affiliate network, with expanding brick-and-mortar retail distribution through The Vitamin Shoppe.
Is BODi a public or private company?
BODi is a public company. It is classified as public and is currently operating.
When was BODi founded?
BODi was founded in 2022. It employs 251 to 500 people.
Where is BODi based?
BODi is headquartered in El Segundo, United States, in the North America region.
How does BODi make money?
Five revenue lines are on record. Digital Fitness Subscriptions are the primary driver. The others are supplement and Nutrition Products, digital Content Purchases, BODi Partner/Affiliate Network and bundled Subscriptions with Physical Products.
Who are BODi's main competitors?
Direct peers on record are Tonal, WW International (Weight Watchers), Apple Fitness+, Peloton Interactive, MyFitnessPal and Noom. Emerging players are ClassPass, Centr (Chris Hemsworth) and Openfit. GNC Holdings is listed as a broad incumbent.
Does BODi have an API?
No public API is recorded for BODi.
What industry is BODi in?
BODi's product category is Digital Fitness & Nutrition Subscriptions. Its primary akta.pro industry code is THAFAKAB, Smoothie & Protein Shake Bars, with a secondary code of CRANAHAC, CBD/Hemp Wellness & Supplements Retail. Its NAICS code is 456191 and its SIC code is 5399.